Rebirth in a Perfect Era Chapter 437: Cruelty I have never experienced
Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!
Du Wei said that the British girl did not reply to her message for a whole day, email did not reply, MSN did not reply, it is estimated that she was focused on backpacker, and had not taken time to Browsing.
Li Mu also knew that her anxiety was useless, so she let her take it naturally. Now she can only wait for the other party to go online to establish contact.
In addition to the MP3 player, Li Mu still has a lot of things to do.
First is YY.
Within a week of going online, YY users broke through 50 million, and the growth rate is still very fast.
Unlike QQ ’s so-called breaking 100 million users, YY ’s user activity is too high.
The current QQ has a large number of overlapping accounts and Zombie(s) users, a considerable number of people have two or more QQ numbers, and a considerable number of people have very few log in, and the average log in frequency even exceeds a week.
That is to say, the current 50 million users of YY, except for a part of the overlapping accounts that may exist, the rest are almost all highly active users of internet.
According to the synchronous data provided by Kaixin Farm, among 50 millionYY users, 41 million people are bound to Tieba (Post It) and Kaixin Farm ID, which means that more than 40 million highly active users.
The 40 million people brought not only the fiery/popular of a piece of software, but also a large amount of cash inflow of value-added services. In just seven days, YY ’s value-added services attracted more than 100 million.
Muye Science and Technology ’s calculation specialist believes that based on the current user base, YY ’s monthly revenue-adding capacity in value-added services should be around 200 million yuan, and many manufacturers are now actively contacting Muye Science and Technology ’s Business staff, hoping to be able to Get the quotation form of YY promotion resources, they hope to be able to place advertisements on YY, Li Mu did not agree, his instructions are very simple, YY will not accept any advertisements for the time being.
The news that Muye Science and Technology does not accept advertising is quickly spread in the industry. There are not many stupid people in the internet industry. The money Li Mu is not required, not because he is arrogant or because he does not care about money. Compared to money, he pays more attention to user experience.
It is rumored that QQ is only an advertisement for selling dialog boxes, and the monthly revenue can exceed 10 million. Judging from the large user group and display effect of QQ before, it is worth the price, and even more, this It is also one of the reasons why Tencent has never needed financing because it does use the existing resources too much to make money.
Li Mu thinks that if you try to emulate QQ on the YY dialog box and engage in several flashing and changing horizontal banner ads, the impact on the user experience is too bad. It ’s okay when there is only one in the market, and users have little choice However, when there are competitors in the market, this kind of thing Li Mu is not willing to do.
So, Li Mu is going to Business department of Muye Science and Technology, as long as QQ daily users are still higher than 300,000, YY will not consider the matter of receiving advertisements.
These words were directly communicated by the Business department to the merchants interested in advertising on YY, which immediately set off an uproar in the internet industry.
Some people say that Muye Science and Technology is too arrogant, but some people think that it is the best choice to do so; some people say that Muye Science and Technology competition means is too rough, and some people think that this method is the most effective way.
The phrase Li Mu is equivalent to the request made to the library team in order to suppress the Dangdang when the Jingdong book department was formed in the Liu Qiangdong of the later generations: the book and audio department shall not allow the company to earn a penny or gross profit within three years, or not within five years. Earn a penny net profit, otherwise the entire department will be expelled.
The meaning of Liu Qiangdong is very simple, and it means the same as Li Mu is now released, that is: I can make a penny without making money, and I have to kill my competitors!
There is no mercy in the shopping malls. In the past few years, domestic internet was better than anyone who looked better and used better. Now Li Mu is better than: who can live longer for a hungry stomach and who throws away snow The field can live longer. This is the mode of internet competition in the next few years. For the current internet people, it is already a cruelty that has never been experienced, and if internet waits another ten years, the competition will be more intense. Cruel, evolved into: everyone takes all the money out and scatters desperately to see who can attract more people to grab, and whoever can sprinkle longer will win, of course, the general competition is to this extent, and finally basically Both parties couldn't bear it, and then put away the knives and handshake and made peace, then put together all the belongings together, stopped sprinkling money, and began to collect money from users together.
