Rebirth in a Perfect Era Chapter 1818: Muye Aurora launches pre-sale (new book has been released!)

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A few months later, the Muye Auto Group ’s plant has completed 50% of its construction.

All the Volvo production lines have been relocated to Yanjing, and Jaguar and Land Rover production lines in the UK have also begun to move in succession.

The mass production of the Muye Aurora concept car is also advancing gradually.

The car LCD screen has been resolved. The supplier is from China Shenzhen. It is a new type of technology-based enterprise. The hardware laboratory of Muye Science and Technology has invested two rounds of funding for this company, and this company has been supported to specialize in car vehicle LCD companies.

After the LCD screen was resolved, the human-computer interaction system and car entertainment system developed by Muye Science and Technology were also successfully commissioned.

Users can see various information of the car through the LCD screen, and adjust and set various parameters, which has basically reached the industry-leading level.

In fact, the software development level of the automotive industry has been very slow. After the smartphones came out for several years, the car ’s in-car interaction system can only simply meet the function of media playback. Enterprises such as Mercedes, BMW and Audi have not developed A truly interactive car system that keeps pace with the times, or entertainment system.

Finally, it was the two smartphone companies Apple and Google that triggered the system revolution in in-car entertainment, and the spoiler Tesla.

But now, Li Mu has become a spoiler in the automotive industry.

This set of Muye human-computer interaction and entertainment system is enough for all competing products on the market of instant kill.

In addition, the Keyhole map and navigation acquired with Google have also been integrated with this Muye human-machine system, supported by keyhole ’s powerful map library. Muye Aurora can be used in most countries in the world. The area realizes GPS navigation business.

In China Mainland, because the data card service has been negotiated with the operator, the future Mainland Aurora owners can also enjoy the convenience of regularly updating the Mainland map online. This alone is already leading all car companies in the world.

In fact, from the development route of Tesla, it can be seen that once someone uses internet thinking to make cars, traditional car companies will be thrown away a dozen streets at once.

When this set of car interactive system was officially unveiled, it immediately caused a group shake in the automotive industry. The original car companies all maintained a tacit understanding of squeezing toothpaste, and they had to upgrade the software system at hand, but now, suddenly A car company that didn't follow the rules at all came up with a complete set of human-computer interaction system solutions in one breath, and it was far more than other car companies.

This set of system immediately became the focus of attention for car enthusiasts and potential consumers. Its appearance is like the colour screen smart machine that suddenly appeared in the era of blue screen mobile phones, allowing users to feel the development of technology and progress.

In order to allow Muye cars to lead the technological trend in the automotive industry, Li Mu specifically introduced a complete set of electric drive technology and solutions from Tesla and launched a plug-in hybrid Muye aurora.

Plug-in hybrid aurora, built-in a set of small lithium battery pack and a Tesla motor, pure electric mileage can reach about 55 kilometers.

Because Tesla has been immersed in the research and development of electric drive technology, the completion of this electric drive solution is very high, and the actual use effect is also very good.

This hybrid aurora can replace the engine with electric drive under harsh working conditions such as starting, idling, and vulgar, so that the engine can only be started and used under the best working conditions, which can bring better to the vehicle. Fuel economy, while reducing carbon emissions, more environmentally friendly.

This kind of car does n’t seem very meaningful, but it ’s still very meaningful for people like Silicon Valley and Zhongguancun who are engaged in internet. If you buy a car like this, you can be cheeky, TV In front of the plane and in front of other media, talking about topics such as energy saving and emission reduction, environmental protection and energy saving, and global warming, and even labeling them as an environmentalist, has some special meaning.

Just like the Prius was popular in Silicon Valley, no one knows how much carbon emissions it can reduce, but as long as it is driven by Prius, it can stand up and scold other car owners around the world to pollute the environment and speed up the world. Warming, and I can stand at my moral commanding heights for reducing carbon emissions for the earth. The special cost performance of this car can be said to be very high.

In July, the production model of Muye Aurora has officially been off the assembly line, and it has been divided into several roads to go to many different regions for road tests.

In addition to cities, mountains, and long-distance highways, road tests include extreme conditions such as the Siberian region of Russia, tropical regions near the equator, and desert regions in the northwest.

The reason for going to these bad areas for road test is mainly to test the defects of the car in extreme environment, and then optimize and adjust it.

However, the Muye Aurora model is more tricky overall, because its mid-to-high-end model, the core is derived from the mature XC60 technology of Volvo, which is almost the shell-changing XC60. Other than lower, there is not much difference.

It can be said that this is a proper mature model in itself.

