Rebirth in a Perfect Era Chapter 1087: Muying Ticketing system

Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!

In a newly renovated and slightly luxurious theater, Li Mu, together with the core technical staff of Fang Xudong and Muying system, tested this extremely innovative online ticket system.

Before the test, Fang Xudong first introduced the Makin system terminal, the Makin self-service ticket machine, to Li Mu.

In this cinema, four self-service ticket machines are placed. The height of the ticket machine is about one meter and eight. It is no different from the shape of the ticket machine after the previous life online ticket matures. The whole machine The whole body is made of black plexiglass. The most striking front is the 17-inch front screen display. By default, after the system is turned on, some display materials of the Muying system are continuously displayed;

At the bottom of the screen, there is an input area similar to the password keyboard of the bank ATM machine. In addition to the ten digits from 0 to 9, this area also has the most striking "Ticket" button, "Confirm" button, "Delete" button and "Back" button.

On the right-hand side of the keyboard area is the ticket gate, after the user completes the ticket collection, the printed movie ticket will be spit out from here;

Unfortunately, because the touch screen technology is not mature enough and reliable, the first-generation terminal ticket machine did not adopt touch technology, so when designing this first-generation ticket machine, Li Mu and Fang Xudong, The maximum streamlining has been carried out.

First of all, as long as the system is turned on, the user presses the "Ticket" button in the keyboard area, and the option to enter the ticket pick-up code will be directly displayed. The early stage of the ticket pick-up code is tentatively random eight digits. After the button, enter the eight-digit ticket collection code directly, and click Confirm to enter the information confirmation page. This page will display the basic information such as the movie times, time, seats, and number of movies purchased by the user. Confirmation is correct, and the user clicks Confirm again. Can print movie tickets.

Because system is very streamlined, and the hardware needs to be configured, the smoothness of system is extremely high, and there is almost no stuck phenomenon. In this way, the user's smoothness experience is not worse than that of touch screen;

Furthermore, because the physical keyboard uses a more stable and higher-end metal keyboard than the ATM machine, it is durable and has a clear touch and smooth input. The user can complete the ticket collection within ten to twenty seconds.

Fang Xudong introduced next to Li Mu's: "Chief Li, our ticket machine uses IBM hardware, the overall reliability is very strong, and the printing part uses thermal paper printing, maintenance is more convenient, specially customized ticket paper One roll can print 10,000 movie tickets, and changing the ticket paper is also very simple, one person can complete the replacement in two minutes. "

Li Mu nodded and asked him: "What is the manufacturing cost of the first generation ticket machine?"

Fang Xudong said: "At present, we have ordered a total of 100 units from the factory, and the cost of each unit is about 3,000 yuan in 20,000. Among them, the cost of mold opening is relatively high. If we continue to customize later, the cost will become more and more. Low, it should eventually be reduced to less than 20,000. "

Li Mu said: "We have 14 movie theaters. Are every movie theater configured with four ticket pickers?"

"Yes." Fang Xudong said: "At present, our 14 theaters' ticket pick-up machines have been installed. All are equipped with four ticket pick-up machines. Now the factory has sent out the last 20 ticket pick-up machines. , We are now preparing to continue to place orders, this quantity is still up to you. "

Li Mu nodded and said, "Talk to the factory. If there are no problems with the testing of this batch of machines, then we will book 5,000 units directly in the second batch and determine a few key points with them. One is time; one is Price; after sales support. "

"Five Thousands ?!" Fang Xudong listened in amazement, and exclaimed: "Chief Li, this purchase order is over 100 million!"

"It does n’t matter if it ’s over 100 million." Li Mu said: "What we want next is to quickly occupy all the movie theaters in the country without any terminal hardware?"

Speaking of this, Li Mu added another sentence: "If we want to play, we have to play a big game. From the beginning, let other people know that this thing burns money and they can't play it."

Fang Xudong nodded again and again: "I understand Chief Li."

Li Mu then said: "Test the complete ticket purchase and ticket collection process."

Fang Xudong said: "You are here, we have prepared the computer at the ticket window, you can take a look at the ticket sales system, and look at the theater sales management background system."

Li Mu followed Fang Xudong to the ticket sales desk of the theater. Several IBM commercial machines have entered the back office of Muying's theater sales management, while another IBM laptop entered the homepage of Muying's system on the YY network.

Fang Xudong introduced: "You can first select the cinema and movies and sessions from your notebook. The movies and sessions inside are written by me casually, without hindering the test."

Li Mu nodded, first used a notebook log in to get his YY account, then found the cinema he said was in the Muying online ticket system, and then immediately saw the list of movies screened in today ’s cinema, but because of the cinema It hasn't resumed business yet, so the films inside are all written by Fang Xudong. Li Mu chose one of "The Godfather", and then chose the show after half an hour, and immediately saw the seat layout of the theater where the show was located.

