Rebirth in a Perfect Era Chapter 882: Prepare for the sniper battle

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At the beginning, Li Mu didn't think there was any problem with the name LeTao, but after being reminded by Teacher Lei, who was good at marketing, Li Mu realized that Boss Ma had left a huge bug for himself.

Online shopping = Taobao = Browsing Tao darling, this concept is given to consumers across the country by the Taobao network, there is a success in the Taobao network, there must be follower imitators, so all names with the "Tao" follow the trend e-Commerce platform, surface It seems that you can continue to follow the trend, but if you think about it, this approach is very lacking.

Fox and Huwei are okay, because there are countless levels between fox and tiger. Once you choose this path, you are destined to be limited to "fox" in some way. tiger".

If Li Mu does not make use of the effort to make Boss Ma appear in front of the public with the flag of "LeTao", Boss Ma will definitely be able to get a little light of Taobao, but it is only a little.

However, if you prepare yourself in advance, as Teacher Lei said, when he starts to exert his strength, he will directly follow up with his hard work, then Boss Ma may cry without tears because he is a carduelis Later, once he launched the promotion of "LeTao", he followed up with Teacher Lei. For Boss Ma, his advertising investment has been smashed, but it has become a boat, and he ca n’t save it if he wants to save it ...

After deciding on the strategy of advertising induction with Teacher Lei, Li Mu said to Teacher Lei: "The most important thing now is to first lock the media resources in advance. In theory, every media that LeTao launches, we must also vote At the same time we have to vote more than they do! "

Teacher Lei said: "It's better not to use the Taobao network to follow up the media and reserve media resources. The media industry is already very complicated. Any news is transmitted very quickly, and it is really easy to find out the news from the media. "

Say, the old fox-like expression of Teacher Lei is online, and looks at Li Mu smiles a little bit trivially: "Actually, I suggest you let the Muye Science and Technology people lock the media resources in advance, even if Boss Ma heard that Muye Science and Technology is also looking for media resources everywhere, It should also be instinctively thought that you are preparing for the promotion of Muye Science and Technology. After all, after all, Muye Science and Technology is now in the US market and it needs to be financed. It is a common practice to raise the valuation of the company before it is raised. "

Li Mu nodded, very much in recognition of Teacher Lei.

People in the internet industry, especially bosses and operations, Business staff have a consensus that once a day, press releases and soft manuscripts of a company or a product are suddenly overwhelmingly distributed everywhere It is basically certain that this company is ready to raise funds, and speculates on the momentum ahead of time, nothing more than to get a higher valuation when financing.

If Li Mu's current Muye Science and Technology locks media resources, it will definitely give people in the industry a pre-emptive judgment, making them think that Muye Science and Technology is to hype themselves and pave the way for corporate financing. They will never think of Taobao.

Li Mu lamented that Teacher Lei is really a genius in marketing, not only the subtle and profound means of playing, but also very precise and in-depth insights on the entire marketing strategy. Just for a while, not only has the Boss Ma Strategies, as well as confusion about how to make this strategy progress more smoothly, once Boss Ma's LeTao goes online, Taobao will hit him in all aspects, which is probably unprecedented in his entire career.

Thinking about this, Li Mu said to Teacher Lei: "Lei Zong, did you say that Boss Ma is paying attention to our developments now? I'm afraid he has mastered our promotional activities in advance."

Teacher Lei smiled slightly: "If it were n’t for you to suddenly let me know about the current development of Dangdang, I thought you will put all your energy on YY during this time, after all, YY is now in the news of the American elite fire. As we all know, YY can be so successful in the US market, the entire industry is very encouraged, everyone must instinctively feel that the current development of YY overseas is the focus of your energy focus, I believe Boss Ma No exception. "

Finally, Teacher Lei added: "The promotion of Taobao is brewed internally in a low profile, but the dynamics of LeTao include the participation of Dangdang and the participation of Amazon. If the business field is an internal company action, it is generally confidential It is much easier, but if it is a joint action of multiple companies, it is very difficult to keep the secret, so this time we and LeTao promotional activities, they are bright, we are dark. "

Li Mu scrutinized the words of Teacher Lei and nodded in agreement.

The eyes of the entire China internet are actually focused on the development of YY in the United States. This is a historic step taken by the China internet industry. Not only is it of great significance, but it also gives other internet companies a benchmark that can be referenced. In this case Next, the aura of Taobao is naturally much more bleak than Muye Science and Technology, even I have subconsciously put YY globalization in the most important position right now, not to mention competitors.

The most important thing is that after being reminded by Su Yingxue, I walked out of the misunderstanding in advance. It is a great opportunity to concentrate on and quietly prepare for a decisive battle with Boss Ma, Dangdang, and Amazon, otherwise if I really put my energy into it On YY, Ali, Dangdang, and Amazon jointly launched a surprise attack on themselves. I am afraid that the great situation of the Taobao network will cause heavy losses.

