Automotive Black Technology Chapter 698: : A giant with great strength but slow movements!
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"Just now Tong Cheng told me that you and I believe in each other, and you arrived just after saying that. This is really... I can't help but talk about it."
Faced with Xue Yaoguo's greeting, Li Fanyu smiled, turned around and glanced at Kang Tongcheng, "When I first went upstairs, my ears felt hot, and I knew someone was talking about me behind my back. Tell me honestly, are you two talking about me again? Are you praising me for being handsome behind my back?"
Xue Yaoguo and Kang Tongcheng were both born in the 1970s, and they were really not used to Li Fanyu's way of speaking.
Kang Tongcheng laughed and said, "Dr. Li is a young and promising young man. I'm afraid there are many people praising you for your handsomeness behind your back. We can't rely on us brothers to be so enthusiastic."
Xue Yaoguo, however, spoke frankly, "Just now Tong Cheng talked to me about Guangqi's business problems last year, so I can relate to you."
Li Fanyu looked at Kang Tongcheng's face and looked at Xue Yaoguo's slightly amused expression. He hissed, "The China Automobile Association will hold a year-end report meeting in a few days. I am also looking for an opportunity to contact Director Kang and ask how Guangqi is doing this year. I am usually too busy and have too many things to pay attention to. "
"Hi," Kang Tongcheng shook his head in embarrassment and said, "so-so."
It’s really hard to talk to Li Fanyu about this matter.
In addition to the legendary SUV, Guangqi also rolled out a mid-sized SUV last year, almost at the same time as the Q5. However, in Guangqi Zhengxin 4S stores everywhere, the sales volume of Q5 is on average fifteen times that of GS. You know, although both are medium-sized SUVs, their prices are three times different.
Even though the price is three times cheaper than the Q5 and it brings a lot of traffic to sales terminals, the GS still has poor sales. Judging from the daily sales of each brand, none of Guangqi's models have the capital to compete with Zhengxin's products.
Although the sales terminal network shared by the two groups was built by Guangqi, in fact, it spent most of the time creating benefits for Zhengxin.
Sadly, the largest revenue source of Guangqi's sales network is not the profit from selling its own models, but the 5% commission earned from sales for Zhengxin.
Under such circumstances, Li Fanyu asked about the situation of Guangqi. Kang Tongcheng, the current leader of the group, was too embarrassed to talk about it and could only vaguely explain it.
But Xue Yaoguo did not save any face for his old man. He stood up from behind his desk, walked to the two of them and said: "Guangqi Group's revenue is developing so well in the civilian automobile market. This year, there has been a decline, with profits falling by eight percentage points compared to last year.”
Li Fanyu was stunned, "How could this happen?"
"This is all due to your boy Zhengxin." Xue Yaoguo patted Li Fanyu on the shoulder and told him the story of Kang Tongcheng's bitter experience just now.
After listening, Li Fanyu felt like he was playing with two huskies.
Hold the grass! What does this have to do with me! Is the earth unattractive if I can’t pull out the daddy monster?
I will not bear this responsibility!
“Dr. Except for the slight conflict between this model and our Guangqi model, all the other products are free from accidental damage. You two old guys... can't work together to bully my child. Go to the **** basin..."
Xue Yaoguo chuckled, "I didn't say anything. Look, let's not talk about the personal relationship between you and Tong Cheng, let's talk about the two groups of Zhengxin Guangqi. While Guangqi is pursuing independence, you Zhengxin Zheng is involved in automobile manufacturing.
The two groups formed a cooperative relationship on the first model. Guangqi introduced Zhengxin’s platform, and Zhengxin obtained Guangqi’s vehicle production line. Not to mention that the two groups share a sales terminal.
I am telling you this in front of you because I want you, an upright leader, to think of a way for your brother company to get out of this predicament. Tong Cheng, does what I said make sense? ”
"Yes! Lao Xue is right!"
Li Fanyu: "..."
Xue Yaoguo, who has always been a man of few words, must have some agenda when he says so many words.
Yes, there is a plan!
Before Li Fanyu could think of a way to get away, Xue Yaoguo said: "Director Li, Zhengxin's four brands cover most of the existing models on the market. The product lineup is complete, and the brand's previous positioning is clear. There are very good complementary advantages. I really admire this management method.
The three of us have known each other for a day or two. Even if you don’t consider me, a girl married from Guangqi, Tong Cheng, the current head of the family, still has a friendship with you. Moreover, Zhengxin and Guangqi also have a close relationship. If you don't bother, you can help Tong Cheng think of a solution.
My current position is relatively sensitive, and I am half the superior of Guangqi. Therefore, Tong Cheng and I both knew that we should not have too many exchanges on the group's business, otherwise we would be criticized by outsiders.
