Rebirth in a Perfect Era Chapter 89: The momentum is fierce
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Zhao Kang had experience in public relations with Yanjing, and Li Mu handed him the task of DJ of public relations Haizhou music station.
didn't expect, after dinner, he got the job done. At nine o’clock in the evening, he called Li Mu and asked Li Mu to listen to the radio.
Li Mu found his father ’s radio, adjusted the frequency, and after hearing a series of opening music, a male voice said: "Welcome to listen to the program I love pop music, today ’s first song I love pop music, Little Hu is The song recommended by everyone comes from the simple plan Band that recently won the first place in the Nansu Province Band competition. Presumably many listeners and friends have seen the simple plan live interpretation of this song on TV, but today Little Hu brings you , Is the official recorded version of this song. At zero o'clock today, this song was just released on Easy Music. If the listeners and friends like the simple plan Band, remember to pay attention to Easy Music, www.eting.com, the second of the simple plan The single "Sunflower" will soon be released on the Easy Music network worldwide. "
Next, the music of "Li Bai" sounded.
A prefecture-level city with a population of hundreds of thousands of urban residents. At this time, there are thousands of people who stay in front of the radio.
Li Mu has been vomiting after listening to this song for two days, turned off the radio, and called Zhao Kang back.
"Okay Little Kang, how to get the line?"
"Hey, what is this? I have a classmate who lives with the Little Hu on a neighborhood. This guy has a monthly salary of 1,000 Yuan. I asked him to eat a meal and gave two hundred Yuan. Now. "
Li Mu can't help crying and laughing, it's really that simple.
Zhao Kang laughed at this moment: "I was just going back to the road after eating with him. The driver's radio is broken. Have you listened? Are you satisfied?"
"Very good, fully in line with expectations."
"Then that's alright." Zhao Kang smiled and said: "I bought two mobile phones for my parents in the afternoon, but I haven't had time to send them to them. I will go home after a while and go to your house to find you."
"OK."
Hang up the phone, Li Mu just wanted to find Kong Lingyu to ask about the traffic situation, didn't expect Kong Lingyu just called.
"BOSS, there is a new peak in traffic at more than 8 o'clock tonight, and there are more than 150,000 online trial users. Where do you get such huge traffic from BOSS?"
"You use a search engine to search for a simple plan, and then read more search results to know, in addition, you do not listen to the radio?"
"How can I listen to that ... I will search for a simple plan immediately."
"Okay." Li Mu just wanted to take the line, and Kong Lingyu said again: "By BOSS, today's independent access IP is nearly 300,000 by now, but our registered user ratio is a little low, only less than five Thousands. "
Li Mu thought for a while and said: "The low number of registered users is a common problem of this type of website. In this way, you buy three mobile phones and three MP3 players and control the total investment within 8,000 yuan. For prizes, engage in an event with prize registration, and let the artist make a promotional banner that is placed at the top. "
"Why is Ah??" Kong Lingyu's thinking can't keep up. Most internets are now thinking about how to spend money from users. If they can't, they have to use the user's traffic to make money. Said who in turn paid the user money.
Li Mu understands this marketing model very well. In the future, an APP will engage in subsidies and red envelopes, and it will burn money in hundreds of millions in order to attract users. However, the current internet practitioners have not yet entered the fierce competition I do n’t know how to feed the user ’s marketing model.
But Li Mu feels that a small amount of investment can give users a strong incentive to register, why not do it? For current netizens, both mobile phones and MP3s should be considered luxury goods. If you register, you will have the opportunity to obtain them, and the conversion rate will be very high.
Li Mu did not answer the question of Kong Lingyu, but explained: "You remember, the period before the draw is long enough, but not too long. A seven-day cycle is tentatively drawn, and a mobile phone jackpot and an MP3 jackpot are drawn every seven days. , system will draw immediately, every registered user will have a chance to win the prize, and the winning user will be announced on website. "
"In addition, during the seven-day period of the lottery, users who continue to check in every day will have a double chance of winning. Users who check in every day and have more than one hour of listening time are equivalent to signing in twice, and the chance is doubled. When you arrive, the probability will accumulate next time. "
The core of Li Mu ’s remarks is to increase the user ’s inertia to increase the user ’s viscosity. As for whether Kong Lingyu can understand it, Li Mu does n’t care. It does n’t matter now. As long as it is implemented, he will naturally see the effect. I understand.
Kong Lingyu, with doubts and surprises, took over the task of Li Mu's, and then arranged the artist to work overtime to catch the banner, and he himself was ready to take the time to buy prizes at noon tomorrow.
Li Mu hung up the phone, thinking about it, let Easy Music raise a group of users, after a few days the user reached a certain scale, you can also hang up your two songs to try the effect, if the user likes, Then Easy Music adds another unique content source.
......
When I was a little idle, Li Mu also took the time to drive to the school to practice and train, and I could also see Su Yingxue by the way, but after three consecutive reverses were put into the library and the library was moved, the coach waved his hand: "You still do n’t Let ’s go grab a car and practice with others. Go back and wait for the exam. ”
Li Mu did not have time to run to the driving school every day, so he failed Su Yingxue and Zhao Kang.
