Rebirth in a Perfect Era Chapter 1697: Entrain private goods

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Originally, everyone saw these funny and cute pictures, but they just found it interesting. They did n’t think about their usefulness in YY. But after the introduction of Li Mu, they realized that this kind of picture , Turned out to be a new chat method that can replace text.

In the past, emojis were mostly used as text aids for chats, just like the salt put in the dishes, which can enhance the taste of the dishes, but they cannot be eaten as dishes alone.

Now, the panda bear GIF emoticons made by Li Mu, with exaggerated and funny actions, can be completely replaced with text in many scenarios after being matched with text, and everyone feels that this chat method is really too interesting. Far more than text chat.

All of a sudden, the atmosphere in the conference room was eager, and everyone's face was very excited, because they saw a new way of presenting online chat, a new and interesting way of presenting.

Fang Xudong finally understands what Li Mu is going to do. His looks at expressions can't help but shake his head and sigh: "Chief Li, I thought it was a real-time GIF to be sent to the other party, and let the other party preview it directly in the dialog Function, just like file transfer, didn't expect you should use it to subvert the traditional way of online chat ... "

Li Mu smiled slightly and said, "GIF expression is a new direction we will focus on next. If you look at the problem at this level, the technology is actually serving the content."

Fang Xudong asked curiously: "Chief Li, since we created this chat mode, then under normal circumstances, should we encourage users to create their own content, so that GIF expressions continue to increase, why should users be What about the upload and add function block? "

Li Mu said: "You are right. Normally, your functions are developed. I should not close the user's entrance to upload and add animations, but I have four considerations in the early stage:

First, if the child is still young and has just learned to read, do n’t take him to a bookstore or library. If there are too many books, he ca n’t pick them, and it ’s easy to choose the wrong primer;

Secondly, all parents will impose their own three views and cognitions on the child, so when the child first learns to read, the parents will decide what to see according to their own preferences. Only in this way can they ensure that the child is not too Large deviation;

Third, you need to know that the difference between built-in content and custom content, such as our 20 GIF images, we built into YY, assuming that users have updated the new version of YY, then all users and users When sending emoticon packages, we do n’t have to really publish love packages. What we send at the data transmission level is actually a string of character commands;

For example, if the string of the first GIF is BQ0001, then when the user sends the first picture to another user, as long as we send the instruction of BQ0001 to the other party, the other party ’s YY will be directly called from the local This picture shows that for us, a 1MB picture may be reduced to 10 bytes, how many times the bandwidth consumption is reduced? "

Fang Xudong whispered: "1MB is equal to 1024KB, 1KB = 1024Byte, if reduced from 1MB to 10 Bytes, then the bandwidth usage should be reduced by about 100,000 times."

Li Mu nodded and said, "Yes, the difference between the absolute value of 1MB and 1Byte is not so great, but think about it, we now have more than 600 million users, which basically account for 90% of the global Internet users. More than%, if these 600 million users send an average of 1MB of animated graphics per day per person, how much will our bandwidth be used up? "

Said, Li Mu said again: "If we now open users to make and send GIFs independently, then these unofficial built-in GIFs cannot be transmitted with short character commands. All kinds of customized GIFs consume a lot of our bandwidth. Therefore, we do n’t need to let them play alone now, let ’s give priority to the public. ”

Fang Xudong asked again: "Chief Li, what about the fourth consideration?"

Li Mu said with a laugh: "Fourth, the panda bear is the private goods that I want to carry around the world. I just want to kill the function of the user to add the animation, and then put the expression of the panda bear in them for their use. Let all foreigners know about PandaBear, let them know that panda is a specialty of China, make them like or prefer pandas, make them want to come to China to see pandas, and let them choose where we go to Taobao.

Speaking of which, Li Mu is a little emotional, standing up and asking with a smile: "Think about Australia, what is the first animal you think of?"

"Kangaroo!" everyone spoke in unison.

Li Mu nodded and smiled: "You think about it, kangaroos look so ugly, and they are big and fierce. They are not cute at all. Every year in Australia, people are killed by kangaroos alive. This is not what I said, this is Official data. But even so, a large number of tourists flock to Australia every year to see it. Compared with it, our national treasure panda is arguably one of the cutest animals. It ’s no problem to see one. , Then why can't we develop panda tourism? "

The core layer present finally fully understood the intention of Li Mu's. Fang Xudong said excitedly: "Chief Li, then we will first embed these emoticons into the new version of YY today!"

