Rebirth in a Perfect Era Chapter 1405: What hatred, what grievance?

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Backed by a strong ecology, doing anything has a great plus effect. In fact, in the internet industry of China later generations, all user-based products, Tencent, are easier than ordinary companies. Success, in fact, Tencent has indeed done a lot of business very successfully. As for those who are not successful, either Tencent did not do well enough, or the enemy is too strong and strong enough to surpass the bonus given by Tencent.

It is easy to explain this problem with a hypothetical formula. For example, Tencent itself has a huge user base. Tencent has a 50% bonus regardless of any user-based business. If the Tencent game itself achieves 80 points Then, with an additional score of 40 points, the actual score of the Tencent game is 120 points, and other companies on the market can achieve 90 points after exhaustion, so the Tencent game can be the first in the industry.

However, like the e-Commerce business, the reason why Tencent has never been done is not because Tencent is not suitable for e-Commerce, but Tencent has not done e-Commerce well. If Ali Bar ’s e-Commerce is 100 points, So even if Tencent has a 50% bonus, it has achieved 30 points for e-Commerce itself, and it has not done well, even if it is added with the ecological plus Chengdu, it fails.

The same is true for Weibo, if Sina Weibo achieves 80 points, Tencent Weibo will do a 2, 30 points can not be more.

Now, Li Mu'sYY itself is a more powerful TencentQQ, so in theory, Li Mu can get a huge bonus of its own ecology for any user-based products. In this case, even if it is barely a pass Beyond the vast majority of opponents, if you use dim sum a little, no one can match it. If you use more dim sum, it will be the invincible player in the world.

YYtunes is an unprecedented super product created by Li Mu based on music. This product not only integrates several major functions of the later iTunes itself, but also achieves greater optimization and improvement of these functions, but is built on the music itself. 3. The "music social" supported by YY's social function is a super weapon that cannot be matched by any other similar products, and even cannot be copied.

And iTunes is a product that Apple just launched this year. The response of although is very good, but after all, it is only a first-generation product. The maturity and combat effectiveness are far worse than YYtunes operated by Li Mu. If this product is launched, The overseas market will definitely have a great impact on the Apple iTunes. In the domestic market, the Easy Music network just bought by Baidu will be directly disabled.

If the Apple has iPod hardware as the ultimate defense, the Easy Music network in the hands of Baidu has no defensive power in front of YY Music.

Li Mu has no heart pit Baidu, but in front of the enemy Apple, he can no longer take care of the life and death of Baidu, even if he is one of the shareholders of Baidu.

In order to completely break the Apple ’s supply chain on iTunes and iPod, Li Mu approved a fund for the second generation of Mango-ME when it was instructed to develop YYtunes. YYtunes pointed to iTunes, and Mango-ME refers to the iPod.

During this period, Muye Science and Technology ’s hardware lab, as well as Mainland acquired by Muye Science and Technology and several MP3OEM (original equipment manufacturer) supplier companies in Taiwan, are working together to develop a new generation of Mango-ME. Among them are several senior engineers who are highly paid from Taiwan. It was dug up by Huada, and Yinghuada is a OEM (original equipment manufacturer) supplier enterprise of AppleiPod. The production line is at Mainland, so in the new generation of Mango-ME, it borrows a considerable part of the industrial process of iPod.

The new generation of Mango-ME has now been developed and entered mass production. The new generation of Mango-ME is named Mango-ME2, and some practical functions have been added to the basis of Mango-ME, such as a larger Screen, stronger sound effects, better scroll wheel touch operation and more rational UIinterface and human-computer interaction.

It is worth mentioning that, in order to enhance the sound effect of Mango-ME2, Muye Science and Technology bought out the audio processing technology of a well-known player manufacturer in Taiwan, and provided a variety of highly dispatchable equalization modes in Mango-ME2. There is sufficient support for sound quality.

In addition, the team has greatly increased the memory capacity on the basis of the original 64MB and 128MB. The new generation of Mango-ME has 128MB flash memory, 256MB flash memory versions, and 5GB, 10GB, 30GB hard disk versions.

The industrial design concept of Mango-ME and ME2 itself is the inspiration that Li Mu obtained from the iPod in a few years. It is a few generations ahead of the current iPod, and the production process is the same as that of the AppleiPod. .

Moreover, Mango-ME2 can perfectly support PC, which is much higher than that of iPod, and even if users use Apple system, they can get good compatibility support.

As for the production cost, it can currently be controlled at 33% of the selling price of Apple products with the same capacity. It is said that the production cost of AppleiPod accounts for about 30% of the selling price of the terminal. This figure includes R & D and production costs, and the rest Of the 65%, part of it is net profit, which should probably account for about 20%, and the rest is part of various soft cost expenditures, including various taxes, packaging logistics, dealer profits, and after-sales service costs. In addition, there is a little Apple brand premium.

The current Apple force has not yet been built, so the brand premium is relatively low. If the iPhone era comes, due to the increase in brand premium, the production material cost of Apple products will account for a lower proportion of the selling price. However, because the technical content and software support behind the Apple mobile phone are much greater than the iPod, by that time, the soft cost of Apple in research and development is also increasing, but relatively, the larger the sales, the more powerful the research and development costs are shared. It is said that if you spend 100 million yuan to develop a product and sell 10,000 units, the R & D cost of a single unit will be amortized to 10,000 yuan; but if you sell 100 million units, the R & D cost of a single unit will be amortized but only one yuan. .

Overall, the cost of Mango-ME2 is not lower than that of Apple. Even because it has to bear the cost of research and development, the cost is a little higher than the iPod. Normally, such products are compared with competitors. There are weaknesses, but the hardest thing about Li Mu is that he does not need to make money with Mango-ME2.

