Rebirth in a Perfect Era Chapter 612: Li Mu’s solution
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I heard that Li Mu said that he thought of a very good business model for the nursery fund. Xiao Fangfang was suddenly surprised? 33 ?? I already asked: “Is Ah? real? Mr. Li, can you tell me first?”
Li Mu said with a smile: “President Xiao, I think so, don’t you want to do a charity auction? In ordinary auctions, the maximum number of participants in the auction is only a few hundred people. The small scale is not to say, many things are easy to shoot. If you make a good price, even a long shot, and if you do a long-term free auction, the effect will only get worse. Do you say it? “
Xiao Fangfang said: “You are right, that’s it. Apart from today’s exceptions, it’s getting harder and harder to make a charity …”
Li Mu went on to say, “Actually taking those stars, I think you should also know that most of the time, they are not willing to participate in charity frequently. Today they took the initiative to find you, it must be because of today’s influence Big, and you are on TV with the four nursery fund ambassadors. The video of the day also happened at the nursery fund dinner. The reputation of the nursery fund will also be greatly improved, so I feel they are all running. The influence is only actively found, what do you think? “
Xiao Fangfang sighed and said, “Why don’t I know that before the stars had to donate something by brushing their faces, even if they agreed, they were increasingly reluctant to invest, and now they are actively contacting, sure It ’s because this matter is so hot today, and I ’m afraid it wo n’t be possible to find them again when the next charity auction takes place. ”
As he said, Xiao Fangfang laughed and said, “But that’s fine. At least this time when they are actively participating, the charity auction will be able to shoot some more money.”
Li Mu said with a smile: “In fact, these stars are not to blame, only that there is no point of cooperation and mutual benefit between the nursery fund and them.”
Xiao Fangfang asked: “Mr. Li, you say that, do you already have a solution? If so, please tell me quickly, I really want to know …”
Li Mu said: “President Xiao, I mean, the charity auction of the nursery fund, don’t just put it in Hong Kong.”
Xiao Fangfang couldn’t help but ask: “Do you mean to get Mainland to do it?”
Li Mu yelled and said, “I got it from Mainland, but to be precise, I got it from the Mainland network.”
“Network? Do a free auction on the Internet?”
“Yes.” Li Mu said: “You should have heard of the website I called Taobao network?”
“Of course!” Xiao Fangfang praised and said: “Karen’s album seems to have sold 500,000 pre-sales on Taobao. People in Hong Kong pop music circles are talking about your Taobao these days. Internet, it’s really amazing! “
Li Mu smiled and said: “Don’t be afraid to be serious. When it comes to the nursery fund charity auction, I can set up a charity auction page for my nursery fund on my Taobao website, and then put all the items donated by the stars. Taobao conducts online auctions online, and then I use YY to push this online auction. To be honest, Mainland has more than a billion people, and the number of celebrities is many times higher than that of Hong Kong.
And the online auction will not be like the real auction, each item has only a few minutes of bidding time, do it online, I can set the bidding time of all items to three days, the bidding time is long, the possibility of bidding Sex will also be more, so in general, I believe that if the star items are auctioned on the Taobao network, the final price space will definitely be much higher than that of Hong Kong, and there will also be a total number of charity funds that the nursery fund can finally receive. A lot of room for improvement. “
“To increase the total amount of the charity auction is only one of the points. More importantly, we have to let the stars voluntarily and actively invest in the charity event for a long time. How can we let them voluntarily invest in it for a long time? In fact, it is very simple. When paying for the items, there is a corresponding harvest, and what they most want is nothing more than fame and exposure. It happens that the flow of the combination of YY and Taobao in my hand is very high. Then I will rush to push this charity event, no But the promotion of the event itself also has a great promotion effect on the stars who donated the items themselves, which can greatly increase their exposure on the Mainland network. In this case, I think those stars themselves will also be very happy to participate, we You can achieve a win-win situation with the star, and only a win-win model is considered healthy and lasts! “
Li Mu has nothing to say. If the Taobao network can win the charity auction of the nursery fund and attract a large number of stars to participate, it will be a considerable improvement to Taobao‘s own brand awareness.
Since Taobao has obtained the authorization of almost all record companies and obtained video advertisements recorded by hundreds of singers, the key data such as the number of sellers on Taobao, the number of products on the shelves, the number of newly registered users, and the number of order transactions have been all the way. Gone with the wind, has been greatly improved, it can be said that it has raised a level. This is the fans effect of stars, and the fans effect of hundreds of singers gathered together. This energy is too large, almost a small universe.
