Rebirth in a Perfect Era Chapter 596: Frequently fought

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The next day, Li Mu fell asleep naturally and opened his eyes to find that the Zhao Ziqiu around him was nowhere to be seen. Li Mu hastily got up and looked out, went out of the bedroom, and saw the note left by Zhao Ziqiu on the coffee table in the living room.

"I have an important class this morning. If you wake up and find that I am not here, don't miss me too much!" The payment is the simplest smiley face and an autumn word.

Li Mu smiled and shook her head. She worked **** the fertile soil of Zhao Ziqiu three times last night. As a result, she was able to get up early to go to class today. She fell asleep at 10:30 and felt that her legs were a little soft, but yesterday evening Obviously she begs for mercy one after another, and the woman is really a kind of magical creature.

At this time, Liu Qiangdong called Li Mu and told him a good news. After the Mo Wenwei album was released on Taobao yesterday, to ten o'clock this morning, the inventory of 120,000 system has been sold out.

This result did not make Liu Qiangdong feel very awesome, but it scared the people of Rock Records.

According to the normal sales law of the album market, one out of every three albums in the world is pirated. It seems that the proportion of pirated copies is not high, but that is because the copyright protection in Western countries is extremely strict. Lowering the average, if only the entire Asian album market is counted, at least two of every three albums are pirated. If the Mainland market is counted alone, it is good to have one genuine album out of every five albums.

It ’s not that Li Mu is exaggerating. Even literary gangsters, short, tight, and tall, Komatsu have said in their talk show. Time, let the originals be sold for one month before they are sold, and the pirates are very tough. They must be sold at the same time as the originals. Diaoda tightly uses piracy to be too tight to make music. On the one hand, he was given a week for his new album. This is the actual state of the Mainland audio-visual product field.

The rampant piracy is only one aspect of the album ’s difficulty in selling. In 2000, digital music was the ultimate weapon to destroy the record industry. Just like pirated physical novels, pirated albums also cost money to buy. It is different from the original. It is different in price, but pirated digital novels and music are different. Piracy of digital content is completely free. This is not the difference in price, but the difference between fee and free, so the development path of genuine More and more difficult, coupled with the country has no clear legal support, the development of genuine is more difficult.

The Mainland market was a key node in the rise of digital music and MP3 hardware in 2002, plus the Li Mu's Easy Music network and Mango-ME greatly promoted the development of digital music and MP3 terminals, so Li Mu also realized that the current genuine album The market space should be much smaller than that of previous life in the same period. He was also a little surprised by this result.

Li Mu asked: "Have you contacted the people of Rock Records and asked them to make new copies as soon as possible?"

Liu Qiangdong smiled and said: "Of course, their leader was frightened by this data. A total of 150,000 copies of the Mainland version of this album were produced, of which 30,000 copies have already been sent to distributors, so they I'm going to make another 150,000 copies, and this time I'm going to let Mo Wenwei sign a batch of posters, saying that she is asked to sign 5,000 copies, so that we will randomly give one autographed poster every 30 orders as a gimmick. "

Li Mu's eyes lit up and said, "The people over Rock Records still understand marketing."

Liu Qiangdong said: "Yes, the attractiveness of the signed poster to fans is definitely very great."

For a singer, five thousand posters can be almost completed in half a day, which is not a very heavy workload, and for record companies, the cost of five thousand posters is also pitiful, and this This kind of low-cost giveaway is very unusual for fans, so Li Mu believes that if five thousand posters are in place, the additional 150,000 albums should be sold out.

Compared to the huge market of Mainland, even though piracy is rampant, but the sales of 300,000 albums are still not too high, so Li Mu said to Liu Qiangdong: "You communicate with the people of Rock Records, let them try to increase A little more, 150,000 sheets are still a bit less. If you make a sales cycle of at least half a year, adding 500,000 sheets should not be a big problem. If you always get out of stock, the enthusiasm for consumers will be more affected. Big. "

Liu Qiangdong said: "I have communicated with them, but they mean to be cautious as well, first add 150,000 sheets, if the sales are good, they will step up the increase."

Li Mu also understands this. The record companies destroy a lot of records each year. Most of the records that ca n’t be sold still remain in inventory. Basically, when they are landfilled, they are all white flowers. Money, for record companies, it is normal to be cautious, but now Taobao network has opened the prelude to the era of e-Commerce, business model from a single face-to-face transaction, suddenly increased a variety of possibilities, so compared to directly linked There are many ways to save the country with the word "out of stock".

So, Li Mu asked Liu Qiangdong: "How much do Mo Wenwei albums sell?"

"Sixteen yuan, plus a postage of two."

