Rebirth in a Perfect Era Chapter 1641: Good value for money
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When eager to raise the price to 23 million USD, Mars is also killing red eyes.
This terrible price has made Mars feel deeply hostile. They are very clear of their determination to win at this time, and the more they are, the less they can give this opportunity, they have to defend themselves. In any case, its status cannot be challenged by others.
So, almost at the moment when he was eager to give a new offer, Mars immediately raised the price again by one level.
When Mars offered 25 million USD quotations, everyone who followed this auction was completely ignorant.
Mars ’senior executives feel that 25 million USD cravings should not be followed up anymore, because any company, if he can survive the fierce competition and become a very top development in the industry, all Not by blind impulse.
The desired industrial structure is far from Mars ’strong and strong. Mars has dozens of product lines covering a variety of pets, children and adults, and dog food only covers a few of their dozens of product lines, many different Between the product lines, it is like a bunker after another, forming a powerful cross-fire network.
Industry's cross firepower network is strong because it is no longer a single entity, but a solid line of defense. If one of these firepower points goes wrong, other firepower points can also help him achieve firepower output. Help him defend his enemies and give him valuable time to regroup.
That is to say, Mars can completely take out the profit of the whole year of the dog food business and desire to die. Mars' other product lines can completely ensure that even if the dog food business does not make a penny, the group can still live. Very comfortable.
However, longing for no such good life, he does not have his own entire line of defense. He only has the firepower point of pet food. If this firepower point is destroyed, the rear will be at stake.
So, Mars thinks that a single desire for firepower will not gamble with 25 million USD. After all, no one is sure. After the 25 million USD is smashed in, whether it can be earned or not Determine how much you will lose if you do n’t earn it; more uncertainly, if you can earn it, how long will it take to earn it.
A one-time investment of 25 million USD makes a huge difference between earning it in one year and earning it in two or three years. If it can only be earned after two years, if the intermediate funds are broken, the company will Can't wait two years, if the time is longer, then the risk factor is even greater.
In Mars's eyes, eager if they are still a reasonable opponent, with a price tag of 25 million, they should consider withdrawing.
If after this node, the desire to follow up blindly, then it can be considered that the desire has entered an irrational state.
If an opponent really enters an irrational state, then he is not terrible.
However, in the eyes of the high-level cravings, 25 million USD is certainly terrible, but compared with the opportunities behind it, this amount is worth it, and more is worth it.
So, eager to take a new price when Mars thought they should give up.
26 million USD.
Mars executives saw the new amount suddenly appearing in the background of the auction, and they even lost their jaws.
"Is the craving crazy?" This is the only thought in the mind of Mars' senior officials at this time.
Mars ’person in charge said at this time:" Is it eager not to know what I am doing? Twenty-six million USD, do they still have so much cash on their accounts? "
person in charge, who is responsible for the entire pet business market, said: "Longing for last year ’s net profit, there will be less than 10 million USD. Their channel cost is particularly high, and they are still investing huge amounts of money to expand new channels. I ’m not sure. Whether they can get 26 million USD on their books, even if they can, the money will be fully used by them. "
Mars ’s person in charge hesitated for a moment and nodded softly, saying: "In this way, we can be sure that if they are eager to come up with these 26 million USD, they will be unable to continue to expand on traditional channels, It means that they put all their hopes on the Li Mu's dog. "
"That's it." The market person in charge said, "The influence of the dog Li Mu is indeed great, but the premium of 26 million USD is too high. If we get it at this price, this Most of the funds are actually used at the level of defensive investment, eager to get it at this price, should be dragging their own hind legs.
At this time, the background has begun to prompt: 26 million for the first time.
Mars person in charge pinched his chin and stared at this number without blinking. He was repeatedly speculating, eager if they won the target with 26 million, would they lose or make money? If you lose half and earn half, how much will you lose?
At this time, the prompt appears again: 26 million, the second time,
Mars person in charge is thinking that the promotion cost of 26 million USD is placed on any single channel. I am afraid that it will be extremely inverse. Therefore, he feels that these 26 million will definitely lose money. So eager to shoot away, but will accelerate their death and benefit themselves.