The decoration progress of the store is very good. Li Mu has to go and see it every day in recent days, basically every day, and the huge inkjet advertisements hanging on the door of the store are also very effective. Many young people of Haizhou have already I know that the local Metersbonwe specialty store has started to be renovated, and the store is very large, it looks very tall.
Unlike the Aaron Kwok that Low went to play online celebrities in 2015, the current Aaron Kwok is indeed a Heavenly King, and its influence is also extraordinary.
The decoration of the store is expected to be completed around August 15th. Li Mu needs to take a good time to order with the headquarters. According to the current official pricing level, the cost of Xia Ji is about 800 yuan per square meter. From 1000 to 1500, Li Mu's stores are 165 square meters, and the spring and autumn seasons are coming soon. The cost of goods should be 1,000 yuan per square meter, less than 200,000, and it can be easily handled.
The current Easy Music network is also very impressive, because the banner ads for registered users ’lotteries have been launched, and now there are more than 300,000 registered users, which also makes Kong Lingyu invest in Li Mu.
Now the radio stations of all cities in the province are playing "Li Bai" in a loop. There are some factors for public relations, as well as the attraction of the song itself. In short, this song is hot, at least in Nansu Province is really hot.
three days, the first Xue Guilan detained, "Li Bai" finally log in Shanghai music station, once broadcast, it caused a feverish pursuit of young people, a simple plan accompanied by "Li Bai" first log in first-tier big cities, and were brought to big cities together There are also Easy Music network, Easy Music network daily flow has exceeded 500,000, water army is still overwhelming publicity.
Li Mu called Kong Lingyu, told him that he had found an independent singer, and was about to publish his work on Easy Music, let him find an artist to customize a Banner banner, and arrange the second one behind the simple plan. , The content is: Easy Music exclusive singer Little Mu single "Zebra Zebra" the first release of the whole network-"confessions of a niche folk singer".
There are no photos, and some are just a blurred back with the guitar facing away from the camera.
Li Mu was reborn to the present and has no plans to be a star, so he only used Little Mu as a "stage name" to publish songs to increase the viscosity of Easy Music users.
Li Mu is not very confident in the two songs he has recorded. After all, these two songs are slightly niche folk songs, and the recording level is also very rough, but at least they are unique to the entire network. There must be no harm but good.
Kong Lingyu naturally rejoices abnormally, the development momentum of Easy Music network is so rapid, his heart is more joyful than Li Mu, Li Mu is a rebirth anyway, and has been immersed in internet for many years, much calmer than Kong Lingyu.
After Little Mu's "Zebra Zebra" went online, it did not immediately gain very high popularity. Li Mu analyzed the user behavior of the Easy Music network and found that most of them came to listen to the simple plan directly after they came, and then began to search for the current More popular singers, such as Jay Chou, Fish Leong, Nicholas Tse, Yu Quan.
However, Li Mu doesn't matter. Give it a little time to let it ferment slowly.
Zhang Kexuan has been paying attention to the Easy Music network recently, especially the data of the song "Li Bai" on the Easy Music network. In just a few days, the number of times the song has played exceeded one million. This is a simple plan. None of the four people Expected.
Routinely open webpage to see the data. Zhang Kexuan accidentally found the Banner advertisement for Little Mu "Zebra Zebra". I was shocked. I remembered that Li Mu recorded a song with the same name before. , It really is Li Mu.
It's just that Li Mu didn't sign his real name, but signed Little Mu, which made Zhang Kexuan a little curious.
"Hello, Kexuan."
Li Mu, who was inspecting the progress of the project at the store, received a call from Zhang Kexuan.
"I saw" Zebra Zebra "online on Easy Music, why don't you use the real name Ah?"
Li Mu said: "I do n’t want to be famous again."
Zhang Kexuan said: "Actually, it's good to be famous ..."
Li Mu laughed twice and said, "I still do my own things safely and securely. The entertainment industry is too exaggerated to suit me."
Zhang Kexuan hey laughed: "If the name Little Mu is also hot, you will be famous as well? Now there is no airtight wall?"
Li Mu simply said: "Knowing that Little Mu is mine, only four of you Band and Sister Wan, so you must keep strict confidentiality for me. If you leak it, the four of you will bear the responsibility."
Zhang Kexuan hastily stated: "You can rest assured, I will say hello to them, and I will never reveal a little bit about you!"
"This is almost the same."
Zhang Kexuan hesitated for a while and said, "Oh, we are ready to pass two days ahead of the final of Yanjing and adapt first."
Li Mu looked at the time: "Isn't that tomorrow?"
"Yes." Zhang Kexuan said: "We really hope you can go with us, but if you want to come, you will definitely not agree."
"Indeed, I ’ve been very busy recently and ca n’t pull away."
Zhang Kexuan said seriously: "You can rest assured that this time our four must not lose our mission, you are waiting for our good news at Haizhou!"