Rebirth in a Perfect Era Chapter 689: Let ’s work hard

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In the eyes of Li Mu, supporting star hotels in commercial centers are indispensable. The importance of hotels is basically the same as Cinema, not only to make money, but also to enhance the overall influence of commercial real estate project brands.

For commercial real estate, the biggest advantage of Li Mu is to understand the mature commercial real estate operation model in more than ten years. Wanda Plaza, Vanke Plaza, Taikoo Li, Joy City, Vientiane City, CapitaMall and other commercial centers emerge in endlessly in Li Mu. In the eyes of them, their attributes are basically the same, and they are all combined with the key elements of leisure, entertainment, catering, consumption, shopping, and fashion. As long as they grasp this core point, they have already succeeded in more than half.

At present, domestic commercial real estate is far from professional after more than ten years. If you can use the advanced model of later generations at this time, you must be able to make a name for yourself in Yanjing.

Song Liang and Chen Ze are both laymen in commercial real estate. At this time, I heard Li Mu's planning, I feel a little whimsical, but when I think about it carefully, I think this model is advanced enough and should have enough success genes.

Li Mu continues to draw cakes for the two with their own thinking mode leading by others for more than ten years by virtue of the rebirth: "In the future, once our business center is made famous, we will immediately start to sign a bundle with a large number of brands. Terms of cooperation, such as Wal-Mart or Carrefour, such as LV or Chanel, KFC or McDonald's, and a lot of other brands. "

"What kind of bundling and cooperation clauses are signed? As long as our commercial real estate projects are launched, strategic cooperation brands must stay with us. For this reason, we can give them enough preferential conditions on store rent or sales share. The more bundled, the richer our own business district, the more users we attract, the more attractive the users, the greater the enthusiasm for other shops to enter, and the threshold for entry will also increase accordingly. "

The two of them nodded, and even Song Liang sighed: "I don't know enough about commercial real estate, it is far worse than you."

Li Mu smiled slightly, undecided, then said: "I hope that in the future we can establish in-depth cooperation with some well-known brands. Wherever Wanying Plaza is opened, they can follow wherever they are. In this case, Wanying Plaza will also be omitted in the future. The trouble of repeating investment. "

As he said, Li Mu said again: "I hope that every Wanying Plaza in China will be able to achieve homogenous services in the future. Consumers are used to Wan Ying for consumption and Wan Ying business models in their own cities. Whether the consumer is from Yanjing to Shanghai, or from Shanghai to Jinling, it does n’t matter if he is not familiar with this place, as long as there is Wanying Plaza, as long as he reaches Wanying Plaza, he can always find the familiar feeling and find the kind of intimacy, which is McDonald ’s The nature of KFC is the same, no matter where you go, as long as you enter one of the two, it is still a familiar decoration, a familiar menu, a familiar recipe, a familiar taste. "

"I really convinced you ..." Chen Ze sighed while shaking his head: "How did you come up with these routines?"

Li Mu said with a smile: "Naturally it comes to mind. This is the same as the development routine of Muye Science and Technology. All the resources that can be used are used as much as possible, and a way to weave them into a net, Interlocking together, forming your own set of ecology, as long as this is done, things will become more than half. "

Finally, Li Mu pretended to be proud: "I haven't finished speaking, and you will be more convinced when I finish speaking."

Chen Ze nodded: "Please say Brother Mu, I will listen carefully."

Li Mu said: "In addition to what I just said, the first-line big names are naturally the key to the introduction. The first-line big names although are not affordable by most consumers, but definitely most consumers are familiar with them. Of shopping malls, consumers feel more high-end. "

Li Mu has heard that many international first-tier luxury brands do not need to pay a penny for rent in many stores in China. Some shopping malls and large malls actively hope to introduce first-line luxury in order to enhance their consumer recognition and influence. When the brand enters, they will provide high-quality shops with zero rent to the first-line luxury brands, and the first-line luxury brands only need to complete the decoration themselves to open the store.

For the mall, although loses part of the rent, but if you raise the rank of the whole mall, the advantages are greater than the disadvantages. For the first-line luxury brands, a very low cost can open a store, naturally It is also undesirable, so both sides are a win-win cooperation.

Speaking for a long time, Li Mu took a sip and continued: "In addition to introducing strategic cooperation brands and making our brands bigger and stronger, in the future we have to seize second- and third-tier cities, even 4-5 The pace of development of second-tier cities, if Wanying Plaza can become the first choice for consumers in leisure, entertainment and consumer shopping in the future, then we have the strength to become a regional or even a city commercial center.

