Rebirth in a Perfect Era Chapter 1732: Aspirations

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Toyota Zhangnan was awakened by his father in his dream.

Japan is a polarized society, some people are extremely rational, but some are extremely irrational.

In recent years, Japanese companies have worked hard to develop the local market, and they have developed the local market to the extreme. When the market reaches the extreme, humanity will also reach an extreme.

For example, a Japanese intellectual property company would do everything possible to develop and even squeeze the residual value of fans. A comic, not only to publish physical comics, but also to become an animated series and an animated movie, and then fight After digging into the surrounding area, such as Gundam's IP, the bare hand market has been developed to the extreme by Japanese companies.

A Gundam fans, if you want to make a qualified fans, it is not enough to have enthusiasm, but also have enough money to support it.

Japanese companies continue to indulge in fans in this way. The most direct effect is to spawn a large number of collectors fans. They will almost obsessively exchange all the money for products, comic books, manual, The game cartridges fill the entire room, and they will indulge in the virtual world or utopia created by these companies, which will spawn a variety of secondary or slightly deformed cultures.

For example, there are a large number of dead houses, waste wood, and old people in Japan. Forty-something groups who do not work and hide at home, accompanied by comic books or anime games, are hundreds of thousands in Japan.

Social environment has transformed young Japanese from "Showa Boys" to "Heisei Waste Wood", which has caused them to lose their true sense.

And this is just a manifestation of "lost reason".

Another manifestation is complete blind obedience.

Young people will willingly follow idols they like or adore. If the idols let them go east, they will go east immediately.

Young people all over the country regard Li Mu as an idol. If Li Mu really plays a car, it is difficult to guarantee that these young people will not be affected by them.

In a country with a high car penetration rate, car sales are supported by young people. If this generation of young people collectively flee, the domestic market will be over.

Toyota Shoichirou is most concerned about this.

In his eyes, the home market is Toyota, and the home base that all Japanese car companies must fully defend.

This strong sense of territory stems from the strong development of Japanese cars in recent years. In the decades after the war, Japanese cars not only drove most imported cars out of the local market, but also in the world. It has achieved great success. For Japanese auto companies, the absolute share of the local market is like a totem in their hearts. It is their greatest conviction to enter the market outside the local market.

However, the only thing that regrets Toyota Shoichirou is that Japanese cars have failed to defend the local market in the field of luxury cars.

Rolls-Royce, Bentley, Ferrari or Lamborghini are still serious top luxury cars of Japanese. In addition, Mercedes has a great influence in Japan. These brands are more recognized than Toyota ’s Lexus in Japan. .

Fortunately, the Japanese luxury car market itself is not very big, which is similar to China, and most of the top luxury cars are driven by the top rich and their children, and their market share is originally very small.

In addition to luxury cars, other cars in Japan are basically equivalent to insulation. American cars are so miserable in the Japanese market that sales in Japan may not be comparable to a China 4S store. None of the top 30 best-selling models in Japan in the year It is an imported car, all of which are models of local Japanese brands.

The more so, Toyota Shoichirou feels that this kind of pure precious and hard-won, if an imported car can surpass the top 30 domestic sales in Japan, it means that the local market is bombarded by foreign brands. The door.

If there is an imported car that can hit the top ten local sales, in the mind of Toyota Zhang Yilang, it is equivalent to the failure of the local.

Originally, he never thought that any overseas car brand could make the top 30 sales in Japan, but I do n’t know why, when he heard that Li Mu was about to enter the automotive industry, he suddenly had an ominous hunch This premonition made him think that Li Mu is likely to use a car product like YY to open the door of the Japanese auto market.

In his view, once the local market is opened by Li Mu, the confidence of Japanese auto manufacturing companies will be greatly affected. Similarly, if Li Mu can sell the car to Japan, then he can sell the car to Go anywhere in the world.

In case he really gets on the right path, with his capital and resources, he will become the biggest enemy of the entire traditional automobile industry.

......

When Li Mu arrived in Boston, it was already China time in the morning.

In fact, the domestic media have received news from the early hours of the morning. Their U.S. office has already sent this major news back to China, and the domestic media have prepared news materials overnight. The news started a round of overwhelming propaganda offensive.

