Rebirth in a Perfect Era Chapter 739: Basic social responsibility [Third, the monthly ticket]

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The development in the field of China e-Commerce was finalized after many experts, multiple platforms, and many years of exploration. The entire industry is full of large and small enterprises, and the three most representative platforms are Taobao, Tmall and Jingdong.

Taobao is pure C2C, a trading platform for third-party small and medium-sized sellers and consumers; Tmall is a C2C in a B2C coat, which is bluntly a third-party seller and consumer trading platform, but the merchant threshold has been raised Jingdong is a typical representative of B2C. It can purchase, store, sell, and distribute itself. It can achieve a high degree of autonomy and control of operations.

In the eyes of Li Mu, the development of the previous life Taobao network is somewhat deformed. At the stage of the accumulation of original capital, the Li Mu did not agree with the unscrupulous methods and the abandonment of the bottom line, such as the most criticized fake problem.

In the many years that Taobao has existed, the stubbornness of fakes has been with you, just like stubborn psoriasis, which will only be covered by bright clothes, but it has never been really cured.

Li Mu feels that it is Taobao ’s own connivance of counterfeit goods and counterfeit sellers that has led to the proliferation and gradual runaway of counterfeit goods from manufacture to sale of supply chain, so that counterfeit goods have become a cancer that plagues the national retail industry.

The Taobao mall that was born later, Tmall, in a sense, bears the accusation of Taobao's regaining reputation from the moment of its birth, because Tmall raises the threshold for merchants to enter, and Alibaba can only be proud of its promotion. Tmall is equal to the concept of genuine products.

But in Li Mu's opinion, this is basically a despicable way of diverting attention. Alibaba did not really attack Li Gui on Taobao, but instead pulled Li Kui to Tmall, then pointed to Li Kui and said, "Look, we Only authentic products are sold here. "But what's the point? Under the appearance of light, there are always countless Li Gui.

The reason why Taobao of previous life is the proliferation of fakes, and the reason why Taobao is letting fakes develop is partly because they did not attract the attention of brand merchants in the early years of their business.

Without a source of genuine goods, and wanting to expand the platform ’s product types and promote platform trading volume, they abandoned the principle and chose benefits.

Take a very practical example. In the 5-7 years after the birth of Taobao in 2003, it is estimated that more than 95% of Nike shoes sold online on Taobao are fakes. If Taobao was founded in 2003, they would Can attract the Nike brand to enter, there is true Li Kui, then the sales of fake Nike will be greatly affected, and there is true Nike, Taobao already owns Nike products, so for the protection of itself and the protection of partners, it must also be Will crack down on fake Nike.

But the fact is: because there is no real Nike to join, and users have demand for Nike, so fake manufacturers and sellers have realized the opportunity, and jointly moved the fake Nike to Taobao online sales, and the Taobao network platform itself Nike's products are also needed to expand its product library. Since Nike is a blank at this time, Li Kui can't invite them again. It's just that fake Nike is coming. Everyone takes their own needs. Naturally, those consumers who have nowhere to protect their rights.

Li Mu wants to be a internet person with a basic sense of social responsibility, so his Taobao must fundamentally stifle this vicious circle. As soon as he came up, he invested huge resources to promote the brand day, in order to let Taobao net one As soon as you come up, it will attract the attention of brand companies.

Li Mu does n’t want his Taobao to start step by step. He wants to use the brand day event to push the Taobao network to a height that attracts worldwide attention from the beginning, so that all companies and businesses that want to make money in the China retail market The brand surrendered in front of Taobao's powerful online sales capabilities.

The brand ’s sales of 2.683 billion a day will probably become a big news that shocks the country early tomorrow. I am afraid that various brands will also break their heads to cooperate. As soon as they come up, they will be bundled with a large number of brand companies. The more genuine products, the more complete, the smaller the living space of fakes.

......

After analyzing the data, Li Mu called Liu Qiangdong at one o'clock in the morning and told him his approximate analysis results, while reminding: "Brother Liu, the brand day is so successful, it will definitely attract a large number of brands to join in cooperation in the future, given our platform The current situation must let Business staff work hard to develop the market of daily necessities!

After we have consumed almost all the logistics needs of the brand day, the platform will formulate corresponding preferential policies for some of the franchise brands that join them, and support them while also letting them come up with some concessions. Planning some category promotion activities, stimulating users 'enthusiasm for Online shopping of daily necessities, cultivating users' Online shopping habits from bit by bit, and increasing their Online shopping frequency. "

Liu Qiangdong immediately said: "Although you can rest assured, I have also considered the importance of daily necessities for the cultivation of user habits, so I specifically asked the headhunter to talk about the middle and high-level of a large daily-use department store company, and I plan to dig a batch of , Trying our best to promote our daily necessities category sales. "

Li Mu is pleased. Since Taobao, he has been taking his own rhythm. Brother Liu is almost accumulated now. Is it finally going to explode?

So Li Mu asked him: "Which daily department store talents have we communicated with?"

