Rebirth in a Perfect Era Chapter 1700: You fools

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When Coca-Cola received a response from Li Mu, it was almost dumbfounded by the request of Li Mu's.

Li Mu's written requirements are: Coca-Cola can become the first enterprise in the beverage industry to use the image of panda bear, but it must ensure that each of its beverage production lines will produce at least more than half of the products printed with panda bear within the next year. Logo.

If Coca-Cola is willing to accept this condition, Muye Science and Technology will ensure that Coca-Cola will have an exclusive period of at least three months in the same industry. At the same time, you can consider using Panda bears to integrate Coca-Cola materials to create a set of exclusive images customized by the company, such as: Bear wears Coca-Cola apparel and holds Coca-Cola products.

Coca-Cola is very interested in this kind of cooperation, especially the three-month exclusive period, and the exclusive image customized by the company. This is a good opportunity for Coca-Cola to increase exposure, increase the topic, and increase sales.

But the only thing they are a little bit guilty about is that Li Mu's's appetite is too big.

Coca-Cola's full line of products sells more than 10,000 bottles (cans) globally every second, 86,000 seconds a day, with sales of more than 1 billion bottles (cans) a day and 400 billion bottles a year ( Tank) or so.

Li Mu requires that at least half of them be printed with the panda bear logo, which means that panda bears must be displayed more than 200 billion times on Coca-Cola products!

The Coca-Cola although really wants to get copyright, but it does n’t want such a huge global spread. After all, there are many underdeveloped areas in the world. Users there may not necessarily know what a panda bear is and may not like it.

Then Coca-Cola responded immediately, requesting a reduction of 50% to 20%.

Li Ziwei told Li Mu of Coca-Cola's reply, Li Mu got angry on the spot.

"I only looked at the back door for them based on previous cooperation. Are they still bargaining with me?"

Li Ziwei said helplessly: "Maybe 50% is too much for them, do n’t forget, Coca-Cola has a large number of local celebrity endorsements in various regions of the world, if our panda bears account for 50% of them % The outer packaging of the product, then their own publicity will be affected. "

Li Mu waved his hand: "Many companies belong to the goods you give him a good face and he will go to heaven."

Speaking, Li Mu said again: "Ziwei, write back to them, what do I say, what do you return, do n’t do any retouching."

"Okay." Li Ziwei immediately took out the paper and pen and said, "Chief Li you said."

Li Mu said: "First of all, the reason why we responded to Coca-Cola so quickly is because we have cooperated before, otherwise Coca-Cola would like to submit applications to other companies to wait in line for approval, so please cherish this friendship; "

"Secondly, my offer will not be changed in any form. If you do not accept it, I will send the same offer to Pepsi because they also submitted a use application to us;"

"Finally, your idiots even bargained with me. My panda bear exposure is already very high. The average number of daily exposures exceeds 10 billion. There is no shortage of your one or two hundred billion exposures that year. The exposure for me is just exposure for me. My exposure means growth in sales for you. If you do n’t understand this, then do n’t talk anymore. ”

"In addition, now my request has been increased from 50% to 60%, please be sure to consider and reply within three hours. If you do not return within the time limit, it is considered to give up your cooperation."

Li Ziwei nodded and said, "Chief Li, I have written it down. Do you want to repeat it for you?"

Li Mu said: "No, just reply to them, remember to use Chinese directly."

"Okay."

In the eyes of Li Mu, panda bears are now globally fermented and globally popular, and its exposure rate is too high. Not only is the media overwhelmingly reported, the most powerful thing is that users are using its emoticons every day, And more than once.

Even if it ’s a star, it ’s impossible to guarantee a few or dozens of exposures a day, but a panda bear will do.

According to Muye Science and Technology's own internal data analysis, the average number of panda bear expressions received by users has exceeded 30 times within an hour of online time.

It may be a friend chat or a group chat. In short, users use panda bear expressions very frequently, so the frequency of seeing panda bears is more frequent, not only when you use it, but when others send it. Will also see.

And, the most important thing is that YY does not open custom GIF emoticons now, which means that Panda Bear has no competitors at all.

What is even more ruthless is that, between users, users cannot directly send preview GIFs.

That is to say, if the user made a GIF and wanted to use it as an expression to send to YY friends or group chat, the only feasible way is through file transfer.

The method of file transfer, the other party received a prompt that the other party sent 12345.GIF file, he could n’t see the GIF preview at all. If he wants to see this GIF, he must click to accept the file, and then wait for the file transfer to complete Open with software.

It is impossible to make any GIF popular in such a cumbersome way.

