Rebirth in a Perfect Era Chapter 344: Stuck in the neck

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Early in the morning the next day, Su Yingxue got up early and took a bus back to school. Su Yuehua and Wang Shaohua escorted her out. After Su Yingxue left, Wang Shaohua whispered to his wife, "How did you talk last night?"

Su Yuehua shook his head helplessly and said, "We guessed right, the little girl is indeed in love."

Wang Shaohua hastily said: "Then tell your second brother quickly, this kind of thing is still very serious in nature."

Su Yuehua said: "No worries, I told Yingxue, let her call the boy out, let's ask him to have a meal and see how he is."

Wang Shaohua is stunned: "Which one is Ah??"

Su Yuehua did not answer his question, but instead asked him: "You know the 3321 university student part-time tutor website?"

"I know." Wang Shaohua nodded and said, "Did I not tell you that, a very creative idea, even our director invited his granddaughter to teach university as a tutor. It is said that he requested the university Student, or Qilu ’s liberal arts college entrance examination top scorer. "

Su Yuehua said: "3321 is Yingxue her little Boyfriend."

"What?"

Wang Shaohua froze: "You mean, the kid who drove Yingxue back last night was the founder of 3321?" As he said, Wang Shaohua scratched his head: "What's the kid's name called, CCTV let go Several times, Yanjing was also let go, surnamed Li, what is Li called? "

"Li Mu."

"Yes, yes!" Wang Shaohua took the call and said, "Just called Li Mu, look at my memory ..."

After finishing, Wang Shaohua asked her: "Are you sure that Li Mu?"

Su Yuehua said: "Yingxue can't say this kind of lie that can be broken with a poke. That Li Mu and her are high school classmates. You go back to Browsing and check if Li Mu is a Haizhou person."

Wang Shaohua nodded and turned to the study: "I'll check it out."

Su Yuehua grabbed him by the collar and dragged him back. He glanced at him: "I didn't ask you to check it now. I hurriedly asked my daughter to get up. We both sent her to professional classes by the way, otherwise we would have to be late." "

Wang Shaohua hastily nodded: "De Ling ..."

......

Happy Farm, as the fist product of Muye Science and Technology, has now made people in the industry admire the five-body investment. When the game flow is calculated in millions every day, the valuation of Muye Science and Technology has virtually improved greatly.

A company ’s valuation depends on its products, its team, its position in the industry, and its future development prospects, so this is why many companies have been losing money but their valuations are getting higher and higher. The reason, such as Jingdong, capital invested in it, not to make immediate profits, but to gain a future.

Muye Science and Technology has been in the state of burning money before, and there is no profit. The millions of dollars that rely on the A round of financing to keep running, the money on the book is getting less and less, but because of the product awesome and good future prospects, it is estimated The value can be hundreds of millions.

However, the current Muye Science and Technology is considered to be awesome, and Happy Farm ’s item(s) mall is online, and the new version is online. Two consecutive punches have fought, raising Happy Farm ’s status a lot. Let ’s say that the most important thing is that it Start making money!

Such a simple game, stabilizing the flow of millions of dollars a day, this is quite remarkable, so now the valuation of Muye Science and Technology in the industry has improved a lot, if Li Mu is now open to finance, more than one billion The quotation is estimated to be everywhere.

After the two heavy punches of Muye Science and Technology, people in the industry have finally understood the layout of Li Mu's. The biggest egg and foreshadowing here is this thing called Alipay.

When Alipay first did it, Li Mu did little publicity to the outside world, but did precise promotion among the students and parents of 3321, and accumulated a certain user base for themselves, but at that time, the industry did not pay attention to Alipay. The space behind it is just regarded as a tool of 3321. A few interested people such as Baidu's Chief Li and Tan Yaocheng are aware that there are many articles in it, but they were not obvious at first.

However, the role of Alipay is immediately clear. In the eyes of industry companies, it is a complete online payment channel. Li Mu developed it and used 3321 as a test field. After maturity, this channel was directly transplanted to Happy Farm comes directly to nearly 10 million Alipay users, and Happy Farm uses Alipay as a payment channel, which can also save a lot of channel costs. The money in Happy Farm users' pockets is all in their pockets, a little in the middle There was no exodus.

Because of Alipay ’s burgeoning user base, many companies in the industry have seen the benefits. So, at 9:00 the next morning, something happened that made Li Mu all didn't expect.

Lin Qingya called Li Mu. A person who claimed to be Shanda Business Director found Muye Science and Technology and hoped to discuss cooperation with Muye Science and Technology.

Li Mu is curious, why did Shanda find themselves cooperating.

Lin Qingya said: "The other party seems to be more interested in Alipay."

Li Mu immediately understood, and told her: "Entertain me first, and say that I usually go to the company at ten o'clock, and then interview him when I arrive."

Hang up the phone, Li Mu quickly got up to wash up, ready to go to Muye Science and Technology will be this Business Director from Shanda.