Liu Qiangdong said: "In the future, I want to set up several separate project divisions in Taobao according to the type of goods, such as electronic products project division, office supplies project division, clothing department store project division, and daily necessities project division. Daily necessities project division, so I expected that there are several groups under this project division, such as: daily necessities group, food and beverage group, grain and oil seasoning group, daily necessities group, maternal and child supplies group, etc. . "

After introducing his own plan, Liu Qiangdong only answered the question just mentioned by Li Mu: "So you just asked me which companies have communicated talents. The specific situation is: I let the headhunter contact Procter & Gamble, Unilever, and Johnson & Johnson. The right person in the old-fashioned supplies company, because they have a very deep understanding of the domestic daily-use supplies industry, daily-use supplies market, and user needs, so I plan to dig out one of these companies to serve as our daily Manager of the chemical supplies group. "

“For the same considerations, the talent positions of several other management positions are Kerry Grain, Hengan Group, Want Want Group, Master Kong and Coca-Cola. Each company strives to find a reliable person to serve as our One of the management posts, in this way, in the future, we will have a team that understands the daily needs of domestic consumers the most, and with them, the brand relationship will be easier to maintain. "

After listening to Li Mu, Lianlian lamented: "This method is great. It has analysis, goals, implementation plans and transformation ideas. It is very complete. Just do what you say! Be sure to improve the category development as much as possible. Cultivate the user's Online shopping habits, as long as the trading volume and turnover of the platform continue to increase, and then we will match our own logistics system, we can directly do our own business! "

"Relax!" Liu Qiangdong said firmly: "I will not insult the mission!"

Said, Li Mu said again: "I will go back tomorrow, we will have another meeting to regulate the business introduction, you will send a press release tomorrow morning, on behalf of Taobao official to all enterprises and businesses to settle in Taobao to open the flagship The invitation of the store, the conditions for entry are the same, but it is necessary to state that there is a complete set of algorithms within Taobao. The earlier the merchant enters Taobao, the higher the weight, and the higher the weight, the more resources can be obtained. Tomorrow, we will definitely receive a large number of applications for merchants to settle in. We must let our reviewers check well, and must not be placed in any company with insufficient qualifications. "

"Also, the Taobao brand day data is so high, I am afraid that it will attract a large number of small and medium-sized sellers in the future. We welcome all small and medium-sized sellers in principle, but we must strictly control the products of small and medium-sized sellers. On our own platform, counterfeit and shoddy products must be cracked down to the end. "

Liu Qiangdong immediately said: "I haven't relaxed the fake and inferior piece at all, and will never let Taobao be the soil for fakes!"

"Okay." Li Mu was satisfied, and asked him: "Can we guarantee the logistics of more than 10 million orders?"

Liu Qiangdong said: "You can rest assured that from 0 o'clock yesterday, our more than twenty vehicles repeatedly transported orders from the province to the distribution centers of the postal provinces. The postal EMS of each province received our parcels. Immediately afterwards, the delivery within the local area began. Now the postal treatment for us is: priority sorting, priority transportation, and priority distribution. Basically, most of the personnel vehicles are concentrated to serve us! "

Said, Liu Qiangdong said: "As of an hour ago, we have delivered more than 8 million packages to the postal EMS of provinces, autonomous regions and municipalities across the country, including Yanjing, Shanghai, Yangcheng, Sichuan, Hanzhong, Liaoshen The provincial and municipal orders in which the six major storage bases are located are basically directly taken away by the local EMS for delivery. The entire delivery work will definitely be completed within the next 48 hours, and the delivery will be completed within 24 hours after delivery. "

The point-to-point transportation strategy formulated by Li Mu is very targeted. Regardless of the specific number of orders, he deduces from the results that all these orders will eventually flow to major provinces, autonomous regions and municipalities in the country, especially in East China and South China. The provinces and cities are the top priorities, so he made his team mindless and did point-to-point transportation from the major storage bases to a province.

Under this general tone, the transportation of the six bases in their own provinces and cities is completely solved by local EMS, almost using EMS as their own logistics.

For example: more than 1 million parcels in Yanjing local do not need to be transported by Taobao at all. Every time a batch is sorted, it will be directly taken away by Yanjing local EMS; Shanghai has two million parcels locally, Taobao After the Shanghai warehouse is sorted out, it is also directly taken away by the local EMS and started to be delivered. After sorting out more than two million orders in the whole Guangdong province in the Yangcheng warehouse, it is also directly given to the EMS Yangcheng distribution center in Guangdong province. Dispatched by the province, this kind of distribution does not occupy Taobao's own capacity.

The Taobao's own efforts are all concentrated in other provinces covered by the storage base. For example, Zhejiang Province near Shanghai has about 1 million parcels this time, and this one million parcel is back and forth by Taobao's own fleet. , Continuously transported from Shanghai to Hangzhou, delivered to the entire postal EMS of Zhejiang Province.

The public relations team of Taobao spent a lot of manpower, material and financial resources in maintaining the postal leadership of various regions. At this time, it fully worked out. EMS almost left all other businesses behind the head. Within these two to three days time , More than 90% of the capacity is provided to Taobao. Everyone, like the assembly line, efficiently completes the part they undertake. The overall fast and seamless cooperation, the turnover efficiency is amazing.

(To be continued.)