Rebirth in a Perfect Era Chapter 1638: Auction
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Just as netizens paid attention to Li Gouzi ’s Weibo and media companies focused on Weibo ’s potential influence, several well-known dog food brands around the world received olive branches from the Muye Science and Technology marketing department.
No one in these companies thought that Muye Science and Technology would package Gouzi and its Weibo as a kind of media resource and sell them. What ’s more, they could n’t believe that Muye Science and Technology ’s price was a bit high Ridiculous.
Five million USD, and it is only placed on the channel of Li Gouzi Weibo. This price is enough for any national TV Station prime time advertisement in any country in the world.
What ’s more scary is that this high price is just the starting price.
However, what makes these companies most incomprehensible is that while they feel that the pricing of this resource is high, they also feel vaguely that this seems like a good opportunity not to be missed.
So, major companies have held emergency meetings to discuss the feasibility of this cooperation.
With everyone’s analysis of Li Gouzi’s Weibo trend, almost every company that receives an olive branch has quickly changed their views.
If you want to ask which is the hottest dog in the world today, there is no doubt that it is the Corgi dog Li Mu.
Its audience has been covered by the internet and offline media reports, covering the general public around the world, countless dog owners, and people who want to keep dogs. At this moment, they are paying attention to Li Mu’s. A Corgi, no doubt, it will bring a powerful role model to dog owners around the world.
Li Gouzi ’s role model has now become prominent. Since Li Mu established its own Weibo for it, there are a large number of ordinary people who keep pets on Weibo and Twitter, and open personal Weibo for their pets. Everyone is following the practice of Li Mu’s, thinking that opening Weibo for their pets is a very fashionable and interesting thing.
In addition, the pet dog market in various countries around the world has also undergone tremendous changes overnight. Corgis have become extremely sought-after and prices have continued to rise, even being fired to more than ten times or more than usual high.
The reason why there is such an outrageous price increase is mainly because the breeding of pet dogs is a process that cannot be accelerated artificially. Prior to this, Corgi was only a niche dog breed, and anyone who is didn’t expect will burst overnight, so The number of Corgis available for sale in the market itself is very small.
After the dogs burst into red, people’s demand for Corgis quickly expanded by more than a hundred times, so Corgi breeders have also seized this wave of business opportunities and kept raising prices.
From this point alone, it can be seen that the dog is now the most powerful dog in the world.
After analyzing the influence of Goose, those dog food brands began to change their attitudes. They suddenly felt that in the face of such a powerful world influence, Goose has its exclusive title of dog food and a year of twelve years. The promotion of Weibo, the business opportunities contained therein, must be too big to imagine.
If under normal circumstances, want to achieve global delivery of product advertising, the cost is high enough to make them discouraged, but the dog is now an opportunity of four or two pounds, now the world is paying attention to it, if the world knows What brand of dog food does it eat? That is a household name for this dog food brand overnight.
In comparison, the price of five million USD is simply too cheap.
So, after the olive branch was thrown for a few hours, these companies in different time zones successively sent back calls to Muye Science and Technology, and without exception expressed their strong interest in this cooperation.
Muye Science and Technology started the preparation for online auction as soon as the olive branch was thrown away.
The technical team first used the bidding code of Taobao.com, and redesigned the UI and elements of the artist to create a Weibo bidding page. Then, in order to facilitate the participation of these overseas companies, PayPal was inserted as a payment channel. .
After receiving affirmative responses from these companies, Muye Science and Technology announced the bidding rules.
The rules are actually very simple. Each company pays Muye Science and Technology a deposit of 1 million USD through PayPal for the margin of the auction. The bid is based on 5 million USD, and the price is between 5 million and 10 million USD. The minimum amount is 100,000 USD, if it is high, it must be a multiple of 100,000 USD;
When the reserve price bid exceeds 10 million USD, the minimum amount for each price increase is 200,000 USD;
After the auction starts, all companies participating in the auction can bid and increase prices through their own auction background. After the auction is successful, the successful bidder must pay all the money to Muye Science and Technology through PayPal within 24 hours.
If the payment is not made within 24 hours after the filming, it will be regarded as abandonment, and the one million USD deposit will not be refunded. The company has no right to participate in the next auction.
After the announcement of this rule, various companies are screaming at the same time, preparing to win their goals in an online auction.
