I Have a Mansion in the Post-apocalyptic World Chapter 159: Surrounding the net

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As soon as the name Lingyu Technology is mentioned, most players who love mobile games will reflexively think of those unique designs and outstanding gameplay. For example, my name is ATM, Fish Shooter, Dota Epic or something.

In the Lingyu Technology Building in Wanghai City, Ling Zhongtian, who was gloomy, was sitting at his desk, looking at the information on the table speechlessly. Qian Haiming, the manager in charge of the mobile game development project, was sweating with his head down, waiting for the boss's advice.

Long Zhongtian finally spoke.

"One month, Dota Epic ’s ACU fell by 10%, KPI plummeted by 17% ... this is the hen you said to me that lays golden eggs? And the one I called ATM, you What did the project department do last month? "His voice trembled because of his anger.

ACU refers to average simultaneous online users, and KPI refers to key performance indicators, one related to the game ’s vitality and one related to the game ’s profitability. However, the report before him at the moment showed that the two most profitable mobile game projects in the company had a sharp decline in both indicators.

TMD was okay last month!

A snap, Ling Zhongtian snapped the file in his hand on the table, and his lungs were about to explode.

Qian Haiming, who was scolded, was also aggrieved, and he couldn't blame him.

Swallowing foam, he organized the language in his head and explained to the boss in a whisper, "Mr. Ling, this really can't blame us."

Taking a deep breath, Ling Zhongtian took a teacup from the table and took a sip, gradually calming down the anger in his chest.

"Is" New Era "right?"

"Uh." Qian Hai was relieved for the boss to understand, but his mood couldn't get better.

The company ’s two games are indeed making money, and Dota Epic once achieved an impressive achievement of 200 million in monthly turnover. Although there is a lot of water in this result, it will not be too far off.

But the question is coming, Dota Epic has been in operation for more than a year, but there is no innovation in the gameplay. Unlike PC-based games, the shortcomings of mobile games in real-time interaction capabilities are destined to be difficult to enhance user stickiness through social circles. It can be said that a mobile game player doesn't want to play anymore. What may distress him is only the equipment and diamonds in the account, and there are no friends who can't be put in the game.

After last year ’s popularity, the number of active users of Dota Epic has gradually declined. However, Qian Haiming is still a bit capable, and he has planned a lot of exquisite activities with the project team, which makes KPI barely remain optimistic.

As a result, who would have thought that a rave review mobile game was born, and a large piece was cut from the market cake at once.

Looking at the report on the table, Ling Zhongtian was lost in thought.

As the CEO of a company, he naturally would not know anything about the mobile game that is just like the sky.

The massive amount of game content makes players not bored by repeated operations.

It is comparable to the real-time interactive capabilities of PC games, so that when players play games, it is really like playing an online game, rather than a single machine with only a list of friends.

And how much traffic does TMD actually consume?

Ling Zhongtian is almost jealous of wanting to swear, or he has already blasted it in his heart.

The above three points are almost the bottleneck of today's mobile game development. In order to divide this big cake of the mobile game market, the major mobile game developers are all thinking hard about ways to overcome these three major bottlenecks as much as possible.

Too much game content? The user is too lazy to look at a few Gs. Game requirements are too high? The user keeps playing with the card and is hot, and delete it when he is unhappy. Flowing fast? It may be happy to move, but users will definitely be angry, and the game will naturally not survive.

How to use streamlined programs to include more game content, and most users ’mobile phones can run without consuming too much data, has always been a problem in the industry.

Fortunately, a piece of software was born, liberating the inspiration of many programmers.

That is the future 1.0.

By simplifying the algorithm, the performance of the mobile phone is increased by three times, and the energy consumption is reduced by two times. This will undoubtedly enable them to reclaim the ideas that were cut off before.

Ling Zhongtian is also a very discerning person. When he saw that the future installed capacity of 1.0 will continue to hit a new high, he immediately gave instructions to Qian Haiming, transferred talents from various project departments, and developed a high Configuration required "large mobile games".

The idea is undoubtedly crazy.

For now, no mobile game in the industry has reached the level of so-called "large-scale mobile games", although almost every manufacturer is claiming to be. It is undoubtedly a gamble to risk a lot of technical resources and enter a completely unknown market.

The reason for such a decision is because he has vaguely foreseen the future development pattern of the mobile game industry.