As soon as Li Mu was in landing in Boston, and the mobile phone signal was just restored, an Director in charge of news of CCTV called him. This Director and Li Mu have known each other for a long time, and have had several cooperations.

As soon as the phone was connected, I was excited to ask: "Mr. Li, we received a message more than an hour ago that you acquired three car brands from Ford. Is this true?"

Li Mu said: "It is true that Muye Science and Technology has reached an initial intention with Ford to acquire wholly-owned Ford's Jaguar Land Rover and Volvo three brands."

The other party said excitedly: "That's really great! China companies acquired overseas car brands. This is the first time for our domestic private companies. I would like to ask, what do you think of these three brands next? What kind of planning? "

Li Mu has nothing to hide, so we said truthfully: "After the acquisition is completed, we will gradually transfer part of the production capacity to the country, and then set up a group specializing in automobiles in China to manage and operate these three brands. , We will also create a brand of our own car, the brand is tentatively 'Muye', I can assure the people of the whole country, the future Muye Automobile Group will always maintain 100% Chinese capital lineage, determined to be our own China High-end family car! "

Li Mu's's ambitions do not need to be hidden. Those who believe in him will feel enthusiastic when they hear it, and those who don't believe in him will feel as if they have heard the fantasy.

However, Li Mu doesn't care about this. He has always held things high, and the same is true of building cars. There is no need to hide.

An answer from Li Mu's made this Director extremely excited. hastily asked Li Mu: "Can we broadcast your answer in a news program?"

Li Mu said very generously: "Of course, as long as you do n’t do secondary processing, it ’s okay."

If you say something, you must recognize it, but sometimes the media will add fuel and vinegar. In that case, you ca n’t recognize it. For example, today I said that I want to build China ’s own high-end car, and the media said that I want to kill Mercedes BMW Audi. , This is embarrassing.

From more than six o'clock, TV Station including CCTV began to focus on the major news of Li Mu's acquisition of Ford's three brands. These three brands although are not as popular as Mercedes BMW Audi in China, but in the public All impressions are considered to be a sequence of luxury cars, so as soon as this news came out, it immediately caused a huge response in China!

The performance of ordinary people is surprised, excited and proud of this. No one can think of it. Li Mu, as the founder of a internet company, suddenly bought three famous car brands.

Know that China autonomous vehicles have always been weak, and the idea of ​​market-changing technology although is very good, but it is somewhat regrettable in practice, so that after more than 20 years of reform and opening up, China has experienced rapid economic development and rapid advances in various industries, but But the owner of the car alone has never found a chance to rise.

Volkswagen runs the most on the street, followed by Suzuki, Toyota and Honda. People regard the Mercedes BMW Audi as a luxury car and regard Toyota and Honda as face-saving family cars, but domestic cars, except small noodles , Pickups and small goods, the remaining one is counted as one, all are cheap car sequences.

Charlie? small advantage is a true small advantage, but the overall performance is generally the same as its price, and the price is high? If it doesn't exist, you can only say that it's a penny and a penny, and half a penny is naturally half a penny;

Geely? The positioning of most models is no different from that of Xiali. The Beauty Leopard car has become the laughing stock of car lovers;

Chery? QQalthough sales are very high, but it is really only the lowest entry-level model;

Hongqi is indeed famous, but Hongqi ’s models are expensive, and its sales are so low that it cannot be regarded as a private car. And, in the final analysis, this year ’s Hongqi is the Audi 100 that changes its shell.

Under such circumstances, people have always had a heart in their hearts that is looking forward to the rise of domestic products, but domestically produced cars have not been able to make a striking progress. This has become a big regret in people's hearts.

With time, this regret will only get stronger.

But now, Li Mu has quietly won three car brands, not only to move part of the production capacity of these three brands to China, but also to create their own car brand in China, which is almost equivalent to a poor The autonomous car suddenly became rich.

CCTV has always praised Li Mu. Their report said: "Entrepreneurs like Li Mu with China and China manufacturing are the role models for all China entrepreneurs to learn."

On internet, under each relevant news, there are a lot of user messages. Their messages make people feel enthusiastic. Many people expressed that they believe that Li Mu will definitely make domestic autonomous cars bigger and stronger, and make a commitment. If Muye's own car goes on the market, it must be unconditionally supported, regardless of whether their remarks are genuine, and have this attitude, it has laid a solid foundation for Li Mu's Muye car!