Li Mu thought for a while and said, "You ask the person of Rock Records, would you like to engage in preferential pre-sales? The user deposits three yuan, which can be reduced to six yuan after arrival. although lost part of the profit, but the converted user There will be more, and they can accurately grasp the market demand. "

Liu Qiangdong simply said: "Then I will call to communicate with them later."

Li Mu suddenly remembered Jay Chou. He did n’t know the sales data of so many albums of Jay Chou. However, he thought that he should also be one of the Chinese singers with the highest record sales in the future. So he asked Liu Qiangdong: "Did you know Jay Chou?"

Liu Qiangdong said: "I heard of him, Jingjing likes it very much."

Li Mu said: "You know which record company he is in. In addition, today I want to distribute the news that Mo Wenwei 120,000 records are sold out in a day, leave a message on website, welcome other record companies to discuss cooperation In this case, if you can attract a batch of record companies to cooperate, it would be better if you can come to the door with the record company signed by Jay Chou. You will have the priority to cooperate with them. In the next stage, the self-operated audiovisual product channel of Taobao network will mainly promote Jay Chou. "

Liu Qiangdong said: "OK, I will arrange it now. In addition, our Mango-MEinstant kill will start at 8 o'clock tonight. Do you want to come and pay attention?"

Li Mu yelled and said: "Then I passed in the afternoon, yes, when will the pre-sale of the summer brand day officially start?"

"At half past eight tonight." Liu Qiangdong said: "All the pages have been completed, and advertising has been done in advance. The event page at eight thirty in the evening is officially launched, and after the launch, our background has also begun to accept The user has placed an advance deposit. "

......

The Taobao network can buy music albums that are licensed by the record company. It is a big surprise for users of the Taobao network. Most Taobao users of although will not buy it, but it also makes them produce on the Taobao network. With a deeper level of trust, so many well-known companies have opened official flagship stores on the Taobao network, which itself has raised the recognition level of the Taobao network by a grade, and this time can get the record company authorization and sell it on Taobao The genuine album has once again increased the gold content of the Taobao network in the minds of users.

In addition to the users, the record company and the entire entertainment industry, they also re-recognized the power of Taobao network and Taobao network overnight. The news that Mo Wenwei album is on sale on Taobao is not sold by Liu Qiangdong. Almost spread all over the entertainment circle.

120,000 albums were sold in one day. This result really shocked the entire music industry. The key is not just how scary the number is, but more importantly, Rock Records promised to Taobao. The stock of the library is only 120,000. If the inventory is sufficient, the Taobao network will be given another three to five days, and the sales volume is not known how high.

The Renmin of the Rock Records record is overjoyed. The sale of 120,000 albums is only one aspect, and the sales of other albums with other stars are also only one aspect. More importantly, they found the new release of the Taobao network. With the sales channel, this will not only increase the sales volume of the album, but also reduce the channel cost of the album sales. For Rock Records, it is a two-way profit, which can be called a life-saving straw for them.

Other record companies pay close attention to the sales of Rock Records records on the Taobao network. When they witnessed the rapid out-of-sale of the Mo Wenwei album, they immediately realized that the Taobao network has become a channel they must fight for.

More importantly, they quickly became popular in Mainland through Mo Wenwei, realizing a huge network behind Taobao network, Taobao is not just an online trading platform, and behind it, there is Muye Science and Technology, the newly emerging internet in Mainland Overlord-level company, and Muye Science and Technology has YY as a powerful promotion tool, which is simply the super channel that major record companies dream of. In addition, Tieba (Post It) is also an extremely important component, which can help stars use their own names Accurately gather fans, so that the influence of Muye Science and Technology in the entertainment circle is very clear: through YY to push the star message to users, and then through Tieba (Post It) to gather the fans of the stars, let them continue to communicate, share and enhance in Tieba (Post It) Their loyalty to idols, and finally use the Taobao network to convert these loyal fans into cash, forming a complete chain.

From fans conversion, to fans loyalty enhancement, and then to fans monetization, this degree is a very clear development route for entertainment companies, but for them, fans conversion and loyalty enhancement these two links require a lot of time With energy to slowly operate, the cost is high and the effect is slow, and nowadays, Muye Science and Technology can be achieved overnight, so the line of Muye Science and Technology and Taobao network has suddenly become the craze of the entire entertainment circle, and the Taobao network The strong sales ability also makes all record companies look very uncomfortable. After Liu Qiangdong released the record cooperation method, as of 4 pm, Mainland and all record companies with certain strengths in Hong Kong and Taiwan have actively contacted the Taobao network to make it clear Expressed the hope to cooperate fully with the Taobao network.

Li Mu is deeply aware of the strength of the platform and channels. He just used existing resources to help Mo Wenwei, but didn't expect accidentally opened a new world. What is certain now is that Taobao will become the largest audio-visual product in the country. Sales channels.

(To be continued.)