Aware of this, Li Mu is more grateful for the existence of Su Yingxue, and at the same time admires her business vision and sense of smell. If it is not for her, she quietly analyzes all her situations in private, I am afraid that 80% of her energy has now been overseas The market is attracted, either staring at the registration and payment data of YY US users, or staring at the Muye Science and Technology game team to develop the online version of "Plant Wars Zombie(s)", and they will never look back and turn their attention back to Taobao Body.

But because of the reminder of Su Yingxue, Li Mu jumped out of the inertia of the boat, accidentally discovered the potential threat, and obtained the time window to snipe the opponent in advance.

Next, the most important thing is how to fight this blockade thoroughly!

......

As Teacher Lei considered, Boss Ma, far away from Hangzhou, did not specifically understand the current trend of Li Mu.

In fact, it ’s not that Boss Ma is underestimating the enemy, but Boss Ma is too complicated at the moment. The three companies jointly established Hangzhou LeTao. During the negotiation stage, Boss Ma struggled hard. Now it ’s finally finished. landing, most of his energy is concentrated on how to do it. Good LeTao launch event.

Boss Ma has also considered the Li Mu and Taobao networks. As its only competitor, Boss Ma naturally pays special attention to the Taobao network, but the current Taobao network does not show any signs of major actions, much like It is a posture of steady development and steady play, so Boss Ma preemptively believes that this time is a surprise attack against Taobao, while Taobao is in the dark and unconsciously.

At the same time, Boss Ma also very "precisely" guessed that most of Li Mu's attention at this time must have been transferred to the overseas market because of the unexpected popularity of YY in the overseas elite class.

In the eyes of Boss Ma, if you change to Li Mu, you will definitely hit the iron while it is hot. Take advantage of this God-given opportunity to build a bridgehead overseas first. After all, Li Mu ’s domestic industry is already very stable. Great opportunity for energy and opportunity to attack overseas!

Once Muye Science and Technology can build a bridgehead in the US market, it is definitely an unprecedented and extremely meaningful event for the China internet industry, and it is also a great honor for internet employees in China. And those who personally contributed to it all have created an honor that is enough to go down in the history of the industry.

At the moment, Li Mu does have the opportunity to create this honor, so even Boss Ma is envious, jealous, and hateful of him in his heart.

So, Boss Ma believes that Li Mu's focus on overseas is indeed a good opportunity for LeTao to go online. In her view, Li Mu is now negligent to prevent, and LeTao has been secretly laid out. Propaganda, when the time comes, Li Mu will naturally be caught off guard.

After reaching cooperation with Ali and Dangdang, Amazon attaches great importance to the online activities of LeTao. In the past few days, the executives of China Amazon have been discussing the details of promotional activities with the boss Li of Boss Ma and Dangdang.

Dangdang ’s boss Li does not have any opinions on the promotion activities. He is not a good marketing player himself, and he is a little petty. In his view, the daily chemical and clothing promotion plan that Boss Ma prepared before has been very perfect. The promotion intensity is just right, and it is OK to promote the implementation according to his established route, and there is no need to make any changes. If you really want to modify it, try to control the media input as much as possible. Li Guoqing feels that the media investment planned by Boss Ma is too high. Now he is also a shareholder of LeTao, so he is actually quite painful because of the high media budget of looks at. . .

But Amazon is completely different.

As the world's e-Commerce giant, Amazon has long been accustomed to the high-playing way of spreading the stalls and making the noise and noise. Their annual investment in publicity costs more than 100 million US dollars, so Amazon this time The executives who came over hoped that Boss Ma could increase its investment in the media, and strive to put out five to eight million US dollars of promotion funds, and once pushed LeTao to China, no one knew it.

The entire promotion cycle of LeTao is tentatively scheduled for 5-7 days. Among them, the promotion is launched 3-5 days before the launch, and the pre-warming is started nationwide. The consolidation is carried out in 2-5 days after the launch, a few days After the event went offline, LeTao entered the official operation stage.

The overall 5-7 days cycle, the promotion budget of five to eight million US dollars is simply to scare people. Now the advertising budget of some well-known companies in China is only tens of millions of RMB, and the executives of Amazon However, it is recommended to burn tens of millions of RMB by promotion within 5-7 days, not to mention the Li Guoqing pain, even Boss Ma can't hurt because of his previous planning, the advertising budget is a thousand Ten thousand RMB is the upper limit.

In Boss Ma ’s opinion, the investment in publicity is good. The greater the investment in publicity, the higher the company ’s visibility and the higher the company ’s revenue. This is a positive relationship, but the multiplication factor between this formula is Floating, if the investment is too small, the input-output ratio must be very low; if the investment is too large, the input-output ratio will be very low; only when the input is just right, the input-output ratio can be maximized.

However, Amazon particularly insists on their views. While Li Mu and Teacher Lei have formulated a perfect blockade strategy, the executives of Amazon and Boss Ma are engaged in the first argument after the tripartite cooperation at the conference table Do you want to continue to increase the promotion budget for the launch of LeTao and promotional activities.