Rebirth in a Perfect Era Chapter 1190: Coca-Cola home

Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!

George Barkley and Li Mu quickly reached a series of cooperation intentions.

First of all, Li Mu will purchase 100 million 50 million N95-grade protective masks from 3M, as well as a large number of professional protective equipment. 3M directly supplies Li Mu at the shipping price, but even if the price is so low, this order Li Mu The total price still reached 1.5 billion RMB, which accounted for more than half of all Li Mu material reserve budgets.

However, George Barkley and Li Mu have reached a basic intention. For the 1.5 billion yuan payment, Li Mu can pay half first, and the rest can be repaid in two ways.

One is that if 3M and Li Mu finally reach a promotion cooperation agreement and set the price for each display, then the remaining payment will be offset by the cost of display promotion, as long as the cooperation is not terminated, the money can be through this cooperation , Until the arrears are zero;

Another is, if the two parties have not finally reached an intention to cooperate, then Li Mu, as a 3M partner in the China internet field, will give Li Mu a one-year account period, as long as Li Mu pays the final payment within one year Yes;

These two methods are very good for Li Mu, which ensures that he can use a small amount of money to hoard double supplies first, and it will be more appropriate if he can use resources to slowly offset in the future. But no.

With the cooperation intention of 3M and Honeywell, Li Mu's demand for protective materials has been met beyond expectations. There are only 200 million N95-level protective masks, the number can be said to be quite huge .

In this order, not only the base of the mask is huge, but also other protective equipment are available, and both companies have promised Li Mu that the goods in the order will start to be transported by air one after another starting next week. Deliver to him.

Li Mu has also greeted Teacher Lei in advance, let him make arrangements for the distribution of this batch of goods in several domestic logistics bases, so that once the goods arrive, they can be immediately distributed to the storage of each logistics base Go, be prepared at all times.

......

After these two are done, the biggest goal of Li Mu to come to the United States this time has been achieved.

With so many products in hand, Li Mu can not only ensure that the domestic people can buy the goods once the epidemic breaks out, but also be sure enough to suppress the price of the same type of products, so that those companies and individuals who start from the ground In the case of being forced to frustrate, he can only succumb to his own rhythm.

After reaching a cooperation intention with George Barkley, Li Mu immediately contacted the technical tycoon Fang Xudong under him and asked him to appoint someone to form a project team, take the product, development and test together, and do what they want to do. There are several kinds of advertising landing, the most important of which are YY show and weather assistant.

After arranging these tasks, Li Mu is ready to take the time to fly to Massachusetts, go to Harvard to see Su Yingxue, and see Mark Zuckerberg by the way.

didn't expect, just before he was ready to go, Lin Qingya brought him good news-Coca-Cola was very interested in the Li Mu's cooperation plan, and had sent one of their executives and board members to Silicon Valley to further interview Li Mu .

As soon as I thought that this might be an advertising cooperation worth 100 million USD, Li Mu decided to stay in Silicon Valley for one or two more days, and first finalized the Coca-Cola cooperation.

The reason why Li Mu is so confident in Coca-Cola's cooperation stems from his understanding of Coca-Cola. Coca-Cola's brand value ranks among the best in the world, and a considerable part of this is relying on advertising marketing.

The core product of Coca-Cola is a carbonated beverage with extremely low cost. The gross profit margin is high, and the product consumption cycle is also very short. It is a standard fast-moving consumer goods. For this fiercely competitive fast-moving consumer goods industry, If you want to stabilize your market share, or make steady progress, then you must ensure continuous advertising investment, otherwise once you stop advertising promotion, within a year, sales may plummet by more than 50%.

Whether it is Coca-Cola, Pepsi, or Jianlibao that was popular in China at that time, none of these companies with fast-moving consumer goods as the core dare to slacken promotion. Even companies such as Coca-Cola must not increase their investment and reduce investment. The market is preempted by others, and it is much harder to try again.

Because of this, Coca-Cola ’s annual global advertising can basically account for 50% of its net profit, and they are constantly investing, and even changing the investment, to ensure their sales. , And brand influence.

Muye Science and Technology is a promotion channel that Coca-Cola has been paying close attention to. Recently, before Li Mu came to the United States, Coca-Cola hoped to be able to buy YY ’s pop-up window recommendation, or YY ’s advertising position, but Lin Qingya has never agreed. Coca-Cola ’s Every day, the top management is afraid of news coming suddenly. Muye Science and Technology and Pepsi have cooperated. If that is the case, McDonald's is too passive.

Fortunately, Muye Science and Technology took the initiative to find Coca-Cola this time, and suddenly threw out a cooperative model that shocked and delighted Coca-Cola seniors. After discussing this model, Coca-Cola seniors used less than half Hours of discussion directly decided to deeply participate in the Li Mu's program.

In the opinion of Coca-Cola executives, at this time, whoever can put the advertisement on YY of Muye Science and Technology first, who will be able to gain huge additional attention, so they have been obsessed with the promotion resources of YY.

Moreover, Li Mu ’s cooperation plan this time is indeed very attractive. A special exchange code is printed on the bottle cap. Users can exchange for certain YY coins as long as they hold the cap. This gameplay is not only novel, but also To ensure that users can get tangible benefits from such activities.

More importantly, Coca-Cola ’s brand logo can be continuously displayed throughout the entire process of user redemption of promo codes, which not only helps the company ’s popularity, but also brings strong psychological hints to users. Let them think of Coca-Cola when they think of drinks, and they want Coca-Cola as soon as they open the refrigerator in the supermarket. This is the real meaning of brand marketing.

This time the executive from the Coca-Cola school is named Bruce Andre, and he is one of the top five characters in the entire Coca-Cola empire. The main responsibility within Coca-Cola is marketing and promotion, and he knows how to package the brand. .

As soon as the two met in the Li Mu's meeting room, Bruce politely introduced himself to Li Mu. Then he went straight to the topic and asked Li Mu as soon as he came up: "Mr. Li, we have read the plan on your side. , To be honest, we are very interested in your creativity, but we still have a small problem that I do n’t want to understand. "

Li Mu made a gesture of asking, and said, "Please say."