Rebirth in a Perfect Era Chapter 826: Xu Bo retest
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Whether adopting the 2.0 model or the 3.0 model, the goal of Li Mu’s is to first invest about 50 companies nationwide, make the model, and then use the existing model to tell the story to the capital.
As long as there is a story to tell, the capital side will definitely be willing to invest money. As long as the Qian Jin of the capital comes, the subsequent large-scale development will not be a problem at all. Li Mu can dilute most of the equity to the capital. Internet cafes make money, and do not seek to make money by purchasing commercial real estate. The money can be used to make money. I only use Internet cafes to promote the development of internet and the development of Internet users, the development of Hasee, and the development of Internet cafe desktop system.
After basically understanding the idea of Li Mu’s, Zhao Kang is somewhat worried. He is not like Li Mu. He has such a good mind. If he is really responsible for such a large investment project, he is worried that he will not be able to cope.
Li Mu is not worried. He feels that the first thing he needs to do this is a trustworthy person, not a strong person.
A strong person can hire Zhao Kang to make up for his lack of personal ability, but this project must be controlled and supervised by him.
In the view of Li Mu, this project has nothing to do with internet. It is a heavy asset project of offline, which involves a large number of offline purchases and real estate transactions. If there is no trusted person to control, Li Mu will certainly be at ease.
Regarding the investment and equity of the chain Internet cafe project, the idea of Li Mu’s is to register the company with Zhao Kang, first invest in 50 million start-up capital, and jointly invest with Zhao Kang, the investment ratio is 9: 1, the share ratio is 8.5: 1.5, Li Mu An additional 5% of the shares were given to Zhao Kang as an equity incentive for him.
Zhao Kang has no opinion on this. When he came to Yanjing with Li Mu to go to school, he made up his mind to do things with Li Mu. For him, his thinking mode will only question himself, but will never question Li Mu. .
After the two men set these details, Li Mu began to sort out the time nodes.
The current development trend of Internet cafes is good, and the national policy is gradually relaxed. After the policy of “computers into the city” is pushed forward, Internet cafes will usher in a new spring. This is the background of the industry and has its own Positive Energy internet. The presence of people has changed greatly from the government to the public’s attitude towards Internet cafes.
However, as soon as school starts in September, less than three months are left before the first SARS case appears; half a year before SARS is introduced to Yanjing, half a year later, the panic of SARS will sweep across the country, By that time, Internet cafes will enter a short winter period.
Li Mu is thinking that if there is no capital in the early stage, the speed of Internet cafes should be relatively slow, but if Zhao Kang is accelerated, you should be able to open up dozens of Internet cafes before the end of the year. At that time, the model of my own chain of Internet cafe projects was also very clear.
At that time, as long as you find the capital side, the capital side will definitely be interested. As long as you speed up, you can get financing before 2003 and at the latest by February 2003. Not only will you not be affected by SARS On the contrary, large amounts of capital can be used to speed up the establishment of stores during the vacuum stage of SARS. Once SARS passes, a large number of new stores can be built for business.
If you do n’t get the money before the outbreak of SARS, and you want to raise funds for an Internet cafe after the SARS outbreak, I am afraid that the capital will lose confidence. In that case, the whole plan will be stranded for at least a few months, but as long as the pace of progress is not too slow, this The financing can be obtained before the outbreak of SARS. As long as the money is available, it does not matter if the capital side loses confidence during the SARS stage. Anyway, if the money is given, there is no possibility of refund.
Basic disk is confirmed, Li Mu introduced Zhao Kang to Hasee Wu Haijun still in Yanjing, let Zhao Kang follow Wu Haijun to participate in the Economic and Trade Commission discussion, then follow him to Shenzhen, the purpose is to let Zhao Kang first establish a certain relationship with Wu Haijun Basically, at the same time understand the general situation of Hasee. Once the plan of the chain internet cafe starts landing, it needs the close cooperation of Hasee. This is a win-win situation for the chain internet cafe, Hasee computer and Taobao network, Zhao Kang as the promoter, follow your own side Needless to say, the relationship with Wu Haijun must be close enough.
……
Saturday, Kong Lingyu and Lin Qingya split their arms for the Li Mu’s Online Games plan.
Kong Lingyu ’s talents in Muye Science and Technology interview games, including Xu Bo from Yangcheng; Lin Qingya invited Kingsoft ’s Seasun studio planning and development team to eat privately, trying to follow the requirements of Li Mu’s, and the backbone of Kingsoft Seasun All the power is gone.
Xu Bo arrived at Yanjing on Friday night. The HR of Muye Science and Technology booked him a four-star hotel near the company. Because Xu Bo wanted to take this opportunity to hang out at Yanjing, his return time was scheduled for Sunday After the HR of Muye Science and Technology gave him a ticket for Sunday, he also paid the hotel room until Sunday. This kind of thoughtfulness and generosity made Xu Bo deeply aware of the awesome of a large company.