As for why Shanda is interested in Alipay, Li Mu also knows clearly that they are now in a booming stage, and payment channels are a big problem they face.

Now although major banks have also opened online banking, but it is still very troublesome to use online banking alone. It is not as convenient as Alipay, so most of the future Point card sales of Shanda still have to sink to major Internet cafes and newspaper kiosks. The terminal comes to sell Point card, this although coverage area is also very wide, but the disadvantage is also obvious: the cost is too high.

Like Li Mu is now secretly overlord of Legend, a monthly activation code sells 15 Yuan, but at least six Yuan profits must be allocated in the middle. The cost of using the Internet cafes payment channel is as high as 40%, and Shanda ’s Point card business is also not. It will be much easier than yourself. More than 30 Yuan's Point card should at least take 2-30% of the profit out of the channel and share it.

If Legend also has Alipay, then the cost of 2.30% can be saved, but it is impossible for them to develop a payment channel now, even if it is invested in human and material resources It is only necessary to open up the relationship of the bank, and these are only an early stage, and how to develop users later is a big problem.

Now, Alipay is not only a mature payment channel, but also has nearly 10 million users active. If Shanda can cooperate with Alipay and get a relatively low channel cost, then for their Point card sales , There are too many benefits.

The Li Mu is packed and ready to go, and the phone receives a text message from Su Yingxue: "Did you get up, lazy bug?"

Li Mu replied: "Rise up, have you arrived at school?"

"It's here, in class."

"Is nothing okay last night?"

"Last night my aunt asked me about us."

"What do you say?"

"She seemed to have seen me with you before, plus the bedroom was closed last night and I didn't go back, so I guessed it, I couldn't hide her, so I confessed to her."

Li Mu saw this sentence, hastily asked her: "What is your aunt's attitude? Won't it embarrass you?"

Su Yingxue replied: "My aunt said, I want to invite you to dinner with my uncle ..."

Li Mu was stunned for a moment, and when he came back, he immediately replied: "Ask your aunt and uncle when I am free, I will arrange it."

The Su Yingxue in class saw the message Li Mu and laughed out loudly. After being glared by the lecturer, hastily controlled his expression and responded to Li Mu: "You should call uncle and aunt ..."

Li Mu returns: "Oh, sooner or later."

Su Yingxue returns: "There is no point, when are you free? Let me discuss with them."

Li Mu thought about it and replied: "Well, let ’s choose an evening these days. As long as they have time, I ’m sure it ’s okay. I ’ll arrange it."

"Okay, I will call and ask my aunt at noon, when you have to behave well, if my aunt is satisfied with you, she may still hide my house for us if we are not satisfied with you, Maybe a phone call, my parents came to Yanjing. "

Li Mu immediately stated: "Relax, you must satisfy your aunt!"

"It depends on your performance."

After talking to Su Yingxue, Li Mu was a little nervous about seeing his aunt and uncle about Su Yingxue, but now he ca n’t hide it, he ca n’t hide it, he can only do it well, otherwise in case Su Yingxue ’s Tell her dad about the two being together, and depending on her dad's discomfort, it's estimated that he will be desperate with himself.

When I came to Muye Science and Technology by car, it was early in the morning. Lin Qingya saw him in the company and went to his office. He said, "I have arranged for the Shanda person in the meeting room. Would you like to meet?"

Li Mu nodded and said, "Come with me."

"Okay." Lin Qingya nodded and came to the meeting room with Li Mu.

In the meeting room, a man in his thirties saw Li Mu and Lin Qingya enter the door, hastily got up and shook hands with Li Mu, and introduced himself: "Hello Chief Li, let me introduce myself first. My name is Fu Bin, which is Business Director of Shanghai Shanda company. . "

Li Mu shook hands with him and said politely, "Hello Mr. Fu, please sit down."

Fu Bin sat opposite Li Mu's, took out two business cards from his briefcase and handed them to Li Mu and Lin Qingya, Li Mu received the business card, and asked him curiously: "I heard Lin Zong said that Mr. Fu is representing Shanda, Want to talk about Alipay cooperation? "

"Yes." Fu Bin nodded and smiled: "We know that Alipay is your personal company, and the registration uses a virtual address, so I came directly to visit you at Muye Science and Technology."

Li Mu smiled slightly and said, "Your company's 《Legend》 is fiery/popular now."

Fu Bin said modestly: "To calculate the rate of return, our 《Legend》 may be far worse than your happy farm."

Li Mu waved his hand and said, "It ’s not the same. Your plates are large. It is estimated that your running water is many times that of ours."

Fu Bin smiled noncommittally and said, "In fact, when it comes to yield, we Chen Zong have personally said that we admire your development ideas, and cultivated a high-quality payment channel such as Alipay in advance, which is much stronger than us , I am also entrusted by Chen Zong this time, I hope to be able to talk to you about the cooperation of Alipay as a payment channel. "

Li Mu asked: "How does your company want to cooperate?"

