Automotive Black Technology Chapter 720: : You don’t understand, this is feelings!
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The Range Rover has been offline for half a month, and the sales situation can no longer be described as gratifying.
After the first batch of customers purchased the car, the car’s reputation soared. The current popularity is almost the same as the benchmark Mercedes-Benz GLS in the same level.
In the latest car owner survey by Pinche.com, among luxury SUV models, Range Rover’s customer satisfaction reached an astonishing 9.0 points!
In this most credible car model survey in the Chinese market, with a perfect score, no luxury SUV has ever reached such a high level of satisfaction! Even the Mercedes-Benz GLS only scored 8.8 points!
In other words, in terms of satisfaction, Range Rover has gained the highest reputation just because it has been on the market for half a month.
This survey is comprehensive and provides comprehensive scores in nine aspects: fuel consumption, power, configuration, control, space, appearance, comfort, interior and cost performance. After synthesis, the final score is obtained.
As for Range Rover, except for the fuel consumption which scored 8 points, almost all the rest were above 9.5 points. In terms of cost-effectiveness, all 106 car owners who participated in the survey gave it full marks!
With such a reputation, Range Rover's sales have been increasing steadily.
Zhengxin Group Headquarters.
Li Fanyu’s focus is not on Range Rover sales, the strategy has been set. With Range Rover's quality and price, it is a sure thing to sweep the luxury SUV market.
What he is concerned about is the counterattack of his competitors.
Now, due to the Range Rover's sales of more than 6,000 units in half a month, many brands including Acura, Ricoh, and Infiniti have launched preferential policies for luxury SUVs. Although the price has not been adjusted, not only has the previous mandatory additional package been cancelled, but a bonus package with a total price of more than 100,000, including decoration and options, has been launched. In addition, an after-sales policy offering free maintenance for three to four years has also been introduced.
After calculating this, it can be regarded as a bargain of 200,000 yuan. But this is a drop in the bucket, and it is far from enough to reverse the decline with Range Rover's strong vigor.
Regarding these tricks, Li Fanyu had no fluctuation in his heart, and even wanted to laugh a little!
What is currently causing him some trouble is that the Legal Department has received various letters from lawyers in the past two days. Many companies that I have never even heard of have taken aim at several products of Zhengxin and started to tangle with patent issues.
If there is something fishy here, Li Fanyu can figure it out even with his knees!
After roughly reading the report in his hand, Li Fanyu asked Chen Huan, the head of the legal department: "Have you verified these patents and whether there is any infringement?"
To be honest, Li Fanyu felt a little guilty.
After all, Zhengxin now has so many models, and the parts and technologies used in the cars are massive. If he really takes it seriously, he really can't guarantee whether there is any infringement.
The course of history has changed, and he is not fully aware of the entire development of automotive technology. Most of Zhengxin's models are redeemed through the model database, and it is inevitable that some of the parts and assemblies will step on landmines.
"Director Li, most of them are just here to flirt with each other. There is no solid basis. I suspect that someone is deliberately targeting us and deliberately smearing us." Chen Huan shook his head and answered.
Li Fanyu breathed a long sigh of relief, "Then ignore them. Let them sue, and we will take care of it. As long as the court finds that there is nothing wrong with us, you can sue back to protect the reputation of our group. Recently. You may also know something about what happened in the group. This wave is basically a stumbling block set by our competitors. You just need to handle it with caution."
"Okay Director Li." Chen Huan responded, "Actually, it's not necessary. I feel that as long as we can prove that the group has not infringed patents on its products, it is the best way to protect our reputation. If we go with them in legal proceedings Being entangled is actually detrimental to us. In these matters, it is better to cut through the mess quickly."
Li Fanyu frowned, feeling that Chen Huan's idea was more in line with Zhengxin's interests. Then he nodded and said: "Well, what you said makes sense. Now that you have a plan, just do what you said. Is it okay to handle these?"
"Most of them are fine, but there are two that are really hard to say and may cause a little trouble."
"Huh? Which two?" Li Fanyu raised his head and asked doubtfully.
Chen Huan took back the information in front of him and flipped through it quickly. After a while, he took out two copies and handed them to Li Fanyu.
“The Japanese HSGA company’s intercooler patent overlaps with that of our D4D engine, but their patent is about to expire. There is also a German light-emitting diode company called Audi. The driving light patent registered by the company in 2012 is almost the same as the appearance of our group’s A6. Haha, it’s quite a coincidence that the name of this company is the same as our Audi.”
Hold the grass!
What a coincidence... What a coincidence for your sister!
Li Fanyu trembled all over - Damn, we have met the rightful owner!
Before, he had heard from Lao Zhang that there was a lamp factory in Germany also called Audi. But because the process of automobile history had been disrupted and his face was completely disfigured, he didn't take it seriously at the time.
Who would have thought that at this juncture, I would still have **** with this old man!
"Do you have any information about this company?" Li Fanyu looked at the report dumbfounded and asked without raising his head.
In the report, the company's Audi logo is no longer the same as it was before the course of automobile history changed. Now only two of the four circles are left. The company's business is not cars, but has really become a lighting factory.
This is what the Legal Department does. In a short time, the information about the Audi lamp factory was placed in front of Li Fanyu.
After reading the information, he took a long breath.
Damn, I’m scared to death!
Although the founder of this company is still August Horch, it is true that he left Benz in 1899 and established a company named after himself on the Rhine River. However, unlike Li Fanyu's previous time and space, he did not move the company to Saxony in 1902, but stayed in Cologne.
The first car failed to make the trip without arriving in Saxony. After the design of the first model failed, it could only start supporting the production of automobiles. Later, he acquired a lighting factory in Cologne and started making headlights for Mercedes-Benz.
After 118 years of development, it is still a tepid lamp factory.
This...
Li Fanyu grinned, really unable to think of how to face this matter.
After a while, he said to Chen Huan: "It's such a coincidence, it's fate. On behalf of the group, you should contact this company and see if you can acquire it for him."
When Chen Huan heard this, he smiled: "Director Li, the valuation of this company is only over 9 million euros. Why should we buy it? We don't have a market in Germany. Wouldn't buying it mean an enclave?" ”
"Well!" Li Fanyu waved his hands repeatedly and shook his head, "You don't understand, this is feelings!"