I Have a Mansion in the Post-apocalyptic World Chapter 396: Marketing of nutritional mixtures
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Bentonville, Arkansas, United States, Wal-Mart ’s office.
Sitting in the office, Frans, the department manager in charge of purchasing, was looking at the secretary Shen Sheng who came in and asked.
"Is the analysis result coming out?"
The secretary nodded and placed a document on the boss ’desk.
"Come out, our researchers found several very interesting plant proteins in this thing called nutritional mixture. Although it is not known whether it is synthesized or extracted from which plant, food safety is completely Question. "
"By FDA standards?" Frans confirmed again.
"Yes." The secretary nodded affirmatively.
Since the scandal that broke out in 15 years, Wal-Mart has been cautious in its treatment of health care product suppliers.
The ginkgo leaf sold by Wal-Mart at that time claimed to improve memory, but after inspection by the prosecution, it only contained radish powder and wheat flour, but the label stated that it did not have wheat or gluten that caused allergies in some users.
This incident set off a brazen wave at that time. For a time, four large supermarket chains such as Wal-Mart were pushed to the cusp of public opinion. Although after more than a year of cooling, people have almost exposed this incident, but Wal-Mart now chooses health care products and food suppliers to be more strict than before.
Three days ago, he received a package with a signature of a future human creature. An invitation letter was attached to the sample when it was sent in the package.
Honestly, if it were not for the reputation of the Future Group, Frans might not even see it, so he gave PASS the product labeled "liquid food" and "full weight loss".
Frans picked up this analysis report and glanced up, but the more he read it, the more dignified his eyes became. Especially when he saw the two columns of clinical response and effect estimation, his eyes almost stuck to the paper.
Snap the document on the table, and he immediately ordered to the secretary.
"Send the salesman to the new country immediately, we must sign this list ... No, send Jim the guy in person." Frans ordered his secretary immediately.
"But the boss, Jim is still in the afternoon to discuss with the representatives of Prius Bio ---"
"Let his assistant take the place," Frans waved his hand. "Put this report in front of him, and he will know the importance of this thing to us. I don't care what method he uses, three days later I hope to see a supply contract on my desk. "
The secretary nodded and turned to go out.
Leaning on the office chair, Frans took a deep breath, his face ecstatic.
Fat guys in the U.S.-, oh no, it ’s Walmart ’s health care brand that has been saved!
......
The same scene is staged in different places, and major retailers are investigating the future of this creature. No one has figured out why Future International will suddenly enter the health products and food markets, but who cares? When the magic of nutritional mixtures was discovered, almost all retailers threw olive branches to this newly established company.
"The fifteen invitation letters we sent out, a total of 13 retailers responded to our invitation and expressed their intention to cooperate on this product." In the shareholders' meeting room, a man was present to Jiang Chen, the sole shareholder Doing a report.
Tao Ming, Chinese New Zealander, male, 31, former department manager of Price Health Products. He has rich experience in product planning and marketing. He is currently the general manager of Future Human Biology. Jiang Chen dug from Prius Health Products Company through an international headhunting company with a high salary of 20,000 US dollars per month.
If you do n’t have enough talent, you will spend your money. Anyway, Jiang Chen, whose research and development costs are basically zero, does not need to consider the problem of losing money.
"In addition, our online stores on e-commerce platforms such as Amazon and Taobao have also entered the final stage of preparation. The goods will be shipped from the deep-water port of Anga Island to Darwin Port, Australia, where they will be used as a springboard to supply the world. "
Although it is very general, the vernacular that Jiang Chen can understand is used. It seems that Tao Ming is also very smart, knowing that Jiang Chen can't understand those professional terms.
"Not bad. How much does it cost per month?" Jiang Chen nodded.
"Retailer cooperation, the monthly supply order should be more than 100,000 boxes. The online store sales variable is very large, according to marketing investment, sales may fluctuate between 10,000 to 1 million boxes."
