Rebirth in a Perfect Era Chapter 517: Trouble with Su Yuehua
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The offensive and defensive alliances established by the MP3 brand are astonishingly efficient at critical moments. A letter of termination is like snowflakes. Two OEM (original equipment manufacturer) supplier companies have been isolated by the entire industry before Mango-ME has been listed. The requirements of the industry are very simple and clear, that is, the two OEM (original equipment manufacturer) supplier companies are required to stop cooperation with Mango immediately.
As for the deposit and liquidated damages agreements signed between these two companies and Mango, the suggestions given by these MP3 brands are to delay, first apply to the court for invalidation of this agreement, and freeze this agreement in the court first, and then Slowly pull the skin, taking advantage of the empty window of the court trial, first stop the production of Mango, as long as the production of products can not keep up, everyone need not worry about what waves Mango will turn up.
However, there is a huge loophole in this proposal. Let ’s not say that the contract itself is signed in black and white. The court ca n’t support the invalidation of the agreement at all. It says 10,000 steps back. As the Academy of Sciences accepts the OEM (original equipment manufacturer) supplier enterprise ’s appeal, their appeal is final. It will certainly be dismissed. If the OEM (original equipment manufacturer) supplier company will stop working directly when the court has not given a clear judgment, then Mango will directly countersuit according to the contract, and the OEM (original equipment manufacturer) supplier company will definitely lose the lawsuit. At that time, the company will face huge amounts of cash For compensation, if the compensation cannot be paid, Mango can ask the court to enforce it, and then the enterprise will be finished.
However, if you continue to give Mango production, the situation facing the company is also very embarrassing. They will lose most of their orders one month later, and their lives will be suspended.
In addition to severe sanctions on Mango ’s OEM (original equipment manufacturer) supplier companies, the MP3 industry now also has its own views on Mango as a spoiler. They have been in the industry for many years and understand the cost of MP3 products. The price of Mango-ME368 is It is absolutely impossible to make a profit. Counting channel and other expenses, not only does not make money, but also loses money.
In their estimation, the cost of each OEM (original equipment manufacturer) supplier of Mango-ME should be around 320 yuan, and the remaining 48 yuan. If tax is included, basically nothing will be left. Selling at this price, the average loss of each unit is estimated. To be around 100 yuan, even if Mango has a Easy Music net to support it, it is impossible to really do such a stupid thing.
In their eyes, no one would be stupid enough to make money-losing trades. The reason why Mango does this is only for one reason: I want to rely on the huge influence of the Easy Music network in the music lover community to borrow this low Price marketing to beat the spot, the biggest follow-up may be that Mango actually only sells a small amount of ME to lose money, and then waits for the brand popularity to start, and then raise the price to officially sell.
According to their understanding, Mango ’s first batch of goods will not exceed 100,000 units at most. althoughMango announced that 100,000 machines will be sold at a price of 368 yuan this time, but the industry predicts that Mango is truly The 20,000 that can be sold at the price of 368 are unlikely to reach the number of 100,000 units, and even the actual number can reach TT13. TT units are already amazing. The rest will definitely be sold at a price of more than 468 or even checked 500 yuan, so that it meets Market rules.
No matter how Mango started to attract gimmicks to attract eyeballs, the MP3 industry recognized one thing: Mango ’s ultimate goal must be profitability, as long as it wants to make money, then it will definitely increase the price of the product. By that time, it will Competitiveness is only the outstanding design of Mango-ME. The design is an egg, even if there is a patent in hand, you can find a way to avoid plagiarism.
So right now, in addition to exerting tremendous pressure on Mango at the OEM (original equipment manufacturer) supplier corporate level, each of them has also formulated a response strategy.
First of all, all brands must jointly plan a discount event, but this event will be launched after Mango-ME goes online. The reason is very simple. Mango-ME's publicity battle is so large, it is impossible to really get 100,000. Taiwan came to pay money earned shouts, so the real 368 yuan machine will definitely be in short supply, no matter how much the final price Mango will set in the later period, once Mango starts to increase the price, other brands will immediately launch their own discount activities, you can put those without Users who can buy Mango-ME are attracted, and users who cannot digest Mango, they come to digest in advance.
