Rebirth in a Perfect Era Chapter 237: Multi-pronged approach
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After asking the question, Lin Qingya regretted it instantly. She felt that this level of things was the boss ’s own business. Since the boss asked himself how to kick Baidu out of the game, he just answered the question directly, and in turn questioned the leadership. The decision is very rude.
So, Lin Qingya hastily added: “Chief Li, do n’t get me wrong, I ’m just curious …”
Li Mu waved his hand and said with a smile: “Senior Sister, you call me Chief Li in the company, I have no opinion, I will not call you Senior Sister in the company, but out of the company, we still don’t want to be so good. My name is that’s alright. “
Lin Qingya nodded and Li Mu reassured her: “You can ask me that question and prove that you are not only doing things for the company, but also thinking about the company. This is a good thing, don’t worry about me getting angry, I am not that A narrow-minded person, even if you think I did something wrong, you can say it directly in the company or in private. It doesn’t matter if you accuse me or scold me. “
Lin Qingya said a little awkwardly: “I know …”
Li Mu smiled slightly and said, “I will tell you why I want to kick Baidu out.”
Lin Qingya sits straight and waits for Li Mu’s to follow.
Li Mu took a sip of tea and said with a serious and serious expression: “First of all, Baidu will help me become smaller and smaller in the future. His role is periodic, and after this stage we will Not used, just like infant milk powder, which is very helpful to Muye Science and Technology in infancy, but when we grow into children, we no longer need this kind of thing. “
Lin Qingya looked at Li Mu for a while and said seriously: “I think you didn’t tell the truth.”
Li Mu replied: “Why?”
Lin Qingya said: “The reason you just said is equivalent to crossing the river to demolish the bridge. Strictly speaking, it is very unethical, but I think you are not such a person.”
Li Mu shrugged and kicked off partners before driving. It really did n’t meet Li Mu ’s criteria for his life, but he could n’t always tell her that Baidu could be ranked by keyword bidding every year. When 12 billion RMB of advertising fees were harvested from private hospitals in Putian, when the money was finally passed on to consumers, consumers would have to pay hundreds of times this amount. Such a company with no discipline is like a puzzle. Zaili Sanlian helped the boss to say that the underworld is like a night pot. In the future, many people will hate that anger, including Li Mu himself.
So, Li Mu can only say: “I and they may be different in nature and do nothing. I just want to move them out of Muye Science and Technology, which may indeed be unethical, but I am eager to do so, Moreover, this matter must be done as soon as possible. Once our exhibition shows signs of taking off, they will not get off the bus if they die. “
Lin Qingya watched Li Mu for a moment, and she felt that Li Mu should have other hardships. She believed that Li Mu was not a kind of subjective and mean person, so she nodded and said to Li Mu, “If you want Baidu to dilute the shares, There are two or three ways to divest. “
Li Mu hastily said: “Talk about it.”
Lin Qingya simply said: “The first is to increase capital. You are a major shareholder and you have absolute control. If you require all shareholders to increase capital proportionally, then other shareholders must increase capital with you, otherwise the shares will be automatically diluted, but the shares you account for Too many, not counting the employee options held by us, 10% of our shares are given to Baidu, 5% of the shares are given to Song Liang, and 5% are Douban owner Zhao Kang, if you only do ordinary capital increase, Baidu is a must I will hesitate. After all, if I increase the capital by 10 million, they only need to increase the capital by one million, and you have to increase the capital by eight million. So, you have to consider your own cash situation and the cash situation of Baidu. Have a busy day. “
Li Mu nodded and said: “Baidu is still in the stage of burning money. Their funds should not be too ample, but they will not be too stretched. It is estimated that millions of dollars are still very easy. If you want to increase capital It ’s impossible to embarrass them. “
Lin Qingya also said: “In this case, if you want to divest Baidu, you have to let them lose confidence in the company’s future, give them a development plan that they cannot accept, and make them unwilling to take risks with you.”
Li Mu understands the meaning of Lin Qingya. This method has a very high exposure rate in the field of internet including physical operations. Not only is it a self-defeating plan to scare minority shareholders, some companies even suspend their operations in order to force minority shareholders to withdraw their shares. Direct self-impairment of 800, so that small shareholders have to withdraw their shares to leave, to avoid greater losses, but Lin Qingya may still underestimate the leadership of Baidu, this is, after all, one of the future China internet troika, their leadership The vision is long-term enough, if this method can scare them off, they will certainly not become Baidu in the future.
So, Li Mu sucked and said, “If I give Baidu a development plan that looks like a self-defeating path, Baidu should not immediately withdraw the funds, they have invested a total of 5 million, this money is right They are nothing, they will definitely wait and see first, and I ca n’t ruin the business at hand to squeeze out Baidu. ”
Lin Qingya said a little embarrassedly: “Then it’s not easy to handle, Baidu doesn’t have a lot of shares, and doesn’t care about the money that has been invested. This is like dog skin medicinal ointment, and it can’t be thrown away.” /
Li Mu nodded: “This is also where I’m embarrassed. I can’t think of a suitable solution.”