Many problems have been discovered and revised during the finalization of the mature model itself and many times of replacement, so now it is rarely a problem to change the shell test.

Also, when someone else ’s road test, they will use camouflage stickers to cover the body, so as not to be seen the design of the body, the design of the waistline, etc., but Li Mu does not care about these.

At first, people thought that the Muye Aurora as a concept car is unlikely to be mass-produced. Then they will directly mass-produce it for them to see, and since the Muye Aurora is so outstandingly designed, there is naturally no need to get thick. A layer of camouflage is better to show it generously, let everyone know that this is the production version of the Muye Aurora, and it is almost the same as the concept version.

Therefore, the road test of the Muye Aurora, no matter where it is driven, has attracted the attention of a large number of enthusiasts and ordinary people.

At the same time as the Muye Aurora road test, the mass-produced models have been fully horsepower, and one after another has opened the production line at the Yanjing production base.

At the same time, Li Mu also began to lay its own sales channels in China and several other countries and regions around the world.

Li Mu decided that the Muye car adopts the same sales model as Tesla, that is, the full direct sales model.

Moreover, Li Mu has adopted a three-level plan that has been planned for a long time.

He placed the display and sales center in the most prosperous area of ​​the city center, the test drive and experience center in the urban area near the suburbs, and the after-sales service center in the suburbs. This planning method can maximize the degree of planning. Increase the exposure of Muye cars, while also minimizing the customer's driving distance.

For example, the first sales store of Muye car opened in YanjingCBD.

In a CBD of 600 square meters, eight Muye auroras of different colors and different types are placed. Users can directly go here to see the static Muye aurora and experience its various kinds in a static state. Details and functions, such as appearance, interior, seat, riding experience and human-computer interaction.

The first test drive store of the Muye car is located outside the North Fourth Ring Road. If you want to test drive, you can directly take the special car from the store and come here to participate in the test drive test drive.

If the user likes this car, they can pay for the car directly at the sales center or test drive center.

After receiving the order, the car enters the scheduling period, and after the vehicle is produced, it will be shipped directly to the city where the customer is located.

The car delivery will provide two methods.

One is to send the car directly to the door by the flat car. The user checks the car at his doorstep and completes the handover procedure;

Another is the transportation of vehicles to sales stores, where users go to the sales store to complete the handover.

Once the user picks up the car, the communication of after-sales service will be completely transferred to the Mainland comprehensive after-sales service center of Muye Automobile. In the service center, there is a 7X24-hour customer service online to answer questions.

If users need maintenance, they can directly call 800 or fixed telephone to make an appointment. The after-sales service center can see the project schedule of each after-sales at a glance through the internal control system, and make an appointment directly according to the user's requirements. .

The after-sales point itself cannot make any changes to the good work scheduled by the customer service center, which also avoids the possibility that the after-sales point can arbitrarily queue customers and treat them differently.

Using such a service model, Muye cars eliminate the tedious process and cost of establishing a comprehensive 4S store in every city.

The exhibition hall directly rents the bustling businessmen, and the test drive center is directly arranged near the road suitable for test drive. As for the after-sales maintenance points, all are placed in the suburbs, which is equivalent to completely dismantling the function of a 4S shop.

As soon as this model came out, it attracted the attention of the whole society. So far, the Muye car is the first one to use this model for car sales.

Next, Muye Automobile opened this kind of direct store to all the first- and second-tier cities in the country.

At the same time, the first overseas stores were established in Tokyo, Japan, Seoul, South Korea, London, England, Berlin, Germany, and New York.

In August, Muye Automobile officially launched the global pre-sale of Muye Aurora.

The total amount of pre-sales worldwide is 180,000 units.

Among them, 150,000 units are currently the largest annual output of the Muye car including the Volvo production line and the freshman production line. 30,000 units are previously produced and not officially sold in stock.

Having a market share of 180,000 units has already hit the market, and has encountered a mad robbery from consumers everywhere.

At that time, Land Rover had a beautiful turnaround in the global market by relying on the Aurora. The domestic price increase even reached more than 50%.

Now, this car is in the hands of Li Mu's. It is completely directly operated, without any price increase, and it has naturally become a product with high cost performance in the eyes of consumers.

Some people say that the shape and interior of the Muye Aurora are worth 300,000. This sentence seems to be exaggerated, but in fact, the 60-70 million models may not be comparable to the Muye Aurora in appearance and interior. .

Therefore, 180,000 sets of Muye Aurora have been pre-sold in just five days!

The speed of sales shocked the entire automobile manufacturing industry!