Li Mu locked two of the seats and made a successful payment. Immediately after Li Mu, a series of eight-digit ticket collection codes were obtained. Li Mu chose to send the ticket collection codes to the mobile phone and received a message a few seconds later. The content of the information is: "Thank you for using the Muying online ticketing platform. You have purchased 2 movie tickets for the movie" Godfather "in the movie theater and the hall, seats: row 11 and row 06. 07, Ticket collection code: 33112323, please use the ticket collection code to pick up the ticket at the theater ticket machine or at the counter, if you have any questions, please call Muying customer service: 010 ... "

At this time, Fang Xudong immediately opened the seat table of this movie bought by Li Mu on the IBM commercial machine next to it. The two seats in rows 11 and 06 showed that they were sold, and after the sale, they also took two A small print-Mu Ying.

The user platform successfully placed an order, and the theater platform received a confirmation message almost immediately, showing the seat as sold. This speed and efficiency satisfied Li Mu, and Li Mu then refreshed the computer ’s page and reloaded the movie. After the ticket sales in the hall, it turned out that the two rows of seats 06 and 07 had been sold.

Whether it is a user platform or a cinema platform, it is possible to update the inventory in real time. This is very important. Real-time communication will not cause overselling and wrong sales, and it will improve the user experience.

Li Mu then took the mobile phone, came to the ticket pick-up machine, clicked on the ticket pick-up, entered the eight-digit ticket pick-up code, after confirming the order information, immediately clicked on the confirmation print, the ticket outlet immediately spit out two movie tickets, The information on the ticket and the information about the purchase session are completely correct.

The whole set of system looks complicated, but the logic flow is very intuitive:

First of all, users can view the sales and seat sales of each franchised theater on the user platform. After selecting the games and seats and paying successfully, system immediately locks the two seats completely and no longer allows anyone to buy;

Secondly, after the order is reached, system immediately feeds back to the management back office of the theater, telling the management back office that new seats have been sold, the management back office immediately changes the inventory status, and prevents the theater from selling again;

Once again, system immediately generates an eight-digit code for this order and feeds the code back to the user, for example, 33112323 that Li Mu just received. If the user needs to send the information to the mobile phone, the system server will use cooperative operation Business channels, send relevant information to users ’mobile phones in the form of SMS;

At this time, in the entire backstage of the Mumu system, the ticket collection code 33112323 has been matched with the two seats selected by Li Mu, and it is placed in the database to be checked by the terminal ticket picking machine. This waiting process is also to give User error correction.

If Li Mu went to another theater, after entering the ticket collection code of 33112323, system determines that the terminal requesting the ticket is not located in the theater where the ticket purchase information is displayed. The user continues to choose to print out the ticket.

If Li Mu did not go to the wrong theater, system determines that the terminal requesting the ticket is located in the theater where the ticket was purchased, and it will directly print the option for the ticket to the user;

Once the ticket collection code of 33112323 is successfully confirmed and the ticket is issued, system will immediately invalidate the ticket collection code to prevent repeated printing.

This set of system involves a large background, a user front desk, a merchant management background, as well as a ticket collection terminal, a set of mobile phone SMS sending mechanism, although looks a bit complicated, but for users, when used The cost of conduct is not high. The whole process of selecting events, paying for tickets, and collecting tickets to watch movies is very smooth.

After testing the use of the entire set of system, Li Mu was extremely excited. The appearance of the online ticket system is definitely a disruptive experience in this era!

It allows users to know the screening schedule of the day and the last few days of the theater without going to the theater, and even the ticket sales of each movie, which eliminates the situation where users find no tickets or suitable seats in the theater;

Also allows users to buy tickets in advance without going to the theater, completely avoiding the cumbersome process of waiting in line to buy tickets at the theater.

This set of system not only improves the convenience of users watching movies, simplifies the cinema ticketing process and labor costs, but more importantly, it is extremely suitable for online promotion and promotion.

At present, the domestic movie market is still very depressed. Most Cinema single movie prices are around 25 yuan, and the attendance rate is basically less than 30%. If YY pushes a push to all Yanjing users, each person gives away A $ 10 viewing voucher allows them to buy a movie ticket worth 25 yuan directly online at a price of 15 yuan, so there will be a considerable number of users who did not go to the cinema or even went to the cinema to choose to try , When the attendance is estimated to be exploded;

If a screening hall has 100 seats, a ticket of 25 yuan, a 30% attendance rate, and a single game income is only 750 yuan, if you access Mumu system, YY will push a round to local users It's hard to get a seat rate of more than 80%. In this way, even if the ticket price is only 15 yuan, a 100-seat theater can achieve a single-course income of 1,200, an increase of more than 50%.

The reason why 5,000 terminals are set is because Li Mu insists that Mudang is such a good thing, Cinema will not refuse, and as long as they do not refuse, in the future, the entire downstream of the China film industry may be Mumu The platform is in the bag!