Rebirth in a Perfect Era Chapter 1755: Tracking interview (on)
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Ele.me is not the first company to go online with offline.
However, connecting online to offline with a timeliness of no more than half an hour, Ele.me is the first in the entire internet industry.
Moreover, this business model greatly facilitates white-collar workers and ordinary people in the metropolitan area.
If you do n’t want to go out for dinner, you only need to log in to Ele.me, you can browse almost all restaurants nearby, browse the electronic menus provided by them, and then order in offline.
People do n’t need to go out, just move their fingers and sit at home or in the company waiting for the meal.
The launch of it has raised the attention of the whole society to internet. This is because, for the first time, people can pass a internet product and feel that the Internet can be so close to their lives.
CCTV conducted a special report on the new model Ele.me for several minutes.
In this report, CCTV sent three groups of reporters for an exclusive interview.
A group of reporters is responsible for tracking a white-collar worker working in Zhongguancun;
Another group of reporters is responsible for following the Ele.me rider delivered to this white-collar worker;
The third group of reporters went to Zhongguancun, a fast food restaurant selling rice bowls;
The three groups of reporters tracked users, riders, and businesses, and experienced the whole process of Ele.me service.
The first group of reporters first chose an architect named Wang Xiaolong from a software company in Zhongguancun, and then conducted a simple interview with him.
The reporter first asked Wang Xiaolong's name and occupation, and then asked him what he thought of Ele.me.
Wang Xiaolong highly praised Ele.me, saying that this is the first time internet has actually touched the real life of ordinary people. People take food as the sky. For ordinary people, there is nothing more important than eating.
Wang Xiaolong is the first batch of users of Ele.me, and from yesterday to today, he has ordered three meals using Ele.me, namely yesterday ’s lunch, dinner and today ’s breakfast.
He introduced to reporters: "With Ele.me, I can browse the electronic menus of hundreds of restaurants within five kilometers in front of my computer, which is much easier than I go to find food myself. The lunch break is only one hour, and we only have enough time to go downstairs in line to have a fast food, and then hurry up, so I ’m not telling you, I ’ve been to this company for more than a year, and I ’ve barely had a restaurant more than a kilometer away Eaten. "
Speaking, he said again: "But it is very convenient now. We start lunch break at 12 o'clock. I can order food at about 11:40, and then I can deliver it at about 12." /
"although Ele.me promises to deliver food in half an hour, but I used it three times, each time within 20 minutes, and the timeliness is still very good."
The reporter asked him: "Did the twenty-minute meal be delivered to you, did it become cold, spilled, or deteriorated?"
"Of course not." Wang Xiaolong said seriously: "The meal is even hot in my hand. I consulted the rider. It turns out that their food delivery box has an electric heating function, which can ensure that the meal is in it. Temperature, and the packaging is intact, very convenient. "
The reporter asked again: "What about the price? Will the order increase the cost of your meal?"
Wang Xiaolong shook his head and said, "First of all, at this stage, Ele.me is free of delivery fees, that is to say, in this case, ordering and going to the restaurant to eat the same thing, the price is the same, but Ele.me is still full The red envelopes are reduced, and there are also discounts for paying, so it will be more small advantage than going downstairs to buy it yourself. "
"For example, at noon yesterday, I ordered a Tudou roast beef rice bowl. The price of this rice bowl is usually 10 Yuan. I used a coupon of 10 yuan minus 2 yuan, and I met immediately when I paid. For 8 cents, it cost only seven yuan and two. "
The reporter asked curiously: “Are you going to order through Ele.me at noon today?”
"Yes." Wang Xiaolong said: "It's too painful to eat at this time. It will take a long time to wait for the elevator. We will have to wait for a seat when we arrive at the restaurant. The restaurant near us, whether it's delicious or unpalatable, will be available until noon It ’s full. I can only wait in line to wait for a wave of customers to eat before I have a place to eat. I sometimes could n’t wait for a seat, so I bought it and ate it back. ”
The reporter looked at the time and said, "It is already half past eleven. Would you please show us the process of ordering meals with Ele.me?"
"Of course!"
Wang Xiaolong nodded, opened the browser skillfully, opened the Ele.me page, pointed to the food column, and said, "Click this food, all restaurants near me will be displayed. Of course, this must be confirmed in the account in advance. Address, we are Tongke Building, you see here, there are tips. "
The photographer pointed the camera at the "My Delivery Address" column, and indeed showed the four characters of Tongke Building.
After that, Wang Xiaolong pointed to the column of the restaurant and said, "Look, all restaurants are displayed in this column. The default is distance, which is the closest to me. You can also choose the one with the highest rating or the sales volume. The highest, but now Ele.me has just started operating, so this data has not come out yet. "
"There are also several quick screening columns, such as fast food Hamburger, stir-fried rice bowls, Sichuan cuisine, light diet and sweets."
The reporter asked curiously: "What kind of food do you want to eat at noon?"
