Rebirth in a Perfect Era Chapter 1701: Magic blessing
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After only two hours, Coca-Cola fully agreed to the Li Mu's cooperation requirements.
Within one year from the date of signing the contract, ensure that 60% of the products of each production line are printed with the image of panda bear.
In this way, as long as Coca-Cola can cover the area, panda bears can cover it.
Li Mu made an online contract with Coca-Cola immediately while the iron was hot, and the first copyright authorization of Panda Bear was issued online.
As a result, Coca-Cola with the shape of a panda bear printed on the authorized three days, which is listed worldwide.
Everything is about high efficiency, so is Coca-Cola.
At this time, whoever gets the panda bear first and prints it on his merchandise first will win.
Moreover, for Coca-Cola, changing the packaging is actually a very easy task. Muye Science and Technology gives the material and does not allow modification. Coca-Cola puts a set on its own product packaging template and then reviews it for Muye Science and Technology. , Muye Science and Technology thinks OK, then OK.
Then the new version of the packaging can be immediately replaced by a fully automated production line, and the products produced will be replaced with new packaging.
Coca-Cola actually wanted to change the shape of the panda bear a little, at least let him wear a Coca-Cola dress, or wear a red Coca-Cola diagonally, but it was rejected by Li Mu.
Li Mu's's original saying is that these are all easy to discuss, we China people do business is you are refreshing and I am refreshing, the result is that you have to talk to me about 50% too much stuff like shit, you do n’t give it I am refreshing, then I will not give you refreshing, everybody comes back and forth counts as two clear, next time you want to return ink, then I will directly face you.
Coca-Cola is also very helpless, only to understand that he is actually a vulnerable group in front of Muye Science and Technology.
After the launch of the "Panda Bear" version of Coca-Cola, Coca-Cola's global sales have increased by 50% month-on-month. The cartoon image of the panda bear is too special. In terms of FMCG, whoever is first noticed by consumers will have won half of it.
Coca-Cola's skyrocketing global sales have made Coca-Cola's senior managers laugh when they meet.
This directly stimulates the desire of other companies for the image of panda bear. Li Mu requires colleagues of the Muye Science and Technology Business department to choose the most influential companies in the industry when selecting a partner company. Of course, China companies are preferred.
All kinds of applications arrived one after another. It is said that there were tens of thousands of application emails received in one day.
There is no cartoon image in the world that can have such a powerful influence.
When the streets of Japan were flooded with panda bear versions of Coke, the Japanese people expressed envy and jealousy. Li Mu used a bad and cheap panda cartoon image to eclipse countless classic cartoon images throughout Japan for decades.
In fact, this is not an exaggeration.
If Coca-Cola is printed with the image of Pikachu, it may be that the stimulation of sales volume will not reach one percentage point.
If you print Sailor Moon, sales will definitely decline, because Sailor Moon although is liked by girls, but it is not attractive to men, and it will even affect men ’s choices because she is too feminine.
Indian cherry balls? Don't make a fuss, this cartoon image of a Japanese elementary school girl can't do it for all ages.
HelloKitty's combat strength in this area is weaker and unlimited, and the discounted money may not make Coca-Cola shop globally.
Conan has almost negatively increased the population of Japanese paintings, but how much added value can he bring in a year? Not even a fraction of Kumamoto bears.
In the final analysis, the reason why the panda bear came out, the entire Japanese cartoon image is not enough to see, because those cartoon images simply do not have a hot temperament.
People can't understand the word "magic" now, but Li Mu really knows nothing about it.
The Kumamoto bear is black and ugly. Why is it so popular all over the world?
It's like the four major Asian expressions Heavenly King, why can it last for more than ten years.
Magicity is like a mysterious metaphysical energy field. As long as something touches the magical nature, a super transformation of stone into gold can occur.
There are so many internet celebrities with fast hands and vibrato, it can be said that each one is magical;
There are so many funny videos and songs on the Internet, such as horseback dancing, even the first lady of the United States jumps, and the fire will be everywhere in the world;
For example, I have a Apple, I have a pen, puff, Apple pen, then brothers is a pervert, but at that stage it was a mess.
Kumamoto bears can be said to be the one with the highest magic index among all the magic net celebrities.
Especially in Kumamoto Prefecture, Japan, the overwhelming shape of Kumamoto bears is simply a brainwashing existence.
The Li Mu suddenly got a whip at this time, right, why not learn Kumamoto? Simply smashing a sum of money to cover the image of panda bear in the whole Sichuan.
So, Li Mu hurriedly hurriedly asked colleagues in the Business department to ask a few questions.
