Rebirth in a Perfect Era Chapter 1773: I can finally burn money!
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Ele.me, when Shanghai was in full swing, capital also made a market valuation for Ele.me.
It is generally believed that the Ele.me innovative model, as well as the current advantages and future development space of the industry, Ele.me's current valuation should be more than 1 billion USD.
That is to say, if Li Mu wants Ele.me to finance separately, the transfer of 10% of the shares can be exchanged for at least 100 million USD.
However, Li Mu is not prepared for financing.
He knows that if Ele.me develops to cover all prefecture-level cities, the annual flow of water can easily exceed 100 billion yuan.
By that time, the era of subsidies has also passed, and merchants have to rely on Ele.me to increase sales. Ele.me can be directly drawn from the merchants to 10%, so that the annual revenue flow is more than 10 billion.
A company with an annual revenue of more than 10 billion RMB must have a valuation of at least 10 billion USD.
The valuation of previous life and Ele.me word of mouth has reached 30 billion USD, which is still under the premise of Meituan.
Without Meituan, Ele.me ’s valuation has more than doubled.
It is reported that the Li Mu's local push team has reached Guangshen, and Lu Yunhao ’s cattle delivery has not yet been launched.
Lu Yunhao was recently bald by many problems. First, the electric vehicle manufacturer slowed down the supply speed, so that he waited for several days before reaching a total of 500 electric vehicles.
Then he bought computers. He calculated the funds and only bought a thousand computers, for fear that the capital chain would be used too much.
After suffering for several more days, I finally waited until the products of Niu Takeout were finally ready for testing. The local push team hurriedly distributed the computers to the merchants within 8 kilometers of Niu Takeout's headquarters.
Because a thousand computers is not enough to cover the entire Shanghai, Lu Yunhao can only use partition coverage, first covering the vicinity of the company, and then expanding the scale a little bit.
Finally, these 1,000 computers were allocated to a thousand restaurants and restaurants around the company, and Niu Takeaway was finally ready to go online.
When it went online, the cow takeout also gave red envelope discounts.
Ele.me's novice gift pack is five two yuan coupons, five three yuan coupons, five five yuan coupons.
When you spend ten yuan, you can use a two-yuan coupon; when you spend fifteen yuan, you can use a three-yuan coupon; if you spend twenty yuan, you can use a five-yuan coupon.
Bulldog takeouts are simply copied, only five are changed to six, that is, one more coupon for each.
After that, their rider team was in place, and the ground push team officially began to push the banner and roll up banner under the major office buildings.
As soon as Li Mu heard the news that the cow takeout was online, it immediately called person in charge of the Shanghai team and directly sent all Ele.me users of Shanghai with 10 coupons over 10 yuan minus 2 yuan. Coupons can be used together.
If the user has already used up the novice gift pack coupon, he will be presented with five coupons of 10-3, 15-5 and 20-8 directly.
That is to say, whether it is an old Ele.me user, a new registered user, or a user who has already used up the novice gift package coupon, as long as they use Ele.me to order food, they are better than small advantage.
Is n’t it better than burning money? Li Mu has long been impatient.
To be honest, he has n’t been serious about burning money compared with his competitors since he started his business. This is a good opportunity to burn him a hundred million.
previous life, when the takeaway platform is hot in a certain place, users can even order takeaway without spending money.
It ’s not that the delivery platform people are stupid and have a lot of money, but that everyone is dying with each other to prepare for the winner.
If one party cannot afford to play, the other party will monopolize.
Now, Li Mu is just starting to burn money.
Ele.me users of Shanghai order a meal. For 10 yuan, the minimum is 3 yuan. If they are superimposed, the maximum is 4 yuan, which is a little more than Lu Yunhao ’s 10 yuan.
Lu Yunhao is also didn't expect, Li Mu will fight the price war as soon as he comes up, the discount of Ele.me will be released on the Internet, the new users of the cattle takeout are pitiful, and the order quantity is also pitiful.
Cow takeout is launched on First Day, and more than 200 orders have been generated on the whole platform.
The point is, there are 500 riders in the takeout.
This **** is embarrassing.
Many of Lu Yunhao ’s riders waited almost all day on the street.
And around them, there are constantly Ele.me takeaways riding the Ele.me electric car back and forth, and they can not be busy when they are busy.
In contrast, they are like hundreds of new sculptures added to the streets of this city, sitting idly on electric cars, holding mobile phones and other text messages.
The staff of the power station is also very depressed. Before the construction started today, a mobilization meeting was held early in the morning. The leader said that today will be a tough battle. Everyone must go all out to ensure that the rider has enough power to send the order at all times. .
The result? Three power stations were replaced, and one battery was not changed in a day.
