Rebirth in a Perfect Era Chapter 1654: Resources are the most important!
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Listening to Li Mu, Spielberg also likes the "21 Guns" that he just recorded. Du Wei asked happily: "Does Spielberg really say that?"
Li Mu nodded: "Can I still lie to you?"
Speaking, Li Mu said again: "He also said that in February of next year, I will give you a chance to be a guest at Grammy."
"Gramy?" Hearing this sentence, even Du Wei, who had never cared about these fame and fortune, was not calm.
Gramy is like an Oscar in the film and television industry. All movie actors and coveted grand prizes are Oscars. Even if they are nominated by Oscars, it is also a great honor. Therefore, every popular singing singer has a feeling for Grammy. same.
The Grammy is the highest award in the world of music. The winners are the top singers with super strength, and the guests who can be invited to perform at the Grammy are also regarded as the greatest honors. More importantly, So far, no China singer has been invited to be a precedent for Grammy performance guests!
China singers want to go to Grammy. It is very difficult to nominate or perform guests. This is not to say that China singers are inadequate, but cultural differences, language differences, musical style differences, etc., It is difficult for China singers to really go abroad, especially to the Western stage.
Moreover, at this stage, China capital has not shown any sharp edge in the international music circle, so even if a local tyrant wants to bring a China singer to Grammy, it is basically in a state of vigor and incompetence.
Du Wei first heard that she might have a chance to go to Grammy. The first thought was shock. The second thought was disbelief. After she recovered, she said to Li Mu awkwardly: "李 Brother Mu Brother, how can a newcomer like me qualify for Grammy ... "
Li Mu smiled and said: "Enough is not qualified, not by age, nor by the length of the road."
Du Wei sticks her tongue out and asks carefully: "What do you see?"
Li Mu smiled and said: "Look at the strength, look at the work, and look at the resources behind, the resources are the most important!"
Finally, Li Mu patted the seat around him and said to Du Wei: "Come, sit down and talk to you."
Du Wei smiled sweetly. The lady sat with her legs together and sat down next to Li Mu, blinking like little girl looks at Li Mu, looking forward to his following.
Li Mu said seriously: "There is only one core of the entertainment industry, that is exposure, the film needs enough exposure, so investors need to find the hottest star, the most character director, and the album also needs enough exposure. Volume, so record companies will play lists, publicize, and buy resources everywhere. Movie stars can become first-line with enough exposure. This is the same for singers, but what guarantees exposure? Resources! "
Speaking, Li Mu said again: "You see, this movie" Flying Tigers "has so many top talents, each of them comes with their own exposure, plus my funds, and I Subsequent promotion resources to be invested in this movie will make this movie the most exposed commercial movie ever. You are the Female lead angle of the movie, which is highly exposed, and is the singer of the theme song. The degree is higher. By that time, let ’s not say that Grammy is eligible for you. Even Oscar, I think you are also eligible. ”
Du Wei said embarrassedly: "although I study music professionally, but I do n’t think I am qualified to go to Grammy, let alone I have never studied acting, how can I qualify for an Oscar ..."
Li Mu said with a smile: "This is about the issue of resources. You have me to provide resources in the back, and Spielberg endorses you in front of the stage. Such resources support, Oscar and Grammy. It ’s nothing. "
Speaking, Li Mu said again: "What ’s more, if you are invited to participate in Grammy and become a guest, I will write a better song for you, and you will blow up as soon as to go on stage. Full audience! "
In Li Mu ’s mind, there are too many hot singles all over the world. Whether it ’s the stone sister, the fruit sister, or Adele, Taylor Swift, you can choose one of the famous songs from anyone. First, it is enough that Du Wei stuns the entire Western music circle. If Du Wei plays well, it is likely to directly grab the limelight of the entire Grammy.
If you start the entire Grammy with your skills and use it as the start of the Du Wei global concert career, it must be a fantastic start.
Du Wei said a little shamefully: "I'm afraid I'll be nervous when I get to such an occasion. What if I let you down ..."
Li Mu smiled indifferently and said: "You are so confident girl, you won't be nervous where you put it, rest assured, I believe you."
......
When Li Mu sent Du Wei home, Mars, which was far away in the United States, already had a frypot.
After realizing that the sales in the terminal market were rapidly decreasing, they immediately launched comprehensive data monitoring and real-time analysis of terminal sales data around the world. What made them feel desperate was that the data on terminal sales was still there. Keep going lower.
Even in the U.S. domestic market, sales have begun to decline significantly, and the negative news that the Internet is constantly fermenting is spreading its power.
