Rebirth in a Perfect Era Chapter 1754: Ele.me goes online
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The weather in Yanjing is getting warmer.
In recent days, the Muye Science and Technology team in charge of the IPO has been communicating and docking with the Bank of China Securities team for IPO work.
Li Mu is still reluctant to see Wendy · Goldberg. Even though she comes to Muye Science and Technology every day and waits in the reception hall, Li Mu never wants to see her.
As a shareholder of Muye Science and Technology, Sequoia Capital sent the CEO of Greater China Region, hoping to further mediate with Li Mu, but Li Mu did not agree.
Sequoia although invested in Muye Science and Technology, but they asked for the vote. They signed an agreement before the vote and gave up the voting rights corresponding to all the shares and the board seats, so they were a ride-hailing passenger in Muye Science and Technology, without any The power to express opinions.
However, Sequoia feels that he is also a cooperative relationship with Li Mu anyway. Li Mu will also sell some face, it is best to meet with Li Mu, and then try to persuade him to restart the IPO in the United States.
Sequoia is shouldering not only his own future interests, but also the hopes of his fellow villagers on Wall Street.
In order to return Muye Science and Technology to the US IPO, Wall Street is even willing to increase its valuation of 5% to 10% of Muye Science and Technology. As long as Li Mu is willing to talk, everything is possible.
The actual situation is that Li Mu did not give SequoiaCEO the opportunity to enter Muye Science and Technology.
He knew very well that if he was lured by the interests of Wall Street at this time, it would be equivalent to the way of Wall Street. In the future, they will not be able to manipulate them in the US stock market. Muye Science and Technology , Can also manipulate other stocks, even in addition to Muye Science and Technology The whole internet Listed company.
Moreover, it is extremely difficult to think about such things as going public, especially for a company with excellent development momentum. If you want to privatize after going public, you will have to pay more than the money you got from the IPO. The price can only be realized.
If Muye Science and Technology issued 45 billion USD shares on Nasdaq and got 45 billion USD, the valuation may double as soon as it is listed, and this batch of outstanding shares is worth 90 billion USD.
At this time you want to privatize, even if you take out 90 billion USD, Nasdaq and investors will not agree, because they feel that this stock may double in the future.
So, once you ca n’t stand the temptation of Wall Street to go public in the United States, there is really no turning back.
So, Li Mu asked Li Ziwei to tell the CEO of Sequoia Greater China: "According to the original financing agreement, I can relinquish any shareholder at market price at any time. If Sequoia wants to make money, shut up, if you want to get off , Clear you out now. "
Sequoia shut up immediately.
Next, Davenson Goldberg also arrived at China.
However, he lived in Yanjing for a few days, ran to Muye Science and Technology several times, and still did not see Li Mu.
In fact, Li Mu is prepared to leave a little chance for Davenson. After all, this old brothers bought the entire Manchester City club in order to cooperate with himself, and gave it to himself. If he completely broke off with him, he took him a football club. How much it seems that he still accounts for his small advantage.
So, what Li Mu thought was to cold-process Davenson first, and wait for him to know how much mistake he had made before leaving him a mouthful of meat.
However, it is impossible for him to be the lead underwriter of the Muye Science and Technology listing as before, at most it is to follow the Bank of China Securities and eat some leftovers.
......
Spring flowers bloom.
Devenson has lived in a hotel in Yanjing for more than half a month, and the new product Ele.me led by Li Mu has started to go online for testing.
The first stage of the test is the area within the four rings of Yanjing.
Muye Science and Technology released an official announcement on YY and YY network, Taobao also released an official announcement on Taobao network, saying that the new e-Commerce product "Ele.me" was officially launched. From now on, users within the Yanjing 4th ring can pass "Ele.me", Enjoy convenient online meal ordering service.
Ele.me is online on Taobao, the subdomain is ele.taobao.com, and there is a separate entry on the homepage of Taobao.
After clicking to enter Ele.me, the user can enter his receiving location to get all the online restaurants within five kilometers near him.
These online restaurants have uploaded complete electronic menus to their online stores.
In order to maximize the quality of service, the Ele.me team has already dispatched multiple photography teams in advance during product construction and testing to go to each cooperative restaurant and upload professional free photos for each.
Therefore, the electronic menu on Ele.me has real and beautiful pictures, and each dish has more than one picture. It is accompanied by a text description, including the cuisine, ingredients list, taste and allergens.
It can be said that it is currently the most detailed menu on the market.
After entering the online store of any restaurant, the user can place an order directly online, and after ordering, pay through Alipay.
The Ele.me team provided free delivery fees at the initial stage of launch, and joined hands with merchants to provide users with generous preferential red envelopes.
For example, Ele.me's novice gift pack contains five two yuan coupons, five three yuan coupons, and five five yuan coupons.