Lin Qingya asked Li Mu: “What is the fundamental motivation for Baidu to invest in Muye Science and Technology?”
Li Mu said: “The biggest problem they face is that the user’s viscosity is insufficient. The search engine can only be the front end of the user. The mid-end and the end of the greater benefits can only be watched by others, so they want to try Integrating other products to enhance their own user viscosity, Muye Science and Technology seized the opportunity in MP3 search, and a large number of users were aggregated on Tieba (Post It) with a unique community model. They initially wanted to directly acquire Muye Science and Technology, but I rejected it. A large percentage of shares was rejected by me. In the end, I could only agree to my request, first to buy 10% of the shares. In fact, their most fundamental hope should be to raise their shareholding ratio through continuous financing, and then a little bit me Wash out, if they can control Muye Science and Technology, then they can directly integrate Yi * Ting.net and Tieba (Post It) into his own. “
Lin Qingya pondered for a moment and said, “That is to say, their fundamental motivation is not to invest in us to make money, but to eventually achieve our cannibalization and annexation to us?”
Li Mu laughed: “This is just wishful thinking.”
Lin Qingya suddenly opened his eyes and said, “Your strategic plan today does not have any plans for Yi * Ting.com, obviously you pay more attention to the social projects that Tieba (Post It) and Tieba (Post It) will incubate next, if we cut the meat, you can Are you willing? “
“Cut meat?” Li Mu frowned: “Do you mean, split Yi * Ting.net for them?”
“No.” Lin Qingya hastily explained: “I mean, split the E * net from Muye Science and Technology, and then discuss the conditions with Baidu, and find a way to let them replace the shares of Muye Science and Technology with E * net. Shares, since you are not so valued on Easy * .net, we can sacrifice some of the benefits on Easy * .com and let them replace more Easy * .net shares. “
Li Mu murmured the word substitution in his mouth repeatedly, his fingers gently tapped on the tabletop at a unique rhythm, and his mind was running quickly.
I really do n’t pay much attention to E * net. After incubating Tieba (Post It) with E * net, the value of E * net itself is not high enough. The music industry is currently free. although will welcome you next year. There is a wave of traffic peak, but this traffic is not worth much. Simply operating the Easy * Listening Network, even if the traffic surges, it can only earn advertising costs. Hao123 was already awesome before it was sold to Baidu. But one month’s advertising income is only about 800,000. although is quite a first-year university student money, but for people like Li Mu who play with concepts, this money is really nothing.
It is certain that whoever makes music website is of little significance. Except for Baidu and Tencent, Baidu can greatly increase the viscosity of users because of music search. RR13RR is his most urgent need. The thought of Tencent for music is not yet born. , Their biggest demand is still on how to expand users. In 2002, they will play the sidelines and engage in chat rooms with some colors. Only in the second half of 2003 will they engage in QQ games, and the music will be even more backward. Wait until 05.
If you look at it this way, only Baidu can really squeeze the value that music can bring to the greatest extent. This thing is not so glorious at the legal gap of copyright protection. If you can say it according to Lin Qingya, talk to Baidu Replacement, if the conditions are given enough, Baidu may really be tempted.
Stay in Muye Science and Technology, Li Mu will only integrate the resources of Baidu, and will never let Baidu integrate itself. Baidu always smells and ca n’t eat, it ’s estimated that he ’s in a hurry, he simply gives him a choice: do n’t put it in the big pot Muye Smell, I will give you a bowl alone, you eat it and forget it.
However, Li Mu is not willing to give Baidu Yi * Tingwang a controlling stake directly. Baidu only has 10% of the shares in Muye Science and Technology. If they are allowed to control Yi * Tingwang, they have to let them add Qian Jin.
Thinking of this, Li Mu combined with several suggestions that Lin Qingya gave himself before, and the brain is bright, so why not come together?
The so-called multi-pronged approach is to use all the suggestions given by Lin Qingya.
First, get an exaggerated business plan and tell Baidu that he is now ready to split Yi * Ting.net and Tieba (Post It).
Then it ’s time for the highlight. Regarding the split and the business plan after the split, the planning of Yi * Ting.net must be very stable, that is, to continue to make music and keep the number one position in music viewing website, but, The planning of Tieba (Post It) must be full of danger and uncertainty.
I want to send them a message: I want to use Tieba (Post It) to make a very risky attempt. At the same time, in order to cooperate with my risky attempt, I need to increase the capital of Baidu. Then Baidu will definitely protest, and then I will throw it to him. One option: if you have an opinion, then I will split Yi * Ting.com and set up a separate company. Do you have a 10% stake in Muye Science and Technology? I will replace it with 30% or even 40%. Shares, if you want to control Yi * Ting.com, I do n’t have any opinions, and then give some cash compensation. In the future, you will account for 51% of Yi * Ting.com, then you can directly integrate Yi * Ting.com into Baidu search, you can change it. The name is Baidu MP3, and the traffic will become your own by then! (To be continued.)