Rebirth in a Perfect Era Chapter 444: Amazing MP3 player

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Jonathan Ivey is the soul of Apple industrial design. Since the iPod era, he has served as the chief designer. After experiencing iMac and iPad, he stepped on the peak of life in the iPhone era and is known as the smartest designer in the world. It is the secret weapon most wanted by all competing companies. For a long time, he was the most awesome industrial designer in the world, no one.

If it ’s not because of Apple ’s brilliance, Li Mu may not even remember the designer ’s name, so he does n’t know how much previous life Aliya has achieved in the field of industrial design, but from her one night. Judging from the sketches drawn by hand, Li Mu feels that this woman's achievement will not be bad.

What Li Mu does not know is that Aliya and Jonathan are alumni of the same school. Both of them graduated from Northumbria university School of Design. In the future time and space, Aliya joined Apple in 2003 and became Jonathan ’s best. Assistant.

After showing several design sketches to Li Mu, Aliya asked him: "Mr. Li, I do n’t know which of these sketches is closer to what you want?"

Li Mu thought for a moment and said, "I think the last one that is still being painted is closer."

"Is it?" Aliya hastily turned to the last page. The sketch above was just a simple line. At this time, Li Mu pointed to the upper and lower cross-sectional sketches she drew and said: "But here I hope that both sides can receive it. , Becoming an oblate shape. "

Aliya nodded and quickly erased the sketch of the cross-section outlined with the eraser, and then re-drawn a flat circle.

Li Mu was basically satisfied and said to her: "It would be nice if the design could be thinner and lighter."

Aliya said: “It ’s just a sketch, and it ’s okay to draw any sketch, but I still have to refer to the hardware configuration, including what kind of screen, what buttons, what kind of memory are you going to use, the most important What kind of battery do you want to use? If it is a lithium battery, the design is more flexible. If you use a normal AA battery or AAA battery, the design is more limited because of the thickness Relatively large, so ... "

Li Mu realized that MP3 adopts the similar design of iPod-nano4, but the most important thing is the hardware and process issues. If you want to use nano4 ’s flat shape, the biggest problem is the battery. If you do n’t use lithium battery, then even With the smallest AAA, which is the AAA battery, its thickness will also be greatly affected.

If you use a lithium battery, the thickness problem can be solved very well, but the cost will naturally be much higher. Now in 2002, the cost of the lithium battery can be said to be amazingly high. A mobile phone battery can easily cost hundreds of pieces. Matching a MP3 with a lithium battery will cost more than the user can afford.

The purchasing power of domestic users is indeed still at a relatively weak stage. Li Mu must consider the issue of cost, otherwise if an MP3 that starts at 2,000 or 3,000 yuan like IPOD is really made, it will completely disrupt its plan. Too.

This also made Li Mu aware of the one-sidedness of the layman's consideration of things. The battery is such an important thing that he didn't think of it in advance.

Li Mu sucked his lips and asked Aliya: "If you use ordinary batteries, do you have any good design suggestions?"

Aliya said: "Most MP3s are powered by ordinary dry batteries. The disadvantage is one. The overall design should be based on the battery. However, if a single AAA battery is used, the controllability of the design is more first-year university student. I suggest to use this power supply method. In this case, the triangle cross-section design just now is used. I can widen the front as much as possible and reduce the thickness. The isosceles triangle design is used to make the angle of the top angle as much as first-year university student. , So that it is thinner and lighter, and it can also highlight the front of the player. "

Li Mu nodded and said, "You can try it instead."

Aliya immediately turned to a brand new page, holding a pencil and starting to outline the line.

The front of the body was quickly outlined. Then, Aliya began to outline the cross section. She first drew an isosceles triangle with a large apex angle.

Li Mu made his own suggestion: "Can the three corners of the cross-section be treated as a circular arc design? In that case, it should look more natural."

The pencil in the hand of Aliya lightly knocked on the sketchbook, and his eyes lit up: "What a great suggestion!"

Finally, Aliya began to process corners on the basis of isosceles triangles, designing the corners to be more rounded and natural, similar to the four-circular arc design of iPhone6, the cross-section is treated as a triangular arc, so that, The overall design sense has also improved a bit.

The design of the battery compartment is properly arranged in the top corner of the equilateral triangle. The convex arc edge can just fit the battery inside, and the narrowing of the two sides can give a thinner overall illusion.

It ’s been almost an hour since I unknowingly, more and more lines are drawn from the tip of the Aliya pen, gradually filling the blank paper. A design sketch like a sketch works appeared in front of Li Mu's, let Li Mu be Marvel.

The overall functional layout of this product is similar to that of iPod-nano, but the difference is that Aliya adds a lot of her own design elements. although is made thicker than nano due to the battery compartment, but The overall look is still very beautiful, much better than all MP3 players in this era.

