Rebirth in a Perfect Era Chapter 1185: New cooperation model
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Li Mu's Muye Science and Technology, if ranked according to market value and profit, it is difficult to rank very high in the entire United States. However, if you want to discuss the influence of enterprises, Muye Science and Technology can already be ranked in the forefront in the United States.
At present, the entire United States and even the entire Western society attaches great importance and respect to Muye Science and Technology. This is not only because YY has been popularized in Western so far, more and more users have been used by YY for its powerful product functions and perfect user experience The conquest was also because Muye Science and Technology raised people's internet life and work to an unprecedented new height.
The user group is extremely large, the user viscosity is surprisingly high, and the reputation is too good to be better, so the corporate image of Muye Science and Technology in the West is perfect.
Not to mention, YY ’s information delivery ability is beyond ordinary, and even those 100-year-old media companies ca n’t match it, so Muye Science and Technology has gradually become a popular person in the eyes of all other companies. There are countless companies actively seeking Muye Science and Technology for various cooperations and even advertising campaigns. Among them are Honeywell and 3M, which Li Mu will cooperate with this time.
For these two traditional manufacturing companies, what they value most is brand awareness and sales channels. This is the biggest difference between the traditional industry and the internet industry. 3M and Honeywell want to build and maintain a global coverage. The production and sales channel network is not easy. It is almost repetitive. Setting up branches in each country, establishing a multi-level agent network, and establishing a complete pre-sales and after-sales support system, so every expansion of a market is like a fight. The battle is not only costly but also slow.
However, for internet enterprises, as long as the server is set up, and the computing power and bandwidth of the server are guaranteed, the door can be opened to welcome users from all over the world. This is the case with YY. There is no sales staff in YY. However, the value-added services that global users actively purchase every month can generate hundreds of millions of USD of water for enterprises. A internet without borders and light speed interconnection includes the whole world. This is the core advantage of internet enterprises.
Honeywell and 3M both hoped to have in-depth cooperation with Muye Science and Technology, even if they only purchased certain recommended resources from YY, but YY had always adopted a very pure operating model, temporarily not opening any fee-based promotion business, So these two companies have not been able to do so.
This time, when they heard from Elon · Musk that Li Mu was interested in purchasing products from them in large quantities, both companies were very interested, because for them, it was not just a business. Simple, and most importantly, to establish direct contact with Li Mu through this cooperation.
The team went to Silicon Valley, Li Mu asked Elon · Musk to help them make an appointment with them, and then separated from Elon · Musk and went to the branch of Muye Science and Technology in Silicon Valley with Li Ziwei. He needed to see Lin Qingya first.
Lin Qingya did n’t know Li Mu ’s plan to come to the United States. Li Mu had been at Shenzhen before. She thought that Li Mu ’s recent energy had been concentrated on Taobao Logistics, so this time Li Mu suddenly appeared in Silicon Valley, which also gave her a huge surprise .
After a chat in the office of Lin Qingya, Li Mu probably explained his purpose of coming to the United States this time. Regarding the epidemic, Li Mu did not hide it from Lin Qingya.
Lin Qingya learned that Li Mu is to deal with the possible outbreak in advance, so he came to the United States not far away to determine the supply of goods, and he also admired his boss as a five-body investment land. He was already too busy to deal with, but in addition to controlling multiple companies, he also wanted to pay attention to an epidemic that was only likely to break out, and he also put so much energy into it.
Lin Qingya said: "Chief Li, you actually told me to do this kind of thing. I can do it in the United States. I do n’t have to bother to run it myself. Honeywell and 3M have contacted us before. Hope Launch cooperation, but because you have always banned the promotion of fees, I have never agreed, but their willingness to cooperate is still very strong. "
Li Mu nodded and said, "I am a little overly sensitive this time, and I am always worried that the epidemic will spread in a large area in the country, so if I don't come here to implement this kind of thing in person, I can't rest assured.
Lin Qingya nodded in understanding. She knows the Li Mu's working style. If he feels that he can rest assured to his people, he must only order and not intervene. Everything will be handed over to the people below, but if it is him Things that he can't worry about, then he will push and supervise himself no matter how busy he is.
Lin Qingya said to Li Mu a moment later, tapped in front of the computer for a moment, then the printer next to her rang, and several files were continuously printed. Lin Qingya sorted out the files, took them to Li Mu and handed them to He said: "Chief Li, this is the most recent time, a list of all companies that have contacted us and hope to be able to cooperate with us in advertising, please take a look."