So every company began to discuss its own reserve price and bidding strategy urgently.
Canada ’s aspirations can be regarded as the world ’s most well-known top dog food companies, but its parent company has always emphasized offline and verticals in its promotional strategy, and almost never chooses large and wide media channels for promotion. Propaganda, but focus on pet hospitals, pet supermarkets, pet magazines and columns, in these vertical occasions, to create their own professional high-end brand image.
They feel that the Li Mu’s Corgi is the undisputed king in terms of identity, lineage, status, and attention. This is a great help to their high-end brand image, so they formulated The base price of the auction is 10 million USD. If there is a competitor with a bid of more than 10 million USD, eager to give up in theory, but if the opponent with a bid of more than 10 million USD is Mars, their base price can be raised to one Thirteen million USD.
The British Mars company is the world ’s largest confectionery and pet supplies company. Its pet food series has low prices and a wide audience. The discussion of operation is to like to lay out its own pet products and publicity in every large store. The most grounded way to search for potential customers from the general user community.
In view of the desire, they can theoretically accept the resources of other brands that have received Muye Science and Technology auctions because of the higher prices, but they cannot accept that the resources will ultimately belong to Mars, so once Mars comes in, they will fight for Just follow Mars.
Mars ’s routine is very simple. Their purpose is only one. They must get this promotion resource anyway, because once they are taken away by competitors, they may bring a large number of audiences, orders and sales to competitors. What is ultimately lost is precious market share.
In terms of their big size, as long as competitors can afford the price, they can afford it.
When everyone was fighting and preparing for the auction, Li Mu was in the Forbidden City. Together with Prince William, a rehearsal exercise was conducted with the person in charge of the Forbidden City and the director of CCTV.
There are two themes to be highlighted in this donation ceremony. One is that Prince William will represent the Windsor family and donate cultural relics originally belonging to China to the Palace Museum; the other is that Li Mu also took this opportunity to appeal to all Chinese Together to help China cultural relics lost overseas return to China, and cooperate with the Forbidden City and CCTV to set up a special foundation.
If you really want Chinese people all over the world to pay attention to the loss of cultural relics like the veterans are not dead, you must have a set of publicity programs that can impress them. Therefore, the CCTV documentary has become a top priority.
However, the participation of Li Mu in this is not high. The whole arrangement is to donate mainly to Prince William and the Palace Museum person in charge. They give and receive one gift, take a set of donation ceremonies, and take turns to speak. That’s it. As a friend of Prince William and a middleman for the entire donation time, Li Mu only needs to show his face.
As for the subsequent promotion of “helping to return overseas cultural relics”, the person in charge of the Palace Museum first faced the camera to introduce the general situation of the current China cultural logistics lost overseas, and then evoke the audience through some more important cultural relics Patriotic sentiment, at this time, Li Mu to go on stage at the right time, announced the establishment of such a non-governmental public welfare organization.
After sorting out the whole process and finishing the rehearsal rehearsal, Li Mu came out of the Palace Museum without any delay, and went straight to the Rock Records record at the Yanjing recording studio. The top musicians signed by Rock Records are already waiting in the recording studio Long time.
On the way to the recording studio, Li Ziwei briefed Li Mu on the current work progress before the auction. She said: “Chief Li, we have contacted a total of ten companies at present, and all ten companies have expressed their willingness to participate in the auction, and all passed PayPal paid the deposit. “
Li Mu nodded and asked her: “When will the auction start?”
Li Ziwei said: “Yanjing time is nine o’clock tonight.”
“Okay.” Li Mu smiled slightly and said, “Then wait and see how sincere these companies are.”
Li Ziwei said: “For Chief Li, Mars’ market person in charge sent us an e-mail saying that Mars is willing to skip the auction and buy our promotion package directly at the price of 12 million USD. What do you mean? “
Li Mu smiled and said: “Of course it was rejected. Auctioning is more fun than hammer trading.”
Li Ziwei said: “However, 12 million USD British love is already very high? If it is really auctioned, it may not be able to shoot this price, so it is not possible for Mars Group to solve the battle with 78 million USD.”
Li Mu waved his hand and said confidently: “The non-existent, this kind of public auction can make them more and more panic and nervous, and the resources we give are so attractive. These big companies should not be willing to let go. I have a hunch that this online auction will get a result that shocks the country and even the world! “