Second, according to the design of Mango-ME, quickly imitate several similar products to increase the competitiveness of their own products, while dispersing Mango-ME's attention in the market.
It's just that they have made a lot of calculations, but didn't expect has made a major mistake in the first link. Since the beginning of Li Mu, he hasn't prepared to let Mango-ME make a penny, and he has no other peers. The cost of those channels that he thought was 368 yuan, which is a price that does not lose money. In order to accelerate the development of the Taobao network, in order to promote the popularity of MP3 terminals, promote the rapid development of the MP3 industry and the Easy Music network, he can always use this price to do Go on.
When brand companies in the entire MP3 industry thought they had established the majesty of the industry through this blockade, Mango ’s front-end Business was rushed to two OEM (original equipment manufacturer) supplier companies directly by Li Mu ’s personal orders, The OEM (original equipment manufacturer) supplier enterprise brought good news for life-saving.
Mango is willing to use the first batch of OEM (original equipment manufacturer) supplier contracts signed by Mango-ME and two companies as the basis to increase the order quantity under completely consistent conditions. No matter how much capacity of these two OEM (original equipment manufacturer) supplier factories is idle, Mango will accept all orders.
That is to say, how did the first batch of 100,000 units signed the contract, and how is it signed now? Mango will never take advantage of the fire, while the two companies are in trouble to lower the price or increase the requirements, and these two companies do not have to worry about it anymore. The cancellation of other companies, because Mango will take all the production capacity of the two of them, even if all the production capacity of the two companies is vacated to Mango, Mango can eat it.
The news for the two OEM (original equipment manufacturer) supplier companies cannot be said to be life-saving straws, but life-saving helicopters, which directly rescued them from the difficulties they are facing.
At the moment, they do n’t even think that it ’s Mango who gave them a set, but they think that other MP3 brands are too filthy. In order to achieve their purpose, they even intimidated themselves in this way. Putting themselves to death, before they threatened themselves by stopping cooperation, now all their production capacity has been signed to Mango, then hurry to stop cooperation.
So, the legal affairs of the two OEM (original equipment manufacturer) supplier companies began to respond positively to the cancellation letter. All the cancellation letters sent were immediately signed and sealed to produce legal effect, and then the signed and sealed contract was passed back to all the proposed The contracted partner company.
It ’s the turn of those cooperative companies that are dumbfounded. The real purpose of their unilateral release of contract is actually to force them to stand in line, but how can didn't expect, the two OEM (original equipment manufacturer) supplier companies agree so simple, and they are afraid that they will regret it, Immediately turn the unilateral cancellation letter into a contract document that is recognized and confirmed by both parties and has full legal effect.
The panic-stricken MP3 brands were asking everywhere to find out that Mango had found these two companies and signed all the MP3 production capacity released after they were released.
The major brands in the MP3 industry immediately convened an emergency meeting again. This time, they want to discuss how to attack Mango in the official market.
Until now, they still believe that Mango will definitely increase the price of ME. The price of 368 is the price of self-mutilation. All the companies here, including Mango, ca n’t afford to play. Everyone does not participate in the battle of 368 yuan, etc. When Mango lost enough money and started to make money, everyone would lose some money to kill him completely. If Mango finally raised the price to about 500 yuan, these companies would jointly lower the price of the competitive product to 450 yuan. On the horizontal line, after Mango loses money, everyone loses together and kills Mango together.
......
Su Yuehua has been upset recently.
There is a colleague in his unit who has been arguing with himself in the unit for several years. It has always been the tip of the needle against the wheatgrass. The two people have amazing similarities in many places. For example, they are both graduates of the famous brand university and two people. They are all non-locals. They have been admitted to the civil service of Yanjing, they have found a husband of Yanjing, they both have a daughter and they are about to take the test of university, and even both are specialty longevity students. The only difference is that Wang Xinran is a movie. In the college, her daughter played well for tennis, and this year she took the special enrollment of Yanjing Sports university.
