Rebirth in a Perfect Era Chapter 604: Rapid popularity

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The full version of "Next Stop Heavenly Queen / day(s) later" first came to the hands of Rock Records records and Mo Wenwei and Zhang Guorong. Li Mu did not give the copyright to this song to Rock Records, but he needed Rock Records to use Rock Records ’s own name to transfer this song. The song was sent to the Hong Kong Radio and Television Chinese Songs Dragon and Tiger List, which is also the most important list of Hong Kong music.

Before hitting the list, Rock Records, Mo Wenwei, and Zhang Guorong naturally listened to this song, and as expected by Li Mu, these three parties gave a very high evaluation of the song sung by Du Wei, and they were full of praise.

Let Li Mu evaluate objectively, the strength of Du Wei singing "Next Station Heavenly Queen / day(s) later", if compared with the original song of previous life, it is more than a grade, Du Wei is equivalent to the Dou Wei version of "Landless Self-tolerance", previous life The combination of the original singing should be regarded as the combination of Zhou Xiaoou and Sun Nan, and the gap is needless to say.

Not only highly praised the song and the singing skills of Du Wei, even the focus of the song was favored by these three parties. This song is written too closely to Hong Kong ’s atmosphere. Cantonese can definitely feel the affection and deep feelings of Hong Kong listeners. It is really suitable to be used in Hong Kong. It is more suitable for making Du Wei ’s first Cantonese song and log in ’s first song in the Hong Kong market. It's just right.

After listening to "Next Stop Heavenly Queen / day(s) later" several times, Zhang Guorong and Mo Wenwei called Du Wei, on the one hand, they highly praised her song, on the other hand, they also expressed their appreciation of Du Wei's future development in Hong Kong Optimistic.

The song Du Wei officially started to hit the charts the day after the song was given to Rock Records.

The next morning, Radio Hong Kong recommended this song for the first time in a new song delivery program by Host. When introducing this song, Host said: "The next song to be brought to everyone is The new work of a new singer, named Du Wei, is a beautiful girl who is only 18 years old. Speaking of her new song, I believe that every Hong Kong person or person living in Hong Kong will have a kind of Very familiar feeling, in this song, there are not only the desire for love and the pursuit of dreams, but also many places that everyone is very familiar with. The whole song is full of Hong Kong flavor. In short, In short, this song will definitely make you like it , OK, please listen next, Du Wei's new Cantonese song-"Next Station Heavenly Queen / day(s) later" "

Even in Hong Kong where the economy and entertainment are more developed than Mainland, there were still not many entertainment projects in 2002, and the influence of the radio station is great, especially in the music field, the influence is far more than TV Station, every moment Millions of people are listening or passively listening to music stations, so when Du Wei's "Next Station Heavenly Queen / day(s) later" sang on the radio, countless people in front of the radio were listening intentionally and unconsciously.

"Stand in front of Daimaru and take a closer look at my path

It ’s better to go to the next station to Heavenly Queen / day(s) later

But once the gorgeous star way is afraid of high

Will there be a hug behind him?

Lovers in Paterson Street

There is a kind of pride on the face

Let me sing on stage may not be better scenery

It ’s not as popular as soap bubbles "

The first lyrics of the opening song grabbed the ears of Hong Kong listeners at once. Three unique place names in Hong Kong appeared densely in the first two lyrics, giving Hong Kong listeners a different kind of intimacy at once. Next, a story gradually unfolded with the lyrics, and the image of a girl determined to become a female star and determined to sing gradually became clear and three-dimensional, and her pursuit of dreams and desire for love were also revealed through the lyrics To the audience, the whole song feels not only friendly, comfortable but also inspirational and touching.

The song "Next Station Heavenly Queen / day(s) later" has basically the same effect on Hong Kong people as the lyrics, and the effect of Wang Feng's "Yanjing Yanjing" on Yanjing people and people floating on Yanjing, listen to "Yanjing Yanjing" I am deeply touched, either by Yanjing or North Drift. The same is true of singing "Yanjing Yanjing" in KTV. People who have not lived in Yanjing, even if they hear and sing this song, it is difficult to experience this The touching side of the song.

Overall, this is a particularly flattering work, so the song Du Wei was broadcast on the radio almost immediately.

A lot of listeners called the program and asked Du Wei who they are and where they can buy the album. As a result, Host said on the radio broadcast: "Du Wei is eighteen years old this year. He is a top student at Mainland Central Conservatory of Music. The song is her new single and has not yet released an album, but friends who like this song do n’t have to worry. This song has now officially started to hit the charts on the radio. If you like this song, just call or send a text message Support it, we will often broadcast this song on the radio in the future. "

At noon of the day, Mo Wenwei attended a local event in Hong Kong. In an interview with a reporter, he deliberately recommended the Du Wei "Next Station Heavenly Queen / day(s) later". Mo Wenwei praised the song so much that it is even used for entertainment news. Very surprised tone to report Mo Wenwei's respect for the mysterious girl Du Wei.

