Rebirth in a Perfect Era Chapter 1637: Li Mu’s new attempt

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Goozi and its Weibo burst into red instantly.

And it has spread all over the world from home.

More and more people follow Weibo on Weibo, and there are many heavyweight fans.

The stars of the domestic entertainment industry, with Weibo, almost reposted Gouzi ’s Weibo, and added attention. These stars fans range from tens of thousands to millions or even tens of millions, and they reposted one after another. Almost no cross-coverage has been formed on domestic and even the entire Chinese circle Weibo.

Soon, Gouzi's Weibo started to become popular on the English version of Twitter.

Before, Li Mu took the Corgi dog donated by the Queen to the Yunnan province to visit the class. It has become the big news of the entire Twitter world. Now the official account of the first person of this dog has been opened, and it has naturally received widespread attention.

For example, the Queen ’s own Twitter account followed it immediately, and she personally retweeted its first tweet content, along with the text: "Little cute, I sincerely hope you and your new owner Able to live happily every day. "

In addition to the Queen, Prince William and other members of the Windsor family, they also retweeted this tweet on Twitter. Anne Hathaway, who was also in the crew, not only followed and reposted, but also sent a post of herself yesterday. A photo with Gouzi. In the photo, Anne Hathaway with long hair hugs Gouzi. Her charming long hair spreads out in the wind in the high plateau of Yunnan Province. Some of her hair is blocked on her face. Beautiful and moving.

Anne Hathaway ’s essay to this Weibo is: "Puppy, I miss you as soon as I leave."

After seeing this Twitter, Li Mu retweeted Anne Hathaway's tweet on Goozi's Weibo. The essay is: "I miss you too."

One person, "one dog" Weibo teaser, and suddenly went on Weibo search, also brought Anne Hathaway a lot of China fans.

In the West, "One Dog" opened Twitter and received worldwide attention in a very short period of time, making it the headline news that major media are competing to report.

While the traditional media reported this new thing, they also deeply felt that Li Mu had brought different changes to the world.

After CNN reported the news, a high-level meeting was urgently held internally. The initiator of the meeting was Ted Turner, the founder of CNN, and the Chinese translation was Ted Turner.

Tide keenly created an innovative model of cable broadcasting news 24 hours a day, which is very similar to the 24-hour news special report when Sina started. It can be said that the route taken by Sina is to replicate on internet. Ted's success on cable TV that year.

However, a lot of historical experience proves that companies that are particularly advanced in one stage often lag behind when the next stage arrives.

For example, CNN, the era of the rise of cable news, they are rapidly developing and riding the dust, but when internet news really began to rise, they failed to seize the opportunity;

Another example is Nokia. In the quasi-smartphone era, their mobile phones and the Symbian system industry have the highest market share, far surpassing other competitors. However, when the smartphone industry really rose, they perfectly missed the entire smartphone. Mobile phone market;

Baidu used to be the king of traffic for domestic internet companies in the PC era, but when the mobile internet era came, it failed to seize the opportunity, so that the company could only continue its life with various reselling traffic and advertising bidding;

If Tencent does not have WeChat, when PCinternet transitions to mobile internet, it is very likely that it will be copied. Fortunately, Zhang Xiaolong ’s WeChat is the savior in time, otherwise what will the domestic internet pattern look like ten years later No one can make a conclusion.

Speaking back to CNN and Ted, he has long felt the pain of not keeping up with the times.

Neither CNN nor Ted ’s bigger career "AOL-Time Warner" failed to really capture the express train of internet development. AOL was extremely brilliant a few years ago, but this bubble broke more than the World Trade Center. Gemini is collapsing faster.

Ted originally gave up internet and only wanted to work **** CNN and Time Warner ’s non-internet business. However, the rapid rise of Twitter made him feel great pressure and a sense of crisis.

After Li Gouzi's Weibo became popular, this sense of crisis became even stronger.

He summoned CNN ’s top management and immediately came up with the source of his inner crisis. He said: "I ca n’t imagine that Li Mu can make a website like it is today. Twitter is right. Our threat is too great. It gives ordinary people an unrestricted voice and an unlimited audience space for ordinary people. This makes our core gap with ordinary people begin to change. This change allows I ca n’t sleep at night, and until today, when I knew that Li Mu could give such a strong media property to a dog, I really could n’t sit still. If this continues, Twitter will focus people ’s attention from us. Looted from the media, and then distributed to any possible person in the world, even just a dog. "

“People ’s attention is always limited. If a normal person spends four hours a day receiving information, then before that time, the four hours will be entirely occupied by the real media, such as us CNN, such as ABC, CBS, BBC, such as the Wall Street Journal, Los Angeles Times, Washington Post, competition although fierce, but fortunately there are not many competitors, and we can guarantee a great advantage. "

“But now, Li Mu has shifted people ’s attention from TV and paper media to internet. People still spend four hours every day, of which three and a half hours are spent on internet, and they no longer pay attention to any news media. An independent platform, but on Twitter, a platform that connects the world, accepts messages from countless organizations, individuals, and even a dog all over the world. This is an extremely huge threat to us! "

The top leaders of CNN looked at each other one by one. They were the kings of offline media, but when they went online, it was like going to another dimension, their strengths could not be exerted at all, and their energy could not be transformed into real. Their combat effectiveness makes them feel extremely uncomfortable.