Working with record companies is to sell albums of celebrities. It’s very common to say that such albums are blunt, but what if the celebrity’s personal belongings can also be sold on Taobao? That’s more special than the album, and much rarer.
For example, Liu Dehua donated a wallet he liked, and then asked Liu Dehua to record a 10-second VCR for this wallet and put it on the product page. Netizens will never doubt the authenticity of this product after seeing it. It must be from Liu Dehua himself, and it is indeed what he has used. fans buy it or not, let ’s not say it. For Taobao, its gold content and brand awareness will be greatly improved.
The Li Mu’s plan is to formulate a complete online charity auction plan in advance, clearly telling Mainland and Hong Kong and Taiwan stars that they will use all-channel promotion resources to push this charity event, and Taobao will design a charity auction On the secondary page, set several eye-catching Banner recommendation positions, as well as various size picture and text recommendation positions on this page, and tell all stars that as long as they participate in this charity shoot, they will have the opportunity to be in the next event time In turn, the exposure of different recommended positions will be exposed, which will increase their popularity.
In this way, for the celebrities, as long as they take out a personal item to participate in the bazaar, they can not only improve their reputation and sell their reputation, but also use Li Mu’s to increase their popularity. It is simply a benefit. Li Mu believes that most of them will definitely participate without hesitation.
If you make a list of auction items, and tell them clearly, whoever bids for the item is high, whoever can stay on the list ’s conspicuous position, then it must have affected some of the stars, let them try to Donate some valuable things, because as long as they can occupy a place on the list, their exposure will increase accordingly.
In this way, the Taobao network really needs another awesome. After 2010, internet, celebrities run like dogs, all major platforms will find stars to settle in to increase traffic and popularity, and celebrities will take the initiative. Looking for high-traffic platforms to settle in and operate and promote yourself on internet, but now internet, in addition to Li Mu, no one can attract a large number of stars to participate.
The combination of Tieba (Post It) and Taobao has attracted a large number of singers with the model of helping to promote and sell albums. If you make a charity sale yourself, in addition to the singers, those movie stars will definitely actively participate. By then, The Taobao network can almost gather all Chinese stars, not only Mainland and Hong Kong and Taiwan, but also the Chinese descendant stars in Southeast Asia will be wiped out.
Xiao Fangfang was silent on the phone for a moment, and carefully thought about the plan mentioned by Li Mu, the more excited the more.
She has long realized that the Yipai has entered a chicken-ribbed dead end, the willingness to participate in the stars is getting lower and lower, and the amount of the charity sale is getting less and less. The fundamental reason is that Li Mu said that it failed to achieve a win-win situation. I always let those celebrities pay, but in the end it is hard to give back to them except for a thank you.
But Li Mu is different. Li Mu has strong promotion ability in Mainland. This has been confirmed by Mo Wenwei. If you really let Li Mu make a charity sale on Taobao online, I believe those stars will be very interested if they find out. Participation can get benefits, then they will take the initiative and continue to participate in it. In this way, it really forms a virtuous circle business model!
Thinking about this, Xiao Fangfang is already excited and unbearable, and his voice is a little trembling: “Mr. Li, are you really willing to help the nursery fund to make a charity shoot?”
Li Mu said without hesitation: “Of course, I am 100% willing and fully obliged to help. All the proceeds from the auction are donated to the nursery fund.”
Say, Li Mu adds another sentence: “President Xiao, if this is really the case, I believe that the money raised may be higher than you think, and it will not only solve the funding problem of the nursery fund once and for all. , Will also bring huge financial redundancy to the nursery fund. “
The Mainland economy although is on average not as good as Hong Kong, but if it is more than the absolute number of local tyrants, Hong Kong is simply not enough. If a large number of stars put things on the Mainland ’s online auction, Li Mu believes that the final transaction price will Very optimistic, and more importantly, if you use resources to promote online charity auctions, the stars will definitely participate actively, and the number of auction items will also increase tremendously. In this way, the final auction turnover is likely to be in the original On the basis of the geometric growth.
Xiao Fangfang is also convinced of this. She excitedly asked Li Mu: “Mr. Li, what time can you push forward this online charity shoot?”
Li Mu thought for a while and said: “So President Xiao, I will come up with a complete plan as soon as possible in two days, when it will be jointly launched by the Taobao network and the nursery fund, then you can start accepting star donations, all stars Donate the items to the nursery fund in a unified manner, and then the nursery fund will make good statistics and connect the relevant information to the Taobao network. “
Xiao Fangfang immediately agreed: “Okay! I will cooperate unconditionally with whatever you say!”
(To be continued.)