Technological Supremacy Chapter 28: Three stars and Apple’s Jedi counterattack!

Early the next morning, Luo Jia and Li Moran saw the news. After two days of discussion and preparation, Samsung's Jedi counterattack finally began.

Seoul time, eight o'clock in the morning on May 18th.

Gao Dongzhen, the president of the communication business department, led the group's 37 top management, held a press conference, and officially announced that Samsung mobile phones will spare no expense, and the global price will be greatly reduced. The average price reduction rate is as high as 20%. five.

At the same time, Samsung also launched a 12-month interest-free loan, a Samsung USB flash drive, Samsung VR glasses, and a series of preferential activities for purchasing a Samsung mobile phone.

In terms of publicity, Samsung Entertainment signed famous Hollywood movie stars, Leonardo DiCaprio, Daniel Craig, Robert Downey Jr., Jennifer Lawrence, Scarlett Johann, and Famous singer Taylor Swift and rap superstar Eminem have become the global spokespersons for Samsung mobile phones.

Samsung's goal is very clear. Using its advantages in the entire industry chain and its huge cash flow, it would rather shed blood in rivers than suppress all the four giants in China.

Their counterattack has won the support of the entire Korean society.

The nine major banks in South Korea, including Woori Bank, Kookmin Bank, Shinhan Financial Holdings, Nonghyup Bank, Hana Financial Holdings, Corporate Bank, KEB, Daegu Bank, and Busan Bank, announced at the same time that they will provide Samsung Group Unlimited guarantee-free loans are provided.

As long as Samsung needs funds, the global branches of the nine major Korean banks can lend funds immediately, with no upper limit.

In addition, the other nine of South Korea's top ten chaebols, including LG Group, SK Group, Hyundai Group, Hanwha Group, Hanjin Group, Lotte Group, Kumho Asiana Group, and Dongfang Chemical Group, also announced that they would not have any conditions. Support Samsung.

Among them, Lotte Group immediately removed all Huaxia brand mobile phones and tablets in Lotte malls and duty-free shops around the world, and would rather pay liquidated damages than sell products for the Big Four.

The situation is very dangerous. Some scholars have long claimed that Samsung is a country pretending to be a company. To challenge Samsung is to challenge the whole of South Korea.

This is indeed the case. The consequences of this mobile phone war are beyond the expectations of most people in China.

The common people don't really understand South Korea and Samsung. They think it's just a business war between companies. How could it lead to such a severe situation? It looked like the whole of South Korea rolled up their sleeves and was ready to fight.

But this is not the worst. Apple, which is far away in North America, is even more aggressive.

Unlike Samsung's two killers, price cuts and publicity, Apple focuses on quality. They didn't hold any press conferences. They directly increased the warranty period of the main components of the mobile phone to an unprecedented 48 years without holding any press conference. moon!

That is to say, if you buy an Apple mobile phone, if there are any quality problems within four years, everything from the screen to the battery will be replaced for free!

As the only giant in the mobile phone industry and an industry benchmark, Apple's actions undoubtedly caused a magnitude 18 earthquake.

For a long time, Apple has disdain to confront opponents head-on, because they never think they have opponents.

However, this time, when Apple faced the aggressive offensive of the Big Four, this super enterprise with a market value of more than one trillion US dollars and a cash flow of more than 300 billion US dollars in its hands finally couldn't help but join the battle.

This is an unprecedented forty-eight months of quality assurance. No one except Apple dares to do this.

As a consumable, mobile phones, whether semiconductor components, batteries, or screens, have their service life. The performance will naturally attenuate beyond the service life, and it will be damaged when the attenuation reaches a certain level. This is the natural law of industrial consumables.

The seemingly insignificant extension of the warranty period is actually behind the astronomical capital investment.

In terms of research and development, more rigorous durability tests must be carried out, and in the after-sales aspect, a large number of parts must be prepared to meet the needs of large-scale after-sales services, as well as the labor and store costs that need to be paid for after-sales services.

All together, it will cost much more than advertising and hiring a few spokespersons.

Industry experts exclaimed that this is the biggest investment Apple has made since its inception. On this earth, only Apple dares to do such a crazy thing. Once they become crazy, they will even beat themselves!

Now, the pressure is all concentrated on the four domestic giants. Samsung's comprehensive price reduction and super spokesperson strategy, and Apple's unprecedented super quality assurance strategy have all been born out of nowhere.

As for small mobile phone manufacturers such as Nokia, LG, Alcatel, and Motorola, they don't dare to breathe now, and there are even rumors that they are ready to withdraw at any time.

This is a war belonging to industry giants. Under the intensive offensive of artillery, no one can live forever.

While having breakfast, Luo Jia and Li Moran quickly read the news, their blood agitated.

This is the real global war. Not only are the major companies making big money, but the media and onlookers are also standing in line. Those who support Apple and Samsung, and those who support the Big Four are arguing on the Internet.

Zhihu and Weibo ranked the top 50 hot topics of the day, and nearly 20 were related to the melee in the mobile phone industry. The major evaluation media directly participated in the battle, and the news about the mobile phone industry occupied the headlines of all media.

In the face of huge benefits, the world's six largest mobile phone manufacturers have almost risked all their capital!

From the news media to the retail industry ~IndoMTL.com~ Unlimited class wars are in full swing. Vivo won the chest advertisement of the Barcelona team, and Samsung signed a contract with Barcelona's old rival Real Madrid.

All kinds of unknown gossips were flying all over the sky, and the people who watched it were dazzled. Even the breakfast guests in the hotel were mostly discussing the great changes in the mobile phone industry.

It has been many years since there has been a global business war of this scale, and the onlookers are very happy to see the scene of industry giants fighting against each other.

Under the current circumstances, the four giants rely on mobile assistants to take the lead, but Samsung and Apple are worthy of the industry leaders. Their counterattack directly kills Huawei and other manufacturers, and the situation is turning sharply.

After only leading the way for two days, Samsung and Apple both surpassed each other in the latest mobile phone sales rankings for the day, severely suppressing the momentum of the four domestic giants.

War does not happen overnight. It is not only a competition of means, but also patience and determination.

In any case, the tide of the times, like an unstoppable torrent, is rolling in, attracting everyone's attention.

I believe that for a long time, the tragic battle in the mobile phone industry will be the most talked about topic after dinner.

As the instigator of this all-out war, although Luo Jia was full of excitement and excitement, he also knew very well that with the small size of Xingchen Technology, he would not be able to participate in the war between giants. of.

The only thing he can do now is to develop in an orderly manner according to the established plan, and fully promote the robot project that is crucial to the high-precision manufacturing industry.

After breakfast, Luo Jia and Li Moran came to the factory at the appointed time and met Qin Guangyu, the owner of the factory.