It ’s like a strong man who beats invincible players all over the world. He can hurt anyone face to face, but now he suddenly comes to a dimension where no one meets. In this dimension, everyone depends on The actual force value, but a new type of "digital fighting", is like fighting a game, Rao is that you can punch an elephant in reality, but in the world of fighting games, you may be The year-old child was helpless.

For CNN, they faced such a dilemma.

Now, Li Mu has shown his fangs to the traditional media industry, and the most unacceptable thing for traditional media is that it makes them feel huge oppression, but it is just a Corgi named Li Gouzi. .

The CNN executives had a heated discussion for a long time, and they failed to reach consensus on many issues, but they only reached a consensus quickly: they could n’t stop Muye Science and Technology from developing in the internet field, and they could n’t stop Twitter from becoming internet. The footsteps of emerging media.

So, their discussions mainly focused on the solutions that can be found at this stage.

After discussion, they currently have only three options: either set up an online new media platform to compete with Muye Science and Technology and Twitter; or find a way to acquire or buy Twitter to make it have a close cooperative relationship with CNN; or Just give up on the traditional media channels.

After a whole day of discussion, they rejected the third option and also cast doubt on the first option, so Tate decided to persuade AOL-Time Warner, hoping to be funded by Time Warner, shares in Twitter, and with Twitter signed an exclusive strategic cooperation agreement, nothing else, just use Twitter to strangle other traditional media outside the door of Twitter. In this way, althoughCNN and Time Warner still cannot shake the pace of development of Twitter, but at least it can be ensured that CNN Can use the characteristics of Twitter to lead other traditional offline media.

On the evening of American time, when Ted submitted this proposal to the Time Warner Board of Directors, he had already started his second phase of the trial at the Li Mu, which was far away from China and just after getting up.

The following day, Li Mu although got up early in the morning to go to the Forbidden City to participate in the pre-rehearsal of the cultural relics donation ceremony, but he was still concerned about the changes in Weizi ’s Weibo data. When he discovered that Weizi ’s Weibo fans had exceeded 5 million And, while growing rapidly, he immediately let Li Ziwei communicate with the marketing department of Muye Science and Technology and gave them an urgent task.

The content of this urgent mission is: "To investigate the ten largest and most well-known dog food brands in the world, and to send letters of intent to their companies to sell them in the form of auctions at a starting price of five million USD Li Gouzi ’s dog food naming rights and promotional gift package. This naming right is a year-long Li Gouzi formulating dog food titles, while the promotional gift package includes 12 tweets for direct promotion, including pictures and text.

That is to say, whoever successfully took the naming rights and spree, in the next year, Li Gouzi will only eat their dog food, and every month will send a graphic tweet.

Li Mu is not intended to make millions of USD, but through this cooperation, the world is made aware of the special significance of the self-media era and the huge benefits it contains.

Once Li Gouzi's Weibo successfully uses its own self-media attributes and the fans group to complete its monetization, it will surely trigger a huge self-media frenzy around the world.

In the eyes of Li Mu's, all business activities around the world revolve around the word "monetization", especially internet. In the development process of twenty or thirty years, the industry rules and gameplay are ever-changing, but only one core has not changed. , That is "monetization".

The earliest personal Webmaster uses various methods to aggregate website traffic, and then realizes the simplest realization by advertising in website;

Tencent, Baidu, Facebook, Twitter, Weibo and other free products, use their own products to aggregate traffic, then use advertising to monetize traffic, and then use various value-added services including games to monetize users;

Taobao, a e-Commerce platform, uses the free Online shopping platform to gather merchants and users, and then uses huge user resources to lure merchants to purchase direct trains and other promotional resources to realize resource realization;

Any business model with a clear monetization channel will attract a swarm of people. Now that the media has just developed, the industry and users have not realized the huge benefit space, which will make The capital market underestimated the value of Weibo and Twitter.

Li Mu uses Li Gouzi ’s Weibo to successfully carry out a quick monetization, allowing people to see how self-media earns huge amounts of wealth overnight. We believe that once this cooperation is achieved, Weibo Twitter will usher in A huge wave of development!