The design of the battery compartment back cover is more traditional. It is a battery cover that is not much larger than the AAA battery. At the bottom of the entire back of the player, there is a recessed card slot for fixing the battery cover.

Li Mu was a little dissatisfied with this design. He said to Aliya: "Can the entire back be designed as a removable battery cover?"

Aliya asked with some surprise: "The whole back is one? Is it too troublesome to disassemble in that way?"

Li Mu smiled and said: "If it is disassembled as a whole, there is no way to use this kind of buckle. You need to use a hidden buckle, that is to say, the back cover should be designed in a push-pull mode, just push the buckle off When disassembling and covering, no cracks or marks can be seen on the entire rear. "

This design is still very new in the present, but in the future, almost all electronic product remote controllers use this way of hiding the buckle. The biggest advantage of this method is that it is beautiful and integrated. It will be as abrupt as the traditional battery cover.

Aliya although has n’t seen this method yet, but after listening to the introduction of Li Mu, she immediately knew what the Li Mu wanted. In more than ten minutes, she drew a sketch of the whole back cover , It looks very good.

This also makes Aliya look at Li Mu a little, he has n’t learned design in although, but his inspiration for design seems to surpass many people, even he seems very avant-garde.

Regarding the design of the headset, Li Mu's requirements are also as simple as possible while ensuring a sense of design. Aliya changed the design draft several times under the permission of Li Mu's, and finally came out with a design similar to the iPhone headset. Li Mu is also right This version is very satisfactory, there is no way, who made the industrial design of Apple recognized by the world in the previous life, and only Li Mu can remember the industry representatives.

After the sketch of the overall design was finalized, Aliya herself could n’t stop the effect of the final design. She sincerely said to Li Mu: "Mr. Li, in fact, more than half of this player is your creativity. The cost problem we set before, I think it ’s more appropriate to cut by half. "

Li Mu rightly said: "This is two different things. Even if some of it is my idea, you are helping me to improve it. There is no reason to discount the cost. Besides, if you are working with other companies, the other party puts forward some needs. Let you change according to his needs, do you still have to give him a discount? This is not like your professional style. "

Aliya hastily said: "I don't mean this ..."

Li Mu smiled and said: "Then that's alright, our although did not sign the contract, but the issue of money was also discussed before, you and I have to abide by the spirit of the contract, so if there is a chance for cooperation in the future, it will be better Development. "

Aliya's design talent is very high and very professional, but she has not entered the workplace after all, and she is somewhat subjective in dealing with cooperation. She feels that she has done much less work than expected, so she is embarrassed to take more Other people's remuneration, but after Li Mu took out the sign of the contract spirit, she no longer insisted, and said to Li Mu: "Mr. Li, I will start rendering renderings and official design drawings from today. When the official drawings come out, I It will give a design standard to the internal hardware such as screens, motherboards, buttons, jacks, etc. You can communicate with the OEM (original equipment manufacturer) supplier manufacturers and let them design the internal hardware according to the standards. "

Li Mu nodded, looking forward to the effect of the renderings and design drawings, which is related to the major strategy of the Taobao network and the Easy Music network in the future. As long as this MP3 player can succeed, Taobao can struggle for at least one year If the Easy Music network can sell hundreds of thousands of MP3s in the official flagship store of the Taobao store in one year, then you can start a B2C platform similar to the "Tmall mall" in 2003, and you can do one product online Hundreds of thousands of sales, I don't know how many companies will suffer from traditional sales channels and costs, and they will break through to find their own cooperation.

......

After three days, Li Mu got a full set of design information of MP3 player from Aliya, including the precise design drawings of each part, as well as the overall explosion and renderings.

Li Mu asked Aliya to make an amazing rendering for himself. There are nine newly designed MP3 players on one picture. The although models are all the same, but the color of the body color shell is different. There are nine colors of red orange, yellow, green, blue, blue, purple, and silver and black. The nine colors also show that this is also imitating the route of nano. On the one hand, it enhances the style of its product group, and on the other hand, it is to cater to more people. Aesthetic.

Li Mu is very satisfied with the design of Aliya. The renderings are so good that Li Mu thinks that it has spanned five years.

After confirming that there is nothing in the design that needs to be modified, Aliya will say goodbye to Li Mu temporarily. She plans to take a month or so to walk around in China. Li Mu wants to take her in Yanjing After playing around, she refused, and she yearned for Yungui Plateau, so she bought a train ticket from Yanjing all the way to the southwest. After Li Mu settled the cost for her, she let her keep the mobile phone she gave her and told If she encounters something in the country, she calls herself in time. (To be continued.)