Later that day, Zhang Guorong unexpectedly visited the music radio station and made a special 20-minute live broadcast on the radio station. During the live broadcast, we chatted with Host and the development of the Hong Kong music circle in the past two years, and talked about the lack of freshman power. Finally Talking about Du Wei and Zhang Guorong did not skimp on the awards. He even praised the strength of Du Wei with such phrases as "a fresh spring in the entertainment circle", "a very rare academic school in the pop music circle", "singers who can really sing", With this old brand superstar sitting on the platform, the people of Hong Kong paid more attention to the new songs of Du Wei and Du Wei, and Du Wei also began to gain popularity in Hong Kong.

A large number of users called to order this "Next Station Heavenly Queen / day(s) later". The radio station has been broadcast five times in one day. Even so, there are still many people who are calling and asking for another broadcast.

First Day is just like fiery/popular. According to experience, people of Rock Records think that this song will appear in the top ten of the list soon. Since the list will be updated the next day, it will not be known until tomorrow.

The statistical cycle of the list is one week, that is to say, its real-time statistics are based on a week. The "Next Stop Heavenly Queen / day(s) later" although is very hot today, but it is pulled to an average of seven days, ranking It will definitely receive a big impact, but as time goes by, the closer it is to seven days, her ranking will also be higher. After seven days, it and other songs in the list are based on the statistics of the last seven days. At that time, this The song may be able to reach the top. Maybe how long it can last after the summit depends on how hot the song is.

Before the next day, Li Mu convened the person in charge of Tieba (Post It), the operation of Muye Science and Technology and the Business team, and began to discuss the next star joining Tieba (Post It) plan, as well as the omni-channel promotion model and process.

The overall model and logic Li Mu has been basically clear, so this time he mainly talked about his ideas, and then let everyone brainstorm. If there are better revision opinions, everyone will work together to improve and then determine a The model is implemented.

Tieba (Post It)'s person in charge is a large enterprise operations manager dug up by Lin Qingya, named Zhang Wei, who is mainly responsible for the daily operation of Tieba (Post It). Once the plan for the star to join Tieba (Post It) starts, Zhang Wei will be responsible for the overall operation.

The reason why Tieba (Post It) was successful was that the superstar Tieba (Post It) and Easy Music, the first unified group of fans fans, which were online together, now Tieba (Post It) although has been the largest Chinese-speaking community for more than half a year, but has not been able to put its own The gold content has been raised by one grade, so this time the Li Mu's star joined the Tieba (Post It) plan, and it was supported by all the staff as soon as it came out.

The concept of omni-channel promotion is also very consistent with the chain built by three companies and multiple businesses of Muye Science and Technology, Easy Music technology and Taobao network, not to mention the successful case of Mo Wenwei, so everyone has no doubt about its feasibility. And its appeal to singers.

Zhang Wei has no objection to the Li Mu's plan. After listening to all the plans of Li Mu's, he only asked one question: "Chief Li, how many times can we do this month for such omnichannel promotion?"

Li Mu said: "The most critical part of the omni-channel is YY. YY is the core of all our Muye Science and Technology products. YYpop-up window is not only serving Tieba (Post It) products, so we ca n’t take up too much YY resources, and temporarily position each All-channel promotion once a week. "

Zhang Wei nodded, once a week is enough. At least 50 times a year can be pushed. With so many resources to divide, the attraction for singers is still very great.

Ding Jian said: "I suggest that we give Tieba (Post It) a detailed weight calculation method for certified stars. For example, how many weight points are given to log in once a day and how many log in points are consecutive? How many weight points are there for a post, and how much weight points can be added if a photo is added to the post; there is similar to how many weight points they can get by replying to fans once, so as to affect those stars subtly and let them participate more Come in. "

Li Mu agrees: "It is very important to come up with a weight calculation rule, but one thing needs to be clear, we can disclose this weight statistics method to record companies, but we cannot show specific numbers to record companies and stars. Otherwise, once they compare their scores with each other, it will be over. It is impossible for us to arrange omni-channel promotion according to this weight. Whom the omni-channel is to depends on who is more suitable, more cooperative, and where he is. Is the company more proactive and active. "

Zhang Wei simply said: "Chief Li can rest assured that I will explain the rules to them, so that they can only desperately try to find ways to participate fully and increase their weight, but they will not be given any testable data!"

(To be continued.)