Rebirth in a Perfect Era Chapter 1713: Put up the shelf
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“” Kung Fu Panda? “
Li Mu was shocked by Spielberg’s words.
He thought that “Kung Fu Panda” would have to be available in at least two or three years, but didn’t expect and DreamWorks had started the art design work of “Kung Fu Panda” since last year, which means “Kung Fu Panda” The entire project is not just on paper, it is likely to have been finalized throughout.
Li Mu hastily asked him: “Steven, can you tell me about the story setting of” Kung Fu Panda “?”
Spielberg said with a laugh: “Kung Fu Panda” is an animated film with China culture as the background. The protagonist of the story is the national treasure panda unique to China. In our movie, the protagonist is a very kung fu The obsessed panda was inadvertently involved in a martial arts dispute and eventually became the story of a martial arts master. “
Li Mu smiled and asked him: “Is the character image designed yet?”
“Not yet.” Spielberg said: “We are mainly doing the scene design of the film, because we need to have full China elements, so our art team is looking for suitable landscape materials everywhere in China, waiting for them When I come back, I will start to design the characters. “
Li Mu said: “I don’t think you have any trouble, I will directly use the image of panda bear for you, let panda bear play your” Kung Fu Panda “, what do you think?”
“Panda bear?” Spielberg exclaimed, “Gosh! Why didn’t I think about it!”
He said, his voice is full of joy, saying: “If you use a panda bear, it will be of great benefit to both of us. Not only can you directly use the panda bear’s fans foundation, but also create enough backstory for the panda bear. . “
Li Mu admired in his heart that Spielberg’s vision was indeed very poisonous, and at a glance he saw the pain points on both sides.
For DreamWorks, to create a brand new story, the story itself has no foundation, and there will not be any fans foundation. The only thing that can gather fans is DreamWorks ’own fame, but if you give this story A setting with a strong fans foundation, then this story naturally has a strong fans foundation.
Panda bears have hundreds of millions of fans all over the world. If you can really use its image to create this movie, as long as you release the news, I am afraid that there will be countless people waiting to see the movie theater.
When Spielberg wanted to agree immediately, he suddenly realized a very serious problem.
Copyright.
If DreamWorks independently develops “Kung Fu Panda” according to the original plan, then there is no doubt that all the copyright of this movie belongs to DreamWorks itself, especially the protagonist Panda itself, it is a large-scale in-depth development Copyright, but if you cooperate with Li Mu, the most important copyright of the protagonist of “Kung Fu Panda” is Li Mu’s. Can’t the copyright of the core characters not be in your own hands? Then his future derivative value is castrated.
Thinking of this, Spielberg hastily asked Li Mu: “Mr. Li, if we cooperate, how should copyright issues be handled?”
Li Mu said: “First of all, I authorized the copyright of the image of Panda Bear for you to use for free. At the same time, I do n’t get any money from your box office income, and I can give you the authorization of the three big movies at one time. This is free, but the copyright Question, the copyright of this movie belongs to you, and the other characters in this movie belong to you, but the copyright of Panda Bear belongs to me. “
Spielberg hesitated a moment.
As a successful Jewish businessman, he is very sensitive to the distribution of rights and interests. Although Li Mu is free of copyright and not divided from the box office, or even authorized three movies at a time, he still feels a little uncomfortable in his heart, because He knows that if he loses the copyright of the core protagonist, the copyright of other characters will lose the value of development.
For example, if you want to collaborate with Universal Studios to create a “Kung Fu Panda” venue, but you don’t own the copyright of Kung Fu Panda protagonist, how can this venue continue? Even if it is done, the guests will be very depressed?
Thinking of this, Spielberg couldn’t help but say: “Mr. Li, if we don’t have the copyright of the protagonist, then the loss to us will be too great …”
Li Mu replied: “Your losses? Stephen, you can’t just consider what you lost, not what you got. The image of panda bear is authorized to you. How much additional income can you create at the box office? If you develop “Kung Fu Panda” yourself, can the global box office be 400 million or 500 million USD box office? “
Spilberg said awkwardly: “It ’s not certain, the global box office of 4-5 billion USD has been considered very successful.”
Li Mu replied: “If you have the image of panda bear, is the global box office of 4-5 billion USD still a problem?”
“This …” Spielberg thought suddenly.
