Rebirth in a Perfect Era Chapter 1508: Consumption upgrade
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After the Haikou of Li Mu ’s billion-dollar box office boasted, all the media reporters present were shocked. For a time, the questions at the ear of Li Mu basically revolved around “billion-box office” questions, such as:
Why do you think "Crazy Stone" can win a billion box office?
Are you disappointed if "Crazy Stone" does not meet your expectations at the box office?
From the director to the actor, most of "Crazy Stone" are newcomers. Do you think such a team can support a billion box office?
After listening to these questions, Li Mu just smiled and replied: "I am full of confidence in" Crazy Stone "because I am full of confidence in the film itself. The success of the film does not depend on big-name stars nor A big-name director, but an excellent story and Joyo's acting and production standards. Therefore, whether this movie can support a billion box office will be tested by a national audience. As for whether I can't reach it, I will be disappointed. The answer is no. , I very much recognize this movie, I think its story core, acting skills and production standards are very high, I am very satisfied with this. "
A reporter asked: "Chief Li, really didn't expect, you are so busy, and you have taken the time to attend the premiere of this movie in person. From this point, you can also see what you said about this movie. The degree of importance, so do you have any words that you want to say to the audience of our audience in front of our TV? "
After hearing this question, Li Mu nodded happily. Before this group of people asked so many non-nutritive questions, this is finally a little bit more important. What I need now is to talk to the audience through the media. However, this kind of dialogue cannot always be your own initiative, which will make the sales taste particularly strong. Sometimes, reporters are required to pierce through the needle and lead through Chen Cang.
So, Li Mu micro said with a laugh: "I believe that the audience in front of the TV, many people have not walked into the cinema for a long time, and many excellent movies need to be tasted with better audiovisual effects. Comes with charm, this is especially true of good comedy movies. Bring your loved ones, relatives, or about three or two friends, and immersively watch a movie in the cinema. I believe that this experience will not let you Everyone is disappointed. "
After answering this question, Li Mu pushed Ning Hao to himself and laughed: "I wo n’t answer many other questions. Today ’s protagonist is Director Ning. If you have any questions, ask him."
Pushing Ning Hao in front of media reporters, Li Mu began to seriously calculate the box office that Crazy Stone can earn.
Taking film fare of around RMB 30 as an example, one billion box office needs 33.33 million viewers. If one out of every ten viewers completes the second brush, then it means that 30 million viewers are needed.
What are the 30 million people, in front of the 1.3 billion people in China?
Don't say 30 million, even if it is 60 million, it is nothing in front of the data ratio.
At the moment, there are about 1.5 billion movie box offices in the country, which translates to five 60 million times. In a country with a population of 1.3 billion, this ratio is too low.
As for why it ’s so low, it ’s not because poor people ca n’t afford it. After all, it ’s because the concept of consumption has not yet reached this level, so it is urgent to upgrade consumption.
Li Mu has experienced countless consumption upgrades in the internet and cultural and entertainment industries. He deeply understands the importance of consumption upgrades to an industry.
Consumption upgrades do not rely on the industry ’s own upgrade changes, but rely on powerful products to drive consumers ’upgrade needs.
Just like the consumption upgrade of Apple mobile phones to the mobile phone market, if you want to upgrade consumption, you must come up with products that have this power.
Now, the China movie market can almost be regarded as a dead silence. The reason why the movie market is prosperous. The reason why "You Are the Apple of My Eye" can obtain hundreds of millions of box office and set a record is due to the popularity of the leading actors and theme songs at that time. And the special selling point of youth nostalgia, this film's pulling effect on the China film market is only a flash in the pan, and it is not enough for people to develop the habit of entering the cinema after watching it.
Counting China's movies for so many years, there are only two movies that really achieve consumption upgrades in Li Mu's view.
The first "Avatar", this film's stimulation of the China film industry is epoch-making, it makes China viewers really realize that good movies need to go to the cinema;
The second "Thai embarrassment", this film with a 38% arrangement, created 63% of the box office, became the first domestic box office movie to exceed 1 billion, created a box office record for domestic movies, and put The impact of "1942" in the same year was the beginning of a new era of entertainment movies and a complete opening of the domestic movie market;
Since "Thai embarrassment", the box office height of domestic movies has continuously increased, billions, two billions, three billions or even higher ...
In these two films, "Avatar" is a world-class masterpiece, which has swept the box office at 18.7 billion worldwide, becoming the highest box office record in the history of the movie. Its significance and influence naturally need not be said, but "Thailand" is horizontal At the time when it was born, it was only a medium-produced popcorn movie. Director Xu Zheng was not really a big actor when he was an actor. As a director, he was a big **** the sedan chair. There are also Wang Baoqiang and Huang Bo. But at the time, neither of them was in the front line, and Yan Yan also belonged to the sequence of the rear of the crane in the film and television circle.
