Rebirth in a Perfect Era Chapter 1100: Survival in the gap

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Li Mu sent Wei Lan to Shenzhen, a neighborhood called Vanke Royal View, stopped the car at the door of neighborhood, got off at looks at Wei Lan and walked into neighborhood, then drove away and rushed to his residence.

The name of Vanke Yujing neighborhood, or she quietly sent a text message to ask a friend of Shanghai when she was eating, and asked her to help find it from the Internet.

Wei Lan immediately told the address of this neighborhood to Li Mu, which is considered to be a reluctance to temporarily lie around.

Getting out of the Li Mu's car, the depressed Wei Lan wandered around in the Vanke Royal View for 20 minutes before turning out of the other gate of neighborhood. When he went out, he stopped a taxi and let the driver take himself to Shenzhen A star hotel.

Dragging his tired body into the hotel room, the first thing Wei Lan did was to sit on the sofa in the outside and turn on the TV.

It has been more than six o'clock in the afternoon. The report on the launching ceremony of Li Mu and Taobao Logistics has entered the second round of peak after experiencing the first wave of peak at noon.

The major TV Station basically have their own news program before broadcasting the news broadcast, so almost every station can see reports about Li Mu and Taobao Logistics, Wei Lan unconsciously opens Xiangnan TV, although she knows that Xiangnan TV came to interview Li Mu's must be Chen Wan, but she still wants to confirm it.

After waiting a few minutes, news about Taobao Logistics appeared on the TV screen. First, the studio ’s Host introduced the Taobao Logistics automatic sorting system imported from Germany, and then switched to the live video.

The screen was switched to the scene, first selected some of the key points of Li Mu ’s speech at today ’s launch ceremony, and then the screen was switched again, and it was switched to Chen Wan at the scene.

Chen Wan is now Xiangnan TV's master Huadan. She is a variety show Host. It should be reasonable that she should not be a guest reporter. But because it is a live report on Li Mu, the audience does not think that Xiangnan TV sent Chen Wan to appear abrupt.

However, Wei Lan is even more sure of his speculation. Chen Wan has come to Shenzhen, so it seems that there will be no mistake in his speculation ...

Wei Lan ’s mood was particularly frustrating. He turned off the TV and lay on the sofa, thinking about everything he had done with Li Mu from the first meeting to the present.

He bought his own villa, sent himself to the airport, helped himself solve the huge dilemma faced by the family business, invited himself to join Wan Ying, especially rescued himself from the frustrated Song Zhilei. These pictures have been very much in the past For a long time, it almost never broke away from her mind, and the longer these pictures flashed, the stronger the emotion of Li Mu's in your heart.

Wei Lan has no mood to continue to pay attention to the Li Mu's report on TV, but hundreds of millions of people in the country are paying attention to the public appearance of Li Mu's this time.

The major TV Station of although edited the live video differently, but fortunately, most of the media broadcast the private goods added by Li Mu at the launch ceremony.

The so-called private goods are Li Mu's views on "purifying the domestic electronic Business environment". The media believe that this is a practical manifestation of Li Mu's strong sense of social responsibility and industry responsibility, but the true idea of ​​Li Mu is to hope that through the media, Senior leaders pass on a request.

Today's Li Mu is different from Li Mu before going to the United States.

Before going to the United States, the influence of Li Mu's was basically in the territory of China. Overseas although also had some unintentional gains, but he did not receive any real attention in Western society, but after going to the United States, Li Mu's was affected. The power is infinitely magnified through the Western media, so before going to the United States and after returning from the United States, the Li Mu's world influence has leaped like a leap forward. The American media said that he is a world-class young leader. This is not false at all, almost all over the world Young people all regard Li Mu as their idol.

So this time Li Mu engaged in a launching ceremony for automatic sorting of system in Shenzhen, which actually attracted almost all domestic media and overseas media with a presence in China.

Because Li Mu ’s current world-wide reputation is well-recognized, all his public speech now has a world influence that cannot be ignored.

Li Mu disappeared for so many days and returned for the first time in the eyes of the media and the public. This matter itself has attracted much attention, so the private goods carried by Li Mu in his speech today will soon be at the top. Leaders have a huge influence there.

Originally, senior leaders did not immediately plan to legislate on the sale of electronic Business fakes. This is due to many historical issues. Senior leaders have also received Li Mu ’s petitions in this regard before although, but they believe that electronic Business is A supplement and extension of the real economy, so it must respect the current status of the domestic real economy.

At present, the real economy in China is rising. At this time, at a large level, high-level officials hope that economic development can "run faster", and can not be affected by some small problems and small flaws. So the speed of the entire economic development is fast. Development, and then gradually perfect, has become the main tone of economic development at this stage.