Because the situation is too similar, and they are in the same department, they have always been very competitive. The most terrible thing is that the Su Yuehua image temperament is higher than the other, so that the other party has always been angry, thinking that she has a lot The place is pretty beautiful, so Su Yuehua is regarded as the biggest competitor. After many years of competition, the two have begun to extend the competition from work to any aspect beyond work.
For example, if Su Yuehua buys a brand-name clothes, she will definitely buy one without three days, and it must be better than Su Yuehua; Su Yuehua will change a new phone, she will definitely change a better one of.
I usually do n’t even need to compare my food and clothing. What made Su Yuehua feel the most was that her daughter had failed in the art test, but her daughter was specially recruited by Yanjing Sports university. She satirically mocked herself and felt that she finally won herself at a certain stage and was overjoyed. Later, her daughter ’s art test score was changed back because of Li Mu, which made Su Yuehua finally raise her eyebrows. didn't expect, she started to compete with herself in buying a house.
The Yanjing Film Academy and Yanjing Sports university are across the road. Both of them have the intention to buy a house in the neighborhood in advance, so that children can go to school in the future. When the Su Yuehua was watching the real estate with her husband, the other party always paid attention. I heard that Su Yuehua went to see which neighborhood, what type of apartment, she will definitely go to see, and must go to see a better apartment, Su Yuehua looked down all the way, there is no match, the other party guessed that her current purchasing power is somewhat high Not to be low, so she has been saying all kinds of rhetoric around her, ironic Su Yuehua everywhere to look at the house but did not buy.
This afternoon, Wang Shaohua just connected Su Yuehua, and found that Su Yuehua was a little unhappy, and could n’t help but ask her: “What ’s going on today? What happened to you?”
Su Yuehua said angrily: "Not yet Zhang Shuqin!"
Wang Shaohua heard the name of Zhang Shuqin and knew that this woman had been competing with her wife for years, and she did n’t add much to her wife, so she immediately asked her: "What kind of demon moth is that Zhang Shuqin?" "
Su Yuehua sighed: "Banse chant, no matter what kind of big fart in the past few years, you should be banging, buy a bracelet to show off, saying that he was asked to buy Hetian jade from Xinjiang province; buy one Bao also said that it was bought specifically from Hong Kong. Her girl was specially recruited by the body. During the period when Xinran (Joyful) fell on the list, she did n’t bother me at work. Recently, she used the irony of buying a house every day. I said that we were about to collapse the real estate around the film academy, and we didn't see that we really bought it. It was said that the saleswoman in the nearby real estate couldn't hide from seeing us both. "
Wang Shaohua frowned, and said angrily: "This man's mouth is too broken? Can we buy a house and have a half-cent relationship with her?"
Su Yuehua's expression was rather depressed, saying: "She just bought a 130 square-square third-year residence with her husband at the Washington State Court on the weekend, so she didn't know what her surname was, so Over the years, she finally has one thing that can completely compare with me, she must not use it to make a fuss? "
After saying this, Su Yuehua was angry, but asked Wang Shaohua with red eyes: "You said, isn't it just to buy a house, what's so great? Yes, I can't afford a house of one million, but she also Do n’t you say so many disgusting people in front of you at the same time? You still keep talking about how good and good the Huafu Haoting is, and also deliberately told me that Yuehua, you and your husband should not have seen the room in the Huafu Haoting Right? The house there is really good, the environment is good, the apartment type is good, saying that there is a small apartment of 100 square meters, now I do n’t know if there is any more, let us take the time to take a look, it is best to buy a set Everyone is a neighbor, and they say hello to her if they do n’t have enough money. Everyone, colleagues for so many years, should be helpful if you are too busy. You do n’t know how abominable the face of her villain ...
"It's so bullying!" Wang Shaohua was very angry and unbearable when he heard his wife describe these words. I can imagine how bad my wife's mood would be if she was so run over by her in the unit.
The annoyed Wang Shaohua asked: "Where is she? I'm looking for her theory and theory!"
(To be continued.)