Wang Xiaolong said: "I will order a Sichuan and Chongqing specialty."
Finally, Wang Xiaolong clicked on "Chuanxiang Cuisine", and many Chuanxiang restaurants immediately appeared below.
Wang Xiaolong browsed, and was interested in a restaurant called "Chuan Du Noodle House". While clicking inside, he said, "Sichuan and Chongqing noodles are still delicious. I don't know if their family is burning noodles. . "
After clicking inside, Wang Xiaolong looked at the menu and immediately found the "Yi Bin burning noodles", priced at 8 yuan.
He said with a laugh: "This is it!"
After finishing, I added it to the shopping cart, and then said to myself: "Ten Yuan can only use the coupon, that is, if I add two Yuan now, I will still pay eight Yuan.
"What's the point ..."
"Yes, you can add a can of Coke."
Finally, he clicked into the beverage category. Sure enough, there are cola and sprite to choose from.
Canned Coke sells for 2.5 yuan. He thought about it and added it to the shopping cart, then he went into the shopping cart to settle.
"Ten dollars and fifty cents, you can see that a two yuan red envelope is automatically used here, so the actual settlement amount is eight dollars and five dollars."
After that, he clicks on payment, jumps to the Alipay payment page, enters the payment password, and completes the payment.
The order completion page prompts that the meal is waiting for the restaurant to accept the order.
Wang Xiaolong said: "After confirming the order, the restaurant will officially enter the time."
Sure enough, in less than a minute, the merchant confirmed the order, and the page showed that the meal would be delivered within thirty minutes.
On the other side, the reporter is in a small square outside the office building, interviewing several Ele.me riders waiting for dispatch.
The reporter asked about their income. They said that the current base salary is 2,400 yuan, and the average salary for Yanjing during the same period was only 2,300 yuan.
Moreover, there is an additional order commission for riders taking orders over a certain amount, and each additional order will be subsidized by two yuan.
For riders, the income of this job can easily exceed 3,000, even higher than the income of many university students sitting in the office.
While the reporter was interviewing them, Wang Xiaolong ’s order has been completed, and the rider who received the dispatch is not among the people interviewed.
It just happened that Wang Xiaolong ’s Ele.me page indicated that the order had been dispatched to the designated rider and the rider ’s phone number was provided to him.
So reporter hastily called the rider to prepare to meet him.
The rider was on the way to the restaurant, so the reporter agreed with him to meet at the restaurant, and then immediately drove to the noodle shop where Wang Xiaolong placed the order.
At the noodle shop, the rider had arrived first. At this time, the restaurant was making Wang Xiaolong's order, so the reporter interviewed the owner of the restaurant.
The reporter ’s first question is: "What is the biggest benefit to you when you access Ele.me?"
The boss used a Sichuan-Chongqing accent and said with a smile: "Of course, there are more orders, our restaurant is relatively small, there are a few tables in total, and we can sit up to ten people for dinner, so noon on weekdays At most, we will receive about 20 orders. If we have more, we will not be able to pick up the bill. Because there is no place for others to sit down, it will be 7-8 ten orders. "
The reporter asked again: "What about after accessing Ele.me?"
"After accessing Ele.me, we sold 23 orders through Ele.me at noon yesterday and 29 orders in the afternoon, and it was awesome at night. From 6 to 10 closes, 57 orders were sold, Ele.me alone. It broke through a hundred orders, 1.5 times that of our store. "
The reporter said: "In that case, your income has also greatly increased."
"Yes." The boss nodded and said seriously: "Before Ele.me, how big a stall we were to do big business, we could not do more, but with Ele.me, we can not be affected by the size of the store. The influence of the guests is not affected by the speed of the guests' meals. They keep taking orders online, and then the masters make them and give them to the riders who come to take the orders. They do not occupy the reception resources of our hotel at all. For us, it is a huge I had planned to close the store and go back to my hometown, but now, I think I can continue to work hard in Yanjing, if I can make a world out of Ele.me! "
In the speaking room, the chef of the back kitchen delivered the packed meal and stapled a note paper with staples.
The note paper is printed, which reads: order number, order content, recipient information blocked by an asterisk, and order placing time.
The reporter asked curiously: "This order was printed by yourself? It takes a lot of time for the master to print so much information?"
The boss pointed to a small thermal paper printer and said: "The printer and the computer are provided by Ele.me. It is automatically printed after taking the order. It is very convenient. Even the consumables inside are provided by Ele.me, Ele.me provides us free of charge Use for three months, and provide free consumables for three months. After three months, the machine pays a monthly rent of 150 yuan, and consumables are purchased on demand. "
The reporter asked again: "Is this expenditure mandatory? Or voluntary?"
"Volunteer." Boss said with a laugh: "If you buy a mobile phone, you have to pay a monthly rent. People provide us with a computer and a printer. It ’s worth 200 yuan a month. You can also buy a computer and Printer, I got to know it, and it ’s worth 4-5 if it is ready, it ’s not as good as renting it! "