Rebirth in a Perfect Era Chapter 1687: I am Party A

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Since the Li Mu's Gubei Water Town project and the film and television base project have cooperated with the state-owned tourism group, this time Li Mu will promote outbound tourism in the four first-tier cities of Beijing, Shanghai, Yangshen and California, and the state-owned tourism group is also very Attention, not only fully involved, but also arranged three senior consultants to participate in the formulation of the previous summit forum.

The reason for setting the plan before the forum starts is because the Li Mu's idea is like customizing the free travel of the travel app or following the group trip, first set some general plans for the summit forum, and then take these plans Go to the summit forum, let the two sides choose one, or disturb the elements, and put together another one.

If you completely let the people on both sides talk freely, everyone's situation is different, and they don't have enough understanding of each other. In three or five days, it may not be possible to talk about a really feasible routine.

So, Li Mu feels that chatting with both parties can neither talk about the way of A, nor the way of B. You have to talk about your own way, and let both sides adapt to you. After all, you are the one who contributes money. Dad who pushes everything behind.

To promote cross-tourism between two groups with different cultures, different economic development conditions, and different consumption concepts, the first thing to do is to seek common ground while reserving differences.

What is the same? Nothing but the pursuit of cost performance, which includes lower prices, better service, and better experience.

The price is easy to solve. Li Mu will provide underwriting to airlines and hotel groups. Not to mention that they are preparing to subsidize Qian Jin in advance. Even if you do n’t pay a penny, you can get a wholesale price for the user. Come naturally;

However, after all, Li Mu is online, but tourism is essentially an offline event. No one can open a computer to let users "cloud travel", so this part, you need to have offline companies to follow Cooperate on your own and work together to serve customers on both sides.

First of all, for users who purchase free travel services, they must establish a comprehensive customer service mechanism.

Whether China people come to the United States or Americans get to China, even if their language skills are strong, they will definitely encounter some problems that are difficult to solve or do not know how to solve. At this time, if someone can provide them with native language services For users, the experience will be much better.

After 2010, American travel companies were particularly chicken thieves. They sold Asian free travel services to their natives. Then, in order to save costs, they put 24-hour telephone customer service in India. This is because Indian labor costs are very low. India itself has been colonized by the British for many years, and the popularity of English is high. although people who speak English have a very obvious accent, but the problem of actual communication is not very big.

It feels like the northerners listen to the southerners speaking Mandarin. Although the pronunciation may not be too standard, the communication is not a big problem.

But this kind of thing is also very nonsense. An American came to China and encountered an emergency. He called the customer service in India ...

Li Mu feels that since the free travel business is sold by Taobao, and the tourism resources sold by Taobao are integrated by Muye Science and Technology from the market, then it is necessary for them to be responsible to users in the end, so To open a 24-hour English service hotline, also open a 24-hour Chinese service hotline.

Putting English service in India is not necessary for him. He wants to put the customer service center of each language in the other country, that is, put the Chinese customer service center in the United States, and then put the English service center in China .

The reason for this is very first-year university student, because he feels that when an China person went to Los Angeles, when he encountered a problem that he did n’t understand, he called back and asked a customer service worker who was working somewhere in China. How reliable is it to put customer service in India.

It ’s better to simply recruit Chinese descendant from California where Chinese and English are OK. No need for him to have a high degree of education. It is enough to understand the local situation. You can even put the customer service center directly in Chinatown and let Chinese descendant go out. Can go to work;

As for English-speaking customer service centers in the country, it is not feasible to hire Americans who understand the local situation. After all, China is not an immigration country. However, it is not so difficult to hire China people who speak English well.

Establish a customer service center to respond to all kinds of problems and emergencies that users may encounter. In this way, the biggest obstacle to cross-border free travel is the language barrier.

In addition, both Chinese and American travel groups must connect all their resources to the customer service center, which makes it more convenient to directly provide services for free travel customers.

For example, a Chinese couple who arrived in Los Angeles temporarily decided to charter a car, and then invited a tour guide, such demand can directly inform the customer service, the customer service to the Los Angeles local travel company to place an order, they immediately received the order Documentary response not only serves users, but also creates revenue for them.