The interview for Xu Bo was scheduled at 10 a.m. on Saturday. He was so agitated that he hardly slept all night. The rare thing is that he can maintain an extremely energetic state after getting up early in the morning.
Kong Lingyu attaches great importance to the person Xu Bo, because this person is seen and hand-picked by Li Mu in so many resumes. Although there is no awesome in the resume of Xu Bo, Kong Lingyu still dare not be negligent.
Xu Bo and didn’t expect, interviewing himself, turned out to be the entire General Manager of Muye Science and Technology. He originally thought that the boss of the Muye Science and TechnologyYY game project division would be very good for this retest, but didn’t expect, I only met after I met. It turned out to be Kong Lingyu as the second character.
Kong Lingyu didn’t take the Xu Bo lightly. When Xu Bo handed his resume to Kong Lingyu, Kong Lingyu politely reviewed his resume again carefully.
Xu Bo is a little nervous at this time. His resume is really not good enough. In front of such a big man like Muye Science and Technology General Manager, he is afraid that his resume will be underestimated by the other party.
For this reason, Xu Bo carefully watched Kong Lingyu‘s expression to see if he had a disappointed, disdainful look, even if it was just an inadvertent frown.
After looking at his resume, Kong Lingyu had a very calm expression. After reading his resume, he asked the first question of Xu Bo: “What do you think of NetEase‘s” Westward Journey Online “?”
Xu Bo combed through the brain for a moment, and said seriously: “” Westward Journey Online “has more creativity but not enough depth.”
Kong Lingyu asked him: “What do you mean by depth?”
Xu Bo said: “The depth I ’m talking about is not the virtual level of the game ’s meaning, but the depth of thinking of the entire game during the development process. I personally feel that whether it ’s 1 or 2 is the whole story. It is lack of in-depth thinking. Whether it is the structure, settings, characters, or pictures, it can only be considered a piece of cake. However, because all aspects have barely passed the passing line and the overall balance is relatively balanced, the operating data is not bad. “
Kong Lingyu nodded and asked again: “If you were to revise the” Westward Journey Online “, how would you proceed?”
Xu Bo said: “In my opinion, many basic discs of” Westward Journey Online “have been finalized. It is basically impossible to make drastic changes. If it is really modified, it can only be disassembled on the original basis. Come, improve and modify a little bit, and change soup without changing medicine. The best way is to quickly develop a new alternative game while “Daily Westward Journey Online” is not dead. “
Kong Lingyu asks: “So if you are allowed to develop this alternative game, how do you tend to position?”
Xu Bo said: “I actually considered this problem. Many of the problems in” Westward Journey Online “are congenital and cannot be solved at all, but it also has a certain user base and brand foundation. After all,” Journey To the West ” The masterpiece is unknown to the entire China, and it is also the most imaginative of the four masterpieces, with the richest game elements. Therefore, I personally tend to re-develop a new one based on “Journey To the West” and “Westward Journey Online” This game must correct all the congenital deficiencies of “Westward Journey Online” during the construction of this game, and then add more advanced, more reasonable and more suitable game settings for the player, as “Great Westward Journey online” “The replacement is launched.”
Kong Lingyu doesn’t understand the game, and after listening to Xu Bo, he can’t help but nod slightly.
In this passage of Xu Bo, two very important advanced thinkings are mentioned, one is marketing by taking advantage and the other is the concept of popular IP.
The so-called borrowing marketing is actually a hitchhiking. “Westward Journey Online” already has a certain foundation. If you give up “Westward Journey Online” and develop “Swordsman Online” or “Eight Dragons”, then It is equivalent to starting from scratch, which is far less cost-effective than developing a new game based on “Talk Westward Online”;
The so-called popular IP concept is those well-known intellectual property rights that can be used for multi-domain derivative development. Products derived from such intellectual property naturally have sufficient fans foundation, whether it is publicity or transformation, it is easy to obtain Many, the carrier of popular IP can be a book, it can be a game, it can also be a movie or even a song.
although is a concept that has only been popular for more than ten years, but this mode of thinking has been born very early. The reason why NetEase developed “Big West Journey Online” is also to borrow “Journey To the West” and “Big West Journey”. The two super IP concepts of movies are used for marketing. In the next few years, Jin Yong‘s novels are basically all developed into online games, which is itself a kind of IP thinking.
Xu Bo is also aware of the widespread influence of “Journey To the West” among more than one billion people in China, coupled with the enduring of CCTV’s “Journey To the West” TV series for so many years, “Journey To the West” has become the largest super IP of China There is no one, and it is simply appropriate to play games with this IP.
The best part is that if you want to use Mr. Jin Yong ’s novel to develop a game, you still need to ask Mr. Jin ’s permission and pay, but the super big IP of “Journey To the West” is not only the biggest China, but also completely free. Anyone can use it.
Zhou Xingchi and other filmmakers, the reason why they continuously filmed Westward Journey movies in the hottest era of IP is to put it bluntly for this reason. Xu Bo can realize the significance of the big IP of “Journey To the West” in this era. , The vision is indeed extraordinary!
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