One box of profit is 500 dollars, and one million boxes is 500 million dollars. This profit is really scary.
Jiang Chen said with a smile when he saw Tao Ming stopped talking and looked at himself again.
"Say something directly."
"If you can push the advertisement of nutritional mixture on the platform of the future 1.0, it will be very helpful to start the brand's reputation." Tao Ming tentatively proposed.
"No problem, I will get in touch with this. By the way, do you need to be a celebrity contemporary speaker when advertising?" Jiang Chen asked.
Tao Ming nodded when Jiang Chen asked about the spokesperson.
“It ’s best to do so. Based on the results of the marketing department ’s discussions, I suggest hiring Hollywood stars like Emma Watson or Koror Moritz as product spokespersons to pave the way for a global reputation —”
"Wait, why does the name Emma Watson sound so familiar." Jiang Chen frowned slightly, thinking about where he had heard the name.
Seeing the boss's expression, Tao Ming smiled.
"Have you seen Harry Potter?"
"Fiction?" Jiang Chen asked.
"Movie. Hermione played by Emma." Tao Ming said.
"Oh oh! I remembered it. But how do I think it is better to let her act as an endorsement for the endorsement, what the back part of the guy is fat like." Jiang Chen gave him a glance, Said disgustingly.
"Boss, it's better to put down the plot of the movie when discussing business matters." Tao Ming coughed and reminded a little embarrassedly.
"Haha, I'm sorry, I just interrupted. Um ... your suggestion is which star is better?" Jiang Chen asked.
"The first choice is Emma. Of course, there are many alternatives."
"How much do you estimate the endorsement fee?" Jiang Chen then asked.
"It is estimated that between one million dollars and one and a half million dollars, it will definitely be different depending on the endorsement project." Tao Ming replied.
Not expensive. Speaking of that, isn't Roberts the director in Los Angeles? Just let him help contact.
"That line, this matter will be given to you." Jiang Chen said.
Tao Ming nodded.
"I have another meeting with Wal-Mart representatives in the afternoon. At that time, we will discuss the supply contract. If nothing goes wrong, I will sign a contract with a monthly supply of 50,000 boxes. Question? "
"No problem. I will solve the problem of expanding production. You will be responsible for the sales." Jiang Chen waved his hand.
The big deal is to go back to the last days and get more inducers to expand the planting area of DH seaweed, and get more organic conversion furnaces to come back to "squeeze juice". If the operation is good, this nutritional mixture business will bring him a monthly income of USD 1-2 billion. Taking into account the stability and continuity of the real economy, the future of human biology is not inferior to that of futuristic technology.
At this time, a few soft knocks came from outside the door.
Tao Ming looked at the door and was his secretary.
"The representative of Wal-Mart has arrived."
"Already arrived? So fast." Tao Ming couldn't help expressing a surprised expression, "You let him wait first, I'm opening the board-"
"No need, you go first." Jiang Chen smiled and stood up, "I should have understood the situation, and I will go to the airport to pick someone up just a moment later. The board of directors will be here. Right. "
"I haven't looked at you with the operational planning plan. After all, this is a major decision for the company's development, or it is better to be reviewed by the chairman himself." Tao Ming said hesitantly.
"No, I believe in your ability." Walking to Tao Ming and stopping, Jiang Chen patted his shoulder and encouraged, "Hardly, I will give you enough space to show your fists."
Tao Ming looked at Jiang Chen gratefully.
Seriously, the reason why he jumped here came from the high salaries offered by human beings in the future, but it was Jiang Chen who gave him the power to promise him. When he worked in Prius in the past, many outstanding proposals could not be passed because of the differences of the board of directors and the shortage of capital chain. At the end of the year-end performance evaluation, they had to bear the back of these working.
As the so-called scholar died for his confidant, he was rushing towards this trust. He vowed that Jiang Chen would not be disappointed. (To be continued.)