The chairman of Mars ’s board of directors Roland Mars was furious about it. When he could n’t find a suitable countermeasure, Mars ’market Director told him a new data:“ Mr. Mars, the news we just received In terms of pet food, the global sales eager for these days have surged by more than two times. Their factories have now entered full production, and the channel has developed rapidly! "
Speaking, he added: "In addition, yesterday, Li Gouzi ’s Twitter updated a photo of eating hungry dog food, and received tens of thousands of reposts. Now the hunger brand's popularity is very high on internet. The brand and The exposure of the product is also very high, and it is estimated that their sales in the next few days will go up to a higher level. "
Even if the desired product is higher in price and lower in price / performance ratio, with the promotion of Li Gouzi ’s Weibo, its sales are like a rocket, and it ’s going to keep rising. Now, Li Gouzi Became the world's first online celebrity dog, and craving this brand has become the world's first online celebrity pet food brand.
Once anything is red, who cares about the price / performance ratio.
It is also for this reason that in the Mars product line, the sales of pet food also fell the most, far exceeding other products.
After listening to it, Roland Mars yelled angrily: "Neil ’s short-sighted **** gave such a good opportunity to his competitors! If you kill him, you will not hate you!"
Poor Neal has been dismissed by the board of directors at this time, but even so, still can not alleviate the resentment of Roland Mars to him.
After scolding Neil, Roland Mars still looks angry. He said to the market Director: "We must now find a way to make consumers regain confidence in our products and word of mouth. The board of directors will immediately approve 20 million USD The advertising budget is used to help the company overcome the difficulties. We need to increase sales again through increasing exposure. "
The market person in charge said seriously: "Mr. Mas, we immediately increase the advertising budget, which is indeed helpful to increase sales, but in this case, it is equivalent to driving against the wind, and the cost of moving forward is too high. It is very likely to vote 50 million USD, and it still does not work very well. After all, Muye Science and Technology is still fighting against us. The negative news of our products is spreading on the Internet. I personally feel that we should start by solving online Start with negative news. "
Roland Mars said angrily: "Behind this is obviously Twitter is fueling the fire, we do not have a strong voice on the Internet, how to solve the negative news at this stage?"
Marketing Department person in charge said: "We can first sue Twitter for maliciously restricting our official Twitter features, ask them to immediately lift all restrictions and apologize to us, and then we can sue Twitter for malicious indulgence and slandering our unfounded remarks, which discredited Our corporate image. "
Roland Mars asked in a poor tone: "What is your chance of winning this case?"
The marketing department person in charge said: "I dare not say how big it is, but as long as we sue and the US court accepts it, this will become a big news, at least users will pay attention and know that we may Suffering from unequal treatment, this can be regarded as a crisis public relations for us in disguise. "
Roland Masto hesitated for a moment and nodded, saying, "Okay! Immediately contact entire US's best and most authoritative commercial lawyers. This time it is going to make things bigger, the best is Let users all over the world follow! "
......
Early the next morning, Li Mu was woken up by a phone call from Lin Qingya in North America.
Lin Qingya has some embarrassing inquiries on the phone: "Chief Li, didn't you disturb you to rest?"
Li Mu said: "It's okay." Then he asked: "Qingya, are you in a hurry to call so early?"
Lin Qingya said: "It's not a matter of urgency, just to tell you that Mars submitted an indictment to the US District Court for the Eastern District of New York, prosecuting us for maliciously restricting their official Twitter functions, and maliciously indulging and promoting those who injure them. Negative news. "
Speaking of this, Lin Qingya said again: "This incident is quite loud. Many local American media have started to report it, and it has a great influence."
The media are not willing to offend Li Mu because of Mars, so they are not willing to help Mars to make a statement, but they are still very interested in neutral news, so as soon as Mars sued Muye Science and Technology, they all opened a column report at once. Focus on this incident.
Li Mu doesn't care about this, said with a laugh: "I understand, I will respond later, if there is a native American media who wants to interview you, you just push it away."
"Okay Chief Li, I get it."
Li Mu hung up the Lin Qingya phone number and immediately called Kong Lingyu and said, "Old Kong, immediately block all accounts of Mars official micro, so that their staff can no longer log in."
Kong Lingyu did not ask why, and immediately nodded and said, "I will arrange this."
After that, Li Mu opened his laptop, log in ’s own Twitter, and published a new tweet in English. The text of this tweet was: "Muye Science and Technology officially terminated the use of all Twitter accounts of Mars. Notification. "
In addition to this sentence, he also attached a screenshot. The content of the screenshot is Article 8.3.1 of the Twitter registration agreement.
Twitter ’s user registration terms are very lengthy. There are a large number of user behavior rules and platform privilege instructions. It takes at least half an hour to read all of them. So almost no one looked at them carefully. They all agreed directly when registering.
And the article 8.3.1 of this registration clause, the original text is: "Twitter official has the final management rights for all accounts in this platform. If the user's improper operation and improper behavior result in a large number of negative news spreads, A large number of users have abnormal speech and abnormal operations, such as (comments, forwarding, and likes). In order to protect Twitter's own rights and interests, Twitter officials have the right to terminate all control of their accounts by violating users! "