Rebirth in a Perfect Era Chapter 738: Data will not lie

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Whether it is the internet industry or other industries, anyone who knows Li Mu's knows that internet is Li Mu's ’s job. Everything else is just Li Mu's ticketing and trying, such as real estate, although Li Mu has been the leader in real estate in recent days. Coquettish, occupies almost all topics, but from the Li Mu's share in Wan Ying, it can be seen that the real focus of Li Mu is not here.

After reminding his wife, Zhao Xianliang is also very clear in his heart. No matter whether Li Mu made more than a billion or billions through Juncheng real estate today, Juncheng real estate can only be regarded as a very rewarding victory, and the Taobao brand Japan is the key battle brewing in Li Mu. After this battle is launched, Li Mu will be opened up in the field of internet in China and even in the world.

Zhao Xianliang began to speculate, how big MU Online / miracle can be created by Li Mu's Taobao network today, with a billion or two billion sales in one day? If that is the case, is this kid really going to be a god?

Zhao Ziqiu heard somehow. She did n’t know much about Li Mu. She only knows that Li Mu is starting a business and is very profitable, but what they are doing. Zhao Ziqiu is not clear. Seeing dad Mother seems to be very entertained. In the drama, Zhao Ziqiu couldn't help but ask: "Dad, mom, can you not be so obscure, I can't understand what you are talking about."

Xie Yun smiled slightly and said to Zhao Ziqiu: "Li Mu is your Boyfriend. You do n’t even know what he does, but you ca n’t ask? This is not okay. You have to look closely at a boy like him, or else I'm afraid how long there will be girls who will take advantage of it. "

Zhao Ziqiu suddenly felt a little guilty. My parents always thought they had a relationship with Li Mu, but I did n’t know that Li Mu had always had a girlfriend. In other words, I was the third party to take the initiative and it was a shame. Is that the one that you take advantage of? I was taking advantage of the fact that Li Mu and Su Yingxue had not yet broken through the last layer of relationships, and taking the initiative to dedicate myself while he still had a good impression of himself. If my parents knew, I would be very disappointed with myself?

Xie Yun seeing Zhao Ziqiu being stupid, can't help but ask her: "Why don't you speak?"

Zhao Ziqiu grinned reluctantly and replied: "No, I just missed him ..."

Zhao Xianliang was embarrassed when he heard this, but Xie Yun smiled indifferently and said, "Call him if you want him and invite him to Hangzhou as a guest. He is now in Shanghai, very close to Hangzhou. "

Zhao Ziqiu pursed his mouth for a while and said, "No, he must have worked with Shanghai. If he does, he will go back tomorrow."

Zhao Xianliang cleared his throat aside and said seriously: "Yes, after the brand day, the Taobao network will definitely become the focus of the whole society, and Li Mu will also be very busy."

After a slight meal, Zhao Xianliang said: "Unlike the real estate, Juncheng real estate is no more troublesome than the three real estate projects in the Shanghai new area. Taobao is a network that can connect national goods, businesses and consumers. On the macro platform, the former is just profit, and the latter may affect the development of the national retail industry, and it is not the same thing. "

Zhao Ziqiu understood this time, he was stunned and asked, "Dad, do you mean that Taobao is Li Mu?"

......

Two events that happened on the same day made Li Mu a super hot spot in the entire China financial circle.

The hand of God that rescues the Juncheng real estate is only one of them. The Taobao network sells more than two billion yuan a day is the second.

The two events, no matter which one is taken out, are big events that can stir the entire financial circle. As a result, both events are related to Li Mu, and they happened on the same day.

As of twelve o'clock in the evening, the trading volume of Taobao on the brand day reached an astonishing 2.683 billion.

Whether inside or outside the industry, when facing this data, there is only one idea in mind: one website, selling nearly 2.7 billion yuan a day, is this a human thing? What is this equivalent to stuffing tens of millions of people into a shopping mall and letting them each buy more than two hundred Yuan? Who can do it? No one can do it!

But Taobao just did it! It's a big deal in the China retail industry.

Just after twelve o'clock, the Taobao website announced a complete set of data, which completely subverted the three views of personnel in the manufacturing and retail industries across the country.

The turnover in 24 hours is 2.683 billion! A total of 14 million orders were generated! 17 million items sold!

A year of sales in a large shopping mall may not be able to reach this number, a virtual website can do it in one day!

Every data published on the Taobao network deeply shocks the hearts of relevant people, and also inspires every enterprise in the physical manufacturing industry!

All the companies participating in the brand day promotion today have obtained a satisfactory answer that is unimaginable in dreams, such as Zhida, such as TCL, ZTE and Hasee computers, and those who previously rejected Taobao because of their high posture Enterprises are regretful one by one. The Business cooperation person in charge of these enterprises has been removed or relocated almost overnight. For the new person in charge in danger, the first task is to establish a cooperative relationship with the Taobao network as soon as possible.

