Rebirth in a Perfect Era Chapter 1011: Taobao Alliance 2.0

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The Li Mu language is amazing, and the understatement directly denies the flow realization mode of all individual Webmaster before joining Taobao Alliance, but for the more than 1,000 people on the scene, Webmaster, Li Mu's words do not have any exaggerated elements.

Before joining Taobao Alliance, everyone ’s flow is like unrefined crude oil. If they are sold directly, the profit margin is small, and most of the profit is controlled by the downstream fine industry.

However, Taobao Alliance gives everyone a refined income generation opportunity. Taobao Alliance calculates the effective click, effective registration, and effective conversion billing methods, which raises almost all Taobao Alliance member website income by one level.

Under the market economy, for the resource supplier of the industry, whoever pays the highest price is the boss, and it is precisely because of Taobao Alliance's more advanced income calculation method that it has brought these nearly 1,000 people here from all over the country. , To participate in the Webmaster conference of the Taobao network.

Li Mu said on stage: "The core tenet of Taobao Alliance is to be firmly tied to everyone on the road of development. In the future, we will do our best to provide you with a channel for realizing traffic with the highest revenue ratio. Constantly optimize our rules and algorithms to ensure the maximum benefit of everyone sitting here! "

Nearly a thousand individuals Webmaster applauded from the audience, and Li Mu's reputation for doing things is unquestionable, so they also believe that Li Mu will definitely do it and bring them more profit space.

At this time, Li Mu smiled slightly, and the rear PowerPoint switched to a mind map, and then Li Mu introduced to the personal Webmaster under the guide according to his own map: "After this conference, Taobao Alliance algorithm 20 The version will be officially released soon. Compared with the 10 version, this algorithm has several greater improvements and improvements. First of all, I want to introduce you to the improvement of verticalization and refinement. "

So, Li Mu points to the far left side of the mind map. There is only one column here, with the word "user" written on it, saying: "Everyone knows that users are the core of internet, and everyone's income comes from traffic Monetization, and traffic comes from the accumulation of thousands of users, but each user is an independent individual, since it is independent, it means that they have different identities, different ages, different personalities, different preferences And different income levels, if we put all kinds of users into a platform, and then collectively call them "traffic", I think it is very rigorous. "

Every individual Webmaster nodded frequently to show their approval. The development of internet has not yet entered the stage of refinement. Everyone is racking their brains on how to further explore user value, but this is another There is no new direction that the previous experience can learn from. For these closed-door personal Webmaster, it seems even more confused.

Everyone listens to the meaning of Li Mu, it seems that there has been a breakthrough in the direction of refined development. If this is the case, then once Li Mu puts the refined algorithm into Taobao Alliance, it will come to everyone who is sitting. Say, it's simply backing against the big tree for a cool ride, and sitting with Taobao Alliance to enjoy it as that's alright.

So everyone began to look forward to the Li Mu's, no one was distracted and distracted, and all of them were hungry for knowledge.

Then Li Mu began to introduce and explain carefully: "In the new Taobao Alliance algorithm, we will open a new data called" refinement weight "to everyone. The so-called" refinement weight "is the transformation of Taobao Alliance for everyone website Situation, conduct detailed analysis and calculate the weight of each item of data. "

"Taobao itself will carry out a variety of classifications of goods. The major categories include clothing, shoes and hats, daily necessities, daily necessities, food, grain and oil, electronic products, household appliances, books and audiovisual, etc. Below, there are many small sub-categories, such as men's clothing, women's clothing, children's clothing, middle-aged and elderly clothing, sports outdoor, men's and women's shoes, etc., based on these types of weights Calculation of conversion efficiency. "

"For example, Webmaster's website is a website dedicated to tourism, travel, and outdoor adventures, and it has a package dedicated to outdoor travel enthusiasts. Then, if he joins Taobao Alliance, there is no doubt. For his website, the conversion rate of the large category of clothing, shoes and hats is bound to be the highest, and for the multiple subdivision types in the large category of clothing, shoes and hats, the small category of sports outdoor is the most Close to it. "

“Because Taobao Alliance ’s advertisements cover all types of products, we can use Webmastera to join Taobao Alliance ’s actual conversion of advertisements over a period of time, and we can calculate that among the recommended products after he joins Taobao Alliance, sports outdoor has the highest conversion rate Since this is the case, in the 20 version of the Taobao Alliance algorithm, we will subdivide the website of Webmastera and increase its weight in the category of sports outdoor. In this way, in his future website, there will be sports The probability of outdoor advertising will increase a lot. If the chance of outdoor sports is 1 in 20, then after adjusting the weight, the highest possibility will be increased to 1 or 2/3. "

Nearly a thousand individuals, Webmaster, heard this and were surprised by their faces. They were able to hear the metaphor before Li Mu and hear how much change it brought to them.

