Rebirth in a Perfect Era Chapter 1639: Oligarch ’s mode of thinking
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Li Ziwei does not understand why Li Mu has such high expectations for this matter.
Because in her view, Li Gouzi ’s dog food naming rights and twelve Weibos can allow Mars to offer a price of 12 million USD, which is already something unbelievable in itself, Li Mu feels that it is not enough.
Li Mu said to Li Ziwei: "Mars is so active in offering the price of 12 million USD, which makes me think that their psychological reserve price must be above 20 million USD."
Li Mu understates what 20 million USD said. In Li Ziwei, it seems that 20 million USD is in the eyes of Li Mu, just like 2000Yuan.
Li Ziwei is very smart, she can understand many decisions and deployments made by Li Mu, but on this kind of problem, she does not understand Li Mu's confidence.
Li Mu has experienced the heyday of internet in China, and witnessed from Baidu, Ali, Tencent to Baidu, while Tencent and Ali both stood on the high mountain of 400 billion USD.
although is just a spectator, but his perspective is different from ordinary people. He is a internet practitioner for more than ten years. He can use a professional perspective to see the inner essence of the entire context.
Because Li Mu can understand Tencent and Ali ’s actions in the 400 billion USD era, he dare to determine in his heart that for Mars, a world top 500 company, 12 million USD is far from them The limit price in my heart.
Li Mu seemed confused when he saw Li Ziwei, so he smiled slightly and said: "In the face of an enterprise like Mars, you ca n’t substitute ordinary business owners for them. They are not ordinary business owners, they are oligarchs."
So, Li Mu is in full color, saying: "Do you know what the oligopolistic economy of the free market often represents?"
Li Ziwei shook his head gently and said, "It seems a little bit in my mind, but it's not good ..."
Li Mu smiled slightly: "The oligopolistic economy in the free market generally represents extremely conservative in strategy and extremely radical in tactics."
Speaking of which, Li Mu still ca n’t understand Li Ziwei, so said with a laugh said: “The so-called extremely conservative in strategy means that there is little risk on the big level, everything is for stability. For example, we will only develop after we have developed The main business will be derived on the basis of it, but it will never venture into a completely new industry of it doesn't matter, nor will it shift the focus of its grand strategy to it. We started with internet. In the next decade or even decades, we The core of development will not leave the soil of internet, which is extremely conservative in strategy. "
"Extremely tactical aggressiveness is based on seeking stability at a large level, and at the small and medium level to ensure stability at a large level. For example, when we fight against all our competitors, we must at all costs, Even if it ’s just a local war, let ’s make an analogy. We do Weibo now. If other companies have made a product of the same type and threaten us, I will give up Weibo ’s profits for the next three years, or even invest a lot of money. Losing money to the other party for the past three years, trying to ensure that our Weibo will not be influenced or even surpassed by peers, try to ensure that we are the only one in the market, even if we ca n’t ensure a single one, we must do our best and occupy the majority of the industry The one that is extremely radical in tactics. "
"The oligopolistic strategy is extremely conservative in order to stabilize the overall situation; and the tactical extreme radical is to consolidate the overall situation, so you see Mars, as an industry giant, he must be extremely aggressive in this tactic to reduce External threats to themselves, such oligarchs do things everyday, most of the time not in the state of 'what I want to do', but in the state of 'I can't let you do what'. "
"For example, ordinary companies considering our auction will only consider that it is not worth selling these resources for 5 million USD. If you can buy them, you can earn them. However, Mars should consider that such resources What if I do n’t grab it and get it from a competitor? Once I get it from a competitor, it will have an impact on their status and their market share. For them, it is acceptable to spend money, but not to take risks. So, even if this resource is only worth 5 million USD, not even 5 million USD, in order to prevent competitors from getting it, they are willing to smash 20 million USD in! "
"It is the logic of ordinary business owners to exchange all kinds of resources for money. It is the way for oligarchs to think about problems when they exchange a lot of money for status."
In the later generations, the competition between Tencent and Ali is so fierce, especially in the emerging fields where both are not good at it and have no historical advantage. The two sides are desperately going to the end with each other, such as taxi, takeout, In the field of mobile payment, the scale of the two fights is in the billions level, which is what the real oligarchs have to do.
Oligarchs heard that competitors want to invest in 50 million USD to do one thing, they are willing to invest in 80 million USD to face him, and even heard that competitors want to invest in 50 million USD to do one thing, they are willing to spend 100 million to enter, not to He grabbed the market just to keep him from doing this thing.