At the same time, the detailed data of the Taobao Brand Day demonstrates its super strength in the retail field to all walks of life, and also makes all the companies involved in the manufacture of physical goods excited in a flash.

For these manufacturers, there is nothing more exciting than finding a new sales channel, so these companies almost always hold emergency meetings overnight, and they will no longer be in their own emergency meetings. To discuss whether to cooperate with Taobao, because this answer is very clear: we must establish a cooperative relationship with Taobao network as soon as possible, and really let them discuss the direction overnight: once Taobao is connected, how to strengthen cooperation with Taobao and how to improve their own enterprises Sales and influence in the Taobao network.

However, the same data looks in the eyes of Li Mu, but the data itself does not interest him. What he is interested in is the platform and user characteristics behind these data, because Li Mu knows that there is no fraud The data will never lie.

In the early hours of the morning, Li Mu was alone in the room of the high-level club, guarding the computer, and began to use Excel to analyze the data of Taobao summer brand day.

First:

In a day, more than 8 million accounts have purchased products on Taobao, and a total of 14 million orders have been placed. The total number of goods sold is 17 million, including two million Mango-MEs. They were sold out in less than three hours.

although averages 1.75 orders per account, but most users who place multiple orders have different order consignees.

This data indicates that there are quite a few first-year university student consumers who place orders on behalf of other users. These people may be too lazy to place their own orders, or they may not have a computer or inconvenience, or they may not have a Taobao or Alipay account. Through this data, we can draw a conclusion: Taobao network and Alipay need to continue to popularize and lower the threshold, in order to allow more Online shopping intentions and possible potential users into direct users.

Second:

17 million commodities, generating a total sales of 2.683 billion yuan, the average price of a single product reached an astonishing 157.8 yuan.

Similarly, with a total sales of 2.683 billion, corresponding to the number of orders of 14 million, the average price per customer reached a higher 191.6 yuan.

The average price per item of the platform is 157.8 and the average price per customer is 191.6. Judging from the consumption level in 2002, this data seems to be very conspicuous, but Li Mu knows clearly that high customer prices are good, but the average price per customer The average price per unit is double, which is not a good thing. It means that there is a big problem with the product structure of the platform, or that there is a big problem with the user's buying habits.

The average price of the single items of the transaction items is as high as 157.8, which means that the most purchased products are those with higher prices, and these products are mostly relatively expensive electronic and household appliances. On the contrary, The daily life department stores with lower single product prices on the platform are not interested, which proves that the current Online shopping habits of Taobao users are not really close to life. Taobao also needs to invest more energy on how to bring Online shopping closer to life. .

Third:

In addition to the high average price of a single product, 14 million orders have only sold 17 million products. This data means that the average number of products in each order is only 1.21.

This value is also somewhat low in Li Mu's view, because it can reflect the current consumption habits of Online shopping users, that is, rational and accurate shopping.

The vast majority of users only bought one product, which proves that Online shopping is still very sensible at the moment. They only choose the products they need most. They buy only the right ones, not too much, and they do n’t buy indiscriminately. Like shopping, going to the street with the purpose of buying one, and finally going home is often a lot.

"Small average product quantity" and "High average product price" echo each other, which means that the consumption potential of Online shopping users needs to be further explored. Taobao network will push more types of products for them in the future , And find ways to bring more trading volume, but also to find ways to improve the user experience of website, so that users can browse more pages, the more they browse, the more the number of purchases.

If this work can be done well, then the same 14 million orders, if the average number of commodities can reach 3, the number of commodities sold can reach 42 million. The change of this coefficient will promote the entire website Very large, so this is the top priority for the next step.

In the view of Li Mu, it is not a skill to let users buy mobile phones and computers online at the moment, because there are three major tools: "brand flagship store" + "Alipay guarantee" + "price advantage", even if the unit price of electronic products is very high. , But users will still be willing to pay, but how many times per year can each user purchase this commodity? I am afraid that one hand will come over.

Now for Li Mu, the most important thing is to let users increase the frequency of Online shopping, expand their Online shopping product range, and deepen their Online shopping habits.

In other words, in addition to allowing users to buy mobile phones, computers, and MP3s online, they also need to enable users to solve various other purchase needs in daily life online, such as: buying clothes, shoes and hats online, and online If you buy chai rice oil and salt, if you can even buy toilet paper for wiping your **** online, then such a user really becomes an in-depth Online shopping user.

The success of the last generation Taobao is because in a few years, not only has the product category of the Taobao network been greatly enriched, but also through this incomparable product library, it has cultivated a large number of in-depth Online shopping users .

Now think about it, why are the "universal Taobao" and "Chopping Party" segments on the Internet so popular? Isn't it because Taobao has done extremely solid work in these areas?

(To be continued.)