Fu Bin simply said: "We hope that Alipay can be connected to 《Legend》. Users who purchase Point card can directly pay through Alipay. I do n’t know if you have any plans to open Alipay?"

Li Mu said: "Alipay is an online payment channel. Since it is a channel, the nature is naturally open. We can provide a technical interface to connect your online Point card sales interface. However, we also have to appropriate part of the income channel. Cost. "

Fu Bin nodded: "This is natural, but how do you charge channel fees?"

Li Mu said lightly: "I think the channel fee of 10% should be more appropriate. You should now have no channel other than the most basic online banking, which should be lower than this ratio?"

Fu Bin didn't expect Li Mu opened such an appropriate ratio as soon as it opened. At present, the payment channel cost of Shanda is indeed very high, and the cost of online banking is low. Banks are not the same, but basically all are below 5%, but the embarrassment is the number of users There are few, most users will not, and they are not willing to toss online banking; The second is the mobile Unicom SMS payment channel, the channel cost of this channel is basically around 15%, although share is high, but the user is more convenient to operate than online banking, so There are many more users who pay by SMS than those who pay via online banking; the channel cost is the offline consignment such as Internet cafes, telephone booths, and newsstands. It is impossible for Shanda to run the bottom merchants from city to Internet cafe, so as to roll out sales as soon as possible. The Internet can only be done through layers of agents. In this case, it is necessary to ensure the profit space from terminal sellers to intermediate agents. The channel cost accounts for about 30%, but the most terrible thing is that this channel However, it is the most convenient channel for users, so it is also the most used channel.

Shanda naturally does n’t want to leave so much money left to the sellers, so they like Alipay, which already has almost 10 million users, but Alipay10% of the channel is divided. In the psychological expectations of Shanda, it is indeed a bit higher. The calculation of although is still very cost-effective, but Alipay is not a central enterprise after all, and its operating costs are not high. 10% of the channels are divided, and the cost can only account for up to 10% of the total. The remaining nine Chengdu is Alipay profit space, Shanda will not be willing to give others such a high profit ratio, which is equivalent to working hard to make money for others, anyone will be unhappy, in their view, 5% is a relatively reasonable ratio, they can also accept, Alipay is still There is enough profit.

After 2010, online payment platforms gradually increased. At that time, the cost of payment channels such as Alipay was less than 1% from the merchants, and most of them remained at 0.5%. This proportion even It is more than double the proportion of UnionPay POS machines. The reason is very simple. At that time, the payment channel competition was too fierce. Everyone can only control the channel cost at a level that is basically the same as the operating cost. Who dare to ask for 10% in that era? The cost of the channel is simply to die.

But it ’s different now. It ’s the monopoly period of Alipay. Before any competitors come out, Li Mu must stick to the profit point at a level that the other party is unwilling to accept and has to accept. The control is very much like the amount of money made by the taxi company. The money they give out can always jam the neck of the taxi driver. On the one hand, they make them curse every day and feel that they have worked hard for the sports car, but the money is all paid by the company. It ’s easy to make money, but on the other hand, they also know that dissatisfaction turns into dissatisfaction, but driving is better than doing other jobs after all, so they can only scold the company and get ridiculous while driving early.

10%, Shanda will be very painful to accept, but apart from psychological factors, they also know that this share ratio can allow them to obtain more profits than before.

Fu Bin thought for a moment, and said to Li Mu very sincerely: "Chief Li, we think that 5% may be more suitable. If you can reserve enough profit space for us, then we will also be among our users. Some discounts are given in the group. New users try to use Alipay. In this case, we have gained more profits, and you have gained more Alipay users while gaining huge profits. What do you think of a win-win situation? "

Li Mu was attracted by this proposal. If Legend is really willing to give Alipay users a certain discount, it is indeed a great benefit for Alipay. After all, happy farm radiation users are only part of it. Legend is also a very large user. The huge game, if you can integrate both users, it is a greater promotion for Alipay, but the biggest problem is.

So, Li Mu asked him with great interest: "You are lowering my share by 5%, what is the preferential ratio you are willing to give to the user? Certainly it will not exceed 5%, because then your profit margin will change instead Lower. "

Fu Bin thought for a while and said, "I have to discuss it with the company."

Li Mu said with a smile: "If you can only give users a 97% off, 98% off, the meaning for users is basically negligible, so it is very difficult for us to obtain additional benefits from this method alone. . "

Fu Bin is a bit embarrassed, and it was indeed a mode of cooperation that he suddenly thought of, but after saying Li Mu, he also felt that it is not so easy to become a reality. For Alipay, control some of the recharge channels for Legend users , For each additional point, the income will be much higher, but for users, a 120-hour second card and a 30-day monthly card, the price is 35 yuan, only a 20% discount to small advantage one Yuan, what's the point? (To be continued.)