Automotive Black Technology Chapter 691: : Range Rover, stay tuned!
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For the power solution of the fourth-generation main battle tank, Li Fanyu’s quotation to the final assembly was 2.2 million yuan. Among them, the B-01 engine assembly is quoted at 1.95 million per unit, and the transmission system is quoted at 250,000 per set.
This price is not expensive in Li Fanyu's opinion.
Although in terms of manufacturing cost, the price of B-01 is only half a million. But it can be said that in terms of materials and technology, this engine is currently the best in Zhengxin.
On the B-01, the common fuel supply system, integrated in-cylinder water cooling circulation system, dual electronic turbocharging, as well as the engine's manufacturing materials and manufacturing processes, all add up to more than 40 patents. More than thirty of them were specially produced for B-01.
Although Zhengxin's research and development time was short and it seemed that it took little effort, it was all Li Fanyu's hard work, and the cost cannot be ignored.
Besides, Li Fanyu does not intend to place the production of the B-01 engine on the existing power company's production line. Zhengxin's industrial Zhengxin project will be completed in more than two months. According to his estimates, the fourth-generation main battle tanks should be partially mass-produced by then.
Making Longxin Engine the first project of the industrial base is even more symbolic for the newly completed base. The manufacturing level and precision of the industrial base cannot be measured by general standards.
According to Zhengxin's endurance test on B-01, even if it is manufactured using existing processes, it can theoretically guarantee that under medium-to-high-intensity working conditions, it will not need to be replaced or overhauled within 1,500 hours.
This durability is higher than that of the MTU-MB873ka-501, which is known as the most powerful V12 diesel engine mounted on the German Leopard II main battle tank!
The best design, the best materials, the best manufacturing process, the strongest and most durable tank engine. Is this price expensive?
It’s such a good price, isn’t it?
As for the price of RMB 250,000 per set for the Longji transmission system that partially uses X aluminum alloy, it can be called a patriotic price!
One set only earns 150,000 yuan, which is half sale and half free,
Yes, Li Fanyu has always been full of integrity in the face of the major issues of national defense.
But Li Fanyu, who had just received a long-term meal ticket, was not complacent or waiting to die. After only two days of adjustments, he led the team to invest in the research and development of the Range Rover.
The situation of the Range Rover is much better than that of the SXJXW. In more than a month, Xu Fufang, who is rigorous and careful, has finalized all the research and development steps. Li Fanyu gave him all-terrain feedback and chassis before He has completed seven or eight of these parts. As for the interior, he has also completed communication with Boyuan and finalized all interior processes and requirements.
So the only thing left for Li Fanyu was to replace the material of the 4D4 engine, and that would be it. For Li Fanyu, this job is a piece of cake!
Five days later, Li Fanyu completed his duties. He gave the three top students some more advice on the progress of the project, and then returned to the group headquarters.
After more than a month of preparation, Zhengxin’s fourth brand Land Rover is almost ready under the leadership of Li Kai.
For this luxury SUV brand, the most difficult thing to establish is not brand awareness or company framework, but sales channels.
Because the demand for luxury cars in the Chinese market is almost exhausted, the competition among major luxury car brands is quite fierce. First-tier brands like Mercedes-Benz Europa League are okay, but the competition among second-tier luxury brands is quite fierce. With the fierce competition in terms of technical configuration and other aspects, the price war at the sales terminal is also in full swing.
Under such intense competition and under the leadership of major manufacturers, more than 30% of the sales terminals of luxury car brands are operating at a loss.
So it is difficult to recruit agents for luxury brands.
Faced with this situation, Li Kai gave full play to the lazy person's thinking mode - if we can use ready-made products, we won't bother!
So during the investment promotion process, this product didn’t even have any advertisements. Zhengxin Volkswagen was notified directly and the Volkswagen branch sent investment letters to its dealers.
Lazy is a bit lazy, but this is a good way to quickly establish a sales network!
VW 4S stores in various places have made a lot of money after selling the Hongguang, Fighter, Tiguan and Land Cruiser models during this period. Now when it comes to which brand's 4S store is the best and most profitable in the Chinese market, Guangqi Zhengxin Audi is one, and Volkswagen is the other.
But Audi is strictly speaking a sales channel established by Zhengxin itself and Guangqi. Therefore, if you ask which brand's dealers are the most profitable in the Chinese market, Volkswagen is the well-deserved number one.
Having money is the main reason for Li Kai's consideration.
The second reason is the hot sales of Tiguan and Land Cruiser.
Yes, after more than two months of sales, both Tiguan and Land Cruiser have achieved very dazzling results!
Not to mention Tiguan, it has now been hailed as a new generation of national compact SUV in the market. But Land Cruiser, such an off-road vehicle with a higher price relative to Volkswagen's positioning, can sell well, which will undoubtedly increase dealers' confidence in the SUV off-road vehicle market!
The Land Rover brand, which focuses on the SUV and off-road vehicle market, can naturally gain the expectations and confidence of dealers more easily.
When Li Fanyu came to the newly established Land Rover branch on the sixth floor of the Zhengxin Group headquarters, Li Kai was listening to the operations report on the current Land Rover investment situation.
Seeing Li Fanyu push the door open and come in, Li Kai lazily stood up and waved his hand to the operation to stop first.
"Don't worry about me, will you continue? I just want to know how Land Rover is doing now."
"Yes...yes, Director Li!"
The operations girl was so frightened that her voice trembled a little when she saw Li Fanyu, but seeing that her little boss and big boss were looking at her with interest, she still cleared her throat.
"Currently, as of yesterday, we have officially reached authorization agreements with 172 dealers nationwide, including 24 dealers in Northeast China, Longjiang Province, Jilin Province, and Liaoning Province respectively. 8, 7, and 9, mainly located in the capitals of the three provinces and first- and second-tier cities with higher population density and higher consumption levels, including 36 in North China..."
While listening, Li Fanyu nodded.
It seems that Li Kai has made a lot of efforts. Land Rover's sales terminals are mainly concentrated in first- and second-tier cities in various provinces. Although the outlets seem to be relatively sparse at present, almost all provincial capitals and larger first- and second-tier cities have them. It is comprehensive coverage. For a high-positioning brand, there is really no need to spread it everywhere like Volkswagen.
Only by ensuring space for dealers in each region can we create profits for them. Only with profits can these dealers further improve their services and build their brands.
After listening to the report, Li Fanyu nodded to Li Kai, "Well done."
Li Kai chuckled, "That is absolutely necessary! Director Li, our Land Rover branch is now ready for everything, and we are just waiting for the rice to be cooked."
Li Fanyu smiled back, "Haha, let's promote it. With the current research and development progress, the Range Rover can be completed in another fifteen days. I'll go back and inform the Ministry of Industry and Information Technology so that they can improve efficiency and shorten the review process. Cycle. It’ll be offline soon!”