Rebirth of the Ultimate Rich Second Generation Chapter 311: Planning, strategizing
Chapter 311 Strategies and Strategies
After separating from Shen Zheyu and Kang Shaojie, Lorraine went back to the company.
I said hello to my parents, left Kaiyuan District, and withdrew three thousand yuan in RMB cash from my private bank account, and went to act for my “horrifying” plan.
On the other hand, Shen Zheyu and Kang Shaojie returned to Kang Shaojie’s company together.
“Shaojie, you said, is Lorraine’s so-called plan to open up a brand-new business field, is it reliable?”
Kang Shaojie smiled bitterly: “If you ask me, I don’t know. He is so mysterious now. Since he said he will give us an answer within three days, then just wait. As he said, wait for him at any time. Let’s call.”
Shen Zheyu sat aside, lit a cigarette, and then lit another for Kang Shaojie.
Amidst the clouds and fog, the two of them squinted, silent and thoughtful. They tried to recall the thoughts they caught in his eyes when they were talking to Lorraine before, and the secret mystery of Lorraine’s words.
But how they think, they can’t guess what Lorraine’s so-called conception is.
The only thing that can be basically determined is that Lorraine wants to create a brand new industrial chain, and can perfectly integrate the industries under Kang Shaojie with those of Shen Zheyu. In other words, it is still the leisure and entertainment industry. This makes them even more confused. Since it is a leisure and entertainment industry, how can it be said to be a brand-new field?
China is full of talents, especially in Yanjing City. For decades, I don’t know how many business talents, wizards and even ghosts have emerged. But no one dared to say to create a brand new industrial chain based on the leisure and entertainment industry.
“This kid Lorraine… his tone is really not so big…” After thinking about it, the smile on Kang Shaojie’s face became more and more playful, “I hope he won’t let us down. For him, I am full of expectations. .”
“Haha, right?” Shen Zheyu said slightly lost.
The eldest young master of the Shen family, and the younger generation of the Kang family, was actually held in his mind by such a nouveau riche outsider like Lorraine. In a way, he has already taken the first step. You know, not anyone can win the trust of either of them, but Lorraine has put all these two elders and youngsters on his own “thief ship.”
…………
“Brother, the leisure and entertainment industry in Kaiyuan District has almost saturated the market. During this period of time, I have been thinking and practising a series of methods, but I still haven’t been able to invade there.” Ma Chaoxian dialed in at his home. Marley’s mobile phone call, “Look…Would you like to give me some more power?… so that I can buy or merge some industries in Kaiyuan District or Jialing District? In this way, I can also occupy a stronghold and come and cooperate with me. The Luoshui International game of the Rock Group.”
“Trash.” Marley on the phone didn’t know what he was busy with. Apart from his slightly impatient voice, he could also hear some slight gasps, “Want power?-Just a Rockwell. The group is unfair. Are you a rice bucket? During this time, I have given you a lot of right to speak. The three leisure and entertainment venues near Kaiyuan District let you be the acting manager. But what effect did you make?… …Do you know that now that the new year is approaching, all colleagues are brewing a wave of tricks, if you can’t make any improvement, then I will immediately withdraw your endorsement right! A waste of time.”
Ma Chaoxian felt very angry when he was ruthlessly reprimanded by Marley, but he couldn’t help it. He didn’t dare to sing against Marley. What’s more, Ma Lei was right. It has been so long, but Ma Chaoxian has not achieved any results. On the contrary, the three leisure and entertainment venues that he now manages for Ma Lei have not had a recent turnover. Too stable. As the New Year’s Day is approaching, and the Spring Festival is coming soon, the colleagues in the industry are all making tricks. Only this Ma Chaoxian, who is wholeheartedly trying to make some unexpected tricks, is counterproductive and delays everything.
He couldn’t hold it any longer, so he bit the bullet and made this call with Marley.
He knew that Marley didn’t care about the three leisure and entertainment venues, so the reprimand went to reprimand.
Ma Chaoxian, waiting for Marley to give him some guidance. Don’t look at Marley’s entire playboy. On the surface, he is not doing his job properly, but in fact he has a very good business vision and skills. In the Majia leisure and entertainment industry, there are many successful classic cases, which come from the hands of Marais. He really has enough arrogant capital.
“Useless guy, why did my Ma family get out of your waste?” Marley snorted, then changed his mind, “Well, I’ll point you one last time. Don’t call me this kind of thing again in the future. Boring phone calls!——The three leisure and entertainment venues you have now are located near Kaiyuan District, right? That is to say, Kaiyuan District will occasionally have a lot of customers come back to patronize. From a certain point of view, you Now the right consumer groups under the hands have some intersection with Naluo Water International. If there is intersection, there will be an entry point. The most powerful propaganda strategy is not blindly relying on advertising and media promotion, but the mouth of consumers. Word of mouth.”