The offline supply chain of counterfeit products is extremely large, involving at least tens of thousands of workshop-style enterprises and the employment of millions of people, and even throughout the retail industry throughout the country, so in this case, the possibility of comprehensively combating counterfeit products is very high. Low, coupled with previous senior leaders who always believed that electronic Business is a complementary form of the real economy, so they have not given Li Mu a clear answer.

However, today ’s Li Mu, the weight and importance of the high-level eyes are not the same, so when the high-level officials knew that Li Mu mentioned this matter again in this public appearance, they immediately gave a Very clear instructions-formulate the electronic Business management regulations as soon as possible, and then carry out a major round of cleaning for the electronic Business industry. Since Li Mu values ​​this market so much, the government will come forward and completely purify this industry!

......

Boss Ma has been very relaxed recently.

Since the success of his plan to survive in the cracks, he immediately got rid of the huge pressure of Li Mu.

In the mall, if you want to deal a fatal blow to the other party, you must hit the other party ’s core market. Now, counterfeit products are the core market of LeTao, especially counterfeit brand clothing, which accounts for 60% of the total order volume in LeTao. the above.

And this gray market is a field that Taobao network does not touch at all, so in this case, LeTao is transformed into a category that Taobao does not touch, and Taobao and Li Mu have nothing to do with it.

Boss Ma knows well that if he hides in the restricted area that Li Mu cannot reach, he can get a good opportunity for insignificant development, so his biggest idea now is to make LeTao bigger and stronger as soon as possible, once the LeTao foundation is stable and has sufficient wind resistance When the time comes to jump out of the restricted area, Li Mu will want to deal with himself again, it will not be so easy.

In order to achieve this goal, Boss Ma recently sent a team deliberately to the southeastern coastal area to communicate privately with local counterfeiting companies. Boss Ma wanted to scale the online sale of fakes and make a unified purchase of the source of goods. Delivery of goods to LeTao big sellers at lower prices.

Boss Ma considers that at this stage, even the big sellers of LeTao, if they are pulled out individually, they still do not have enough right to speak in front of the manufacturers. In this way, there will be two problems. Is not able to get exclusive supply.

So, Boss Ma hopes to come out in private by LeTao, and directly cooperate with these factories in bulk purchase mode, directly set up several offices in the southeast, after the office takes the goods from the manufacturers, directly through LeTao logistics, at the factory price Resell to LeTao big seller.

This kind of gameplay is very interesting, which is equivalent to Boss Ma ’s contribution, effort, and certain cost to help big sellers minimize the cost of purchases. As a result, big sellers take goods from Taobao, not only the price ratio It takes small advantage to get the goods yourself, and it also completely saves the logistics cost. You don't even need to go to the south in person to get the goods at home.

Because a considerable number of sellers are owners of physical stores, they generally run Hangzhou, Yangcheng or Putian in person every once in a while, purchase the goods in person and send the goods home through logistics, and then set off on their own. Going back, the cost of manpower is high, and the cost of financial resources is not low.

Okay now, they cooperate with LeTao, LeTao can solve these things for them.

However, Boss Ma has done so much for them, and has also put forward its own requirements, that is, asking all sellers to reduce prices as much as possible, and make small profits and sell quickly.

What he pursues are the platform ’s order volume, turnover, and number of users. In this way, cooperating with the seller can ensure that the fake clothing on LeTao is small advantage than any other place, and even ordinary consumption. Those who went to Hangzhou and Putian personally could not get such low retail prices.

In addition, Boss Ma is still operating a new gameplay. This time, LeTao is not only talking with the factory about a lower agreement price, but also talking with the factory about the future LeTao exclusive styles.

A manufacturer may imitate hundreds of branded apparel products every year. In the past, these products were produced and flowed directly to the clothing, shoes and hats wholesale markets all over the country. But now, the factory will specifically deduct 20% of the styles for LeTao every year. The style is only available for LeTao, not for other channels. Boss Ma hopes to use this to increase the user viscosity of LeTao. Exclusive products are always easier to attract users.

Boss Ma originally only acquiesced and secretly supported the sale of fakes in LeTao. Now for the rapid development of LeTao, he has taken the initiative to participate in the chain of fake sales. Originally, some core team members including Cai Chongxin have also expressed Strong opposition, that once LeTao actually participates in the sale of fake chains, there will be policy and legal risks in the future, but Boss Ma does not care.

He did not feel that the country would tighten policies at the counterfeit level in the next few years. Instead, he felt that now was the best time to overtake on a corner.