Automotive Black Technology Chapter 873: : Car owners turn on the show-off mode!

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After the press conference, Zhengxin launched the pre-sale of X-car Ganjiang.

Although the sales strategy set by our chairman at the press conference, to be honest, in the hearts of everyone in the high-performance R&D department and Zhengxin marketing department, it is still a bit false.

The watch called X-TimeV12 requires all configurations of the customized version of Ganjiang, which costs approximately 3.6 million yuan... to be eligible to purchase it!

Is this kind of binding marketing really good?

Originally, the purpose of launching customized versions was to provide customers with highly personalized models. In this way, it will inevitably give people a sense of coercion.

And... that watch is also valuable!

How expensive is it?

With a little more money, you can exchange it for a basic version of the Go-Jiang!

Although that watch was highly praised by the world-famous watch design master Charles Genta, although through that watch, the outside world was impressed by Zhengxin’s car craftsmanship and gained a new understanding.

But this kind of gameplay is the first time for Zhengxin people.

Damn it, it’s really exciting!

With this anxiety, Zhengxin launched a customized pre-sale program through the official website and phone calls.

Only one hour after the pre-sale, a scene that shocked everyone happened!

Zhengxin Sales Department, X-Car capable pre-sales team.

"Hello Mr. Wang, let me confirm with you again; for the appearance, the body color is electroplated gold worth NT$39,900, the wheels are replaced with 21-inch Turbo-Design wheels worth NT$49,900, and SportDesign side skirts are added with insulating laminated glass. The total is 59,000, the stainless steel front and rear skirts and sports kit total 39,900, the AG Jianfeng laser lighting system is 159,000, and the X aluminum alloy fuel tank cover is 0.058 million.

Internal configuration; keyless entry and smart trunk opening total RMB 39,900, active torque guidance upgrade system RMB 39,900, sports body intelligent control system RMB 29,900, interior comfort lighting system including welcome lights, rear window sunshade, Adaptive cruise control system, trunk management system, lane departure warning system, ventilated/heated front and rear seats, six-color high-strength seat belts, X aluminum alloy gear lever, walnut/X aluminum alloy interior components..."

The salesperson took the trouble to read all the configurations item by item.

But the customer on the other side of the phone was obviously impatient: "Okay, okay, just give me the best choice of all the optional configurations, and then don't forget to bring me the X-Time Yes, do you understand?"

"Okay sir, I understand. So, the total price is 4.95 million yuan. According to our custom charging standards, you need to pay a 50% deposit."

"Okay, I'll forward it to you right away! Remember, don't forget your watch!"

"No problem sir, definitely not."

……

This kind of customer is not an exception!

One morning, in just three hours, among the 67 orders received for Ganjiang units, there were actually 54 units fully equipped with X-Time!

This is a wasteful option, which makes everyone in the Zhengxin sales department surprised and can’t stand it anymore;

When the morning sales data were tallied up, the statistician ignored the expressions of his colleagues and exclaimed: "Crazy! Really crazy! Why spend so much money on a watch? You must have something wrong!"

Deputy manager Wang Hongfei immediately scolded: "What are you talking about? Where do you come from?" But in his heart, he agreed with his colleague: "Well, yes! Rich people's ideas are really complicated. ! ”

……

"You have to study the mentality of rich people!" In the manual workshop of the High-Performance R&D Department, Li Fanyu was wearing a blue denim overalls and assembling a V12 engine with Wang Rui.

"What do people buy supercars for? Pursuing the driving experience, how much can you pursue in China? The speed limit everywhere is 120. So when it comes down to digging deeper, do car owners choose supercars or to show their taste and economy? There are more levels of strength. Thinking from this point of view, those who can afford a capable person will generally not be short of two or three million."

"That's pretty cheating," Wang Rui argued.

"What's the trick?" Li Fanyu was unhappy, "Think about it, since buying a supercar is just to show off. X-Time can highlight the taste and style of the car owner. In addition to its own quality, a watch In addition to being qualified in design, it also represents a dual meaning. If you were the one, would you choose the full configuration? ”

Wang Rui held the crankshaft in his hand, looked at the sky and thought for a while: "It seems like this is really going on..."

Looking at Wang Rui thoughtfully, Li Fan said with a silly smile: "This is also the reason why I want to establish a fashion brand, so that customers can feel our brand culture and automotive elements, and also let our customers know about our clothes and accessories. Authenticity creates a sense of pride and enhances our brand value."

Wang Rui nodded, "I understand!"

……

The first batch of car owners who ordered Ganjiang quickly received the actual cars.

Most of the car owners, in addition to sighing that Zhengshin's supercars are getting better and better, are also deeply attracted by the watch that fully reflects the mechanical texture and design aesthetics.

Zhongshan City.

Hu Chen, the general manager of an online sales company, looked at the X-time on his wrist in the garage, his eyes slightly moist.

I think back to my twentieth birthday, which was ten years ago today. Suffering the cold shoulder from the people around him, he took his parents' funeral expenses of only 20,000 yuan and left for a foreign country.

Working hard, getting up early and being greedy at night, ten years have passed.

In the past ten years, I have finally transformed from a poor boy into a boss with a net worth of tens of millions.

In the past ten years, I have gained too much and lost too much.

For thousands of days and nights, I endured the forgetfulness of my relatives and friends and the contempt of those around me.

But I gritted my teeth and endured it!

The go-getter in the garage is a gift he gave himself on his thirtieth birthday - a perfect ending to these ten years of hard work and ten years of counterattack!

Just as he was about to walk out of the garage with emotion, the phone rang.

It's an unfamiliar number.

"Hello?" He picked up.

"Hu'er?"

Hu Chen was stunned. This was his nickname - he hadn't heard anyone call him for many years.

"You are?"

"Haha, I'm Wang Dong! Where have you been, kid?"

"Ah! Dongzi, I'm in Zhongshan! How did you find my phone number? Oops, I haven't heard your voice for so long that I can't even recognize it! Is something wrong, Dongzi?"

"Hey, isn't it that everyone has passed three cards? I'm looking for a half-class reunion to keep in touch and see how the classmates are doing now. It's not me, the class monitor, who is talking about you. Your kid's phone number is really It’s hard to find. I asked around a hundred and eighty times, but I still found your phone number from our classmate Hua Xiaoli, and unexpectedly I got through!”

Hu Chen was a little surprised: "How come Xiaoli has my phone number?"

"Don't you remember? She said it was eight years ago. Once she went to Zhongshan and saw you selling off-the-shelf goods at a stall in People's Square. As soon as I took down your phone number, you were kicked out by the urban management, haha, ”

"Oh oh oh! I remembered it! Oh, so many years have passed in the blink of an eye." Hu Chen felt a little embarrassed when he thought of the past.

"Yes. Let's have a class reunion tomorrow. Come back."

"Okay! I'm going to buy a ticket now!"

"No, no, no, no, no, farewell, air tickets are quite expensive. Our hometown now has bullet train service!"

……