Rebirth in a Perfect Era Chapter 952: Screw heat
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The Taobao network 929 big promotion, the daily sales reached 8.22 billion news in all domestic news media have achieved the effect of slaughter.
All media and everyone are discussing the 8.22 billion data in an impossible, hard to confident, and unbelievable manner. However, no one media questioned the authenticity of this data, but instead sought various in-depth refinements. For additional supplementary reporting.
In major events, the law of media reporting is highly uniform, like the process of creating sketches.
In the beginning, the major media did not have too detailed and in-depth consultations, some of them were only a whole frame, so as soon as they came up, they outlined the simple composition of the sketch objects, let the audience know first, this time I will draw a portrait Don’t worry about what kind of person to draw, wait for me to deal with the details, structure the layers, dark, primary and secondary virtual reality step by step, and finally show a lifelike portrait in front of you.
With the deepening of media coverage, various supporting evidences of 8.22 billion have surfaced one by one.
First, the Taobao network sent a summary data. In this data, Taobao listed the top 929 companies in this 929 sales promotion. The first company was Procter & Gamble, which sold The amount is 760 million; the second is Kerry Grain and Oil with sales of 530 million; the third is Unilever with sales of 390 million; the fourth is Metersbonwe , Sales of 330 million …
The people across the country have discovered that more than 80% of the 8.22 billion sales are contributed by these well-known companies and their products, and the ins and outs are very clear.
Even so, there are still some people who do not want to believe that there is a lot of water in the Taobao net sales of 8.22 billion.
Then, the first enterprise person in charge to go on stage came out.
In an interview with the media, Procter & Gamble Group China person in charge announced to reporters: On the day of the Taobao929 big promotion, products of multiple brands under Procter & Gamble had a total of 763.5 million orders on Taobao.
763.5 million, which is more detailed than the 760 million announced by Taobao. This data, recognized by the world ’s top 500 companies, proves that the data publicized by Taobao does not contain any moisture.
After Procter & Gamble released the data himself, there was an uproar nationwide.
People who question the authenticity of the Taobao data all shut their mouths happily, and the national media and consumers began to happily start the math problem.
TV Station said that if the retail price of Shufujia soap is 3.5 yuan, Procter & Gamble is equivalent to selling more than 200 million pieces of soap on Taobao online in one day …
Netizens began to diverge their thinking. Some people say that Procter & Gamble is equivalent to selling more than 30 million bottles of Haifeisi in a day;
Some people say that Procter & Gamble is equivalent to selling more than 50 million bottles of Rejoice shampoo a day;
The most interesting thing is that a malicious netizen said that Procter & Gamble is equivalent to selling 100 million packs of sanitary napkins in Taobao a day, all of which are opened one by one and can circle the earth several times …
Subsequently, Procter & Gamble gave a detailed data. One day, Shufujia soap did not sell more than 200 million pieces, but it also sold more than 30 million, and the real sales champion of Procter & Gamble is More than three million sets of household promotional kits for the care and cleaning portfolio were sold in one day, generating sales of more than 200 million yuan.
In addition to the matching of other brands, Procter & Gamble has achieved 760 million sales in Taobao within a day.
760 million, which is nothing for the world ’s top 500 companies such as Procter & Gamble, or even for the China area, but this additional publicity effect is really awesome for them. So they immediately had a very in-depth interaction with the media. Not only did they disclose the specific sales data of all brands under Procter & Gamble, but even their China district president personally came out for an interview and served as the Taobao platform.
This Frenchman named Laurent.Philippe and China named Luo Hongfei, just took over the position of President of Procter & Gamble China last year. After this Taobao929 big promotion, he was the first to stand up for Taobao website, because He realized that the attention caused by the 929 promotion of Taobao was too high. Any company that performed well in the 929 promotion this time is equivalent to Bai Lao’s opportunity to make headlines. The sooner he stands up, The sooner you can attract attention for Procter & Gamble.
Luo Hongfei spent a year in the position of the China president, but when he was in charge of the China area, the best years of Procter & Gamble in China have passed, with the entry of other international giants, and the continuous China local brand Rise, Procter & Gamble‘s share in China has been continuously decreasing.
Luo Hongfei often feels anxious. The rivals Unilever’s layout in China is getting bigger and bigger, and it gradually has a tendency to catch up with Procter & Gamble, so that Luo Hongfei is always on the lookout and trying every means to confront it.