Every rider ca n’t get an order, who will change the battery?
After all, even if the electricity of this electric car is not good, it can still run for 20 or 30 kilometers.
After the end of the day, the people who changed the power station were very comfortable and had nothing to do. They laid money earned when lying down.
But riders are different. Their base salary is very low. They mainly rely on order subsidies. Without orders, their income is too Weibo.
Many riders sneered at the staff when they handed over the car: "I also told us that there was not enough electricity to change the power station to change the battery, so the **** would n’t have a chance to run at all. "
No one wants to hold the minimum base salary and work as a sculpture on the street. Everyone wants to make money.
There are still some riders who just do n’t do it.
They feel that a day is wasted, and they have already lost a lot of money. Instead of continuing to spend so much, it is better to worry about directly changing their jobs.
Although the person in charge of the rider team is desperately retained, there are still nearly a hundred people who are picking up.
After listening to the feedback, Lu Yunhao almost smashed the glass of the landing window.
He does n’t understand, why do users care so much, does Li Mu just give Yuan a discount? As for it? My cow takeout is very powerful, there is a strong user-friendly algorithm, if you use 7-8 times, 17-18 times, it will know what your favorite taste is, and then specifically push you to eat your favorite Yeah!
You guys, why do n’t you, a group of users who do n’t know any good or bad?
You guys are so wasteful of Lao Tzu!
The most grieving feeling is that no one appreciates what is done.
He feels that users should not give up cattle takeout for the sake of Yuan, but in fact, for users, it really is.
If they use cow takeout, they not only need to register a new account, but also open a new cow takeout payment, and then bind the bank card. This set of user behavior costs is actually quite high.
Even if the price is the same on both sides, everyone is not willing to waste this energy, not to mention the price of Ele.me is more small advantage.
So, in this case, who would use the cow takeout?
Lu Yunhao was a little impatient, he said to his operation team: "We also give out extra red envelopes! So, we will send one more Yuan than Li Mu! Then send a batch of 10-3 red envelopes for them to use together. In this case, Order a 10 yuan takeout, only need to spend 5Yuan! "
Operation manager reminded him: "General Lu, in this case, every time we take an order, we will lose nearly 10 yuan."
"Why so much?" Lu Yunhao scared an agitated spirit.
The other party said: "At this stage, Ele.me does not charge merchants to share, and the subsidies are all paid out by ourselves. We also confiscate the merchants’ share. We will pay the price for how much discount you give. The combined cost of ridership, manpower, financial resources, material resources, and equipment depreciation costs may be a bit less than 5Yuan, so in this case, a single loss of 10 yuan is normal. "
Lu Yunhao gritted his teeth and said, "Our problem now is that there are no users, so the loss can be accepted, it is just to spend money to buy users! If you can buy 10 million users for 10 million, it is worth it. Alright! "
The other party said: "If we temporarily change the discount, the local push team will also need to replace the local push materials. Otherwise, our own platform will have no users. If we only promote on the platform, potential users will not get this information."
Lu Yunhao said: "Then change materials overnight, no matter what method is used, before noon tomorrow, I will push it in the major office buildings!"
The local push team person in charge has been temporarily assigned a new task. Tomorrow morning, all roll up banner, flyers and banners should be replaced with new ones, so the push team hastily The city looked for an advertising shop that was not closed and hurriedly produced new promotional materials.
The next day, the remaining 400 riders continued to stand on the street.
There are many people who have made up their minds. If there is no list today, it is really a job change.
Before the peak of breakfast before 9:00 in the morning, there were no orders for cattle takeout, and only more than 20 orders were received.
When the local push team took the new materials and started to promote it everywhere, Li Mu got the message and let YY directly carry out accurate pop-up window according to the IP address.
The precise pop-up window target this time is: all YY users whose IP addresses are within the coverage of Niu takeaway.
YY has already cooperated with the operators to complete the collection of domestic IP addresses. The geographic coordinates corresponding to each IP address have been recorded in the data path. Basically, as long as the user does not change the IP address or hang up the agent, YY can The geographic coordinates of this IP are accurate to within 20 meters.
In this way, as long as all the IP addresses within the cattle take-out area are delineated, users in this area can receive this pop-up window.
The biggest advantage of this method is saving ammunition.
For example, the cow takeout now covers a radius of 7-8 kilometers, and it will not cover the other areas and will not take orders from those places, so Ele.me can only give cow takeout coverage without giving discounts to users in other places. User offers.
What Li Mu let YY play to these users is: "Congratulations on getting the Ele.me cashback opportunity. From now on, after each Ele.me order is completed, you will be able to get an extra 2-10 yuan in rebate Now, cashback alone, minimum 2 yuan! "