Rebirth in a Perfect Era Chapter 1282: Longer to consider
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With the gradual fermentation of public opinion, while the reputation of the CSC club continues to increase, the image in the minds of ordinary people has not changed. The best attitude for ordinary people is not to recognize the CSC club. It’s not feeling.
Except for some people who have no feelings about it, more people are more or less resistant to it, and Li Mu, which is at the center of this vortex, has not taken the initiative to pay attention to public opinion, but focused on the energy. Two things, one is to sort out the follow-up operations of the CSC club, and the other is to prepare for the next press conference.
Compared with other clubs, the operating cost of CSC club is very high. Other clubs can rent a venue to open, but CSC club has invested hundreds of millions of funds to build its high-standard hardware facilities.
So in the future, the operation of the CSC club will not only maintain the operation of the entire race track and other hardware facilities, but also support a growing team.
In the first year, the current four 50 million membership fees can cover the cost if they are all put into operation, but these four 50 million membership fees also need to correspond to the services provided to members worth four 50 million, even if the profit rate is set high In some cases, at least more than half must be deducted. The remaining money is difficult to maintain the overall operation and development of the club.
So Li Mu has always emphasized that in the club, it provides high-end products and services for its members, conducts business for members, and earns the insufficient part of the cost.
Cai Zhengmao ’s automobile import business has been merged into the CSC club, and 30% of the net profit of the sale is left to him, and the remaining 70% of the profit is used as the club ’s revenue and rushed into the club ’s running water. There are more than 100 cars booked. If all the cars are delivered, the profit will exceed 20 million, and the profit left to the club will be about 15 million.
If the CSC club continues to develop, it should not be a problem to sell another 100 cars this year, that is to say, at least 15 million profits will gradually be in place in the next half year.
This piece of income although is very impressive, but Li Mu knows clearly that the overall market of this piece of business must go down. The reason why the import and export business of Cai Zhengmao was good is because many high-end car brands have not officially entered In the China market, with the development of time, more and more brands have set up branch companies in China and expanded their sales channels. This business has little room for imagination.
The CSC club has just burst into flames, collecting more than 40 million membership fees, selling over 100 million cars, and gathering more than 80 million donations. although has some criticism in the community, but overall it is a An extremely successful business case, but Li Mu did not enjoy this status quo, but called Chen Ze and Cai Zhengmao together to discuss the subsequent profitability of the CSC club.
Chen Ze and Cai Zhengmao are somewhat unclear. The current income is better than expected, and why Li Mu is so anxious about the subsequent profit.
Li Mu unabashedly said to the two: “Don’t think we are very successful now. The book income during this period is not bad, but don’t forget, we are eating Maoliang now in Yin.”
“Yin eats Maoliang, in other words, overdrafts late profits in advance, and our CSC club suddenly burst into flames in the circle, which indeed stimulated a large number of users without sports cars to invest in sports cars in a short period of time, but this is only equivalent to We have advanced all the markets behind. This year, taking advantage of the club fire, it ’s not a problem to sell one hundred cars or two hundred cars. What about next year? How many more can we have next year? Now. “
Chen Ze nodded and said, “You are right, but we are not doing high-end products and services sales business, this business will also bring us a good income in the future.”
Li Mu said: “Old Chen, I want to think about the longer term now. The club wants to maintain an upward trend. Naturally, the more revenue, the better. You do n’t forget that we have such a huge hardware investment. This part of the maintenance The cost is also very high, not to mention you still want to raise your own Karting team? This requires a greater investment, and relatively, it also requires greater profits. “
Chen Ze seriously said: “To be honest, the team itself is a money-burning thing. It is impossible to expect it to make money, and it is definitely going to lose money. Besides, this thing is one of my ideals. I ca n’t let everyone help me together. Pay the bill, so I have considered the team’s affairs very clearly, and the team’s expenses will be borne by me personally. “
Li Mu waved his hand and said, “You do n’t want to talk about these useless things. At the beginning, you said that you want to engage in race track and engage in a team. I suggest to build a club on this basis. These projects are one thing in themselves. You still want to take them apart now? “
Chen Ze said: “The team’s business is itself a burden …”
Li Mu interrupted him and said: “Not all short-term unprofitable projects are cumbersome. The three of us work together as a CSC club. The pattern will be more first-year university student. If you think that the team is not profitable, you must put The team peeled from the big plate of this club, but to think about how to make more and more funds in this big plate. What we want to pursue now is to improve the profitability of the club and then allow the club to incubate more Many related projects, the team is just one of them. “
Chen Ze hesitated for a moment, seeing Li Mu with a firm attitude, knowing that he was unwilling to let himself bear all the risks, and filled with warmth in his heart, he gave up the idea of taking out the team alone and investing by himself, asking Li Mu: ” You say, what are we going to do? “
Li Mu said: “In addition to the sales of high-end products and services, I want to do something deeper. After all, this type of cooperation in sales agency has no technical content.”