Li Mu took a look at the documents and found that almost every company on the list is a familiar world-class company.
McDonald's, Wal-Mart, Ford, Toyota, General Motors, General Electric, Citibank, Coca-Cola ...
Almost all of the several-page statistics lists are large enterprises of the world's top 500.
Li Mu finished reading silently. While he looked down at the document, Lin Qingya kept staring at his handsome side face and slender and neat eyelashes until he put the document back on the desktop, Lin Qingya never There was the slightest surprise on his face.
Lin Qingya couldn't help but ask: "Chief Li, don't you feel at all after reading this list?"
Li Mu did not answer her question, but asked her with a smile: "What do you think I should feel?"
Lin Qingya smiled and said: "I think you should feel shocked first, followed by regret."
Li Mu smiled and asked: "Why?"
Lin Qingya said: "We are shocked because we are now valued by so many top 500 companies, and regret that we inadvertently missed huge promotion costs."
Li Mu shook his head slightly and said indifferently: "Qingya, to be honest, even if the White House hopes to find YY cooperation one day, I will not be surprised, this is not because I look down on the White House, but I am very clear about our own positioning We are not an ordinary enterprise, but an enterprise whose goal is to connect the whole world with internet and our products. One day, we will be the world ’s most populous and the most expansive enterprise. In this case, All companies will want to establish cooperation with us, because we have the best channels and resources. "
Speaking of this, Li Mu said again: "As for the huge promotion cost you have lost, otherwise, the potential of advertising revenue although is great, but advertising is also a kind of harm to its own users. Take our YYpop-up window In other words, we guarantee that the content of YYpop-up window is pure and can cater to the user experience to the greatest extent. For each percentage increase in advertising, we may lose some users for this. The more our advertising, the more user experience The worse, the more opportunities for competing products to surpass. "
“In the early stage of the development of YY, our most important goal is not to make money, but to retain users to the greatest extent and lay a solid foundation. Moreover, we must let all competing products because of catering to users, by plundering and monopolizing users. Can't find any flaws and accelerate death, and when these goals are achieved, it is not too late for us to develop advertising revenue. "
Lin Qingya nodded and said, "I understand what you mean, so I have never reported to you about these things. They are recorded first, so that the BD staff can maintain normal contact with each other. Once you are ready to develop this aspect in the future Income, we can directly transform these companies into partners. "
Li Mu said approvingly: "This thing is done very well, proving that your mind is always preparing for our next stage."
Looking, Li Mu is right: "although has not yet reached the stage where we can directly engage in commercial advertising cooperation, but then we can relax the restrictions a little bit, and we can deal with these top 500 companies that are interested in working with us. Carry out certain promotion cooperation, but the cooperation method must not be the most direct advertising cooperation. We must find a balance between users, us, and partners, and use an innovative way to do advertising cooperation. "
Lin Qingya asked curiously: "Chief Li, since you said that, there must be a rough prototype in your mind, can you briefly introduce this innovative way you said?"
Li Mu smiled slightly and said, "It's actually very simple. Many companies want to advertise with us. Maybe they want to buy a display from YYpop-up window. Maybe they want to buy a banner on YY. But this simple and rough promotion In this way, the harm to users is very great, and the conversion rate is also very limited. Instead of this, we may wish to conduct a new advertising model with them that can reduce the harm to users and at the same time increase the conversion rate. "
"What I call the new advertising model is actually to package the advertisements. While advertising, consider for ordinary users. Not only can they benefit them in certain ways, but also allow them to have a certain degree of participation. "
"Just like Coca-Cola, we can change a new cooperation model, for example: If Coca-Cola is willing to give me 100 million USD promotion fees a year, then I authorize Coca-Cola to print the specified in its bottled Coke cap Exchange code, each exchange code can exchange YY coins with a minimum of 10 cents and a maximum of 100USD, the total authorized amount can be YY coins worth 200 million USD, and then open a second-level domain name of cocacola.YY.com for him. Redeem the redemption code for Coca-Cola consumers. At the same time, I also allow it to add elements of cooperation with us in TV commercials, and I will also promote this cooperation model in YY. "
"Imagine, one is that we directly hang Coca-Cola advertisements, and the other is that we tell our users that if you buy Coca-Cola now, you can get a minimum of 10 cents and a maximum of 100USD through the exchange code in the bottle cap. Currency, the success rate is 100%, which of the two methods do you think is better? "