At this time, the third prompt appears.
Market person in charge couldn't help saying: "President, there is a final bid opportunity."
Mars person in charge waved his hand and said: "No more bidding, I hope that since I ca n’t think about it, then slowly digest this evil effect myself, I think they probably regret it."
As I was saying, the auction background popped up: Congratulations on eager to get all the rights and interests of this auction at the price of 26 million USD!
Another senior said with a laugh : "I see, when the hungry people calm down and think about it, they will regret this reckless decision, and they will most likely give up payment by then. Muye Science and Technology It is estimated that the auction will start again. "
"Haha!" Mars ’person in charge said with a laugh said:" If you are eager to give up payment, you will be banned from participating in the next round of auctions. At that time, we will not even have a decent competitor. It is estimated that 8 million USD will be able to put this target Take it. "
"I was eager to pay an additional one million USD for damages, which was really miserable. I did n’t get anything. I threw a million."
"Hahaha! I guess I ’ll regret it now."
"It is estimated that we can rest assured to wait for the next round of auction. If we desire to repent, we are the biggest winner. If we do not want to regret, we will still be the biggest winner when they are dragged to death by these 26 million people!"
Because the entire Mars executives are eager to step on a thunder, they seem extremely happy.
At this moment, longing for high-level leaders is another picture.
After system reminded them that the auction was successful, all of them did not dare to breathe. Although they thought the sale was worthwhile, after all, it was such a huge amount that the auction was successful and they began to worry a little in their hearts. Afraid with the back.
At this time, the person in charge of the Muye Science and Technology marketing department directly connected to the international long-distance call on the phone left when they were eager to participate in the auction. After they reported to the door, they opened the door and asked: "Is your company determined the result of the auction? If you are sure, please make a payment within 24 hours, otherwise our company will unilaterally close the transaction. "
The eager president will say: "We are sure and will immediately send money to your company through PayPal!"
Immediately, the president wanted to immediately order the company financial affairs to make a payment for Muye Science and Technology, deduct one million of the auction deposit paid, and the remaining 25 million USD, all through PayPal, into the Muye Science and Technology account.
After all this, the eager president feels that the whole person has been hollowed out.
Twenty-six million USD, for him, it is really a big gamble on life and death, but, he believes his own judgment, he believes that the resources given by Li Mu are worth the money, and he believes that Li Mu does not Will disappoint yourself.
......
On the other side, Li Mu was not surprised when it knew that the final auction was closed at 26 million USD.
However, when he heard that 26 million USD won all the resources, not Mars, but longing, he was still somewhat unexpected.
In the view of Li Mu, Mars, as an industry giant, should not give up this good opportunity in any case, but Mars has given up, which shows that Mars ’s seniors are more conservative than the seniors they desire.
Li Mu has always appreciated courageous entrepreneurs. Although he longed for this company to be a small company in his eyes, he was able to deter the industry giant Mars, which shows their courage and courage.
So Li Mu immediately said to Li Ziwei: "Ziwei, you contact the company, let them immediately announce the desired name, and publish a comprehensive news release. In the manuscript, in addition to the company ’s desire to mention the full name, All other companies participating in the auction will be replaced by a company and a title like XXX. "
Li Ziwei nodded and said, "Okay Chief Li, I will communicate with the company."
Li Mu asked: "Tell them, to spare no effort to promote this brand, I want to let all companies in the world know that I will never pit my partner, no matter how expensive my resources are, I Will ensure that my partner has a great value for money experience. "
Li Ziwei made a phone call, all the related staff immediately moved, and the people in the news department immediately began to publish a press release to the outside world to announce the shocking auction results.
The editor in charge of Li Gouzi ’s Weibo also got the eager promotional materials in the first time, and posted a tweet using Li Gouzi ’s Weibo: “Thank you, my dog food for the coming year At last it has fallen, I believe your taste and quality will not let me down. "
This Weibo also deliberately @craved the official Weibo.
On Weibo, netizens from all over the world are closely watching this auction, and this time it completely exploded ...