Chen Ze and Cai Zhengmao asked curiously: “What do you mean by deeper?”
Li Mu laughed and said: “It’s like you see a beauty. The most superficial idea is to sleep with her and go deeper. You will want to fall in love with her, even marry her and have children and stay together for a lifetime. We are now What we have to do is such deep planning. “
Speaking, Li Mu said to Cai Zhengmao: “Zhengmao, Maserati is a good opportunity. You take the time to chat with Maserati ’s interface people and talk about deeper things. I do n’t want to help them sell cars. Give them the promotion of the China market! Let them spend at least 50% of the brand promotion and promotion costs that are going to be invested in the China market for the club! “
Cai Zhengmao was stunned. After a while, I asked Li Mu: “Chief Li, we are not an advertising company, how can we promote them?”
Li Mu said: “True high-end brand promotion is not the same as the promotion of ordinary brands. Especially for high-end high-price unit prices, the promotion is even harder. The promotion of ordinary brands and low-price unit prices is very good. Even if it is not good, it can be like a meloplatin, which is a simple, brainwashing advertisement bombing. After all, the unit price of the product is one or two hundred Yuan, which can be afforded by most audiences. Let ’s take Maserati for example. Do you think Maserati will make this brand by advertising on TV every day, and directly bring considerable sales? ”
Cai Zhengmao thought for a moment and said, “This is the case, it is definitely more difficult to promote high-end brands.”
Li Mu said: “Actually looking at the development process of these high-end brands all over the world, we can find that many high-end brands will in fact get themselves out of the market because of improper marketing and positioning. I do n’t want to buy an embarrassing position. Maserati wants to develop in China. How many people know that it is still second, and how many people are really willing to spend millions of dollars to buy it. “
“At this point, 4A advertising companies may not be able to guarantee it, and those companies that plan specifically for the high-end market are also the same. Their things are very good in form, but it is difficult to landing or produce practical results. , The reason is very simple: they really have no real influence on high-end consumers, high-end consumers will not be led by them, just like those fashion magazines, that is just a group of editors with a monthly salary of 5,000, telling a monthly salary of 3,000 How do the following people live with a daily salary of 30,000, but think about it, will those who earn a daily salary of 30,000 be led by these editors? “
Cai Zhengmao touched his nose, said with a laugh: “That ’s right, my girlfriend does n’t have a cold for fashion magazines. She has always said that the editors of most fashion magazines are actually very general and can afford luxury goods, basically These editors will not be around. “
Li Mu nodded: “This is the crux of the problem. Advertising companies and planning companies have no way to profoundly affect high-end consumers, but we are different. If you look at our registration, you will know that we are attracted to high-end consumers. How powerful and influential, if we let them do marketing for them, it can largely ensure their actual conversion rate in the China market in the future, which is unmatched by any advertising company or planning company. ”
“A new brand enters a new market, especially a country-based new market. It is like fighting a transnational war. We must prepare enough funds, so we can imagine that Maserati’s next step into the China is at least. Prepare more than tens of millions of publicity budgets to quickly sit up brand awareness, so Zhengmao, your task is to make Maserati aware of this, and as I said, take their promotion budget for China at least Half for us. “
Li Mu believes that Maserati is an opportunity for CSC to show muscle to high-end product suppliers around the world. If you can win Maserati and then help Maserati fight a beautiful log in battle in the country, it is likely that most of them will be in the future. Luxury car brands must have in-depth cooperation with the CSC club, which will also become an important part of the profit of the CSC club in the future.
Cai Zhengmao said: “Chief Li, I will communicate with the interface people on Maserati’s side as soon as possible, but to be honest, whether this brand can gain a foothold in the country and can be accepted by the Chinese people, I am very bottomless.”
Li Mu suddenly thought of a brand and asked him with great interest: “Zhengmao, do you think the Land Rover brand will have future prospects in China?”