As the software of the future 1.0 is born, a batch of exquisite pictures and rich game content will be attracted to the mobile games of the end game in order to fill the gap in the current market. The living space of the end game will be further squeezed, and the cake of the mobile game will also be larger and larger. What needs to be considered is how to seize the opportunity and eat more on this cake.

However, his ambition has not yet been fulfilled, so he was hit with a sap.

The ambition of the future 1.0 is not small.

Without his heels, he quickly launched a self-developed and operated mobile game, and entered the mobile game market with great fanfare.

"New Era"?

In the beginning, Ling Zhongtian had n’t taken it seriously, what “open game world”, “sandbox game map”, “the strongest degree of freedom in history” to the future technology promotion ...

Who wo n’t brag? Which mobile game did not blow its own smallpox before launch? Not to mention that the players do n’t believe it anymore, the group of people responsible for marketing do n’t believe it themselves.

As soon as the game goes online, Ling Zhongtian's face instantly turns green.

He has seen a lot of cowhide blowing, and he has blown and filled the cowhide. He is the first time he has seen it.

The quality of the game against the sky, the conscience of the conscience, and the support of the future 1.0 user base, this new era of the "new era" is not inferior to the attitude of the future 1.0 when it debuted, it has become a media hot Discussion focus. Future Human Technology is making headlines again.

There is no doubt that "The New Era" has seized the opportunity to enter the market he is optimistic about.

"What about the results of your development?" Ling Zhongtian no longer reprimanded Qian Haiming, but Shen Sheng asked about the "masterpiece" under development.

Qian Haiming heard the words, the bitterness that his expression could not speak.

"Generally developed, now in the testing stage. But compared with" New Era "..."

As a project manager, no one knows what his project department has done better than him.

If the quality is similar, he can still find a way to post gold on his projects, so that the boss can understand that they have worked hard and made certain achievements. But after he played "The New Era" for several hours in person ...

Well, he continued to play for a few more hours. It was really fun, and he could n’t help but add money to expand a warehouse.

Already lost.

"It's okay, even if you have put all your abilities and creativity into full play, let's work harder on the operational matters." Ling Zhongtian rubbed his temples and said wearily.

"Yes, Mr. Ling." Qian Haiming nodded and quickly left the office.

Long Zhongtian looked at the report on the table in contemplation as his elbows propped on the table.

He is already 50 years old, even if his body is still tough, his temples have been dyed a little gray. After so many years of entrepreneurship, he started from a studio with only 10 square meters and gradually developed Lingyu Technology, which was originally only a few people, to the point where he is now ranked No. 1 among mobile game development companies. Such a tough question.

What really made him feel tricky was not the "New Age" that was so powerful, but the chain reaction it brought.

This piece of cake for mobile games is very large and unimaginable. Even if the appetite of the future technology is good, it is impossible to eat all of this cake. In most users' mobile phones, it is impossible to have only the next game. Even if the market of "large mobile games" is lost, Lingyu Technology still occupies a lot of market share.

However, with the emergence of this large-scale mobile game, it will undoubtedly have a huge impact on users' consumption habits. Ling Yu's profit decline during this period has already reflected this problem.

It's like you have a well-made and well-made game on your phone. Will you still recharge the "mini-games" of the Tetris level? Even if it does, it will probably not be much.

In the past, the industry was out of a state of dominance. Everyone has a game that can be done. No game can reach the level of "unified rivers and lakes".

However, now, this game seems to appear.

Just like the same banner, "New Era" quickly unified the players who have been tired of a large number of uniform fast-food mobile games, completely overturning the concept that users should be "monotonous" and "poor real-time interaction" in opponent games.

The birth of such a mobile game, it ’s not just Lingyu Technology that is getting worse ... Ling Zhongtian ’s fingers lightly tapped on the table, thinking.

Perhaps it ’s time to give this “rookie” some color?

Thinking so, Ling Zhongtian's eyes flashed sharply, picked up the phone on the table, and called his old rival.

"Hello, President Wang. Haha, how's it going?"

"Okay, I'm not talking to you anymore. Everyone's life has not been very good recently. Don't you think, should we do something ..."

The Marines discredited, funded the development of plug-ins, tapped the vulnerabilities of New Era, and hired hackers to attack the server ...

There is much they can do to defend their vested interests.

Just be careful not to be caught by the handle.

Ling Zhongtian hung up the phone, and there was a sneer in the corner of his mouth.

He does n’t believe it anymore. No matter how good your future technology is, how many hands can you withstand? (To be continued.)