Rebirth in a Perfect Era Chapter 335: QQ fishery ’s killer tool
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Users who have experienced QQ in 2002 should know that this year ’s QQ basically has no design beauty. Their advertisements Low to even the font are the most basic imitation Song, and use yellow to make a continuous strobe effect, but From this point, it can be seen that the other party is impossible to copy the essence of Happy Farm. Every visual detail of Happy Farm is extremely elaborate in this year. It can be painted by a gourd, but I want to transplant the design concept to other. In terms of things, the effect is naturally much worse.
The although advertisement has been launched, but the game is not yet online. At this time node, Tieba (Post It) and other website and forums have appeared a large number of water army posts. The content of although is different, but the core points are the same: Happy Farm Fee collection hurts users' hearts. Now that Tencent is out of the QQ fishery and promises not to sell item(s) to maintain a fair gaming environment, everyone should give up Happy Farm and go to the QQ fishery.
For such a post, Li Mu has already prepared. The core members of Zhao Kang are the administrators of Tieba (Post It). They can complete the deletion of posts and IPs in front of their computers. In addition, they have a lot of water army in each Tieba (Post It) activity. If you find one, report it immediately and then seal it off immediately. It does not take a minute before and after.
As for the extranet, it is all about smashing money. Zhao Kang has already smashed his own public relations relationship with money, so even now it ca n’t be directly controlled, but it can be very handed over to the relevant docking people on those platforms. Solve the problem well.
At the same time, everyone in the technical department of Muye Science and Technology waited and waited, but they also scolded.
Competition is competition, you just imitate me, and even come to dismantle my station, this is too much.
Kong Lingyu said: "BOSS, we are now able to pinch the remarks on the Internet, but they can't pinch their hard and wide advertising. They use every dialog box advertisement to push the QQ fishery. After it goes online, it is estimated that the number of users will rise soon. "
Li Mu nodded: "People have their own users and channels. We can stop them on the extranet, but we can't help them with their own products. With such great efforts, they can at least guarantee a little. Most QQ users will definitely visit the QQ fishery, but the real contest is still on the product. It depends on their QQ fishery. Compared with our happy farm, who is strong and weak, considering that they have QQ This is a plus item of the instant Instant Messenger software, but we have a minus item of item(s) mall. We have to surpass him in the product to make up for the positive and negative double-sided gap. "
Kong Lingyu asked him anxiously: "BOSS, you haven't determined yet, which plates do we want to update?"
"Not yet." Li Mu waved his hand and said: "It's not too late to wait for them to go online and see their products!"
It's nine o'clock.
The item(s) mall launched 24 hours of data, and it is still more than 4 million Alipay paying users. SMS paying users have exceeded 900,000, and the overall consumption amount has successfully exceeded 9 million, but only exceeded a few 10.000 Yuan fractions. .
More than 4 million paying users are the most valued by Li Mu. He is already very satisfied with this result, but he has no time to celebrate at all. In a blink of an eye, the QQ fishery is already online.
At the moment the QQ fishery went online, the data from Tencent showed that there were more than 400,000 data requests at the same time, and their online users were only 580,000. Such a high proportion of requests proves this For QQ users, the game is still attractive enough, at least it has successfully aroused the curiosity of most users.
Li Mu also opened the QQ fish farm at this moment. After loading for more than ten seconds, the welcome interface of the QQ fish farm jumped on the screen. The background music of the game was very cheerful, but it was more convenient. Repeated playback, after entering, the user must first click log in, log in when there is a prompt: log in is regarded as the default opening QQ fishing grounds.
When Li Mu entered his QQ number and entered the QQ fishery, a strange-looking cartoon fisherman image jumped out, prompting him to enter the tutorial stage.
The design of the entire game is very copycat. although is also similar to Happy Farm. It uses a cartoon display. However, whether it is element visual design, color matching, coordination, etc., there is still a big gap with Happy Farm.
Because the theme of the game is a fishery, the visual display is somewhat unclear, the screen is so big, each fishery divided into small pieces is half the size of a matchbox, but every time you put in a fry , But it grows in a nest, a total of six small fish. The element used by Kaixin Farm is to plant various crops on the land, so at each stage of growth of crops, the picture is only added a slight swing in a static state. For example, the leaves of the plant will move very slowly and gently and regularly, making looks at very comfortable and natural.
But the picture of the QQ fishery is a bit pitted. It may be that the designer considers that the fry are alive. If it stays there, it ’s too strange to move. Circle around, it makes people dizzy ...
Li Mu shook his head straight, it seems that Tencent is also anxious, otherwise it is impossible to release such a product that has not been really polished, but if you study this game carefully, its game architecture is quite complete. From the basic logic of the game, to the elements, upgrades, interactive design to steal food and help, to the list, display and other aspects, it is basically no different from Happy Farm.
Li Mu tried to raise fish fry on several fishing grounds. As a result, several fish fry groups kept turning in circles, which made him feel somewhat incompetent, but this may only be the views of his later people, and he has not experienced the various forms of later generations. Users of internet products should not be too entangled in this kind of problem.
In fact, as stated by Li Mu, users do not have much impression on the appearance of QQ Fisheries Cottage. Come in and experience it and find that this game has the same overall structure as Happy Farm because of the experience of Happy Farm , So they are very easy to use when playing this game.
