Rebirth in a Perfect Era Chapter 1513: Use businessmen to solve problems
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Knowing that Li Mu wanted to fight piracy, Chen Ze gave him an idea.
Chen Ze said: "Old Li you are too real, you are now not only the most outstanding entrepreneur in China, but also the most outstanding entrepreneur among the Chinese in the world, the representative of the entire China business, and the country treats you and you Companies attach great importance to this, and you have made such a big contribution. Now "Crazy Stone" is actively sweeping the influence of SARS. To combat such small things as piracy, you greet the leaders of the ministries and commissions, they must It will be taken very seriously, much more than your own effort to save Bala. "
Li Mu shook his head.
He did n’t agree with the idea of Chen Ze. He was different from Chen Ze. Chen Ze was born in an official ’s family. Since childhood, he has been exposed to the rules and logic of the system, so when he has problems to solve, the first thing he thinks about is It is understandable how to find a quick and easy way in the system. However, I did not grow up in the system, and my family has no relationship or background in the system. Even if I have a little economic strength and social status, it does not mean that I have become a part of the system.
It ’s not a person in the system. It ’s easy to go wrong by using the rules in the system.
It is as if various cells and probiotics in a person ’s own body can grow harmoniously in his body, but this does not mean that foreign bacteria or foreign cells can coexist harmoniously in his body. Viruses and bacteria Entering will cause a crazy counterattack of white blood cells, and even the implantation of organs will have to face long-term rejection of the body, so is the cell, so is humans.
Chen Ze If the energy in the system is used, it is as normal as the blood circulation for the physique itself. From the outside, it is also the law of its own operation in the system. It is understandable, but if you take the risk of using the energy in the system The energy to solve the problems facing you, not only will there be people in the system who are in a hurry, but the outside world will also be unhappy.
The piracy thing has always troubled all workers in the field of intellectual property, but due to the special public sentiment, at the beginning of the 21st century, the country had not perfected legislation on copyright protection, so the crackdown on piracy was not strong enough. The directors and investors of a Cinema movie hate pirates, but most of them can only accept this status quo, and occasionally big directors use their own power to solve problems, and they will also be criticized.
For example, when previous life and "Hero" were released, the relevant departments had cooperated with a nationwide anti-piracy operation, but once the "Hero" was released, the intensity of the operation was immediately slowed down, which made many people outside. It is believed that this is the privilege of the director of "Hero" and the distribution company, and they are using the privilege to protect their own interests.
So, in this life, Li Mu cannot set a precedent like this.
He is a businessman.
The problem should be solved in a merchant way.
A truly successful businessman is never to challenge and confront laws and regulations, but to learn to promote his own interests as far as the law allows.
So many top business families in South Korea broke all kinds of scandals and were spurned by the people of the whole country and even the world. They all gave Li Mu a huge warning that they must never go down their old path.
Li Mu answered Chen Ze: "Old Chen, I am a businessman after all. Businessmen should solve business problems from a merchant ’s point of view and solve them from the merchant ’s level. If they are not in the right position, they will probably be empty in the future. , So many people in the movie industry are fighting against piracy, and they all prove their own. I am no exception, but I am richer than them. Many film distributors can only spend hundreds of thousands or even less to fight piracy. But I can spend tens of millions or even hundreds of millions to fight against piracy. As long as I am willing to spend money, this can still be done beautifully. "
After listening to Chen Ze, I felt a little more admiration and respect for Li Mu.
Most businessmen have reached a certain level of business and ca n’t wait to reach higher privileges, but as Li Mu said, these people really jumped out of the position of merchants. When merchants tasted the taste of privileges, they wanted to take drugs. It is difficult to get rid of it, and eventually unknowingly play with fire and set himself on fire.
Li Mu can isolate the pursuit of privilege from the bottom of my heart, and always solve the problems of the businessman from the standpoint of the businessman. It seems to be very axis and stubborn, but in fact it is the most cautious and the most self-preserving performance.
What's more, as Li Mu said, he has some money. Sometimes, when the money reaches a certain level, the solutions to many things will suddenly become bright.
......
At night, a county under the jurisdiction of South Hangzhou.
In a waste canned food processing plant in the countryside of the county, it is brightly lit and full of heat.
This processing plant has been bankrupt and closed for more than a year. Because it is located in the countryside, it is very remote. The local government although has recovered the land, but it has not invested in the demolition, so it is abandoned there and supervised by the local village committee.
A few months ago, a businessman from Guangdong Province rented the place from the village committee, and then came a few trucks to transport some equipment into it, and then the food factory was reopened. The local villagers did not know what was being produced here, but occasionally they found many discarded compact discs nearby.