After the brand awareness is done, in the future 3-4 line cities will definitely regard us as the target of investment attraction and provide us with a large number of preferential policies to ask us to develop in the past, because as long as we go, there are a lot of bundled businesses Following the past, the brand can quickly drive local business development and public consumption, and even drive the average price of nearby houses. By that time, our development speed will be further improved with the support of local governments. Call it hard. "

Li Mu said a big pass. Chen Ze and Song Liang basically understood his huge plan for the future. It is not a mall or a few malls, but a commercial empire spread all over the country! Chen Ze is shocked to hear, and Song Liang, the eyes are green! Like a wolf, I think about commercial real estate projects described in Li Mu. If Wan Ying can really achieve the step described in Li Mu, it is certain that Wan Ying will become the top real estate company in the future. !

Chen Ze is also a smart person. Combining the big Mall he has seen abroad, and then describing it with Li Mu's, he is immediately looking forward to the future.

In comparison, the development space of commercial real estate is indeed much larger than that of residential real estate. The most important thing is that the concept given to commercial real estate by Li Mu, if it is completed, its sense of accomplishment is completely incomparable to that of residential real estate. .

The two also finally understood why Li Mu only wanted to use residential real estate to earn the first pot of gold in the real estate industry, but he was unwilling to pursue the victory and continue to seek development in the field of residential real estate. It turned out that what he wanted to do was a city that could truly affect the country A commercial real estate brand that develops and changes the lives of urban residents.

The place name Sanlitun appeared again in their minds. Now, Sanlitun has an additional attribute in their minds-where the dream of commercial real estate begins.

After talking about the future plan, the three of them talked about other topics, and then the topic went back to the matter of going home. Chen Ze let the two take the opportunity to go home and have a good rest. These days he implemented it at Yanjing Money, and then study the commercial land in Sanlitun, and prepare homework in advance.

Li Mu is not in a hurry. It seems that Taikoo Li Sanlitun was developed after 2005. This gap period is very long, enough for three people to find a way to operate it.

But when it comes to going home, besides Li Mu, Song Liang is also impatient. She has n’t seen her wife and children someday, and she is very worried. Before that, she has been busy and has been waiting for the announcement of Metro Line 10. The news of Metro Line 10 was finally announced, and he was finally able to breathe a sigh of relief, and then seize the time to take a good rest during this time.

Li Mu also said that he wanted to take a good rest at home for a few days, and then took his parents over for a while.

The two are talking about going home and resting. The Chen Ze kindly reminded them, but they also poured a pot of cold water: "Are you not ready to participate in this Saturday's summit?"

Li Mu and Song Liang glance at each other, Song Liang oops: "Fuck, forget the ball."

Chen Ze asked Song Liang: "Brother Liang, are you still going to participate?"

Song Liang adjusted the shirt collar and said acting cool: "I am sure to participate. Wan Ying is now a new star in the real estate industry. By then, the industry summit Wan Ying is definitely the most concerned object. Such a good acting cool opportunity I How can I miss it! "

Li Mu said with a smile: "It is also said that this is a good opportunity for us to make to go on stage. We must make good use of it." Then, Li Mu asked him again: "But if you go back the day after tomorrow, it will be on Friday evening at the latest. Come back, just a few days to go home, is it shorter? "

Song Liang waved his hand: "It does n’t matter, then I will take over my wife and children together. Anyway, it ’s just me who is tossing back and forth. Come here with me for a while. "

Chen Ze smiled and asked: "If the sister-in-law's child comes, will you take care of it? Would you like me to find several experienced servants for you?"

Song Liang smiled and said: "Bringing my father-in-law and mother-in-law is also, they are taking care of my wife when I am not at home."

Li Mu said: "If we come back that Friday, let ’s go back early, do n’t get the day after tomorrow, leave tomorrow."

Song Liang said: "If you do n’t, please do n’t accompany me to participate. Have a good rest at home for a few days. Of the three of you, you are the most tired."

Li Mu smiled and said: "You have said, such a good acting cool opportunity, it is a pity not to go."

"Come on." Song Liang said with a curse: "If you really want acting cool, the Muye Science and Technology and Taobao nets are enough for your show off, and you need to go to the acting cool at the real estate summit? Those people are afraid of it"

Li Mu smiled and said: "It's okay, then I will go, anyway, it's me who is tossing, my parents come with me earlier, and can stay a few days longer in Yanjing."

Song Liang squinted: "Why are you so interested in this summit Ah? Is there something I do n’t know about Ozawa?"

Li Mu waved his hand pretending to be Yun Danfeng, not much to say In short.

(To be continued.)