This further guarantees the extremely high exposure of panda bears at the user level.

So Li Mu said that panda bears now have tens of billions of exposures a day, and there is no moisture at all, but they are very conservative. On YY, the number of exposures per person per hour has exceeded 30, and there are about 200 million online users worldwide every day The online time is more than two hours, and the daily exposure is definitely more than 10 billion times, not counting the various exposures of Weibo Twitter and offline media.

In this case, the more popular FMCG, the more suitable it is to use the image of panda bear, because it is enough to make a FMCG stand out among countless similar products.

I asked Coca-Cola to print 50% of its products on panda bears. It seemed that I had gained a lot of exposure, but Coca-Cola got it, but the real sales increase was money!

Now they feel that their feathers are more precious. If they are really pee-like, then do n’t cooperate anymore.

The top level of Coca-Cola received Li Ziwei's Chinese email. The first thing was to find a translator to translate the full text into English.

After reading the translated version, every senior executive was very angry: "Li Mu even said that we are a bunch of fools! This damn, arrogant China!"

In addition to cursing the street, each of them was also dumbfounded at the content of the Li Mu reply, with an unbelievable look on their faces.

"Also, Li Mu said that panda bears are exposed to tens of billions of times a day? What kind of **** is it possible?"

An executive is full of disbelief.

Some people agree, but some people disagree.

"I think Li Mu is right, let ’s just say, as long as I open YY, I will receive a lot of expressions of panda bears. Now my friends chatting and saying hello do n’t type at all. With this alone, I can receive more than a dozen in a day, plus various expressions interspersed in the chat process, I have to see it at least dozens of times a day, this is not counted as a group chat, sometimes in group chat After summarizing the emojis, everyone seems to be chatting with emoticons, one by one, and it's just too dazzling. "

Many people fell silent.

If so calculated, the exposure of the panda bear is indeed amazing.

Someone said: "Damn, think of it like this, I see panda bears more times every day than I see myself! I can see myself in the mirror no more than ten times a day!"

Someone said, "Gosh, I thought about it for a long time. It's really the case. The thing I see the most every day now is the panda bear. The image of that thing seems to be waving in my mind. Don't go ... "

In the conference room, an executive complained: "But Li Mu is too much, just want to negotiate with him, he immediately rose from 50% to 60% ..."

Another executive smiled bitterly: "This is the Li Mu's style. How did he play with the Google between his palms, don't you forget? If we still bargain with him, I guess he will really stop talking Our negotiations directly talk to Pepsi. "

Another executive sighed: "But the Li Mu requirement is a whole year. Now the panda bear is fiery/popular, but who can guarantee that it will still be fiery/popular after half a year and a year? If it only fires for a month, then we follow up Is n’t it embarrassing after eleven months? "

Some people retorted: "If the image of other companies, fiery/popular has a possibility of recession within a month, but Li Mu has such a strong promotion force, can guarantee such a strong exposure of panda bears, we also need to worry about these Is it? "

At this time, there are different voices: "How do you know Li Mu will continue to import resources to panda bears?"

Just when everyone expresses their opinions, and even when there is some uncomfortableness, a female executive with a particularly good voice suddenly said: "You guys, please be quiet and listen to me."

People stopped arguing and looked at the beautiful executive.

She plucked her long blond hair, and everyone at looks at said, "First of all, ask everyone a question, why did Li Mu launch a panda bear? Even, I heard that the panda bear was designed by Li Mu himself, why did he design And promote this cartoon image? "

Someone answered: "It seems that it is designed for a tourist route?"

Beauty executive nodded: "Yes, Li Mu is a panda bear image designed for the China Sichuan Panda Travel Route."

Speaking, she asked again: "Then I have another question. Why should Li Mu attach such importance to tourism projects with little profit?"

Everyone looked at each other.

In fact, I really dig deeper. No one knows why Li Mu should do this.

The Muye Science and Technology and Taobao networks have too many business lines that make a lot of money, and none of them have invested so much in Li Mu.

Now, he went all out for such a travel product as Taobao, and even hesitated to bring together China and US travel companies, airlines, and hotel groups to hold a summit together, and he kept the product price to a minimum Not only does it operate without profit, it may even operate at a loss, why?

The beauty executive said at this time: "Do n’t forget, Li Mu is a patriotic businessman. He has spared no effort to promote China and strive for more resources for China business in the world. Now he is so hard to promote China travel In order to promote China and increase the popularity and national image of China in the eyes of the global public, so under this premise, do you still need to worry about Li Mu stopping importing resources to panda bears? "