Rebirth in a Perfect Era Chapter 1690: Free travel online
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A few days after the closing of the Summit Forum, the "free travel" section of the business is the first to go online in Taobao.
Free travel is relatively simple. The organizational work required by the Muye Science and Technology and Taobao networks is relatively easy. After the resource integration is completed, you can go online directly, but it is more troublesome to follow the group tour. The recruitment and training of the tour guide team is needed a period of time.
Also, the number of people traveling with group tours is generally relatively large, and resource coordination is more troublesome than free travel, so it takes at least a month or so to prepare.
However, free travel allows the business where Taobao goes to be transferred first, so Li Mu invests a lot in promoting Taobao where it goes.
YY and Weibo Twitter started to promote Taobao free travel ads in China first-tier cities and several major cities in California.
Of course, the focus of Li Mu's is to flick Americans to China instead of sending China people to the United States.
This is not because he is careful, but he has fully calculated the consumption level and tourism costs of the two countries, and found that no matter how small advantage goes to the United States, it is also very luxurious for the current China people;
However, the cost of traveling to China is unimaginably low for most Americans.
California netizens found that on YY and Weibo Twitter, they began to promote a travel ad called “Changyou China”. The ad says that you only need 1599USD and you can fly directly to the other end of the earth. In six days and five nights, go and visit China, an ancient civilization with a history of five thousand years.
1599USD? American users can hardly believe it.
This year, it ’s not just that much money to go to Europe?
Many people unconsciously click on the promotion link, and the page directly jumps to the English version of the page where Taobao goes, and it is directly the detail page of the free travel service.
California to China free travel, there are more than ten gears to choose from, single 1599USD is the lowest gear.
However, even the lowest gear is very exciting.
Because it contains:
1. Direct flight ticket from San Francisco or Los Angeles to China Yanjing;
2. Three consecutive nights' accommodation (including breakfast) in a Yanjing four-star hotel;
3. Yanjing full-use car, simple follow-up translation service;
4. Tickets for Yanjing Great Wall, Forbidden City, Summer Palace, Old Summer Palace and other tourist attractions;
5, Yanjing direct flight to Shanghai ticket;
6. Two consecutive nights' accommodation (including breakfast) in Shanghai four-star hotel;
7, Shanghai full car use, simple follow-up translation service;
8. Tickets for multiple tourist attractions of Shanghai;
9. Direct flight ticket from Shanghai to San Francisco or Los Angeles;
If the user customizes this itinerary, three tickets need at least 1300USD, five nights accommodation needs at least 300USD, ticket service at least 200USD, six-day full car service 300USD, six-day full car translation service 200USD Add up to at least 2300USD.
And the most important thing is that this 2300USD is very exhausting, because all the links need to do it yourself, find communication a little bit, and even bear the cost of trial and error.
But where to go in Taobao, to purchase this full set of services, it only costs 1599USD, small advantage is 700USD, which is equivalent to a 68% discount.
Moreover, where Taobao will help users coordinate everything. From tourists landing, there will be a driver and chauffeur interpreter to the airport to greet, until leaving from Shanghai, the local driver and chauffeur interpreter will also be sent to the airport.
Airlines and hotels have a discounted agreement price with Muye Science and Technology. The acquisition cost of Li Mu's is naturally much lower than the market price. The combined cost of the other two companies is about 1250USD, but the actual cost of Li Mu's is probably at Around 1000USD;
As for the car service, he cooperated with the local taxi company, and the taxi company assigned a taxi to follow up the whole process. The agreed price is 300 yuan per day, and 1800 yuan in six days, which is equivalent to 220 USD costs. About yuan;
On-board translation service, Li Mu notes on the detail page that it is only a simple English translation, not a high-end Daniel translation that comes at any time. For tourists, the regular university has passed the university level 4. Students can actually cope with their translation needs, so Li Mu directly cooperates with 3321. On 3321, students who have passed level 4 in English are given orders to let them consider whether to take orders according to their own situation and time schedule. Single, pay 200 yuan RMB per day.
At present, the monthly salary per capita is more than 1,000 Yuan. university students work part-time as a car translation. This income is already very high.
This part, converted into USD, is about 140 yuan.
Tourist attractions ticket service, Li Mu directly discounts the group price from the state-owned tourism company. All major attractions tickets are counted, and the cost price is only 50USD.
So, the converted direct cost is 1000 + 220 + 140 + 50 = 1410USD.
In addition, the cost of R & D, operation and promotion of the platform where Taobao goes, the coordinated arrangement for each single user, and other labor costs add up to about 100USD, so together, they gave a price of 1599USD, There is probably a profit space of 90USD, but the money Li Mu is not ready to make money, but is ready to be used to return it to users in other forms.