The best solution is to directly import all the resources of the travel group into the Taobao platform, which can be purchased directly by users according to their actual needs. However, mobile internet has not started this year and there is no mobile support. The platform effect will be greatly reduced.

Travel company consultants all agree on this model. In the past, it was difficult for them to make money from freelance users. However, once a platform connects them with freelance users, they will have the opportunity to move freely. Users tout their services.

As for group travel, this is actually the main source of income for travel companies and the first choice for most travel users.

Combining the scandals of so many tour groups heard by previous life, Li Mu put forward its own requirements in this solution:

"In the future, the group tour products sold through Taobao must be subject to Taobao service supervision, and credit scores should be given to the tour companies that undertake group tours. Once the customer complaints exceed the regulations, the tour company will be punished immediately. Even off the shelf. "

Senior consultants of the state-owned tourism group have expressed their views, saying: "Mr. Li, this requirement is too harsh for the tourism group. The tourism group itself is the actual undertaking of the service in this cooperation. The online platform built by your company is The tourism group should be a cooperative relationship of the nature of agency sales. As long as the exemption clause is marked on your company's platform, all problems that we and users will have in the service process in the future will be solved by us in private. "

Li Mu waved his hand and said, "That's not okay. I want to do this business, not because I want to help you sell services and earn that difference, but because I want to make a high-quality outbound tour into a business card, So our cooperation model on this is that I provide you with users, you are responsible for me, I am responsible for users, if the user has any dissatisfaction, directly blame me, if I judge it is your problem, then I Will hold you accountable on behalf of the user. "

The other party originally just wanted to fight for some benefits and initiative for himself, but didn't expect Li Mu was so tough on this matter, so one of them said to Li Mu: "Chief Li, as a consultant, we are here to help you find problems and solve them. There is a problem, so in this business, I really think that you should maximize profits and minimize responsibilities. "

Speaking of this, the other party explained in detail: "You see, the tour group itself is a very complicated industry, and there are many open holes in it, the birth of a tour group product, and the birth of an insurance product. In fact, there is no difference, you need to calculate each link, and repeatedly check the actual cost of the product, such as airfare hotel accommodation, ticket artificial fare, and risk cost, and then go to calculate the implicit gray income in the product. It is difficult for customers to complain to a very low level. For you, the best option is actually to determine a proportion with us, and then hang out the exemption clause, you can get rid of the relationship yourself. "

Li Mu said: "You have to understand that now is a flow-oriented society, the core of all industries will gradually converge to the flow center, in other words, whoever has the flow, who is the first party."

Said, Li Mu paused and said: "The cooperation between us, I am the party with traffic, I am the first party."

"If you are a flour mill, according to the business model of the planned economy a few decades ago, you are indeed Party A, and all the sellers are demanding to sell your goods, but now the times have changed, now the times have emerged A giant like Wal-Mart, at the retail end, they are the center of traffic control. If you want to sell goods to them, you have to look at their complexion. They say you can bet your money; you can bet your money; If their consumers make a profit, you must obey their consumers. "

"And what I want to do is Wal-Mart in the field of travel. I am not selling products for you. I am buying products from you and selling them to my users. For me, users are the most important. Important, as for who sells flour, it does n’t really matter, as long as I have flour like this here, it ’s enough. ”

Li Mu is very clear, but it is still difficult for today ’s travel group to understand the future business model, but it does not matter, since now it is their own leading a new gameplay, then these companies naturally have to follow their own game rules .

In future generations, more and more young people choose online platforms to purchase group tours, not only because online purchases are more convenient, but also because online platforms are easier to protect their rights. The services bought from Ctrip, whether Ctrip ’s If there is a problem, you can find Ctrip to protect your rights. Although Ctrip's rights protection may not be the best, it will definitely be much stronger than a certain travel company or travel agency.

So that ’s why, the client group of offline travel agency is getting narrower and narrower. Those who really understand travel and have the ability to consume travel have spent their travel expenses online. These offline travel agencies can only flirt with the elderly As soon as a low-price shopping group is established, such a shopping group travel agency must desperately hide the dirt and dirt, and finally fall into a vicious circle that is getting worse and worse, making itself notorious ...