Sometimes, as long as Luo Hongfei sees Unilever ’s advertisement on TV, it will feel a bit irritable and uneasy. The feeling of being chased by people in all directions is really not very good.
Now, every business of Procter & Gamble is under China. For example: Procter & Gamble has several well-known shampoo brands, such as Hifee, Rejoice and Pantene. At that time, “Zhang Depei trusted Rejoice” The slogan used to make Rejoice popular in China, but competitors did not give Procter & Gamble a unique opportunity. Brands such as Lux and Xia Shilian also have a considerable market share in China, and their exposure is also very high. With the dominance of Procter & Gamble.
Not to mention the recent rise of a lot of domestic products, such as Haodi, which is advertising everywhere, these brands although will not directly threaten the development of Procter & Gamble, but after more, they can also act like ant colony. The threat of bite.
The more this is, the more Luo Hongfei is looking for new breakthroughs.
And Taobao is the new breakthrough he accidentally grabbed!
This time, compared with Unilever, Procter & Gamble has taken a more sincere cooperation attitude, not only gave sufficient profit concessions, but also launched a family package with high cost performance specifically for Online shopping users, for the first time The cooperation with Taobao started the customized service, which really gave the face.
And Li Mu did not disappoint Luo Hongfei. In order to affirm the cooperation attitude of Procter & Gamble and to set an example for other brands, Taobao network deliberately gave Procter & Gamble the most display positions and the highest exposure. Now, Procter & Gamble has also received The highest sales, which is enough to set an example for other brands, and to convey a fundamental philosophy: the more serious you are to me, the more I am invested in you.
In an interview with a reporter, Luo Hongfei said: “We believe that Taobao will affect the daily consumption and life of China people in the future, so for companies such as Procter & Gamble that focus on the production of FMCG, Taobao Network will It will definitely become our very important sales channel, so in the future we will continue to cooperate with Taobao network in depth, and hope that the Taobao network can continue to grow, and hope that the daily sales of the next Taobao promotion can exceed the 10 billion mark, and Procter & Gamble It must also be able to make our sales on Taobao online exceed the one billion mark with an accurate multi-brand strategy. “
In front of the media, Luo Hongfei both affirmed the Taobao network and boasted about Procter & Gamble. With the popularity of the Taobao929 big promotion, it was almost equivalent to doing a round of free advertising worth tens of millions.
Besides, Luo Hongfei also knew very well that through the media for Taobao website station, it can further enhance the close cooperation between Procter & Gamble and Taobao network, which is definitely a good way to multiply.
Seeing the appearance of Luo Hongfei, Procter & Gamble appeared in major media for free, and other brands could not sit still.
For a time, all the companies in the top ten sequence announced by the Taobao network have interviewed by the media and issued a statement through the media. While affirming the authenticity of the data of the Taobao network, they have not forgotten to promote a wave of their own enterprises, even Those companies that failed to rank in the top ten at all have also invited local media to interview for their own money, and spent money to find Softman, and posted their news posts to the second-level or even third-level pages of major Portal website.
In short, as soon as Li Mu wakes up, the whole society has set off a wave of “Zhang 929 heat”.
The news related to the Taobao.net 929 big promotion is so hot that on September 30, the spread of other news is almost weakened.
Just as Taobao 929 big promotion dominates the major media news pages, the Yanjing Public Security Bureau sorted out the specific materials of the “Yanjing9.28 Extraordinary Kidnapping Case” and reported it to the ministries.
In the materials, the Municipal Bureau detailed the occurrence and detection of the “Yanjing9.28 Extraordinary Kidnapping Case”. In this internal data, the names and data of Li Mu and Wei Lan were not concealed.
The ministries and commissions in Yanjing did n’t even hear that, under their own eyes, a criminal case of such a bad nature happened. The kidnapped was not only the executives of a Yanjing company, but also a Li Mu company. The executive, Li Mu is now a news topic person, and anything related to him, especially those involving criminal offences, are very sensitive.
And this time the kidnappers are not only extremely professional, but also in the process of kidnapping and extortion, they also opened the highest ransom in the history of Yanjing, 30 million RMB plus 10 million USD, equivalent to more than 110 million yuan in RMB, This shocked the ministries.
Most shocking the ministries and commissions is the entire case-solving process. This time, Gu Jianghe did not hide anything in the process, basically everything was written according to the actual situation, so what the ministries and commissions saw was that the city Under the guidance of Li Mu’s, the Bureau has solved such a bad case step by step. All of a sudden, the weight of Li Mu’s has been qualitatively sublimated in the ministries …