Automotive Black Technology Chapter 703: : On; how to compete with top students!
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"Uh, haha," Kang Tongcheng pointed at Li Fanyu with his finger, "Director Li, I really doubt that you have any skills or know how to read minds."
Li Fanyu smiled and said: "We don't have that ability. If you really have this magical power, what kind of car can you use to directly use mind reading to see who has the bank card password and how quickly the money comes in? Director Kang, let's not beat around the bush, just go straight Just say it."
"That's good."
Kang Tongcheng sat up slightly, straightened his face, and said: "We did some research on the current truck market and found that the current situation in this market is more complicated than I imagined.
Overall, the market tends to be polarized.
As far as the tractor, cargo and dump truck markets are concerned, models priced around 300,000 yuan are basically occupied by Yiqi, Futian, Jianghuai and Chongqi. Because these companies entered the market early, they have already formed certain brand advantages and won recognition in the market. If we want to join this ranks, we do not have the scale advantage that these car companies have developed over ten or even decades. ”
Li Fanyu nodded and agreed: "Director Kang is right."
After being recognized by Li Fanyu, Kang Tongcheng continued: "The rest is the high-end market. Brands with Mercedes-Benz, Man, and Scania as the first echelon have occupied this big piece of cake. .
But if we enter this market, the challenges we face will be even more severe.
First of all, neither you nor I have any experience in producing large trucks of this type. In terms of production technology and assembly technology, it is difficult to compete with brands that are already at the top of these industries. ”
Seeing Li Fanyu's unconvinced expression about to speak, Kang Tongcheng immediately reached out to stop him, and continued: "But for this problem, I think as long as there is a certain amount of time and determination, it can be done with Zhengxin's consistent manufacturing and production levels.
But the problem is that the main profit of these brands is not only the vehicle business, but a large part of it, relying on their good chassis and power performance, to serve as platforms and supporting equipment for domestic medium and large industrial vehicles.
After so many years of penetration, they have formed their own standard monopoly, making domestic engineering vehicle manufacturing companies and bodywork companies severely dependent on them. I'm afraid it won't be possible for us to enter rashly.
So based on the above considerations, I think it is better for us to start with light trucks and light box trucks. This type of vehicle is generally used for commercial transportation by small and medium-sized enterprises.
The production technology characteristics are also similar to those of passenger cars. Because of its slightly lower positioning, the manufacturing process is relatively much wider. Although the price of the whole vehicle is relatively low, if Zhengguang Tengshi starts from here, it will definitely be much safer than directly entering the two most competitive truck markets.
What does Mr. Li think? ”
Looking at Kang Tongcheng talking eloquently, Li Fanyu resisted the urge to point at his nose and say "Low".
Box truck, you can’t even imagine it!
To create the kind of guys who are busy delivering popsicles and frozen goods all over the streets and alleys is simply too high or too low. Although the market is vast, it is already flooded with products from many second-tier domestic car companies, and it falls into the category of trucks with a serious surplus of low-end products.
Young man, I have put so much effort into trying to win you over to Guangqi to do this?
What is the difference between this and Jack Ma inviting Wang Jianlin to set up a waste acquisition department together?
Although Kang Tongcheng's analysis was well-founded, Li Fanyu finally understood a problem.
That's why Guangqi's performance plummeted under the leadership of Kang Tongcheng.
This person is afraid of wolves before doing things and is afraid of tigers later. He does not have the decisiveness and decisiveness that Xue Yaoguo showed when he led Guangqi, and the courage to stick to Qingshan without letting up!
Through various signs since getting to know these two people, Li Fanyu felt that Kang Tongcheng was not even a little bit worse than Xue Yaoguo.
Look at what the two of them did;
When Xue Yaoguo led Guangqi, he was able to resist all resistance in the shadow of the Three Dragons and insisted on accumulating independence. Ten years later, it broke out and kicked Mitsubishi away to complete its self-rise.