Recently, Tencent was originally blundering and messy because of the birth of YY. The looks at users who had been able to keep their eyes open were continuously lost and there was no way. Now Li Mu suddenly releases such In short, which makes the whole company more and more covered A layer of haze.
Li Mu's's arrogance deeply hurt the whole company, but it is the reality of red & amp; **** & amp; **** that really pierced their hearts.
QQalthough has begun to develop group functions and personal cartoon show functions, but according to this trend, without waiting for them to develop functions, the daily life of QQ has fallen below one million people. Now the company ’s account has although and Tens of millions of dollars, but the income is continually declining, and it will soon be in a state of being unable to make ends meet. If that step is reached, it will not be far from failure.
When a group of executives was thinking hard about the countermeasures, representatives of South Africa ’s MIH Group rushed to Shenzhen from Hong Kong, and they were really anxious to hold 33% of Tencent.
At the moment, Tencent ’s shareholding structure is still very simple, with the team accounting for about 60%, MIH Group accounting for 33%, and the remaining 7% in IDG.
However, the team ’s 60% shareholding is more dispersed, and even Ma Zong has not reached such a high percentage of 33%, so now the company ’s true majority shareholder is MIH.
Historically, MIH has always trusted and tolerated the Tencent countless times beyond the average investment company. They have had a very firm belief in the future of Tencent from the beginning, so they will grow up from the richest man in Hong Kong, Li Family. He took away 20% of the shares of Tencent, and took away the remaining shares from IDG. He has always held the shares. In addition to being listed, MIH has never actively reduced the shares of Tencent.
But ... this **** thing is previous life after all.
In this life, the Li Mu paid a gall and paid a visit to Chen Cang. He dug such a big hole for QQ. Seeing that QQ is about to fall into the abyss, MIH can't sit still.
Their representative, a white man named Dean · Cooper arrived at Shenzhen and interviewed with Ma Zong, and threw out a suggestion: QQ must immediately give up profit and exchange it for users at the expense of profit. The money looks, the more you look at the money, the longer you live, so MIH ’s suggestion is: stop all advertising cooperation, free gift of value-added services such as QQ members or discounts at very low prices, or think of other ways to give back to users, In short, it is to close the intimacy between QQ and users before;
Ma Zong gave its own answer based on this suggestion made by Dean on behalf of MIH.
"Mr. Dean, to be honest, I am willing to temporarily give up profits to fight against Muye Science and Technology, but Tencent and Muye Science and Technology are different. All the income of Tencent at this stage is all from QQ, and the income of Muye Science and Technology comes from Happy Farm, and now YY is only Abandon the income of commercial advertising, but not the income of value-added services. If Tencent stops all value-added services and advertising business, then the tens of millions on the book alone can support up to half a year. The team needs to maintain, massive servers and supporting bandwidth services need to be provided, the company's other miscellaneous expenses are also a sum of money, no income really can not last long. "
Dean said: "Ma Zong, this is also an issue I want to discuss with you this time, we MIH do not want looks atQQ to fall, so we are willing to increase the holding of Tencent shares at this stage, we are already communicating with IDG , To take over 7% of their shares, we are willing to buy a 20% share of Tencent from you and your team at a more reasonable valuation, but we have a requirement, that is all the purchase money Both must be reserved for the subsequent operation of Tencent, and you and your team must not cash out. "
Speaking, Dean said again: "Of course, in order to show our determination of MIH to be willing to ride out the difficulties with you, we are willing to add an additional 20% of the purchase price to Tencent, all of which are used as operations."
The meaning of MIH is obvious. They do n’t want QQ to be defeated by YY, which makes their shares worthless. They want to take some money out and fight, if they want to lose, lose more. But if Tencent came over, then MIH made a big profit in this investment! This is the true meaning of venture capital!
It is almost impossible to get 7% of the shares from IDG or more shares from the founding team when Tencent is prosperous and prosperous, even if it is possible, it is necessary to pay The extremely high premium cost is sufficient, but at the moment of crisis, the price of the stock transaction has a lot of room for depression. Even if it is not too severe, the premium can be wiped out at least.