Prior to this, although Taobao Alliance has brought them more traffic revenue generating space, but what kind of advertisements Taobao Alliance puts on their website, they ca n’t intervene, and the previous Taobao Alliance did not target different The different characteristics of website are further subdivided, but now it is different. Taobao Alliance has quickly gained a foothold and absorbed a large number of alliances website. The beach log in has been completed. The rest is to slowly solidify the foundation.

Just when everyone is excited, the picture of PowerPoint becomes a figure of various races and personalities, yellow, white or black, brown skin and mixed race, their bodies The outlines contain different colors, different personalities, and interest characteristics, and each figure is connected to three letters with a line. These three letters are: dna.

The Li Mu's sound also improved a bit, pointing at the PowerPoint picture behind him, with a bit of excitement, said: "I believe that your website, like everyone above, has its own uniqueness, so, Since the Taobao Alliance20 era, no matter what kind of website your website is, we will take the initiative to study the unique genes of each of your website, study you, and then provide you with customized Taobao Alliance advertising services based on your website, so that your ads can be transformed Efficiency becomes higher! "

As soon as the voice fell, the audience burst into applause.

For these individual Webmasters, when they join Taobao Alliance, they are most concerned about income. Li Mu just said "refinement weight", which is a good strategy to greatly increase the conversion rate of advertisements. Let the traveling website sell outdoor, Let the electronic website sell mobile phones and the stylish website sell clothes, so that you can bring a huge boost to everyone's advertising conversion in one fell swoop.

After a long applause, Li Mu wanted to wait for everyone to calm down and continue to talk about the content behind, but the response from the audience was very fierce. Many individuals Webmaster whispered in the excitement below, and the expressions were filled with excitement and enthusiasm. Li Mu had to persuade everyone on the stage: "Don't be excited first, what I just said is just one of the changes of the Taobao Alliance20 algorithm, there are more other changes, please calm down and listen to me."

The next stage heard that Li Mu had other changes to be announced, and immediately quieted down, waiting for Li Mu's to follow.

Li Mu cleared his throat, and then said: "As the saying goes, we must adapt to local conditions and adapt to people. Now our Taobao Alliance also has to adapt to website. In addition to the subdivision weights that we actively calculate, in our Taobao Alliance20 version of the algorithm, there is also I have developed a very useful new function for everyone in the background. "

Thousands of people do n’t blink looks at Li Mu, "new background features" let them unconsciously look forward to, everyone is a personal Webmaster, all understand the website program and background, as Li Mu said, Taobao Alliance to join website in the background New functions have been developed here, which means that Taobao Alliance has given more new rights to join website. This is the second big concern for everyone except money.

Li Mu said: "The" subdivision weight "I just said was calculated by Taobao Alliance based on the actual conversion data of each website. In order to avoid the omission and bias of our algorithm, we developed it for everyone There is a setting option called 'weight property of this site'. In this setting option, we have listed a total of more than 80 subdivision categories. There are more general first-level classifications, and there are relatively detailed and very detailed two. Level 3 and Level 3 categories, you can choose a category for your website in the background that you think is closest to the user attribute of website, and you can give this category a weight from 10% to 50%. In the future, your website is suitable for pushing You also have up to half of the decision about what kind of goods. "

Everyone immediately understood the intention in the Li Mu words. The algorithm alone analyzes and adjusts the weights for each website, just like the automatic driving system on an aircraft. This set of system although is very powerful, but only one set of automation system is certainly not enough perfect.

In this case, the best solution is two sets of solutions, one set all automatic adjustments, one set of human intervention, give all individuals Webmaster a certain degree of control, so that they can artificially control their own website Gene preference, which gives Taobao Alliance members a very large right to autonomy.

At this moment, the individual Webmasters under the stage are all excited and radiant. The Taobao Alliance algorithm 20 has made a huge improvement compared to 10, which is far beyond their imagination and makes them really aware of Taobao Alliance. Philosophy: I want to try my best to cooperate and win-win. r