When you spend ten yuan, you can use a two-yuan coupon; when you spend fifteen yuan, you can use a three-yuan coupon; if you spend twenty yuan, you can use a five-yuan coupon.
When paying, users will also enjoy immediate reductions, with a minimum of 1 gross and a maximum free of charge.
As for the amount and proportion of random reductions and exemptions, the initial setting is higher, because this period is a key period for pulling new ones. It is much more cost-effective to lose money to buy new ones than to spend money on buying new ones.
According to the user's receiving location, initially only support them to place orders at restaurants within a five-kilometer radius, because this is to ensure the timeliness of the user's receipt, otherwise, if the distance is too far and the user waits too long, it will seriously affect User experience.
And Ele.me also promised to users that all orders will be delivered within half an hour if there is no bad weather or natural disasters. If it is delivered within half an hour, it will be compensated according to the overtime. .
It is worth mentioning that the lunch box provided by Ele.me to the rider has a very good thermal insulation effect, and has a heating wire heating function. It is powered by a car lithium battery pack, and the power is not large, but because the thermal insulation effect is very good, so In this way, the cooling rate of the meals can be greatly reduced to ensure that users can eat hot meals.
Li Mu expects Ele.me to be very high. Once it is accepted by users, it can be fully rolled out in first-tier cities, and then sink to second-tier, third-tier, and even fifth-tier cities.
With strong capital, it can achieve full coverage in cities and towns across the country within a year or two.
At that time, the value of Ele.me will be incalculable.
Moreover, Li Mu has decided that once Ele.me succeeds in China, it will immediately start the overseas business of Ele.me in North America and Europe. The labor cost of developed countries in Europe and America seems to be very high, but the consumption capacity is also much higher. They have a It is not a big problem to pay about 10% of the meal as a tip for consumption, and to pay two or three USD delivery fees for one meal.
When the products such as Ele.me and Meituan were promoted in China, they all waived all additional costs, and at the same time, they also gave a lot of subsidies. When the lazy cancer reached the advanced stage, the user immediately changed his face to collect the delivery fee, two yuan and three yuan At eight yuan or even higher, the people in the country have adapted to boil the frog in warm water, not to mention developed countries.
Li Mu is also preparing to use the same method to cultivate the "lazy cancer" of users around the world. It does n’t matter if you lose some money first, and it does n’t matter if you burn some money. Sooner or later, it can be several times, tens of times or even hundreds of times. Earn it.
The announcement of the launch of Ele.me in China has aroused widespread concern in the domestic media, and netizens are also very concerned about this, but the only problem is that the current Ele.me business only opens the city of Yanjing, so netizens in other places looks at can only be eye-catching.
The netizens in the fourth ring of Yanjing, especially the white-collar workers of the company, immediately realized the unparalleled convenience of Ele.me.
in Ele.me On this day, many Yanjing For netizens to try new things, for discounts, to experience the feeling of not ordering food, log in Taobao Ele.me , Search for orders near your home to place online orders.
After their order is paid successfully, system will process it immediately. system will send the order to the restaurant while sending the order to the riders in the area.
The rider has not opened the order grab function for the time being, but uses the system algorithm to send orders.
system will send orders from the least busy one according to the busyness of each rider.
If there are no orders for riders in this area, the first order will start with the rider with the lowest ID number and be allocated all the way back.
After several rounds of orders are divided equally, system will calculate the delivery efficiency of each rider to change the proportion of each person.
If the delivery efficiency is high, more order bonus will be obtained;
For example, when there are 5 orders per person, 6-7 orders will be given to riders with high distribution efficiency. At the same time, the number of rider orders with low distribution efficiency will be reduced to 3-4 orders. In this way, Can achieve more for the diligent.
Moreover, because each rider has a fixed range of activities and overlaps with each other, their meal delivery distance will not exceed five kilometers at most, and running five kilometers on an electric car is not a problem for them. Timeliness can be greatly guaranteed.
The First Day that Ele.me launched on Yanjing has been sought after by Yanjing white-collar workers.
In one day, the number of orders reached 200,000, and the total consumption exceeded 3 million.
Thousands of delivery staff connected to the axis and shuttled frequently on the streets of Yanjing. Not only did the on-time order rate reach 97%, but also the exposure rate was raised to a new height, and the word-of-mouth was immediately hit.
This is just the result of First Day in the Yanjing Sihuan.
If it expands to the whole country, 20 million is easy in one day.
If you continue to increase the user's dependence, and continue to pull new, 200 million a day is not a dream.
That night, domestic media, especially venture capital media, exploded.
No one didn't expect, Li Mu can even move the restaurant delivery business online.
Moreover, this novel model is unexpectedly welcomed by users!
Li Mu seems to have found a new blue ocean with great potential!