The discs were picked up by the villagers and stuffed into the rear of motorcycles and pedicabs. They were used as night-reflective devices. No one had to worry about what discs the factory produced.
For many villagers, the word "piracy" has not even been heard of.
The southern businessman's name is Zhao Xin, and his production line has been operating here for several months. Every day, a truck comes in and out. This truck is loaded with two-thirds of the empty discs and one-third of the Simple CD packaging, this kind of packaging is printed in the printing factory, is a square color printing paper sleeve, put a thin layer of plastic film on the disc, and then plug it into the paper sleeve, even if the packaging is complete.
Zhao Xin has been engaged in the production of pirated audio and video products for many years. In the early years, he made a lot of money making pirated tapes. After entering the 21st century, the tape business was not good, so he transformed and made pirated discs.
Pirated discs opened up a whole new market for Zhao Xin. In the past, tapes were mainly used for pirated music and pirated teaching aids, such as English listening. In addition to these, there is basically no market at all, but pirated discs are really powerful. By the way, this stuff can not only do pirated music and pirate teaching aids, but also do pirated film and television, pirated games and pirated software.
When doing pirated tapes before, Zhao Xin tried to do some local operas, but the audience was limited, so he sold a lot of goods in his hands and lost some money. Since then, he has recognized one Things, do piracy, do the hottest thing to do.
So, Zhao Xin ’s pirated discs only make three products: pirated WindowsXP operation system, pirated most popular singer albums, and pirated movies.
Especially for pirated movies, as long as the movie is hot enough, pirated discs really do n’t worry about selling. The disc is a project that pays before you enjoy the service. The user comes by the movie name, as long as the movie is on the package, He will buy it, and after buying it, he will find that the picture quality is very ordinary, even poor, and he will not return it. As long as he does not hang the sheep ’s head to sell dog meat, so most people who do pirated film and television are just doing it casually, never Care about product quality.
However, pirated movies have done a lot, and Zhao Xin realized that in the competitive and pirated pirated market, sometimes it is necessary to take the conscience + boutique route to emerge suddenly, so, starting from a year and a half ago, Zhao Xin decided to increase A certain amount of cost is invested to improve the packaging of the optical disc, the quality of the optical disc itself and the quality of pirated content.
The delicate packaging is very important, because a large number of pirated CDs are piled up in front of consumers. If consumers do not have a clear goal, they will prefer the beautifully packed; if they have a clear goal, they will also choose the most beautiful pirated in the same movie. That one.
After all, popular movies are not pirated by themselves. Hundreds of pirates across the country are doing it. Competition is fierce. At this time, the beautifully packaged ones can win first.
The quality of the disc is also important. If the disc is of poor quality, throw it into the DVD, it will be worn after a few turns. When you look at it, it will freeze or appear snowflakes, or even be scrapped directly. I am more satisfied with my own products, and choose the empty plates with better quality.
In Zhao Xin ’s view, spending more on packaging and the CD-ROM itself is a very cost-effective deal, because even if it is pirated, it is necessary to establish its own brand, so that it can be copied from many pirates Highlight the encirclement and stand out.
For example, Zhao Xin ’s pirated optical discs have a three-letter K trademark. Later, word of mouth has done a good job. Consumers prefer to buy pirated optical discs. The products of the KKK brand are the most angry for Zhao Xin. Some pirates I started my idea and started KKK piracy, and the pirate pirated the pirated disk of the pirate, and this relationship was almost smooth.
As for the quality of the pirated content itself, this is even more important.
In addition to pursuing small advantage, pirated users are also pursuing quality. Good movies, the better the picture quality, the more popular, and the market for pirated optical discs is not just individual consumers, but also a large number of video halls and disc rental shops. To maintain the customer source, generally the best quality piracy is selected.
In addition, even pirated consumers will spread word of mouth. If the quality of a certain type of piracy is very good, users will also attract certain repeat customers themselves, which can also increase the sales of their own discs, so Zhao Xin has very high requirements on film source quality.
In recent days, "Crazy Stone" has exploded, and the demand for the pirated CD market is extremely strong. Zhao Xin has put together several production lines to produce "Crazy Stone", but other pirates have also turned very Quick, now on the market, pirated disks of "Crazy Stone" can be said to be overwhelming.
However, these pirated disks have a very serious problem, that is, the picture quality is too poor!
This gave Zhao Xin an opportunity. In order to get a better film source, he spent a 10.000 Yuan today and packed a theater of about 100 people in a small movie theater on the outskirts of the city.
The reason for spending a lot of money on the wallet is to enable unauthorized recording.
Zhao Xin is very excited at the moment. After two hours, he will be able to get the unique high-definition film source on the market, and then make a big profit with the popularity of "Crazy Stone"!