Mars directly wants to buy out the 12 million USD motives, which seems to be the case with Li Mu. They want to take these resources directly from the source and completely eliminate the chance of all competitors getting these resources.
So, Li Mu did n’t even care about the 12 million USD. He wanted to pull Mars and his competitors on the ring that he built and let them fight each other. The number of the final fights will definitely exceed this amount. .
After thinking for a while, Li Ziwei finally realized what Li Mu said, the huge difference between oligarchs and ordinary business owners, nodded with a look of education, and said, "Chief Li, I understand what you mean, just like the Red Army in those days The great Long March to transfer as many large troops as possible to the Shaanxi-Gansu-Su area is the strategy that the Long March can never be shaken. At this level, we must maintain stability; while climbing snow mountains, crossing grasslands, and crossing the Jinsha River, The core of these bold and risky tactics of forcing the Dadu River and flying the Luding Bridge is actually to stabilize the strategic goal as much as possible. "
Li Mu nodded and agreed: "Your metaphor is very good. This is strategic conservatism and tactical radicalism. Radical tactics are actually precisely for making strategic goals more stable."
Finally, Li Mu again said: "So applied to Mars, its strategic goal is to maintain the industry's first leading advantage, so in order to ensure that this strategic goal is not affected, let's say 12 million, double it They will also grind their teeth. "
......
Li Mu came to the recording studio of Rock Records, and communicated with the Rock Records recorder to the to compose of the entire song "21Guns", Li Mu although magically changed the lyrics of the original song, but did not make much adjustments on to compose. Because to compose of the original song already makes Li Mu feel perfect.
Most of the soundtracks of war films like to use the powerful arrangement of symphony or orchestral music. However, Li Mu thinks that occasionally changing the method will have unexpectedly good results. "21Guns" is just an electric guitar. String sweeping accompaniment, after the end of the first main song, when the second main song enters, the guitar, bass, and drums will rise up at the same time. With the harmony, the melodious and solemn feeling of the whole song is highlighted. Incisively.
Cooperating with high-end musicians is a very pleasant thing for Li Mu. He is like a product manager who knows a little bit of technology, finds a strong technical team, and then he puts his product Describe the needs, and these technical experts will be able to present the whole product in the best and most satisfactory way in the fastest time.
The rehearsal for more than two hours in the evening, the musician team has sorted out the difference of this song. Li Mu decided to consolidate and do some subtle optimization tomorrow night, and let the Du Wei directly enter the studio recording the day after tomorrow, Du Wei It is also a very professional singer, so if it goes well, the song can be recorded in one day, and then leave up to one or two days for the later period, this single is completely done.
It was almost 8:50 when I came out of the recording studio. Li Mu got on the car and Li Ziwei reported to him: "Chief Li, the auction has started in ten minutes, the page and the background have passed the final test, No problems found. "
Li Mu nodded and said, "Notify website and Weibo that they will be prepared for real-time reporting. Once the auction starts, follow-up reports must be timely and attract the attention of users across the network as much as possible."
Li Ziwei said: "You can rest assured that the website and Weibo team are already on standby."
Li Mu said again: "Is the PR department ready? Are you ready to report the progress of our auction to all partner media."
"Ready." Li Ziwei said: "Our public relations department will release our progress in real time through the data grabbing interface between us and the partner media. They are also very concerned about this matter. After all, this is the first time in history. . "
Li Mu said with satisfaction: "Now that we are all ready, let us wait for the final result of the auction."
The looks at Li Mu with a hesitant expression on Li Ziwei seems to have something to say, but hesitated and didn't export it again and again.
Li Mu sees her condition and asks her: "What do you want to say? Just say anything, don't worry."
Li Ziwei nodded slightly with his lips, and delayed for a few seconds before saying: "I am worried that if our auction is too concerned and the transaction amount is too high, will it give the outside world We are very greedy for money? After all, Gouzi ’s Weibo just opened a day and immediately started auctioning advertising resources, which may affect our image in the minds of users. "
Li Mu said with a laugh: "Ziwei, you are more and more comprehensive now, this problem can also be considered, very good."
Li Ziwei surprised looks at Li Mu, asked: "Chief Li, have you considered this problem?"
Li Mu nodded: "Thought it over."
"Then ..." Li Ziwei asked puzzled: "Why do you still want to do this?"