Ma Zong hesitated a little bit. In the current situation, if you do n’t carry it with Muye Science and Technology, QQ may be dead. If QQ is dead, everyone ’s efforts will be in vain. The money on the book is sent to employees and shareholders. After the severance payment, there is basically nothing left, which means that there is actually no escape route, and conservative defense. In the end, the company disbands up to millions of people. If you take the initiative to attack, you will end up with the most. That is to say, a severance of a penny cannot be obtained, so it seems that it is natural to be willing to work hard.
However, if you agree to MIH ’s request, MIH takes 7% of IDG, plus 20% of your team, then the shareholding ratio can reach an astonishing 60%, and MIH will be absolutely controlled by then. Can you still control it yourself?
Ma Zong thought about it for a moment, and said to Dean: "So, the specific financing ratio and valuation, we will slowly discuss in detail. My idea is that if we can negotiate a ratio and price that both parties agree on, then we Just sign a memo, and then we set a warning line for the book funds. If the funds reach the warning line, we will transfer the equity in accordance with the terms signed by the memorandum. "
For Ma Zong, he has n’t been so embarrassed since he started his business. Since mid-2001, he has led the QQ to climb continuously with great enthusiasm. It was when he was contented that didn't expect suddenly appeared. Muye Science and Technology, gave himself a head shot, although this stick is very painful, but if the position of the major shareholder of the company is now handed over because of the pain in front of him, he is obviously accepted by some hard to, but he also understands that if he waits for himself I could n’t hold it anymore and wanted to transfer the shares. At that time, the valuation would definitely be terrible, so he hoped to talk about the ratio and the price first, and then wait for him to be unable to bear it before accepting it.
Dean and MIH also expected that Ma Zong would make similar requirements. Before Dean came, they had already received the authorization of MIH. This time their main purpose was to help Tencent overcome the difficulties, while also ensuring that their previous investments were not They will float, so if Ma Zong does n’t want to transfer shares so early, they wo n’t force it. Everything is mainly to solve the problem. Since Ma Zong now means to set the terms first, then leave it to him to think about it, MIH Naturally, it will not fall into the rock.
So, Dean said: "In principle, I can accept your proposal, but the specific terms of the memorandum, I have to report to the group before I can answer you."
Ma Zong nodded, slightly relieved, and said: "It does n’t matter Mr. Dean, we are also old acquaintances, and we are all comrades on the front line. In the past few days, I will arrange for you to stay in Shenzhen. Specific rules Let's communicate slowly. "
Dean simply said: "No problem, I will be in Shenzhen in the next few days."
After a pause, Dean said again: "Ma Zong, just the first point, I came here this time, the group has a suggestion, I would like to pass it on to you."
Ma Zong hastily said: "Please say."
Dean said: "We have also studied the YY of Muye Science and Technology. Based on the opinions of some of our analysts, we hope that QQ can also exert more efforts in product development. It is best to find a new breakthrough in the product immediately, to be honest Say, we think that if QQ now only imitates the function of YY, it is absolutely mortal. Now we can only develop new products with all our strength, and strive to catch up with YY in the product itself to reverse this situation. "
Ma Zong pressed her lips and focused on her head.
Why did n’t he think so, but if he suddenly wants to develop a new product, everyone is still discredited and wants to use the new product to reverse the situation, which means that the new product must be strong enough to go in a short time Where to find a strong new product idea?
At this very moment, Guo Haiming suddenly tapped his head, exclaimed, "Ma Zong, do you remember, you had a very powerful idea about chess and card games, you said at the beginning, if there is Such a game hall, directly integrated into our QQ, can be instant kill Ourgame ...... "
Ma Zong stood up abruptly, really got up from the chair.
He was only reminded by Guo Haiming. In fact, a few months ago, he had a awesome product idea. At that time, he wanted to imitate Ourgame and get a QQ game hall, but because he had a powerful QQ instant With the Instant Messenger software, users and their friends can be seamlessly transferred to the QQ game lobby, using chess and card games to enhance the viscosity of QQ users.
It's a pity that I was too confident in the situation, and I allocated most of the technical development strength to Guo Haiming as a QQ fishery!
As soon as I thought of this, Ma Zong was very regretful. I thought that after Guo Haiming killed the happy farm, I would do my best to make QQ game hall. But didn't expect, things went step by step to today's shit! (To be continued.)