That is to say, Li Mu can discard all the 15-20% of the net profit that Apple originally left for himself, so that he can immediately have the advantage of crushing his opponent in price, plus Li Mu is ready to adopt The direct sales model can reduce the profit of dealers by 5-10 percentage points. In this way, he can at least open a 20-25% price difference with Apple products.

If you compare the price of Hong Kong with no tariffs, the recently released iPod 3-30GB version will cost about HK $ 4,500. If Mango-ME2 is also sold in Hong Kong, the Li Mu3600 will dare to sell.

Moreover, small advantage's Mango-ME2 is also equipped with better-used YYtunes, and integrated into the entire YY social ecology and promotion resources, which is much more advantageous than AppleiTunes + iPod.

The software and hardware products have been finalized, and Li Mu formulated a strategic plan for the core management at the meeting: YYtunes officially released to global users two days later, and Mango-ME2 entered the active stocking stage, and at the same time with the world International import and export companies cooperate to complete the import and export process of products sold to countries around the world as soon as possible, and strive to sell products to developed countries within one to two months.

In the view of Li Mu, even if Muye Science and Technology loses hundreds of millions of USD, Mango-ME2 must be used to defeat the revenue support of Apple. If the combination of iTunes and iPod is both GG and Apple, the development trajectory will lag behind by at least a few years, and It is possible to fall the root cause of disability.

So, in order to keep up with the goal, Li Mu made a temporary announcement at the meeting and said to Fang Xudong: "Xudong, let your hardware team send someone to Germany to find Sennheiser and Beyerdynamic. Companies that specialize in the production of headsets communicate with them about issues related to joint custom headsets. "

"Co-branded custom earphones?" Fang Xudong said in surprise: "Do you mean Mango and these two companies' co-branded custom earphones?"

"Yes." Li Mu nodded. Many people in China don't know much about the operation mode of "joint name", but Fang Xudong, a high-end talent returning from overseas, must be familiar with "joint name". Western brands often have joint names. Cooperation, and mostly cross-border cooperation, such as fashion brands and sports brands jointly launched a sneaker, such things can often achieve a value of 1 + 1 greater than 2.

Li Mu said: "We want to further improve the cost-effectiveness of our products. The player itself is a product that listens to music. For most ordinary people, the use of MP3 to listen to music is mainly affected by decoding and headphones. Two points, our decoding has already acquired the processing technology, but the headphones produced by Taiwan technology still have a lot of performance. This kind of headphones whose cost price is less than 20 yuan, the sound quality can only barely be justified. It will also be greatly improved, and the sound quality will be improved qualitatively. "

Fang Xudong asks: "Then do you mean, we will go with these two to co-brand custom earphones and sell them to consumers as standard earphones for Mang-ME2?"

Li Mu nodded and said, "We only cooperate with one of Sennheiser or Beyerdynamic. The premise of the cooperation is that we order more than one million joint headphones from them, which are millions. There is only one style of joint earphones, but this style must be designed together with us. It must not be highly similar to any of their existing products. At the same time, it must have our Mango Logo display, and they must give us a low enough price, and enough Good quality control. "

Finally, Li Mu explained: "To be more specific, we now need to increase the cost of our headphones from less than 20 yuan to about 120 yuan. I believe that according to the normal profit margin of electronic products, 120 yuan Production cost, the earphones produced can be sold at least 500 yuan in the terminal market, we naturally cannot expect these two earphone companies to produce earphones for us at cost price, so we have to guarantee them a certain profit margin. "

"In this case, we paid Senhai 120 yuan each for the cost of at least the quality equivalent to the market ’s 300-350 yuan Senheiser headphones, and we promised them that all joint customization The earphones are only sold with the Mango-ME2 player, and will never be sold separately, so they can also rest assured that we will give them their products at a low price and then hit their market. "

"Under normal circumstances, 1 million Mango-ME2 users may purchase less than 5% of branded headphones, and according to Sennheiser ’s share of the entire headset market, it can only be Get 20% of the 5%, converted, 1 million Mango-ME2 Under normal circumstances, only 10,000 people will buy Sennheiser headphones, and through cooperation with us, all 1 million people will be Packing and purchasing Sennheiser's earphones has a huge effect on Sennheiser's sales. "

"In addition, we will also integrate the joint headphones into the promotion of Mango-ME2, and we will use the YY promotion method to serve global users, which will have a strong pulling effect on their brands. If they can see this, even if the profit of the joint headset is very small for them, they will accept our cooperation for this global promotion opportunity. "

Fang Xudong said: "Chief Li, if we give each Mango-ME2 a standard earphone customized from Sennheiser, the cost of each machine will increase by an additional 100 yuan, and the price advantage will shrink again. Now. "

Li Mu waved his hand: "It does n’t matter, the consumer will calculate the bill. He can calculate the value of the joint headset and then put it in the total price to calculate the price-performance ratio, so as long as one of these two companies promises low profits as We produce joint earphones, and the increased cost of 100 yuan although narrows the price gap between us and iPod, but it widens the gap between us and iPod in terms of cost performance. It will play a bigger role on our road to Apple. Active role. "

All the people present were amazed. Li Mu made so many preparations to deal with a company with a market value of less than 10 billion USD. YY Ecology, YYtunes, Mango-ME2, Sennheiser or Beyerdynamic 'S co-branded headset ...

Li Mu This is not a commercial competition, he is ready to dig the burial pit, ready the guns and bullets, and the body bag, prepared so many postures that can no longer be an ordinary fight, but not to kill the other party The posture of never giving up!

Then the question is coming, what kind of hatred and resentment does he have with this company?