“During this period, Luoshui International will definitely prepare a lot of tricks in order to welcome the New Year’s Day and the golden period of the Spring Festival. You don’t need to do anything during this period, just keep an eye on their actions.”
Although Ma Chaoxian is not as good as Marley’s mind, he is not a fool. To a certain extent, he is quite a smart person. Hearing this, he suddenly realized: “Big brother…you mean, what tricks did they do? , What are we going to do? Oh, I mean, want to make a better gimmick than them?”
“Well. As long as it is a little bit higher than their strategy, it is enough. Because the consumer groups you are facing overlap each other. Once there is a competitive situation, it will affect their business. A certain degree of influence! Because with competition, there will be a consumer’s choice effect. You attract some customers, and relatively, they will lose some customers. That’s it.”
“But…what kind of marketing strategy do you have to think of to be better than them?” Although Ma Chaoxian hates Lorraine, he dare not despise him. Lorraine’s sharp-toothed mouth and fearlessness that night Look, let him understand that Lorraine is not a good crop, but a hard bone!
“Why are you so stupid? I’m talking about it, you still don’t understand?” Marley cursed, “Simply put, I just let you plagiarize! Plagiarism, you Understand?…what they do, what do you do, but better than them. It’s like they give a 30% discount, you get a 40% discount, they give a gift package of 1,000 yuan, and you give a gift of 2,000 yuan. Gift package, it’s that simple!”
“Oh! I understand, I understand!” Ma Chaoxian hurriedly said.
“In this way, it is them who use their brains, and it is you who enjoy the benefits. Why not do it? —Remember, malicious business competition is also competition. As long as you can become the final winner, it is you The achievement. Consumers don’t pay attention to which hotel opened first, they only care, which hotel is the most famous, understand?”
“However, if we compete like this, we are likely to lose money…”
“Lost your money? Then lose it!… You always have to figure out what your advantage is. You have the support of the Ma Group behind you, what do they have? This Luoshui International is their only bargaining chip in the last battle. Even at a loss, you can afford to consume energy, can they afford it?”
“Yes, yes! Brother, I understand the sentence that wakes up the person in my dream!”
“Idiot, wasting my brain cells.” Marley scolded again and hung up the phone.
In Marley’s opinion, Lorraine is not qualified to pay attention to such a small role. Therefore, Ma Chaoxian, who can’t even deal with such a small role as Lorraine, is undoubtedly a big waste in his eyes.
Hang up Marei’s call, Ma Chaoxian couldn’t calm down for a long time.
He felt very angry about Marley’s scolding and scolding, but he didn’t dare to be true to Marley, so he put all this resentment on Lorraine.
He calmed down and thought about it carefully. Marley was right. If you want to eat the Luoshui International to death, you must keep an eye on their movements. Whatever tricks they do, they do whatever tricks they do, as long as a little bit better is enough. It’s like buying clothes. The same piece of clothing, the same texture, the same manufacturer, the same brand, but different prices. Which one would you choose? ——Even the children of wealthy families are no exception. They are rich, but they are not taken advantage of by the rich, and no one is willing to pay even a penny of the wronged money.
Luoshui International is currently the only industry of the Luoshui Group in Yanjing. If Luoshui International collapses, the Luoshui Group will collapse, and it will go home.
Ma Chaoxian has a brilliant background, and some time and money are consumed, but the Rock Group can’t!
“Hmph, Lorraine, Rock Group, please use your brains! I want to see what marketing strategy you can come up with. At that time, I will run to death for you! It is too much for you to breathe. Get angry!!” Ma Chaoxian clarified his thoughts, full of arrogant self-confidence!
The next day.
Lorraine temporarily put aside the matter at hand, and finally dialed Kang Shaojie’s phone.
“Hey, Master Luo, are you finally answering?” Kang Shaojie said with a smile, his words full of expectation.
Lorraine smiled: “I want to ask you, how many customers are there in all the leisure and entertainment venues you manage?”
“Uh…this is too difficult to count.”
“The customer source I am talking about refers to those relatively fixed customer sources, or in other words, members of all aspects of your leisure and entertainment industry.”
“Oh, you said members.”
“Don’t tell me you did not adopt a membership system.”
“Hehe, of course not. This data is still available, but I want my assistant to sort it out and I will call you back later.”
“Um, good.” After speaking, hung up the phone.
Then, Lorraine dialed Shen Zheyu’s phone number again.
“Zhe Yu, how many registered users are there in your Kyoto people?” Lorraine was straightforward.
Shen Zheyu thought about it, and said cleanly, “About two thousand people.”
“Well, okay, I’ll talk to you later.” Lorraine smiled and hung up.
At this time, Kang Shaojie called: “Lorraine, the statistics are clear. There are 5,326 members in total.”
“Hmm…” Lorraine groaned a little, and turned his eyes to the box of nearly 10,000 golden high-quality cards that he had just ordered. He squinted and smiled, “These are enough. “