If the user is more than one person and travels in double, then the price of each person can also be reduced by 100USD, the price is 1499USD per person, of course, this is under the premise that the two people share the same room throughout the journey.
For the United States, where the labor cost and service cost are extremely high, this price is almost small advantage.
In the United States, just find a car to serve a day, and you have to get a few hundred USD. Just find a crappy translator. It takes one or two hundred USD a day, so the cost of the car and the translation, in six days, exceeds 2000USD. .
But put it in the hands of China and Li Mu, the cost can be low enough.
If you are a couple and travel to China together, Yanjing Shanghai will take 6 days and 5 nights in the two cities, and the total cost is only 2998USD ......
At this price, for the people of California, small advantage is incredible!
Not only that!
Muye Science and Technology also gave a very awesome subsidy activity.
If the user purchases the travel product where Taobao goes, and after successfully completing the travel, organize the travel experience and photos to meet the requirements of the travel notes, you can get 100USD rewards.
That is to say, if two people spent 2998USD to play on China for six days and five nights, after returning, each person wrote a travel note, and they can get the reward of Muye Science and Technology200USD. It took only 2798USD.
It's almost cost-effective.
So, on the day of the event, more than 4,000 free-travel packages with different stalls were sold throughout California.
Of the more than 4,000 people, about 1/3 of them have China valid visas, and the remaining two-thirds do not have visas, but they are afraid to miss this good opportunity, they still bought the service first. After all, where does Taobao go to promise, if the signing fails, a full refund will be made.
What makes Li Mu didn't expect is that the California Free Walking Project launched in the first-tier cities of China Yanjing, Shanghai, Yangcheng, and Shenzhen actually sold more than 2,000 copies.
The California free trip where Taobao went, the lowest level is probably similar to the content of the 1599 package of the China free trip. It is also a direct flight from China to Los Angeles, then from Los Angeles to San Francisco, and finally back to China from San Francisco.
It is also six days and five nights in the middle, but because the cost of service in the United States is too high, the full car service and translation service are eliminated. After all, China compulsory education will learn some English and people who can go abroad, The most basic English communication is no problem, so there is no standard car translation here.
If users traveling to the United States for free travel need to charter a car or hire an interpreter, Taobao will give priority to Chinese car dealers and China international students to undertake services. This move can also bring some income improvements to some Chinese in California.
This kind of package without charter and translation includes a round-trip direct flight ticket, a five-night breakfast with four-star hotel, and tickets for famous attractions. The full cost is calculated, which is equivalent to 8600 yuan RMB per person for RMB.
In this era, 8600 yuan is enough to buy a round-trip direct flight ticket with daily tax, so the price is still very cost-effective.
However, if the consumer ’s economic level is high enough, the top space of the free package is also large enough. For example, if the consumer chooses luxury first class, the round-trip air ticket will be more than 70,000 RMB. If you choose a five-star hotel, the price Will increase geometrically again.
China free travel from 1599USD per person, up to 38888USD a person, while the United States free travel, from 8600RMB a person, up to 188000RMB a person, but from the sales situation, the purchase of the lowest gear accounted for at least more than half of the users .
It seems that the price / performance ratio is what users care about most.
......
By the second day of online sales, more than 7,000 U.S. users have purchased packages, and this number is still growing.
After the Taobao goes on sale, users with visas and time have basically started to prepare for recent trips.
Only users who decided to travel from California to China in the next week, according to statistics, there are more than 800 people.
The China users who purchased the package also broke through the 5,000 mark, and more than 600 people are expected to set off from the three cities of Yanjing, Shanghai, and Yangcheng in the next week to travel to the United States to start their own free travel.
The airline ’s flight attendance has increased significantly, and this is only the initial stage of where Taobao is going. As Li Mu said when drawing cakes for Sino-US travel companies, the follow-up with the promotion in all China and entire US, There will definitely be a large number of users in other cities and other states, choose to start from the three first-tier cities of Yanjing, or choose to start from two large cities in California, and participate in the free travel of the highly cost-effective Taobao. This way, it has always been It is very likely that a dissatisfied route will be fully loaded in less time.
Schwarzenegger has heard news that at least six hundred tourists will travel to California in the next week and is so excited that he ca n’t help himself.
Do n’t underestimate the number of more than 600, which is equivalent to Li Mu sending two charter tours to California every week. After all, the full-capacity capacity of wide-body passenger aircraft is only more than 300 people.
If you continue to develop like this, I believe that 10,000 China visitors per week will soon be reached!