Li Mu nodded and said: "This batch is listed as" Panda Bear Phase I ", and then remind users that the second phase of" Panda Bear "is in production, so they pay close attention."

Speaking, he told Fang Xudong: "The first phase of the emoticon package is updated with our new version of YY, and the data is directly placed in the installation package, but if there is a new emoticon package in the future, the user will be directly in YY download(ing) directly caches emoticon data. "

For a software product, the launch of a blocky new feature is a relatively large upgrade, and you must reinstall the download(ing) to install a new version.

It ’s like the early WeChat friend circle ca n’t publish a video, and later added a function to shoot a 10-second video to publish a circle of friends, which requires a version upgrade;

Later, WeChat has further upgraded the video function. Users can select a video from their album and intercept it for ten seconds to publish a circle of friends. This version also needs to be upgraded;

It seems that YY now launches the dynamic emoticon package function, which must be achieved through version upgrades. However, in the future release of new emoticon packages, you only need to cache download(ing) within the emoji package function.

In addition to the customized emoticons, there are some official emoticon packages on WeChat. These emoticon packages all require download(ing). In the future, YY ’s GIF emoticon updates will also use this mode, which is of interest to users. For my own download(ing) and download(ing), it will appear in your own emoticon list, so that when it is sent to the other party, it will not occupy bandwidth.

Fang Xudong thought about it and said, "Chief Li, the first phase of the emoticon package is built into the installation package, this is easy to handle, but if a new emoticon package is launched, the user although download(ing) is released, but the receiving user Without download(ing), then we although save a share of network bandwidth, but still need to be used a share of network bandwidth. "

User A cached the second period of emoticons and sent one of them to user B. The logic of this data trend is that user A first transferred the file to YY's server, and then the server sent it to the user B.

Since user A is cached, he only needs to send a character command to the server, and the server can know what he wants to send. If B also caches the second phase of the expression, then the server only needs to send the character command Just send it to B;

However, if user B does not have a cache, then the command is issued and there is no way to call up the image locally on B, so the original picture can only be transferred to B.

When Li Mu thought about it, he said to Fang Xudong: "You add a set of codes to the new version of YY. We can actively choose whether to let the user ’s computer automatically cache any official emoticon package."

Fang Xudong asked in surprise: "Are you telling users or automatic caching?"

"Of course I don't tell." Li Mu said seriously: "Silent cache is enough."

"Silent Cache?" Fang Xudong worriedly asked: "If it is found by peers or users, will it protest that we are forcing users to cache emoticon data without user permission?"

Li Mu waved its hand: "This is not a prying eyes on user privacy, nor will it bring any hidden security risks to users, but just the normal caching of the software's own data. If it is exposed, we can say that this is to improve the user experience. , Because if the user does n’t cache the animation, he also needs to occupy the network speed when receiving it. If the network speed does not work, the loading speed may take a long time, which will affect the user experience. "

In fact, Li Mu knows better than anyone, and there is no rogue software all over the world.

Rogue software does not necessarily need to be 3721, or some family bucket is so obvious. For example, when Microsoft pushed Windows10, it became a rogue software.

In the internet era of mobile phones, many software launches will have high-definition open-screen ads, and some even video ads. These software will symbolically add a reminder such as "Ads are cached under WiFi", but you are not connected. Does he stop advertising on WiFi? If it doesn't exist, he will still automatically help you to cache all kinds of advertisements, which will annoy you;

Even taking WeChat, Guangdiantong advertisements often appear in the circle of friends. This also requires data and traffic. Why consume user traffic and put advertisements in the user ’s circle of friends?

Thanks to Weibo, half of the ten Weibo ads are advertisements, not to mention, even more hateful, half of the ten Weibo comments ca n’t be advertised. The amount has been extremely versatile.

Not to mention that many software secretly records user cookies, browsing history, Instant Messenger records, albums and other private information.

YY just helps users cache the emoticon data. If it can be considered a rogue, it is really the most gentleman ’s rogue in the world, not to mention that there is no real gentleman ’s product in the internet industry.