So if you have time, communicate more with Tong Cheng. Although Zhengxin is a private company and Guangqi is a state-owned enterprise, they are both Chinese car companies. Does Mr. Li think so? ”
"Of course!" Li Fanyu nodded.
I promised simply, but I was complaining in my heart;
My lord! As soon as you arrived, you two old **** friends worked together to deceive you. The capital is indeed dangerous, and it is not a place where we bumpkins can come casually!
As soon as I entered the door, I was trapped by a flood of tricks,
How come you civil servants only have so much in your stomach?
I admire you, I admire you!
Xue Yaoguo and Kang Tongcheng smiled at each other and said, "Tongcheng, it was Director Li who was going to host tonight. I didn't expect you to come by chance. Now that Director Li has promised to extend his hand to Guangqi, what do you say?"
Kang Tongcheng laughed, "What's the point? Tonight is mine, let's go to Baijialou! There is a revolutionary restaurant over there, let's go to the big tea jar to drink tonight, I have to take advantage of it This is a great opportunity to learn from Director Li!”
Li Fanyu breathed out,
My **** won’t hurt after eating your meal, but it will inevitably cause a lot of trouble.
This wine doesn’t taste good!
But you have to drink it if you don’t like it.
Although Xue Yaoguo talked about friendship as soon as he walked in, he didn't mention anything else. But Li Fanyu remembered in his heart... that he still owed Xue Yaoguo a favor as a boss!
……
Because he wanted to drink, Li Fanyu left his car in the parking lot of the Ministry of Industry and Information Technology. We took a car from the Guangqi Office in Beijing and arrived outside the Fifth Ring Road with Xue Kang.
Outside the Fifth Ring Road, No. 226 Baijialou.
This is a distinctive red classic theme restaurant.
Everything in the lobby is based on red; the red five-star chandelier, the criss-crossed red flags above the head, the military-civilian unity propaganda posters from the 1950s on the walls, and the Red Guard green clothes worn by the waiters and waitresses. Military uniforms, and the most exaggerated thing is that there is a red tractor parked in the center of the lobby...
In a private room away from the lobby.
Li Fanyu was putting down the small military green enamel jar with the "August 1st" army logo printed on it. While waiting for the dishes to be served, he had already listened to General Kang Tongcheng's general description of Guangqi's situation.
In fact, in his opinion, there is no problem with Guangqi's management.
Perhaps following Xue Yaoguo's development route, Kang Tongcheng also followed the tone of "stability" in Guangqi's specific development.
It can be said that Guangqi has done nothing wrong in the past year. But again, there's nothing that stands out.
This company, which is walking on the road of independence with its own group, seems to be taking two completely opposite paths from Zhengxin.
One is to go all out and make progress, taking the most violent offensive posture against the market. One is to defend across the board, wait for opportunities to develop, and adopt a defensive counterattack strategy.
Such a development pace is actually inevitable in the development of Guangqi. Because unlike Zhengxin, Guangqi's system is there. If it develops as extensively as Zhengxin, all kinds of internal chaos will definitely breed.
In fact, the current development of Zhengxin under the leadership of Li Fanyu itself is pathological. That is to grow recklessly and ignore the problems that exist in its own development. However, excessively rapid development can make up for these problems to a large extent and smooth them out with ultra-high profits and return on investment.
Of course, there is also the fact that Li Fanyu owns most of the shares of the Zhengxin Group other than his personal shares, and the group leadership headed by An Ning worked hard to make up for it.
But this is something that a state-owned enterprise cannot tolerate.
The excessive development of many state-owned enterprises has given rise to corruption and chaos.
As the leader of the group, Kang Tongcheng's strategy is correct.
But for a large group with assets of tens of billions, such a slow development policy has limited the speed of their rise.
Slow market awareness, slow research and development, slow implementation of business strategies...
It can be said that Guangqi Group is like a giant with huge power but slow movements. In the sluggishness of the machine, it can never catch the fattest prey!
In Li Fanyu's view, such institutional constraints have no way to cure his illness.
If you really want Guangqi to get its operations out of trouble in a short time under the current market environment. Unless all slow links are removed and its unique policy and scale advantages are taken advantage of.
Thinking of this, Li Fanyu's eyes lit up.
Last year, Mitsubishi completely broke away from Guangqi and terminated its joint venture relationship with Guangzhou Automobile Group, leaving behind a large number of production facilities.
Under such conditions, OEM is also a good direction!
Thinking of this, he rolled his eyes and lifted the teapot.
"Comrade Yaoguo, Comrade Tongcheng, I have an idea!"