Next, they found something interesting. When playing the game, a small star on the sidebar leaderboard suddenly flickered, and then a prompt popped up: "Your friend: XXXX has also opened QQ Fishing ground, come and take a look at his fishing ground! Click to have a gift! "
After that, as long as the user clicks on the avatar of the newly opened QQ fishery, he can enter his fishing ground interface, and then he will see a prompt to open the treasure chest. Ding Dong, open the treasure chest, which contains fish food or gold coins and Random rewards for experience.
At the beginning, QQ users only occasionally found a prompt. Soon, this prompt became a little closer, because more and more QQ users come in to try it out, and all their friends who have opened the QQ fishing ground will Receiving this kind of prompt, they will also open a treasure chest 100% in their fishing grounds, and then users will actively invite those users who have not yet activated online to rush to activate, so they will usher in a wave of activation peaks.
Li Mu stood up at the table, startled everyone in the technical department. At this time, Li Mu said sternly: "The most feared thing is this kind of thing! They are too clear about their advantages. As soon as you come up, you can directly use the connections that QQ users have accumulated. This kind of feeling that looks at has friends to join in, it can have a very strong sense of belonging to the user's psychology. The more friends join, the more they will be for this game. Interested! "
Tieba (Post It)'s product Director Chen Wenqiang said with a depressed face: "This is their biggest advantage, if our YY can go online at this time!"
Li Mu waved its hand: "YY will be online as soon as possible, and it will wait until the year. If we can't withstand the pressure of the QQ fishing ground, once our happy farm users are lost in large numbers, our YY plan will be greatly affected."
The person in charge Sun Jianfei technology in charge of Flash development said: "Chief Li, we can only do two directions now: update the game, fight public opinion!"
Li Mu nodded in agreement and asked him: "What do you think about the game update?"
Sun Jianfei said: "In fact, our current game function reserve is already very strong, Tencent is not an opponent at all, the key is that we have to think about now, what functions to come out, can not take out too much in one breath, because too More, after the other party has learned it all at once, our advantage will certainly not be maintained for too long. We can only come up with new functions a little bit like the Chief Li you told us at the earliest, so that the other party has been desperately chasing the process. Medium. "
Li Mu nodded: "Jianfei, you continue."
Sun Jianfei also said: "The most important thing now is what function we come up with to compete with them. I personally feel that our biggest disadvantage now is the social network. Our users of although have already established a huge presence in our games. Network, but because we do not have instant Instant Messenger software to serve as a carrier for the user's network, and Tencent users' friends can directly perform instant Instant Messenger through QQ directly, so in terms of the competitiveness of the network, our overall strength It ’s still not as good as Tencent. Now, we have to come up with a function to make up for this link, so that our users and users can interact with each other, and it is moving quickly! ”
Li Mu looks at he said, "In this case, we have to come up with our game task system and user transaction system."
Game task system, is a cartoon farm that Li Mu imitates HayDay, a car delivery section created for this game, users buy small trucks, they can get orders from system, but system will ask him for various categories The product makes it difficult for him to complete independently. At this time, he can open user transactions, and each user can put a variety of goods on their own shelves and sell them at a price. In this way, the user gets a higher reward for completing the task. , I will go to my friend's store to scan the goods, buy various items, and the interaction between users will be many times faster than the previous simple stealing vegetables, helping weeding, and killing insects.
Sun Jianfei said to Li Mu: "Chief Li, I think the two functions that are most suitable for opening are these two functions. Once we open these two functions, our users will experience very interesting friend transactions, friend collaboration and system Mission, in this way, the sociality of the game will be improved a lot! "
Li Mu nodded and asked others: "What do you mean?"
Others have also agreed. After all, everyone can see where their shortcomings are. The shortboards are not interactive enough between users and the communication is not smooth, but YY is temporarily unable to go online, the communication problem is very It is difficult to solve immediately, but enhanced interaction can make up for this problem.
So, Li Mu said: "Leaded by Jianfei, we immediately started to prepare the version update. This time we will not only open these two functions, but also open the pet function and bring out the function of keeping dogs!"
Dog keeping is a kind of item(s) on the farm. Once it is open, users can use gold coins to buy kennels and the seven-day trial period of the lowest-level hounds. The real purchase of hounds is through reward coupons. If you ca n’t use gold coins or buy with cash, you can only get rewards by doing tasks. In addition to rewarding users with gold coins, experience, and random item(s), every car order task will also reward users with certain points and accumulate tasks. Can only buy a hunting dog that belongs to you forever.
Hunting dogs are very useful. They can play two roles when friends come to steal food. One is to reduce the amount they steal when they steal food, and the other is to let them drop gold coins immediately.
For example, when user A ’s corn is ripe, when a friend steals it, he can usually steal six corns per field, but because the hound is there, he only steals four corns, and when the user sees the quantity display, But instead of simply turning 6 into 4, you can write 4 to 4 (6-2) and tell him clearly that you could have stolen six, but because people have dogs, you can only steal four. Users who can stimulate stealing also want to have a hunting dog.
The gold coins are dropped randomly because the dogs will attack the vegetable thieves and take a bite. A word similar to -25 gold coins will appear, telling them that they lost 25 gold coins because they were bitten by the dog.
However, the interesting two features of the hound come here. First, the higher the level of the dog, the easier it is to use, but the more coupons you need to buy. Second, the dog food is not open for gold and cash purchases. The same can only be used for coupons, and once the dogs have no dog food, they will not be able to play a role. In this way, users are double stimulated to do tasks and earn coupons. Do all kinds of product transactions.
In short, Li Mu's happy farm, every function, every link, every item(s) are interlocking, and the clues that are constantly intersecting with each other form a strong invisible net, and it is dead. Is the user's viscosity and loyalty! (To be continued.)