This is like a vicious wolf nesting in the dark, staring at its prey and relying on carrion to survive and grow. When his teeth became sharp, he did not hesitate, jumped out from the darkness and tore the throat of the prey into pieces. With blood on his mouth, he stood on the fat corpse of the prey and looked down upon the world!
Li Fanyu is frightened just thinking about such wolf-like forbearance and determination.
But this feeling cannot be seen in Kang Tongcheng.
After analyzing both sides of the truck market, this guy actually chose to jump out and develop from a lower starting point!
How conservative and cautious is this to come up with such an idea?
This may also be because Kang Tongcheng has been a deputy for too long and has not been able to change his identity. But if those in power cannot show courage and vision to make correct judgments at critical time points...
What is the difference between it and salted fish?
In Li Fanyu's view, Kang Tongcheng, at least for now, can only be said to be a counselor, far from being a qualified monarch.
He still has too much to learn.
But it doesn't matter.
This may not be a good thing for Guangqi, but as a partner, for Li Fanyu...compared to Xue Yaoguo's acting style, it will definitely be easier for people like Kang Tongcheng to come Some.
People who are overly cautious and cautious are generally easier to control!
Surveys similar to those conducted by Guangqi had been displayed on Li Fanyu's desk by the marketing department five days ago.
The difference is that Li Fanyu got more detailed information.
What makes Li Fanyu most satisfied with Zhengxin’s marketing department is that they are not afraid of trouble and draw inferences. If you ask him to investigate the SUV market, he will also bring you an off-road vehicle. If you ask him to evaluate a certain enterprise, he will take a look at all the competitors and partners of this enterprise.
So what Kang Tongcheng knew, Li Fanyu knew. Li Fanyu already knew what Guangqi had not noticed.
After listening to Kang Tongcheng's analysis, he looked sideways at An Ning and smiled at each other.
Looking back, he said with a smile: "Dr. Kang, the problems you mentioned do exist. But I think that for a new brand that wants to enter a new field, it wants to do it as quickly as possible. If you are rising rapidly, you cannot be too conservative.
And if you want to be a blockbuster, you need to solve the market pain points that have never been solved, or come up with disruptive technologies. The former is like Taobao to the retail industry, and the latter is like iPhone to the mobile phone industry. Does Director Kang think so? ”
Kang Tongcheng was stunned. The idea of making light-truck box goods was an idea he came up with based on the current market situation and thorough discussions with Guangqi's internal senior management. It can be said that after weighing the current market situation and Guangqi's own situation, it is the safest and most feasible method that can be thought of.
Although Li Fanyu was smiling, he spoke very straightforwardly.
I gave my own idea a very direct and rude comment - conservative.
He choked on these two words and paused for a moment. After a moment, he asked: "What do you mean, Director Li..."
Li Fanyu leaned on the soft leather sofa, raised his legs and gently placed them on the legs of the spirit body. He picked up the tea cup next to him and took a sip of tea to moisten his throat. He smiled and glanced at the people in Guangqi. .
After receiving a lot of curious baby-like gazes, he raised his hand leisurely and said: "What Director Kang just said makes perfect sense. Our two companies have indeed never had truck manufacturing experience.
If the current truck market in China is compared to a primary school class, then at this point both Guangqi and Zhengxin are transfer students with poor foundation. Car companies such as Yiqi Chongqi Jianghuai Futian are all students of Sanhao, while foreign companies such as Mercedes-Benz Manpa are class representatives and study committee members.
But if you want the head teacher to take us seriously in this class, you can't start from the basics of 'ABC' and '1+1', and go with the top students who have mastered word grammar, addition, subtraction, multiplication and division. Students compete. ”
Looking at the situation between Kang Tongcheng and everyone in Guangqi, they frowned and looked confused.
Li Fanyu gently tapped the large armrest of the sofa with his fingers, "Since they have already learned a few languages well, we can just sit back and practice physical education!"