First, how many airlines have applied for the panda bear image;
Second, how many airports have applied for the panda bear image;
Third, how many companies do Sichuan Panda bear apply for, and what are they doing;
My colleagues in the Business department quickly retrieved the airline from the application form.
Currently, domestic airlines applying for the use of the panda bear image are: Air China, China Southern Airlines, China Eastern Airlines, Sichuan Airlines, Hong Kong Cathay Pacific, and Taiwan Evergreen;
Foreign airlines applying for the use of the panda bear image are: American Airlines, American Airlines, American Airlines, United Airlines, Lufthansa, British Airways, Air France, All Nippon Airways, Japan Airlines, Korean Air, Singapore Airlines ...
Li Mu is dumbfounded. Basically, well-known domestic and foreign airlines, except for the oil tyrants in the Middle East, have all applied to Muye Science and Technology.
Okay, I do n’t want any money, everyone feels like I ’m coming.
As for the airport, there are as many deaths. There are more than a dozen airports in the China area applying for the use of the panda bear image as interior decoration, publicity and guidance materials.
There are also enterprises in Chuandu. There are really too many applications, not only taxi companies, food companies, manufacturing, but also the catering industry, hot pot restaurants, skewers, pot chicken, and even Wolong Panda. All breeding bases hope to build a panda pavilion with the image of a panda bear.
Actually, the panda bear burst into flames, and the happiest people are Sichuan people. When talking about pandas, the first thing that comes to mind is Sichuan. Recently, the number of domestic and foreign tourists in Sichuan has surged, and even house prices have started to rise rapidly, because panda bear The impact.
Li Mu thought for a while and said, "Remember, first of all, several major domestic airlines can be authorized. However, except Sichuan Airlines, we only authorize them to use their image in On long-range wide-body passenger aircraft, most of these aircraft are flying on foreign routes, which can help us better promote overseas. "
"As for Sichuan Airlines, let them use it, it is best to even take off the pillows, blankets, and first class shoes on their planes as the image of a panda bear."
"In foreign airlines, these are relatively strong. We only authorize them to use our image on Boeing 737 and Airbus 320 series narrow body aircraft. In this way, most of them are holding our image. Flying around in their country, especially ANA and Japan Airlines, let them use as much as possible, and let Japanese friends feel the joy of cultural invasion. "
“In terms of airports, first of all domestic international airports can be used. It is best to be able to design several special gates with the image of panda bear. These gates are also best used for flying Flights to Chuandu stop, so that whether domestic tourists go to Sichuan or international tourists transfer to Sichuan, you can feel the charm of Sichuan and Panda from here. "
"Chuandu Airport, we allow them to use our panda bear image inside the airport at will, of course, the design and use plan still need to pass our review."
"International airports, we allow them to use the image of panda bear at the gate, of course, it is best to use the specific gate for flights to China."
“The application of Wolong Giant Panda Breeding Base, we not only have to pass the review, but also donate, it is best to be able to add more panda bear design elements, such as trails, electric vehicles, guidelines, brochures and Tickets, etc. "
"Taxis company, choose the strongest one, authorize our panda bear image to print on the taxi."
"Sichuan Capital ’s specialty producers, as long as they are regular enterprises, with complete qualifications and qualified products, will also be approved as soon as possible to issue licenses to them."
"Even if the restaurant industry, if we have the opportunity, we can vote for a panda bear theme restaurant."
At this time, person in charge of the public relations department walked into the conference room and said to Li Mu: "Chief Li, we received some news that many domestic companies used our panda bear image illegally without authorization."
Speaking, he handed a stack of photos to Li Mu
After watching Li Mu, his nose is almost crooked.
Panda bear schoolbags, pencil cases, notebooks and other stationery;
Panda bear stickers, book covers, snacks for kids;
Panda bear's inferior dolls, costumes ...
These products are very clumsy in terms of photos, and even the print quality is not good, it is completely smearing the image of panda bear.
If you let this profiteer misuse the image of panda bear and use it so badly, it will not be long before the market will be flooded with these inferior products.
Domestic copyright protection has always not been in place, but Panda Bear is now an China business card promoted to the world by Li Mu. Even this one dares to pirate, it is really dead.
Immediately, Li Mu immediately announced: "The public relations department immediately established a rights protection team in conjunction with the legal department, and at the same time immediately communicated with the cultural department and the industrial and commercial department to tell them that pirated use of the panda bear image will affect the international image of panda bears, China tourism, and China. For the possible impact, let them cooperate as much as possible to help fight against piracy and help us to protect our rights. One such pirate is counted and brought to court! "