But it was these three people who came up with a comedy movie that made the audience highly praised with actual actions, and crushed the famous directors, famous actors, and big productions that were released in the same period.
This movie is insignificant in the history of the movie, and it is not a high-quality movie in the history of the China movie. However, it has subverted the destabilizing posture and subverted the entire China movie market, which has directly triggered a major consumer upgrade in the film and television industry. Since then, the China movie box office has begun to explode.
The quality of "Thai Jade" is at least one grade worse than "Crazy Stone". Since "Thai Jade" can promote consumption upgrades, there is no reason why "Crazy Stone" cannot be.
So, Li Mu feels that the outlet of the China film and television industry is coming soon.
......
When Li Mu and Du Wei and Ning Hao ended their interviews and walked into the venue together, nearly a thousand guests and spectators stood up and applauded. When the three passed through the carpet in the center of the venue, applause and attention were always with them. Around, everyone gave heartfelt applause and attention to the Li Mu who walked in the middle of the three.
All the guests present are almost people in the movie industry. They have stars, producers, directors, and film and television industry executives. So many people stood up and applauded for Li Mu. The reason is simple: since the China movie was born Since now, Li Mu is the strongest one among the capitalists who pay attention to the film and television industry, and it is too strong to exceed the film circle too much.
In other words, since the birth of the China movie until now, it has never received the attention and support of super rich people like Li Mu. Everyone expects Li Mu to bring huge improvements and promotion to the film and television industry. Will be much better.
Moreover, Li Mu's own strength has indeed reached a height called myth. Not only the film and television industry, but any industry, I hope to get such a Legend help.
Forbes or Hurun, they have been calculating the value of Li Mu's recently. They have concluded that they are all terrible personal assets exceeding 100 billion USD, and will soon exceed 200 billion USD.
If you look at the numbers, Li Mu is already the richest person in the world, and should be on the top of the world ’s rich list, but so far, there is no rich list that includes him, the root cause Even Li Mu's is not listed yet.
Not listing, it means that the assets are "valuation" rather than "market value", the valuation is extremely rigorous, because if according to the net asset valuation, Li Mu companies cannot actually add more than one hundred Billion USD, but most of his worth comes from the super high premium that the market gives him.
It ’s like a famous writer. He founded a company. The company has only one person and his own creative copyright. However, copyright is a virtual asset, and it is difficult to actually value it without selling it. In this way, he The company's net assets have nothing but office space and office supplies.
Moreover, all valuations from the capital market are only an estimated value unilaterally given by one or several investment institutions. This kind of valuation does not have a reference value. What really has a reference value is after the company is listed. , The stock market's recognition of the company's stock price, and the company's market value after listing.
Because of this, it often happens that a giant company ’s stock price has soared recently, and the founder ’s value has increased by tens of billions of USD overnight, or the stock price has plummeted, and the founder ’s value has fallen by tens of billions of USD overnight.
Therefore, due to the rigorous consideration of the rich list, any responsible rich list cannot include the estimated value of Li Mu's in the rich list.
However, once Muye Science and Technology is listed and Muye Science and Technology shares Google, PayPal, Baidu is listed, the value of Li Mu's will usher in explosive growth immediately. This has not yet counted the several big products of e-Commerce Empire in Li Mu: Taobao, Taobao Logistics , Alipay ...... If these three are also listed, Li Mu's worth 200 billion USD is unlikely to be blocked.
Now, a super guy with a potential to break through hundreds of billions of USD has come to the film and television circle with only a billion box office revenue in a year, and decided to personally push the industry forward by leaps and bounds. For the entire industry, it is definitely A once-in-a-lifetime opportunity.
Li Mu and Du Wei and Ning Hao have been walking to the first row in front of the stage. The seats in the VIP area have been reserved for Li Mu, and Li Mu has seen many familiar faces here.
Not only the founding team of "Crazy Stone", but also the most famous wave of celebrities and directors in the entertainment industry. These people have seats on both sides or behind Li Mu, so they all say hello to Li Mu, Li Mu They all responded with a smile.
At this moment, Li Mu's suddenly has a little vanity in his heart. He finally understands why some big brothers of previous life who have nothing to do with the entertainment circle are very keen to get in touch with the entertainment circle. These people usually have countless fans Is a big player, but in front of him, one by one, polite and cautious, like the company ’s employees who saw the boss, these are all stars, and the feeling of the stars is indeed able to enhance the vanity of a person to a great extent. .
However, Li Mu is constantly reminding himself at this time that no matter how respectful the entertainment industry is, he must never be as indifferent as those big brothers.