Li Mu said again at this time: “If you originally made three movies, you can get a billion USD box office, then I believe that if you change to a panda bear as the protagonist, your three movies at the box office add up to at least 1.5 billion. Above USD, I haven’t said that I will share your money. “
As he said, Li Mu’s was a little more serious, saying: “Steven, sometimes, it is not suitable to be a 100% businessman. Just like the previous cooperations between us, I cooperated with you, and I also regarded you as Friends, so you want to cooperate with me on the system ticketing for Muying, I promised you at that time, did I complain to you that you would divide my profits? “
Spierberg’s voice was immediately tense, hastily explained: “You misunderstood Mr. Li, I don’t mean that, I also treat you as a friend, but just now my brain didn’t turn around, it’s really embarrassing.”
Speaking, Spielberg said hastily: “Then you just said, you have authorized us the copyright of panda bear, we will use it as the protagonist of kung fu panda.”
Li Mu‘s voice was a bit cold, saying: “Steven, I changed my mind a little bit. It’s better to do this. Other conditions remain unchanged. I admit that this movie is 30% invested.”
Approve 30% of the vote, that is, to account for 30%. In the future, Li Mu will also take 30% of the box office revenue after the movie is released. Some people believe that it is a good thing for a project that is not sure whether they can make money, but for A project that can be determined to be 100% profitable is embarrassing for some people to vote. It means that they just want to eat with a cake, and they will cut off 30% by themselves.
However, Spielberg could not refuse.
He already realized in his heart that Li Mu was a little annoyed by his own pretentiousness.
He really regretted it, and he should have shown it to Li Mu without concealing his essence as a businessman.
Now, Li Mu seems to have a lot of opinions about himself.
Spielberg didn’t expect, he is a lot of age, and is still swayed by the emotions of a young man, but there is no way. The benefits, and Li Mu, represent more and greater benefits, and in no case can we lose this most rare resource line.
So, his although was bleeding, but he did not hesitate to agree, saying: “Mr. Li, just come as you said, I have no opinion.”
“Uh.” Li Mu was a little satisfied. He coughed and said to Spielberg: “China has an old saying, I respect one foot, I respect one foot, between feet and feet. Relationship, the latter is ten times the former. “
Spirberg said immediately: “I understand what you mean, please rest assured, I will remember this sentence in the future.”
Li Mu hummed and thought to myself, no matter how old the artist Hollywood from Deyi Shuangxin is, he ca n’t escape the essence of a businessman. In front of this pure businessman, “Dad” has nothing to do with age, only with money. Much related.
Immediately, Li Mu said again: “So, tomorrow you will send someone to China, bring the book over, and tell me the story setting and worldview background setting in person, and by the way, I will also vote The contract is brought over, and if there is no problem, the contract is signed. “
Actually, Li Mu knows the story background and plot setting of “Kung Fu Panda”, but the reason why he asked Spielberg to send a person from a long distance from the United States to introduce himself in person, in order to put a big brother Shelf.
Li Mu even felt that he had been too “approachable” to Spielberg before, so he really regarded himself as the same class. Talking about such a small thing, he still had to worry about himself and had to take the shelf. Stand up and let him know that he and he are not at all a class.
If he still wants to make money with himself, or take his own resource line, no matter how old he is or how old the artist, he must honestly put away the corners and abacus, otherwise, he will immediately stop all future cooperation and change hands He went to support his competitors and made him uncomfortable.
Spirberg made a quick profit. When he heard that Li Mu would send his own person, he immediately said, “Mr. Li, why don’t I go by tomorrow!”
Li Mu asked in a false way: “Are n’t you busy with the late stage of” Flying Tigers “? Do you have time to come? If you do n’t have time, send someone to that’s alright. This little thing, you do n’t need to run it yourself.”
Spierberg still dare to borrow a donkey at this time, and immediately said very firmly: “You can rest assured that I have time, and I do n’t need to keep my eyes on things in the future.”
Speaking of this, Spielberg said again: “I will rush over as soon as possible tomorrow, and strive to meet you at Yanjing after 24 hours.”
“Okay.”
Speaking of this part, Li Mu will naturally not treat him falsely, when even said lightly: “If it is working hours Yanjing landing, go directly to Muye Science and Technology to find me.”
Under normal circumstances, Li Mu will definitely arrange the Muye Science and Technology team to meet at the airport, but now, since he makes himself uncomfortable, then there is no treatment, and I will find a way to come over!